MERLE JOHNSTON - WorldRadioHistory.Com...MERLE JOHNSTON helps you to a sweet slice of DANCE -DISC BUSINESS! THIS new pair of foxes has the famous Johnston brand of smooth, peppy syncopation

Vol. 29-No. 12 NEW YORK, WEDNESDAY, MARCH 19, 1930 Per Year-$4.00

AGAIN

MERLE JOHNSTONhelps you to a sweet slice of

DANCE -DISC BUSINESS!

THIS new pair of foxes has the famous Johnstonbrand of smooth, peppy syncopation marking it as asure -thing seller.Both numbers are the musical high -lights of two greattalkies-and their natural popularity has been mightilyswelled by resounding radio fame:Round up a healthy herd of these fine records NOW-and then oil the rollers of your cash register!

Record No. 2114-D, 10 -inch, 75cWATCHING MY DREAMS GO BY (from Motion

Picture "She Couldn't Say No") Fox TrotsSWEET NOTHINGS OF LOVE (from Motion

Picture "Hot for Paris")

"";.*'^«....,.

Merle Johnston and His CeCo Couriers

Columbia pR0ss - Record sViva -tonal Recording -The Records without Scratch

Columbia Phonograph Company, 1819 Broadway, New York I:ity

Canada: Columbia Phonograph Company, Ltd., Toronto

u

Listen Monday Evenings tothe ComutoC sat Broadcastof the 50 -piece RochesterCivic Orchestra over the Na-tional Broadcasting Cons -pans'. Blue Network sodAssociated Stations.

No. 442 StrombergCarlson.High (:oriole. "triple Ser,,oGrid in radio frequent,.Extra -pile Electro-DyntinchSpeaker. Price, lens tubes,EastofRorkien

1 eceiversworthy of fine broadcasting

"17n roue berg CarlsonGuarantee not to reduce itslist prices has been in effectsinre March, 1925, and con-tinues without limitation.

No. 65 4 Raclin -PhonographCombination. Plats recordswith StrombergCarlaonradio tune. Triple ScreenGrid. Price, leis tubes, Eastof Hork,r.. $ 369

PEOPLE are demanding radioreceivers equal to the task of

reproducing programs from the air, as fine as any ever heardwithin the world's greatest auditoriums.One proof of this is the way they are turning to the Stromberg-Carlson. Many of our authorized dealers sold three times asmany Stromberg - Carlsons in January 1930 as in January1929, our greatest sales year.1930 is a good radio year, if you are selling Stromberg-Carl-sons. Because-as has frequently happened before at the end of a"sellers' market", mediocre products are going begging whileproducts of established quality are selling better than ever.There is no doubt in people's minds as to the ability, tonequality, fineness or durability of a Stromberg-Carlson. Nor-as to the permanence of the company whose name it bears.

S't'RI1111tF:ltt.-e `, TELL Piie E MFG. CO., ROCHESTER, N. Y.

"There is nothingFiner Than a

St romberg-Carlson"

rleadsMAKERS OF VOICE TRANSMISSION AND VOICE RECEPTION APPARATUS FOR MORE THAN THIRTY-FIVE YEARS

THE TALKING MACHINE & RADIO WEEKLY I. published every Wednesday h. the Phonograph Publications Co., 146 Water St., New York. Entered as second.tae. utter April 18, 1915 .t C oat Office at New York, Y. V under act of SI arch 3. 1879. Subscription $4 per annum. Vol. 29-No. 12, March 19, 1939.

THE TALKING MACHINE and RADIO WEEKLY 8

ATWATER KENTRADIO

Isn't it the truth ?

MODEL 1055-Radio of superb performancewith a lowboy cabinet of distinction,adaptable to any room in any home.Model 1060-$121, less tubes. LESS TUBES

Prices slightly higher west of the Rockies and in Canada

"Atwater Kent is our most profitable line by far. We know it is agood set and will give good service, and we like to sell it becauseit creates friends who come back to buy other merchandise."

Dealer in Illinois

"We sell it just by mentioning the name Atwater Kent."Dealer in Ohio

"A customer gets more in an Atwater Kent than in any other sethe can buy." Dealer in Iowa

"Atwater Kent is best established. It doesn't flare up one year anddie down the next." Dealer in Colorado

"An Atwater Kent lasts longer and requires the least servicing."Dealer in California

"An Atwater Kent gives the most satisfaction because it has thekind of insides a radio ought to have." Dealer in Texas

"People have confidence in Atwater Kent, and confidence is gettingto be one of the main factors in the sale of radio."

Dealér in New Jersey

Stabilize your business with Atwater Kent for 1930-1931!

ON THE AIR Atwater Kent Radio Hour-Sunday Evenings, 9:15 (EasternTime), WEAF network of N. B.C. Atwater Kent Mid -Week Program-Thursday

Evenings, 10:00 (Eastern Time), WJZ network of N. B. C.

ATWATER KENT MANUFACTURING COMPANYA. ATWATER KENT, President

4710 WISSAHICKON AVENUE, PHILADELPHIA, PA.

4 THE TALKING MACHINE and RADIO WEEKLY

NOW! - NATIONAL MAGAZINE ADVERTISINGEdison popularity is sweeping the continent. In little over a year, the

Edison dealer organization has grown to include nearly every city and

town in America. And this month begins a great advertising campaign

for Edison Radio in, Saturday Evening Post-Collier's- liberty. In

millions of homes this advertising will create desire to possess this

radio-great as the name it bears. That means more sales forEdison dealers-more profits-sure profits. For regardless of what the

radio situation in general may be, with the Edison it's confi-áence and progress. Now, more than ever, the radio future isfull of certainty and profit for dealers who share the strength of

IbWVJUtt., Inc.ORANGE, N. J.

The first Edison maga-zine advertisement willfeature model C-4-superb radio -phono-graph combination inmassive studio cabinet.List price, $325, lesstubes. (Slightly higher

in the far West.)

WRITE FOR DETAILED INFORMATION TO ANY OF THESE EDISON DISTRIBUTORS:EDISON DISTRIBUTING CORP. AT THE FOLLOWING ADDRESSES: ATLANTA, 199 Forsyth St. S. W.... BOSTON, Stotler Bldg.... CHICAGO, 3130 So. Michigan Ave...DALLAS, Santa Fe Bldg.... DENVER, 1636 Lawrence St.... KANSAS CITY, 2107 Grand Ave MINNEAPOLIS, 608 First Ave. N.... NEW ORLEANS, 128 Chartres SI.

. . ORANGE, N. J. . . . PITTSBURGH, 909 Penn Ave. . . . RICHMOND, 1204 East Main St. . . . SAN FRANCISCO, 1267 Mission St. . . . SEATTLE, Volker Bldg.

* *BINGHAMTON, Alliance Motor Corp BUFFALO, Alliance Motor Corp., 1460 Main St aNCINNATI, Edi-Radio Mart, 622 Broadway . . . . CLEVELAND,

B. W. Smith, Inc., 2019 Euclid Ave.... DETROIT, E. A. Bowman, Inc., 5115 John R. St DUBUQUE, Renier Bros GRAND RAPIDS, Morley Brothers .... LOS ANGELES,H. R. Curtiss Co., 727 Venice Blvd.... MEMPHIS, Russell -Heckle Co.. .. NEW YORK, Blackman Distributi tg Co., 28 W. 23rd St. . . . OGDEN, Proudfit Sporting Goods Co.,2327 Grant Ave.... PHILADELPHIA, Girard Phonograph Co., Broad S. Wallace Sts.... ROCHESTER, Alliance Motor Corp., 727 Main St., East... SAGINAW, Morley Brothers...ST. LOUIS, The Clentone Co., 2342 Olive St.... SYRACUSE, Alliance Motor Corp.,1045 South Salina St.... TAMPA, Tampa Radio Corp.... WATERBURY, Sprague Electrical Supply Co.

