CARMIKLE / INFO-GRAPHIC / 2012

CREATIIVE BRIEF Background Heavy metal bands have long prided themselves on their logo. Different kinds of logos usually but not always correspond with a sub-genre of metal. For instance precision graphics style logos correspond with trash metal, and bastard gothic with black metal.

Target Audience Boys and girls ages 13-19 who listen to heavy metal, or frequently shop at hot-topic.

Client Hot-topic.com

Objectives To create a fun info-graphic that pokes fun at the metal band logo phenomena, that also attracts the target audience to hot-topic.com

Obstacles Logo usage laws

Tone Loud and aggressive

CARMIKLE / INFO-GRAPHIC / 2012

MOOD BOARD

CARMIKLE / INFO-GRAPHIC / 2012

CONCEPT SKETCHES

CARMIKLE / INFO-GRAPHIC / 2012

PROCESS

SHARP N’ POINTY

Identifying features: A delicate balance of lightning

bolts and switchblades.

What it says about the band: Might be overcompensating

for something.

ARTERIALIdentifying features:

The blood spatter should’ntoverwhelm, simply accentuate.

What it says about the band: Hey, check out this dead

animal. Let’s poke it

BASTARD GOTHIC

Identifying features: Menacing yet dignified, like an

iron fence shrouded in ivy.What it says about the band:

Bookshelves packed with leatherbound History of Ancient Warfare texts.

PRECISION GRAPHICS

Identifying features: Clean lines and immaculate

angles for easy-on-the-eyes impact.What it says about the band: Complete collection of every Star Trek series on VHS filed

chronologically by year.

SATAN-FRIENDLY

Identifying features: The pentagram should be

placed in a reverential location.What it says about the band:

Yup, we’re evil; but we also know the brand value of pre-established evilness.

METAL LOGO BREAKDOWN!!

*roll over the icons for more information

HOT-TOPIC’S