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MARKET REVIEW 2015 MERRILL L. THOMAS, INC. THE REAL ESTATE COMPANY 2469 MAIN ST. LAKE PLACID, NY PHOTO: WHIT BISSELL

Merrill L. Thomas, Inc

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A look into the local real estate market in the Adirondack Park and agency performance in 2015.

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Page 1: Merrill L. Thomas, Inc

MARKET REVIEW2015

MERRILL L. THOMAS, INC.THE REAL ESTATE COMPANY

2469 MAIN ST. LAKE PLACID, NYPHOTO: WHIT BISSELL

Page 2: Merrill L. Thomas, Inc

Merrill L. Thomas, Inc. results past 5 years:

Total Volume Sold

ORGANIZATIONS

Total Transactions Community Support

$381M

759 16

Lake Placid Center for the Arts

Songs on Mirror Lake

NYSEF Ski Foundation

Lake Placid Land Trust

Ausable River Assocation

MLS Ranking

#1

Lake Placid Beautification

Wounded Warrior Project

Merrill L. Thomas, Inc. is the top producing brokerage company in the entire Adirondack Park. In 2015 sales exceeded $92M, an increase in annual volume of $13M. The real estate market is strong and demand continues to improve.

Shipman Youth Center

Blue Mountain Lake Museum

ADK Architectural Heritage

The Gladd FoundationSt. Paul’s Food Pantry

LPCA Joy to the Children Lake Placid Police Department

ADK Loon Conservation

Masters North for MS

Dear Readers, We are grateful for our success and all the new friends we made in 2015. It was an exceptional year which produced an all time company record for total volume exceeding $92 million in transactions. We hope the data included herein will give you a positive perspective of the market and demand for our region. We appreciate your business and thank you for giving us the opportunity to serve you.

Best Regards,

2015 Adirondack Champlain Valley MLS Sold Volume

Merrill L. Thomas, Inc. $92.3M

#2 ADK Brokerage

$61.2M#3 ADK

Brokerage$46.6M #4 ADK

Brokerage$27.3M

Page 3: Merrill L. Thomas, Inc

MEET THE TEAM

consistently rank in the top 50 for individual sales performance. In 2015 five of our agents were ranked in the top 20 while ten agents were ranked in the top 50 for the entire multiple listing service. Today, we have a total of 25 full time real estate profession-als ready to help you.

Our Agents....

Our Inventory....We offer our buyers a distinctive showcase of some of the finest properties in the Adirondack region. Our marketing history includes the sale of such Great Camps as Camp Topridge, Wenonah Lodge, The Wawbeek, Camp Carolina, Camp Katia, Cheery Lodge and the Preserve at Green Bay. We also offer a variety of Adirondack camps and cottages, pristine shoreline, forest acreage, and executive resort homes. You will find that these unique offerings comprise a tasteful portfolio of architectural styles and designs from tradition-al rustic elegance to custom Adirondack reproductions.

Robert T. PolitiPrincipal, MAI

Nicholas PolitiAssociate Broker

Mark AdlerAssociate Broker

Top Producer 2011-2014

Whit BissellSales Associate

Denise BujoldBroker Associate

Steve DetwilerAssociate Broker

Certified Gen. R.E Appraiser

Christina EcclestonRental ManagerAssociate Broker

Leslie E. BrownellAssociate Broker

Noelle GrahamRental Manager

Kelly LockeSales Associate

Jillian LockeRental Manager

Jennifer LedgerSales Associate

Zowie LucasSales Associate

Karen MergenthalerBroker Associate

Francis B. MillerAssociate Broker

Top Producer 2015

Marie Morgan Associate Broker

Sue Murnane Associate Broker

Marlene PrueOffice Manager

Michael Raymaley Sales Associate

Joann Reed Sales Associate

Steven Reynolds Associate Broker

Brooks H. Reynolds Associate Broker

Richard Sampson Associate Broker

Katie Stiles Sales Associate

Richard ThomasSales Associate

Kris WheelerSales Associate

Top Producer 2010

Page 4: Merrill L. Thomas, Inc

Merrill L. Thomas, Inc. | The Waterfront Specialists

Camp Big Rock is indicative of the modern Adirondack Great Camp and represents one of the finest waterfront transactions in the region.