?heTALKING MACHINE

RADIO WEEKLYVol. 29-No. .12 NEW YORK, WEDNESDAY, MARCH 19, 1930 Per Year-$4.00

REFRIGERATOR PLANS John C. Tully Named President of Steinite;

REVEALED IN REPORTA. T. Haugh, Vice-president and General Manager

BY `MAJESTIC' HEADRADIO SALES ON INCREASE

B. .1. Grigsby, in Special State-ment, Discusses Present, Condi-tion of Industry - PredictsGreater Sales for 1930-31 -Says Stock Market DeclineProved a 'Blessing in Disguise'for Radio Industry - Com-pany's Net Worth Has In-creased Tenfold in Two Years.

Crucaco, ILL., Thursday.

A special statement giving the con-dition and plans of the Grigsby-GrunowCo., this city, has been issued by B. J.Grigsby, president of the company.Sales figures for the first two monthsof the current year as compared withthe corresponding period a year ago,and for the nine months ended Feb-ruary 28 1930, as against those for thenine months ended February 28, 1929,arc included in the statement, as arethe company's plans in the electric re-frigeration field and the prospects forMajestic in the future, and its positionin the field of radio. 91r. Grigsby inhis statement said:

"In 1929 the radio industry passedthrough its long anticipated climaxwhich every new industry must experi-knee before settling clown to a periodof stability and normalcy. It paralleledthe experiences of the automobilé indus-try and, earlier, that in the electricalfield.

"The final struggle for supremacylast year resulted in some over -produc-tion, too great expenditures in salesefforts and advertising, and. price con-cessions not warranted by productioncosts. The stock market crash hastenedthe result and proved a blessing in dis-guise.

"From this our company emerged.with a record of the largest businessin radio sets in the world, with its

(Continued on page 37)

TEXAS HOUSE PASSESBILL TAXING CHAINS

Austin, Texas, Wednesday.

The House of Representatives yes-terday, by a vote of 76 to 25, passeda bill to place a tax of one per cent.on the gross receipts of chain storesoperating in this State. Agitationagainst chain stores here for sometime past crystalized itself in the billto gain revenue for the State by theimposition of a tax on chain business.

FORT WAYNE, IND., Friday.

John C. Tully, Chicago, has just beenelected president and chairman of theexecutive committee of the SteiniteRadio Co., this city, and its five sub-sidiaries, the Steinite ManufacturingCo., Steinite Laboratories, and SteiniteDevelopment Co., also of this city; Avi-ation Radio Corp., Atchison, Kan., andthe Leslie F. Muter Co., Chicago.The board of directors likewise named

Arthur T. Haugh, Rochester, N. Y.,vice-president of the Steinite Manufac-turing Co., around which center themajor activities of the Steinite group.

He was also designated general mana-ger of the holding company as well asthe subsidiaries.

The election of these two well knownradio executives to head the corpora-tion places the entire management andresponsibility for its success in theirhands. Their election came with theadoption of a new plan of uniformoperation by all those financially in-terested in Steinite's future operation.

Both Mr. Tully and Mr. Haugh areamong the best known radio executivesin the industry, and have long been


RMA BOARD TO MEET

FRIDAY IN BUFFALORadio manufactutring and merchan-

dising problems will be considered bythe board of directors of the RadioManufacturers' Association at a meet-ing Friday, at the Hotel Statler, Buf-falo. H. B. Richmond, of Cambridge,Mass., president of the RMA, will pre-side.

The RMA board meeting will followa group meeting of set manufacturersat Buffalo to consider special problemsof set makers.

At the meeting Friday plans will bemade for the Sixth Annual RMA Con-vention and Trade Show to be held atAtlantic City during the week of June2. A record -breaking trade show al-ready is assured, space reservationsnow exceeding the high water mark of30,000 square feet established last yearat the show in Chicago. Reports re-garding plans for the Atlantic Cityevents in June will be submitted to theRMA board by Chairman Jess B. Haw-ley of the show committee, and Chair-man B. G. Erskine of the conventioncommittee.

Continental Radio

Creditors to MeetFort Wayne, Ind., Friday.

A meeting of creditors of the Conti-nental Radio Corp., this city, will beheld in the offices of Wheeler Ashcraft,referee in bankruptcy, at the UnitedStates Court here, March 24, at 11 a.m., to consider and vote upon a propo-sition by the alleged bankrupt for acomposition of its debts.

The composition now prepared, andwhich will be presented by the credi-tors, consists of the giving to thosecreditors entitled to participate, thecorporation's six-month notes for twen-ty-five per cent. of the amount of theproved and allowed claims.

Alfred Marchev, former president ofthe Temple Corp., has been appointedgeneral sales manager for NathanielBaldwin, Inc., this city, manufacturerof radio products. Mr. Marchev is apioneer in the radio industry and isknown throughout the country.

The Baldwin firm is shortly to intro -

Dr. R. E. Myers Joins

National Union Radio

As Chief EngineerDr. Ralph E. Myers, of East Or-

ange, N. J., formerly chief engineer incharge of research and development onlamps and radio tubes for the West-inghouse Lamp Co., Bloomfield, N. J.,has been appointed vice-president andchief engineer of the National UnionRadio Corp., New York. Dr. Myerswas associated with Westinghouse fortwenty-one years, and was one of thescientists who developed the 227 tube.He also played a part in the develop-ment of the general line of oxide -coat-ed filament tubes, and has participatedin the laboratory and actual manufac-turing task of perfecting radio audi-tion since the industry's earliest days.

Dr. Myers was also elected a mem-ber of the board of directors of Na-tional Union along with William M.Parke, New York attorney, and Wil-liam T. Bacon, Chicago banker.

Five of Dr. Myers' staff of assist-ants at the Westinghouse Lamp Co.have also joined the National UnionRadio Corp. They are Dr. Ernst A.Lederer, engineer; M. N. Fredenburgh,chemist; Frederick F. Wallen, plantsuperintendent; Willaim Perkins andCharles E. Swiss.

According to E. A. Tracey, vice-president in charge of sales for theNew York tube manufacturing firm,

BOLSTER RADIO PLANT

MAY REOPEN SHORTLY)

MOVE TO REORGANIZEJOBBERS WILL TAKE SETS

Plans Call for Manufacture of15,389 Radios - Fifteen Dis-tributors I'ledge to Buy Outputfor $419,905 - Second Stock-holders' Committee Formed.

NEWARK, N. J., Thursday.

As a step in the move to reorganizethe Kolster Radio Corp., this city, itsplant is expected to reopen next weekre-employing between 600 and 1,000men in the manufacture of sets. TheKolster company was put in receiver-ship more than two months ago.

of the plant, which wasclosed down soon after receivershipproceedings were started, was discussedyesterday at a meeting between ElleryW. Stone, former president of the com-pany; Harry G. Hendricks and HarryMeyers, the receivers, and their coun-sel. Plans were made at the meetingfor the manufacture of 15,389 sets,which fifteen distributors are pledgedto buy for $419,905, under a courtorder of Vice -Chancellor Alonzo Churchsigned February 11.

