Embed Size (px)
Citation preview
Message from Lucy and Meg
Introduction to Lucy Bee
Background to Lucy Bee Limited
o Lucy is a coeliac
oHealthy eating family / Researched food
o Imported Rizopia 2005
Why Supply Coconut Oil
o Too expensive
o Bland marketing
oNot ethical
o Loved the benefits of VCO
Goals of Lucy Bee
o Import the Best VCO
o Ethical
o Fair Trade
oGood Price Widen Appeal
oDevelop Brand
Partnership with the Best
o Best Virgin Coconut Oil
o Bottled in UK BRC Grade A
o Best Design / Best Label
o Best Wholesaler TOL Long Term Relationship Rizopia since 4th July 2005
Lucy Bee do not sell direct in the UK
o Fair TSA
Introduction to Coconut Oil
Types of Coconut Oil
oOrganic; Virgin/Extra Virgin; Raw
o Refined & Unrefined
o Extraction Methods Cold pressed
Direct Micro Expeller
Centrifuge
Fair Trade
o Fair TSA Certified
o 10% 0.75%
o Philippines
o Solomon Islands
o Sri Lanka
Benefits
o Saturated Fat Medium-Chain Fatty Acid
Lauric Acid
Health benefits
How to use Lucy Bee
Cooking o Replace all oils and butter
oNaturally lactose free
oUse as a spread
oGreat on toast especially with marmite
Fry with it
o Fried or Scrambled Eggs - you don’t end up with
coconut style eggs!
oOnions and garlic - example spaghetti bolognaise
Roast with it
o It doesn’t make everything taste of coconut oil
o Sweet potatoes
o Roast potatoes
o Beetroot
o Parsnips
o Brussel sprouts
Bake with it
oUse 25% less Lucy Bee than recipe suggests
o Cakes
o Cookies
o Brownies
Beauty
o A healthy, natural oil from the inside out o 100% Natural no added nasty chemicals o Naturally rich in vitamin E o Make up remover o Moisturiser for face and body o Massage oil add essential oils o Hair care – mask, serum, conditioner o Hand and cuticle care o Deodorant o Oil pulling, Whitening toothpaste o After sun soother
Baby Care
oHelps soothe nappy rash
o Treats cradle cap
o A natural moisturiser to help prevent
stretch marks
Marketing
Lucy Bee Marketing
o Brochures
o Blogs
o In-store demos
o BBC Health Show February 2015
o Be:fit London May 2015
o BodyExpo May 2015
Joint TOL & Lucy Bee Marketing
oNatural Products Show
o January New Product Launch
o February Fair Trade Promotion
o Enquiries Trade
New Media Marketing
Typical Lucy Bee Customers [Demographics]
o 70- 75% Female Aged 18 to 34 (58%)
o Facebook: health conscious mums
o Twitter: fitness industry, health market, foodies
Friends of Lucy Bee
Brands
oNutribullet
o Tea Pigs
o Total Greek Yoghurt
Social Following
o 628%
o 3,600 pm
0
5,000
10,000
15,000
20,000
25,000
30,000
35,000
40,000
Content
o Blog, articles, social campaigns
o Blogger outreach
o Content Analytics
o Twitter Ads
o Facebook post boosting
Lucy Bee on Amazon
o Copy and keywords
o Images
o Video
o Analytics & tracking of reviews, PPC & Google
The Future is Video and email
o YouTube channel
o Instagram videos
oWistia
o Engagement example
o Email Newsletter
Be:fit Marketing Video
Product Offering
Where Available
o In 608 Sainsbury’s Supermarkets 300ml jar
oWhole Foods Market & Planet Organic 500ml jar
o Top Amazon Grocery Product 500ml!!!!
New Products January 2015
o 300ml £6.50
o 500ml £9.95
o 1 Litre £17.95
The Difference
Unique Brand Position
Quality
Certified
Ethical
12 easy peel labels = free jar
• Support TOL microsite www.lucybe.co/tol
• Email support [email protected]
The Major Difference
• Mike Kilcourse likes us!