List Price $12,750,000

Page 5: Merrill L. Thomas, Inc
Page 6: Merrill L. Thomas, Inc

NUMBER OF TRANSACTIONS ADIRONDACK CHAMPLAIN VALLEY (MLS)

MERRILL L. THOMAS, INC

0

40

80

120

160

200

2008 2009 2010 2011 2012 2013 2014 2015

# of Transactions

TRANSACTION VOLUME ADIRONDACK CHAMPLAIN VALLEY (MLS)

MERRILL L. THOMAS, INC

0

20

40

60

80

100

2008 2009 2010 2011 2012 2013 2014 2015

Transaction Volume in Millions

SALES DATA

Page 7: Merrill L. Thomas, Inc

TOTAL TRANSACTION VOLUME ADIRONDACK CHAMPLAIN VALLEY (MLS)

ALL BROKERAGES

0

200

400

600

800

1,000

2010 2011 2012 2013 2014 2015

# of Transactions in Millions

TOTAL TRANSACTIONS ADIRONDACK CHAMPLAIN VALLEY (MLS)

ALL BROKERAGES

0

1,000

2,000

3,000

4,000

5,000

2010 2011 2012 2013 2014 2015

# of Transactions

SALES DATA

Page 8: Merrill L. Thomas, Inc

SALES DATA

Average Sales Price in 2015 by Area

LAKE PLACID SARANAC LAKE REGION

KEENE & KEENE VALLEY

WILMINGTON & JAY AND UPPER JAY

$573,000

$183,250

$30,000

$322,000$232,000

$181,500$125,000

TUPPER LAKE

$202,000

$80,000$25,000

RESIDENCES LAND

Number of Properties Sold in 2015

LAKE PLACID

SARANAC LAKE

KEENE & KEENE VALLEY

TUPPER LAKE

WILMINGTON & JAY AND UPPER JAY

6610

71

19

39

7

1

244

16

(Adirondack Champlain Valley MLS)

(Adirondack Champlain Valley MLS)

RESIDENCES LAND

Page 9: Merrill L. Thomas, Inc

SALES DATA

Waterfront Sales Data from 2010 - 2015

LAKE PLACID UPPER & LOWERSARANAC

ST. REGIS CHAIN

LONG LAKE

$3.5M

$809K$1.34M

$3.8M

$544K

TUPPER AREA LAKES

$372K$123K

THE SARANACS

(Adirondack Champlain Valley MLS)

$535K

ROAD ACCESS BOAT ACCESS

RAINBOWLAKE

$435K

$1.53M

MIRRORLAKE

Waterfront Transactions from 2010 - 2015

LAKE PLACIDLAKE

MIRROR LAKE

1111

11UPPER & LOWER SARANAC LAKES

39

ST. REGIS CHAIN 2

THE SARANAC CHAIN

174

TUPPER LAKE 28LONG LAKE 30RAINBOW LAKE 20

(Adirondack Champlain Valley MLS)

ROAD ACCESS BOAT ACCESS

Page 10: Merrill L. Thomas, Inc

0

100000

200000

300000

400000

2012 2013 2014 2015

Total Visitors to Site New Visitors to Site

WEBSITE ANALYTICS

In 2012 we implemented a new adaptable website that allows users to simply navigate properties/rentals on any desktop, tablet or mobile device. We continue to see great results from our year end analytics. Total visits increased 200,000+ and new users to the site rose 100,000+. Adirondackestates.com has become the gateway search engine for the finest listings in the Adirondacks Park. We remain focused on accessing clients through numerous media outlets and creative strategies. Our knowledge and expertise in digital marketing has resulted in record high traffic results and total sales volume.

MOBILE/TABLET DEVICE TRENDS

WEBSITE VISITS

2012

2013

2014

2015

0 25000 50000 75000 100000

Mobile Tablet

Mobile and Tablet Performance

Industry trends confirm that users of mobile

and tablet devices are increasing daily. Our

analytics show that mobile traffic from 2012 to

2015 jumped from 12,000 to 100,000 users. Such

performance indicates that we will continue to

allocate advertising dollars in this specific market-

ing arena. We expect mobile and tablet traffic to

continue to increase going forward.

Page 11: Merrill L. Thomas, Inc

NOTABLE SALES 2015Watch Rock Point Pine Point Camp Camp Carolyn

Hillside Penthouse Camp Vail High Meadow Lodge

Ledgerock Lodge Round Lake Cottage Little Alps

Hillcrest Arts and Crafts The Portage Mirror Lake Cottage

Long LakeList Price $2,750,000

Upper SaranacList Price $1,285,000

Lake PlacidList Price $2,995,000

Lake PlacidList Price $1,395,000

Whiteface Club & ResortList Price $1,495,000

Lake PlacidList Price $1,895,000

Lake PlacidList Price $1,349,000

Lake PlacidList Price $1,690,0000

Lake PlacidList Price $1,295,000

Lake PlacidList Price $995,000

Lake ClearList Price $875,000

Lake PlacidList Price $1,275,0000

Page 12: Merrill L. Thomas, Inc

THE ADIRONDACKS

WWW.ADIRONDACKESTATES.COM1.800.244.7023

YOUR GATEWAY TO

MERRILL L. THOMAS, INC.