Under the terms of the order, thedistributors accepted 18,850 sets al-ready manufactured for $500,000. Workon the additional sets depends upon thesigning of a contract and the workingout of additional details.

As a result of the reorganizationplans under way, a second commonstockholders' committee has been form-ed for the deposit of Kolster stock. L.Scudder Mott is secretary of this com-mittee, which is separate from thestockholders' committee formed Febru-ary 19 of which A. Harry Moore. form-er Governor of New Jersey, is chair-man, and Samuel J. Marshall, secre-tary.

Dr. Myers and his staff will be givenevery technical and plant facility forthe production of the National Unionproducts clueing 1930.

Alfred Marchev, Former Temple Head, Named

General Sales Manager for Nathaniel Baldwin;

Company Will Enter Radio Set Manufacturing FieldChicago, III., Saturday. duce a new line of radio sets and a

new dynamic pickup, and will maintainfactories in this city, Salt Lake Cityand Los Angeles.

In connection with the appointmentof Mr. Marchev, is the appointment ofArch R. Strong, for the past three years


The Talking Machine & Radio WeeklyPUBLISHED EVERY WEDNESDAY BY THE PHONOGRAPH PUBLICATIONS COMPANY, 146 WATER STREET, NEW YORK

TELEPHONES: CABLE ADDRESS:JOHN 2365-2366 'The Trade's Only Weekly " REGIBID

CURTIS A. WESSELEditor

EDWARD H. DAVIS, Publisher

SIDNEY E. DAVISManager

Entered As Second -Class Matter April 18, 1916, at the Poet -Office at New York, N. Y. Under the Act of March 3, 1879Annual Subscription Rates: United States and its Dependencies, j4; Foreign Countries, $6; payable in Advance. Single Copies, 20 Cents

Vol. 29 NEW YORK, WEDNESDAY, MARCH 19, 1930

Money Out the Window

Everyone observing the customary sacrifice -sale practicesof the radio -talking machine line must be impressed with thefact that here, at least, minds are shut and ears are deaf toingenuity in specialty selling. The only way radio knowshow to dispose of surplus goods is to sell it at the greatestpossible, not the least possible, loss. It is all very well to saythat each bargain is staged on the best terms to the seller,that "we got all we could out of the stuff," that "there wereonly umpty thousand sets anyway." But the fact is thatwhen the wreckers are called in, the seller's blood has turnedto ice water, he is licked to a frazzle and in no condition totemporize and the bargain buyer knows it.

One dumping operation which has been accomplished wasconceded by outside authorities at the time to involve so rela-tively few sets that one or two or three first-class salesmenwho knew the jobber trade-if the concern that dumped hadever had salesmen who knew its jobber trade-could havetaken the excess and turned it at very little less than listprices providing everybody concerned made some extra moneyout of the operation. Another sale of scarcely seven thousandsets, which could have been coupled in a two -for -one sale, andsold for premiums and by special canvass through dealers,would through such channels have returned cost at least, whenas a matter of fact the merchandise went for far below cost.The two -for -one scheme alone has never been tried in radiomerchandising, though there are thousands of families thatwould buy two sets for the price of one-one a higher -pricedstandard model and the second one of the over -production atcost-firstly because thousands of families want and can usetwo sets and secondly because thousands more would give theextra set away to some less prosperous relative or friend.Similarly, the post -card canvass of small wage earners, work-ing women, men and boys and so on who because of their eco-nomic condition and environment seldom read or respond tonewspaper advertising, is known to produce sales results thatare astonishing when both price and merchandise are right.A girl working in a ten -cent store is no prospect for a $200radio set but she very well can be for a $60 set, for which theseller would get only $39 if he sold a trainload.

The sad part about radio salesmanship, faced by a tempo-rary setback, is that all it knows is how to cut the price tothe bone. The enormous force of an eager and unquenchablepublic demand-as irrefutably proved in the movement ofabout 3,000,000 sets a year, fair weather or foul-is persist-ently denied and the public is made the beneficiary of ridicu-lous values, whether it waits for them or not. If the industryand trade learn a little smarter selling than a sudden surren-der rf all money that has gone before, better days will be instore for radio as a commercial undertaking.

No. 12

Harmony By Hard Work

The force of time and human custom has practically de-molished the piano business, taken the words of popular songs,out of the mouths of song-pluggers and put them into themouths of mc,vie actors, well-nigh laid low the phonographas it was originally known and stopped the sale of harps in

favor of saxophones. But the harmonica goes marching on.Yet the harmonica is almost as old as any other musical in-strument and is older than most. It begs the question to saythat sale is mostly to boys and young men, because boys andyoung men do not buy bicycles, ear -muffs, watch -fobs or rollerskates in the quantities familiar when the harmonica wasyounger. Something far more fundamental is making the saleof harmonicas grow year after year.

It is likely that two elements, equally important, sustainthis industry in prosperity without respect to temporary outercauses. From them, a good deal can be learned by other busi-ness. The first is that harmonica product is right in appeal.The instrument is easy to learn, low in price and as portableas a pants' pocket. The other element is that harmonica saleseffort never stops. Not merely for 300 business days, butalmost every day in the year and often for many hours morethan usual office custom, the harmonica interests plug dili-gently away, answering questions, advising dealers on thesimplest details of store display and sales promotion, grasp-ing opportunities to get the instrument any conceivable newopportunity for recognition, shipping and billing, advertisingand selling, all the commonplace routine which seems so ele-mentary but which is really very difficult to do effectivelybecause the power behind it must never flag.

A harmonica business offers a mighty object lesson tothe man who is used to crowding on all steam one month andputting out the fires in the boiler the next. In no other waycould profit and permanence be earned out of an item so lowin price. If some other home -entertainment business were runon the harmonica plan there would be surer sales and slimmerlosses. And absolutely all that can be said for the harmonicais that it is easy to play, portable and low in price. All thatcan be said for Rockefeller is that he has a thousand milliondollars.

Look at the group picture of the Victor talking machinejobbers' convention in Colorado Springs, 1921. Little morethan yesterday. But 10 of 90 men in it are dead. Forty-oneof the living are no longer in the Victor business. Nine othersare no longer in the home entertainment business.

Big stores are moving into the country. Best's, famousFifth avenue establishment, is opening branches in Mamaro-


neck, Westchester county, and Orange, New Jersey. Will littlestores begin moving into cities? Not if they have any sense.

Eleven men who have made important money in the linein the last ten years have not changed in manner or tempera-ment a particle. Some others w. h. m. i. m. have changed sothat their own mothers would not know them.

What intellectual quotient can be assigned to any job-

seeking individual who calls up someone whom he expects tohelp him get a position, before half -past nine of a Mondaymorning? If he had an intellectual quotient, would he knowwhat to do with it?

It is the brilliant competitive sense of broadcasting man-agements which leads them, if one system has a dance orches-tra at 8 o'clock, to put eighty-four other dance orchestras onat the same hour. And, if one has a talking number at nine,eighty-four others hire talkers for the same hour. The samekeen sense of enhancing radio's utility leads program arrang-ers, just now, to build their wow time around selections from"Sons o' Guns" and "Strike Up the Band."

Leap year is the year when you discover an advertisingmanager who is interested in the selling effect of his concern'sadvertising for the sake of the concern. The rest of the timeis when advertising managers' chief interest is (a) gatheringa vast amount of statistical 'fact' which reflects astonishinglyin the periodic reports of the department if and when sameare read by anybody above the grade of commercial morons(b) "co-ordinating the department's activities" with the ac-tivities of the door -tender, the traffic manager, the assistantto the president, the assistant treasurer, such of the salesforce as are on shaky ground and beg for build-ups in thehouse -organ and company correspondence and the advertisingmanager's own secretary (if pretty) and (c) dogging it overspace peddlers who will let themselves be dogged over, be-tween dashes of His Royal Nibbs to 75 -cent luncheons at thegood old ad. club.

W. S. Symington and

Fred G. Carson Back

From Rochester TripW. S. Symington, president of the

Colonial Radio Corp., Long Island City,N. Y., returned last week from Roches-ter with Fred G. Carson, vice-presidentof the company. In the latter city, thetwo executives inspected the plant ofValley Appliances, Inc., which wasmerged several weeks ago with theColonial Radio Corp. Matters of prod-uction and distribution of the 1930-31Colonial line were arranged by Messrs.Symington and Carson.

The augmented facilities of the Colo-nial Radio Corp. at the Rochester plantwill result in an important announce-ment to be made by the merged organi-zation shortly, it was said.

Jenkins Prepares Two

Television PamphletsFor those trade members who are

interested in the principles and possi-bilities of radio television and radio -vision reception, the Jenkins TelevisionCorp., Jersey City, N J., has preparedtwo pieces of literature which are avail-able for the asking.

The pamphlets are headed "Radio -vision ... A Practical Guide to HomeTelevision" and "Answering YourQuestions Regarding Radiovision."

Innovations Planned byChain Auction Syndicate

In Radio MerchandisingThe Chain Auction Syndicate, which

was organized several weeks ago byWalter H. Nussbaum and his asso-ciate, Harold M. Schwab, now hasthree retail radio auction stores inoperation in New York. Other auctionstores are to be opened from time totime in the metropolitan district, andnumerous innovations in radio mer-chandising are to be put into opera-tion by the new company, which has itsheadquarters at 18-22 West Eighteenthstreet, New York.

The three stores of the company arelocated at 111 West Forty - secondstreet, 16 Avenue B, both New York,and 1730 Pitkin avenue, Brooklyn.

The Chain Auction Syndicate dealsonly in surplus merchandise, and ac-cording to the Messrs. Nussbaum andSchwab, the firm is in the market tobuy out stores, factories and ware-houses. Lots of merchandise will beconsidered, regardless of size.

One of the innovations of the com-pany is a weekly trade auction to beconducted at the headquarters of thefirm for members of the trade only.

Among other things, the Chain Auc-tion Syndicate will conduct a weeklyflyer system for the trade. Flyers willcontain an exchange column where

Harris Goar Co. Display Proves Radio

Reception Record of New Majestic Set

Majestic Reception Record Featured in Kansas Dealer's Window

Wichita, Kan., Thursday.Proof that Miss Billie Burt, of this

city, has logged 186 radio stations withher new Majestic set is attractivelydisplayed in the window of the HarrisGoar Co., North Main street, Majesticdealer. Ninety verifications and 60verification stamps are shown in thewindow, with ribbons leading from each

point on the map of the United Statesfrom which reception has been had.

An accurate tally for a period of onehour revealed that 262 persons stoppedto examine the display. Numerousprospects resulting in sales were se-cured through the window.

The Sterling Radio Co. is distributorfor the Grigsby-Grunow Co. in this ter-ritory.

dealers can list their wants and sur-plus stocks either for exchange or sale.Messrs. Nussbaum and Schwab, whoare well known radio merchandisers,through their connection until recentlywith the Walthal chain of retail stores,will extend to out-of-town dealers theirexperience in the chain store businessso that independent retailers can oper-ate their establishments along depart-ment store lines. Advertising copy asused by chain and department storeswill be furnished, as will ideas forwindow displays, merchandising andtried -out commission schedules for thedealers' salesmen.

Mr. Nussbaum is the founder andformer president of the Walthal chain,and Mr. Schwab was formerly vice-president and general manager of thelatter company. These men hold simi-lar offices in the Chain Auction Syndi-cate.

Mr. Schwab said last week that hisfirm is now contemplating taking overa chain of 32 retail radio stores in themetropolitan district.

D. H. Holmes Co., Ltd.,

New Brunswick Jobber

In New Orleans, La.New Orleans, La., Monday.

The D. H. Holmes Co., Ltd., has beenappointed wholesale distributor for theBrunswick - Balke - Collender Co., Chi-cago and New York, to handle the radioand Panatrope product of the company.The entire radio personnel of theBrunswick factory branch in New Or-leans has been taken over by theHolmes company, it is stated.

The Holmes territory will includeLouisiana and the greater part ofMississippi, and sales will be under thedirection of R. N. McCormick andJames Aldige, formerly with the Bruns-wick branch here.

St H, MAPES ABROAD FOR

DURHAM SALESCol. S. H. Mapes, years ago vice-

president of the old Federal Telephone& Telegraph Co. and latterly identifiedwith radio export enterprise, has beenappointed vice-president in charge offoreign sales of Durham & Co., well-known Philadelphia makers of radiomaterial and broadcasting equipment.Col. Mapes sailed last week on theFrench liner "Ile de France" for amonth in London, Paris and other cen-ters in the interest of Durham prod-ucts. The Durham firm is executing,according to its president, Wilson N.Durham, extensive plans for enlarge-ment of its overseas activities. It isexected that with the erection of newbroadcasting stations for which plansare under way with various Europeangovernments, the market abroad forAmerican radio of every descriptionwill receive considerable stimulus.

Specialty Service Corp.

Appoints T. V. Heidrick

As Tube Sales ManagerT. V. Heidrick, for three years traf-

fic manager for the Specialty ServiceCorp., Brooklyn, Majestic radio dis-tributor, has been appointed sales man-ager of the wholesale firm's Majestictube division.

In his new post, Mr. Heidrick willpersonally supervise sales of Majestictubes in the Specialty Service terri-tory, and will also cooperate with deal-ers in promoting the tube campaignduring "Courtesy Inspection Month."


Personals

Samuel Roth, head of FederatedPurchasers, returned last week from aChicago buying trip.

Murray Gruhn, of the MusicalProducts Distributing Co., New York,is now on a vacation in Miami Beach,Fla.

Major Herbert H. Frost, presidentof the Utah Radio Products Corp., leftthe New York offices on Saturday fora few days at Chicago headquarters.

Walter H. Nussbaum, president ofthe recently organized Chain AuctionSyndicate, of New York, returned lastweek after a short holiday in AtlanticCity.

F. E. Basler, general sales managerof the Atwater Kent ManufacturingCo., Philadelphia, gave the New Yorkmarket the up-and-down one day lastweek.

.. Vernon W. Collamore, sales mana-ger of the Radiola division of the RCA -Victor Co., Inc., returned the early partof the week from a survey of the Chi-cago market.

James H. Blinn, representative forthe Gulbransen Co. in the territorycomprising Colorado, Wyoming, NewMéxico and Utah, was a recent visitorat the Chicago factory.

Gilman Anderson, assistant radiosales manager for the Gulbransen Co.,Chicago, visited distributors of thecompany in Milwaukee, Wis., Rockfordand Elgin, Ill., last week.

.. Allen McQuhae, Corsican tenorlately joined with Wayne MacDowell,at Philadelphia, in the establishment ofthe National Convention Managementbureau, reached New York Saturday toweek-end in his home town.

Matt. Hohner, head of the Ameri-can interests of the firm of M. Hohner,Inc., will sail April 24 for an extendedEuropean visit, spending most of histime at the Hohner harmonica head-quarters in Trossingen, Germany.

I. Goldberg, president of the PilotRadio & Tube Corp., Brooklyn, has re-turned from a vacation in Florida, andis now in Lawrence, Mass., supervisingthe installation of tube and coil makingmachinery in the firm's new plant inthat city.

C. C. Bohner and J. L. Barnes,sales manager and assistant sales man-ager, respectively, of the Tung - SolLamp Works, Inc., of Newark, N. J.,maker of lamps and radio tubes, at-tended a tube sales conference in Chi-cago last week.

Grif Ellis, Pacific coast represent-ative for the Grigsby-Grunow Co., Chi-cago makers of Majestic radio, noteson the back of a view of Apache Lake,Ariz., that this is the only spot in themore or less good old U. S. A. with-out a Majestic dealer.

David M. Kasson and Jack Leban,well known executives of the VanHorne Tube Co., of Franklin, Ohio,were visitors in the New York terri-tory during the past week, arrangingfor metropolitan distribution for theVan Horne tube line.

J. B. Price, ex -cigar magnifico andsalesman extraordinary for portable

phonographs and electric pick - ups,postcards from Toronto, Canada, thatif you flop on an order there you candrown your troubles in Mrs. Haig'sRoyal Dimple. Now, is that nice?

Roy B. Cohen, of the Roycraft Co.,Minneapolis Majestic distributor, andMrs. Cohen, are spending a three-weekvacation at Miami Beach, Fla., wherethey expect to do considerable golfingamong other things. They will alsovisit Havana, Cuba, before returning toMinneapolis.

Charles Gilbert, vice-president incharge of merchandising of the PilotRadio & Tube Corp., Brooklyn, leftlast week for a three weeks' tour forthe purpose of opening new dealer out-lets. He will make stops at Chicago,Minneapolis, St. Louis, Denver, LosAngeles and. San Francisco.

Crosley RefrigeratorOn Market in 60 Days,

Says New York JobberThe Twentieth Century Radio Corp.,

Brooklyn, metropolitan distributor ofthe products of the Crosley Radio Corp.,Cincinnati, is making an advance surveyof the New York market in connectionwith the new Crosley electric refriger-ator, which is scheduled to make itsappearance within sixty days.

This newest product of the Crosleycompany will retail at $50 to $75 lessthan any other standard make refriger-ator-of the same cubic foot capacity-according to reports.

L. H. Mingins, president of Twenti-eth Century, made the following reporton the new Crosley refrigerator:

"This refrigerator is equipped witha remarkably efficient unit having acold control which will freeze ice cubesin less than two hours, and a box whichis in itself a complete hydrator. Itdraws less than 100 watts, and is neces-sary to defrost but once every threemonths. The running operation innormal usage represents less than one-third of the hours in a day.

"The unit is small, compact, and iseasily detachable, and is at the bottomof the box. Refrigerant used is of thenon-poisonous variety and the new de-sign of the motor and compressor makeit not only fool -proof but silent."

Mr. Mingins also stated that theCrosley company will soon introduce tothe trade a low-priced automobile radioset using screen -grid tubes. The setwill be remotely controlled from thedash board.

Officials of the New York distribut-ing firm report that metropolitan radioand electrical dealers are unusuallyinterested in the Crosley refrigerator.

S. JAY GOLDSTEIN ONFORTNIGHT'S VACATION

S. Jay Goldstein, long and favorablyknown in metropolitan retail and whole-sales cirles, left this week on a two-week vacation trip, marking the firsttime that the genial sales executivehas taken "time off" from active parti-cipation in trade affairs for the pastseveral years.

Mr. Goldstein first became prominentin the local radio industry when he be-came sales manager for the UniversalRadio Co., New York, distributor forPhilco radio. Until recently, he servedin a like capacity with the North Amer-ican Radio Corp., Zenith wholesalerhere.

Upon his return to this city aboutthe first of April, Mr. Goldstein willdivulge his future plans.

honorary chairman and chairwoman, re-spectively, of last night's concert.

The evening marked vividly the ex-tent to which the harmonica rules themusical life of youthful America, asexemplified in the activities of thePhiladelphia band. An ambitious pro-gram, including compositions of Sousa,Wagner, Herbert, Drdla, Friml, Ippo-Iitow-Ivanow, Ketelby, Rachmaninoff,Eiger, and von Suppe was performedby the sixty uniformed young men whocompose the band, Hohner chromaticharmonicas being exclusively used. Theaggregation has played for PresidentHoover. Vice-president Curtis and nu-merous other dignitaries and uponmany official occasions, besides havingbeen designated at the PhiladelphiaSesquicentennial Exposition as the Ex-position Band. Philadelphia's City Hallwas decorated with four electric signscalling attention to the "HarmonicaJubilee" last evening.

A party of officials and friends ofthe New York harmonica house of M.Hohner, Inc., attended, including Matt.Hohner, president; Sidney Winfield,general manager and Arthur C. Doorn-bos, vice-president of the Charles C.Green Advertising Agency, publicitycounsel to the Hohner organization.They were welcomed by Mr. Hoxie,founder and leader of the band andexchanged a variety of interestinganecdotes concerning the tributes paidto and accomplishments of the youth-ful body in many directions. It was

2,000 PHILADELPHIANS LAUD HARMONICA BAND

AS CITY HALL SIGNS FLASH COMMEMORATION

OF JUBILEE AT BELLEVUE-STRATFORD HOTELCLASSICAL PROGRAM BY 60 BOYS, A. N. HOXIE LEADER

Hohner Instruments Used by Quaker City Organization Which HasReceived Official Honors - Mayor Mackey Chairman at GalaEvent.

(Special to THE WEEKLY.)Philadelphia, Pa., Thursday.

Two thousand Philadelphians, loyaladmirers of the unique musical insti-tution known as the Philadelphia Har-monica Band, last night thronged theballroom, the Clover, Red and Juniorrooms of the Bellevue -Stratford hotelto hear a concert and participate inentertainment marking the second anni-versary of the organization. The bandI. led by Albert N. Hoxie, with Mrs.Robert A. Davis as associate director.Mayor and Mrs. Harry A. Mackey were

brought out during the conversationthat Mr. Hoxie, a Philadelphian of sub-stantial wealth whose interest in thewelfare of boys and young men hasbeen a major hobby throughout hislife, organized the band as a means ofinteresting young Philadelphians inmusic. The movement quickly spreadbeyond the limits of a purely educa-tional or cultural activity and assumeddefinite artistic dimensions, the per-formance of the band winning praisefrom music critics and professionals ofthe highest rank. The band has alreadycreated an alumni, youths who on

Philadelphia Ho emo9Yiea Pa ad o.ti I1 Recen !Iy a ppea ndBefore President Hoover

reaching the stage of young manhoodentered vocations calling for theirwhole time and attention but whonevertheless follow closely the activi-ties of the harmonicists, one of theyoung men having come from Chicagoto attend the concert last night.

As is well known in the music field,the harmonica is not only holding its

"Welcome" Signs on City Hall inMetropolis of Brotherly Love

own but steadily increasing in sale, asalmost a sole exception in the group ofmanually -played instruments. The Roh-ner firm, whose name is regarded prac-tically as synonymous with the productin whose manufacture and sale it hasbeen so long engaged, will celebrateits seventy-fifth business annniversarynext year.


MAJESTIC INCREASES

LIST OF MODEL 92;

EFFECTIVE APRIL 1CHICAGO, ILL., Friday.

Distributors and dealers in Majesticradio are reported to have enthusiasti-cally responded to the announcement ofan increase in the list price of Ma-jestic Model 92, disclosed by the Grigs-by-Grunow Co. here, recently. Withthe increase, which is made effectiveApril 1, the Majestic model 92 willlist at $179.50 instead of $167.50, theretail price now prevailing.

Majestic dealers and distributors seein the latest move on the part of theGrigsby-Grunow Co. an important stepin the further stabilization of the in-durtry.

Pierre Boucheron Is

Radiola District Mgr.

In New York CityPierre ("Pete") Boucheron, radio

operator, radio publicist and first ad-vertising manager of the old RadioCorp. of America, last week returnedto New York as his field of activity.being appointed by Vernon W. Colla -more, sales manager of the Radioladivision of the RCA -Victor Corp., todistrict management of the Easterndistrict of Radiola sales. Mr. Boucher -on makes his headquarters at 261Fifthavenue.

The reclaimed New Yorker comesfrom Atlanta, Ga., where he has beenSouthern district sales manager forthe Corporation for the past year anda half. He is a veteran of the RCAofficial staff, taking charge of the com-pany's advertising activities soon afterits entry into commercial product anddisplaying pronounced abilities as wellas thorough knowledge of the practicalside of radio, due to his work as asteamship operator. Mr. Boucheron rsa native of Paris, France. "I am gladto be back in New York," he said onFriday, "for there are more merchan-dising opportunities here in five min-utes than in a month in more remoteterritories. The general business out-look is healthy and it is certain to bea tremendous year for the Radiola linethroughout the metropolitan district."

Sale of Earl Equipment,

Supplies Before CourtNewark, N. J., Friday.

The matter of the sale of the machin-ery, equipment, materials, fixtures andsupplies of the bankrupt Earl RadioCorp., New York, to the S. & R. RadioCo. for $59,250, will come before Vice -Chancellor Alonzo Church here onTuesday. Stockholders and creditorshave been ordered by the court to showcause on that day why the bid of theS. & R. Radio Co. should not be accept-ed.

B. J. BROGDEN NAMEDGULBRANSEN BOOSTER

Chicago, Ill., Friday.B. J. Brogden, Durham, N. C., has

been appointed representative for theradio division of the Gulbransen Co.,this city, for the state of North Caro-lina.

RADIO MEN TRIP THE LIGHT FANTASTIC AT GULBRANSEN HAS NEW

ANNUAL DANCE OF RADIO RETAILERS' ASSN LOWBOY SET AT $99,50Several hundred members of the

radio industry of the metropolitan dis-trict attended the second annual ban-quet and dance of the Radio Retailers'Association, Inc., in the grand ball-room of the Pennsylvania hotel, NewYork, Sunday night. The event broughtout a representative gathering of dis-tributors, distributors' salesmen, fac-tory representatives and dealers.

Among other things. the affair gavesome of the veterans in the trade anopportunity to show the younger gen-eration that they are well acquaintedwith the terpsichorean art as it is nowinterpreted. And-believe it or not,the old-timers didn't wait until theorchestra struck up `The Merry WidowWaltz" or other favorite melodies ofby -gone years, before they started todemonstrate their aptitude for moderndancing.

The transition during the past yearsfrom the conservative talking machineindustry to the rapid -moving radio busi-ness has also resulted in a regenerationin the feet and legs of the men whohave moved along with the change.And Sunday night was their night.

Such venerable veterans as J. New-

comb Blackman, president and founderof the Blackman Distributing Co., Inc.,New York jobber for Edison radio; O.W. Ray, president of the Common-wealth Radio Distributing Co., Inc.,Stewart -Warner wholesaler; the rotundIrving E. Cohen, secretary of the RadioRetailers' Association and Otto Gold-smith, representative of E. A. Wilder-muth, Atwater Kent distributor, werenot to be outdone by such youngerleaders in the trade as Irving Sarnoff,president of the Radiola distributingfirm of George L. Patterson, Inc., andCharles 011stein, sales manager forthe Sanford Radio Corp., metropolitanBrunswick wholesaler.

Other prominent trade figures pres-ent included Myron Craddick, C. L.Craddick, C. L. Johnston, vice-presi-dent and general manager of the Black-man Distributing Co.; A. M. Black-man, son of J. Newcomb Blackman,and secretary of the Edison distributingfirm; Murray Rosen, newly namedManhattan sales manager for the G.J. Seedman Co., New York distributorfor Brunswick radio.

A revue, with Baby Alice, a talentedyoungster of about seven summers asthe featured performer, was staged dur-ing the evening.

Phonograph and Accessories Manufacturers Can Secure

Finnish Sales Outlet by Communicating with Firm BelowPHONOGRAPH ACCESSORIES

RADIOTUKKU OY.Helsiniki, Hclkinkatu.

February 24th.Editor,TALKING MACHINE and

RADIO WEEKLY:We would appreciate your sending us

sample copies of your periodical, as weare specialists in the gramophone line.

Furthermore, we would be very much

obliged if you would give us the namesof such manufacturers who desire aFinnish outlet for their products.

Thank you in advance for your kindattention to this matter. We still begto mention that we have an extensivesales organization and that our salesrepresentatives visit any town in Fin-land which promises any business atall.

Yours very truly,Radiotukku Oy.-

Murray Rosen Named

Manhattan Manager

For G. J. Seedman Co.Murray Rosen, formerly secretary

and general manager of the StateRadio Distributing Co., Inc., Newark,has been appointed Manhattan salesmanager for the G. J. Seedman Co.,New York, metropolitan distributor forBrunswick radio, Panatrope with radioand records.

Mr. Rosen has had many years' ex-perience in the radio industry whichwill serve him in good stead in hisnew post with the aggressive Seedmanfirm.

Troy B. Wildermuth to

Re-enter Radio TradeHarrisburg, Pa., Friday.

Troy B. Wildermuth, formerly withthe radio division of the GulbransenCo., Chicago, is hack in this city aftera vacation in Florida and is preparingplans for his re-entry in the radio in-dustry.

Mr. Wildermuth is anxious to get allback numbers of THE TALKING MA-CHINE and RADIO WEEKLY fromJanuary 1 in order that he might find

Capt. Sparks Makes 4

Addresses in MemphisMemphis, Tenn., Thursday.

Captain William Sparks, head of theSparks-Withington Co., Jackson, Mich.,maker of Sparton radio, was the guestof honor at three radio gatherings dur-ing a recent one -day stopover in thiscity while on his way to Florida.

At noon he was the guest of honor ata meeting of the Memphis Radio Whole-salers Association and addressed thedistributors. In the afternoon he at-tended and addressed a sales conven-tion of the Dealers Equipment Co., thiscity and Little Rock, distributor forSparton radio. Later in the afternoonhe spoke for thirty minutes over WMC,and in the evening he attended a meet-ing of Sparton dealers of the Memphisand Little Rock territories and againspoke.

Three hundred retailers attendedthis gathering held in the Peabodyhotel. Captain Sparks spoke at lengthregarding the merchandising plans ofhis company and the future outlookfor Sparton.

out "who's who and how" in the trade.Mr. Wildermuth stated that he is

going into the distributing "war"again.

Chicago, Ill., Friday.

A new set in a lowboy cabinet list-ing at $99.50, less tubes, has recentlybeeen introduced by the GulbransenCo., this city. Among the features ofthis new model are screen grid powerdetection, the Gulbransen "nine -in -line"chassis and push-pull amplification.

The cabinet of the set is of buttwalnut and is slightly more than threefeet high. Sensitivity of the set isunder the control of a "local distance"switch.

The set incorporates a new improvedten -inch dynamic speaker, which ismounted in the bottom panel of thecabinet.

Other Gulbransen models include alowboy at $139.50, a highboy at $149.-50, and a radio -phonograph combina-tion at $235.

North American Zenith

Sales Show 40% Gain,

D. F. Goldman ReportsExtreme satisfaction over the pres-

ent business outlook was expressed byDavid F. Goldman, head of the NorthAmerican Radio Corp., New York, met-ropolitan Zenith distributor, upon hisreturn last week from a vacation inCuba and Florida. Mr. Goldman re-turned to his office to find that Zenithradio sales for January and Februaryof this year exceeded those of the samemonths last year by more than 40 percent.

"We achieved this mark in spite ofthe so-called business depression," Mr.Goldman declared upon going over hiscompany's sales figures. He also statedthat he looked forward to a prosperousyear for the company and the ZenithRadio Corp., Chicago.

"The elimination of a great manylines has placed the remaining manu-facturers in an enviable position, andZenith stability, Zenith quality andZenith's protective sales policy are nowmore firmly impressed on the dealersthan ever before," Mr. Goldman said.

"The Zenith Radio Corp. refuses tosacrifice quality for price, and will con-tinue to manufacture in line with themarket demands.

"Only a limited number of standardlines now remain, and I believe deal-ers have learned their lesson and willconcentrate on these few lines. Manu-facturers realize that overproductionhas been the curse of the industry.With the increase in business antici-pated within the next 60 to 90 days,radio will again take its place as aleader in home utility sales, and withthe inauguration of sane productionpolicies by manufacturers, 1930 shouldsee the elimination of surplus merchan-dise sales, cut prices and other evils ofthe past.

"North American and Zenith lookforward to a better and greater 1930."

Mr. Goldman was accompanied on hisvacation by Mrs. Goldman. While inCuba, the Goldmans spent considerabletime with Edward H. Davis, publisherof THE TALKING MACHINE andRADIO WEEKLY, and Mrs. Davis,who were also wintering in Havana.


A STRAIGHT LINEIS THE SHORTEST DISTANCEBETWEEN TWO POINTS . .

SPARTON RADIOOFFERS A STRAIGHT LINE ANDTHE TWO POINTS ARE .

SALES and PROFITS!Your franchise is your arrow-follow it to its goal

BUSHWICKDISTRIBUTING CO., Inc.17 West 60th Street

Columbus 2818New York, N. Y.

1755 Bushwick AvenueGlenmore 6366

Brooklyn, N. Y.

SPAR TON RADIO

MetropolitanDistributor

McPHILBEN -

KEATOR, Inc.17 West 60th Street 68 34th Street

Columbus 4470-1NEW YORK, N. Y.

Sunset 3516-74BROOKLYN, N. Y.

LOW SALES PRICE IS

IMPORTANT FACTOR

NOW, SAYS CROSLEYCINCINNATI, O., Friday.

"October of last year saw a deflationof credits brought about by the stockmarket decline," Powell Crosley, Jr.,president of the Crosley Radio Corp.,stated here today. "Immediately thingsbecame normal. During all of theperiod of extravagance, when radiomanufacturers, almost without excep-tion, were concentrating sales effortson radio sets selling far in excess of$100, sets within the means of thegreat mass of the people were notavailable. It must be rememberedthat 87 per cent. of the adult malesof the United States have an income of$2,000 or less, a year. Surveys haveshown that even a larger percentageof non -radio owners falls into this class.

"Now purchases are again controlledby income. The radio dealer, jobberand manufacturer, to operate profitablyduring the next year or two, mustrecognize this fact. They must be ableto furnish radio apparatus within themeans of the masses the undevelopedand neglected market. Large turn -overrather than large unit profit mustgovern in the future.

"In line with the conditions existingtoday, Crosley dealers come into theirown. The success of the Crosley RadioCorp., its distributors and dealers, hasalways been founded upon building andselling popular priced radio sets forthe masses, rather than high pricedradio sets for the classes.

"The new Crosley "Companionship"series, announced at our recent distri-butors' meeting, is now within thereach of everybody, both in size andlow cost. Appropriate names have beengiven to the models: "Chum," "Play-mate," "Comrade," and "Buddy.""Partner" and "Cronie" names havebeen given to the two larger models.They have been designed to meet thedefinite trend of demand for smallercabinets.

Features embodied in these newCrosley models are newly designed lowconsole utility cabinets; improved Dy-nacone and Dynacoil speakers; "tonetested" by world's leading musicians;all models screen grid Neutrodyne andlow price.

Findlay Creditors toConsider Composition

A meeting of the creditors of theHobert Findlay Manufacturing Co, Inc.,Brooklyn, will be held in room 405 PostOffice building, Brooklyn, on the morn-ing of March 31, for the purpose ofproving claims, examining the bankruptand considering an offer of composition

15 per cent. The composition offermaturing in four and eight months, and.me note of 2 per cent. maturing intwelve months, such notes to be securedby a chattel mortgage covering fix-tures and machinery of the bankruptto be given to Samuel Rubin, 150 Broad-way, New York, as trustee for the bene-fit of all creditors listed in the referee'sreport on composition.

Edward C. McDonald, 32 Court street,M. referee in bankruptcy. The Findlayfirm formerly manufactured radio fur-niture.

STROMBERG-CARLSON

HAS NEW DC CONSOLE,

LIST PRICE IS $272.50ROCHESTER, N. Y., Friday.

A new D.C. screen grid console set,listing at $272.50, less tubes, has beenintroduced by the Stromberg-CarlsonTelephone Manufacturing Co., this city.This instrument is known as model 645.

The new Stromberg-Carlson 645 is aradio designed particularly to meet thespecial conditions where a set mustoperate on power from direct ratherthan the usual alternating currentsources.

This set, housed in a walnut finishedart console, employs screen grid tubesof latest design in three tuned radiofrequency circuits; a grid -bias detector,two resistance -coupled audio stages anda final push-pull power audio stage.The screen grid tubes effectively sup-ply the radio gain per stage necessarywith the low voltages available in aD.C. operated set, officials of the firmdeclare.

Because D.C. districts are usually inthe heart of a city where man-madestatic noises are prevalent. and becauseD.C. house lighting systems are usuallynoisier than A.C. lines, two extra pre-cautions for the elimination of noiseare provided with this radio. Theseare 75 feet of shielded lead-in wire anda special line noise filter. The shieldedlead-in prevents pick-up from externalnoise sources and by means of the fil-ter any radio frequency static noiseswhich might enter the set from thehouse lighting circuit are eliminatedand grounded.

The built - in dynamic speaker isequipped with a large sized cone andhas a special non -resonant baffle. Thisset, like all Stromberg-Carlsons, has aphonograph jack for electrical repro-duction of records in conjunction witha magnetic pick-up outfit.

The new No. 645 meets the need ofthousands of prospective radio pur-chasers living in D.C. districts whohave been awaiting a perfected screengrid radio for their particular needs,officials report.

I. G. Maloff Appointed

Colonial Chief EngineerI. G. Maloff, one of the foremost

radio engineers in the country, designerof the Peerless dynamic speaker, andformerly chief engineer of Valley Ap-pliances, Inc., Rochester, is now chiefengineer of the Colonial Radio Corp.,Long Island City, recently merged withValley Appliances.

Since the merger of the two manu-facturing firms, Mr. Maloff has beencooperating closely with Dr. FultonCutting, chairman of the board of themerger organization, and designer ofthe Cutting dynamic speaker, on thedesign of the new Colonial 1930-31 linewhich will be shown at the RMA TradeShow in Atlantic City in June.

A. J. Loeb has been apopinted salesrepresentative for Northern Ohio andMichigan for all radio parts product ofthe Polymet Mfg. Corp., New York.Mr. Loeb will make his headquartersat 3221 Carnegie avenue, Cleveland.

Polymet products include condensers,coils, resistances, transformers, volumecontrols, etc.


éé

O THIS -... put this Spartan side ,by sí dewith any radio at any price and

compare performance"

President-General 1Igr.The Sparks-Irithington Co.

Whave done it . . . all over the country . . . andave been amazed at the results. Now we want

YOU to make the same tests.

Stand the New Model 589 side by side with your favorite *set. Test both for distance.. Test them for their ability.to reach through the screen of local broadcasting. Com-pare their tone ... their richness. Do this, and wepromise you a new conception of radio performance.

The New: Sparton Model 589 sells for the lowest:_ priceever asked for a Sparton Console. Sparton quality isevident everywhere; from the cabinet to "Radio's RichestVoice". We believe that this New Sparton sets a newstandard of radio value . . . we want you to judge foryourself. Test it thoroughly.

SPARKS-WITHINGTON(Established 190h1

JACKSON, MICHIGAN, U. S. A.Pioneers of Electric Radio without batteries of any kind

COMPANY

The NEW SPARTON10 -TUBE Model 589

THEc9w-SPARTON" Richest Vice"

12 THE TALKING MACHINE And RADIO WEEKLY

AUTOMATIC.o/ Cr.RAD 10

oN/"the

atletthe -

on

MODEL

64SUPER

ZENITHAsk about this Salesand Profit Leader . .

NORTH A3IEItII'AN RAI/IO CORP.184 : Broadway New York

Distributors for Manhattan - Brooklyn - Long Island

IN 1930G ZR EO NW I

TWI AND HT RH A

DU IS O

TRILLING & MONTAGUEWholesale Radio Merchandisers

N. W. Cor. 7th & Arch Sts., Phila. Pa.

etrw..-RADIO

i

S A F E!We know of no other makeof radio for which deal.ers are clamoring, except

r. r

°-;i01444AD1O

The Best Buy for the Money IsAlways the Best that Money Can Buy

MACKENZIE RADIO CORP.Distributors for the Bronx, Northern Jersey,

New York State and Connecticut

Bogardus 0280-1-2-3-4-51225 Broadway New York, N. Y.

SET BUSINESS IN RURAL COMMUNITIES OF

MINNESOTA HOLDING UP AT NORMAL LEVELMINNEAPOLIS, MINN., Thursday.

A gain of 12 per cent. in radio salesin the Northwest over the year 1928was registered, according to reportsjust issued here by the NorthwestRadio Trade Association. Dealers inMinnesota, North Dakota, South Da-kota, Wyoming, Montana and parts ofIowa, Wisconsin and Michigan aidedin compiling the report, all showingsigns of an extremely live business,despite a poor closing for the year.

The report creates considerable opti-mism throughout the trade for the year1930, and an average of the percent-ages of increase expected is 20 per cent.over 1929. This would bring total salesof radio at retail price to over $50,-000,000 for 1930, with a radio set inat least half the homes of the North-west.

The report also shows a rising in-terest in radio in this territory. Thedaily use of sets is increasing rapidlyand dealers advise that once a familyhas installed a radio it is never foundwithout one after that.

Although Twin City reports are stilllargely unfavorable, those coming infrom the country points of the North-west are much more optimistic, and thetrade seems awakening to the begin-ning of a real business in the Spring.Dealers are sending in fairly largeorders and seemingly have every ex-pectation of a good trade.

Phonograph records are picking upin sales. The Columbia PhonographCo. here report a steadily increasingbusiness.

William Hardt, of Winona, Minn.,

and C. M. Bye, of Osseo, Wis., wererecent visitors to the Twin Cities andreported trade in radios in their re-spective towns as very good.

A. R. Sather, Majestic dealer ofSpooner, Wis. is on a brief vacationin Texas.

A. B. Blodgett, Northfield, Minn.,dealer, has installed a radio set on thestage of two of his local theatres forreceiving Amos 'n' Andy programs,thus following the lead of eastern deal-ers. This idea has not permeated theNorthwest to any extent, but has founda very favorable reception in North-field, a college town.

R. O. Foster, of Foster & Waldo,Majestic distributors, is in Pass Chris-tian, Miss., for a short vacation.

A jobber for Brunswick is expectedto be named for the Twin Cities andsouthern Minnesota within a shorttime, it is stated. The Northwest willbe fairly well covered with this lastappointment, with jobbers handling allfuture sales.

A. R. Jewett has been appointed tosucceed F. W. Plant as president ofthe Plant Co., Fada distributors. Mr.Plant died here about a month ago.

With the Summer vacation justaround the corner, increasing sales ofportable radio sets are reported. Port-ables are becoming very popular as in-struments to be carried on a trip andset up after the destination has beenreached.

R. B. Cohen, president of the Roy-craft Co., here, left for Florida lastweek, where he will spend the next twoweeks. -U. S.

THE TALKING: MACHINE and RADIO WEEKLY

3 DISTIréCTJOBBERS-DEALERS-MANUFACTURERSFOR J

B ELLINGr SURPLUS STOCKFREE OURFLWYEEEKLY

Will ben,ailed you weekly describing the new-est boys in the radio market at prices whichwill astound you. Dealers should send in nameand address on :business .letter head withoutdelay.

To TheMANUFACTURER

Who has a surplus stockof sets, cabinets, speak-ers, tubes, or in fact any-thing pertaining to radio,our service is essential.Send us your list of sur-plus stock and we willeither make a cash offeror arrange to take sam-ples and sell for youraccount at our weeklytrade auctions. All corre-spondence confidential.

$1,000,000CASH

AVAILABLE NOW forthe out -right purchase oflarge or small lots ofradio merchandise of alltypes. Communicate withus direct and we willhave our representativecall anywhere, to makean offer on partial orentire stocks.STORES--WAREHOUSES--

FACTORIESBOUGHT FOR CASH

i

General 011ices:

18-22 West 18th St.,

N. Y. C.

To TheDEALER

We offer an opportunityto dispose of your smallsurplus stocks or to sellyou standard brand newmerchandise at pricesheretofore unknown.Forward us your nameand address immediatelyand get on our mailinglist. Keep in touch withthe New York market onstandard radio merchan-dise.

i> WEEKLY

TRADE AUCTIONWill be held in our large auctionrooms where manufacturers, job-bers and dealers may meet andtrade. We either buy completestocks for cash or operate on acost plus basis, either plan beingleast expensive to all concerned.

FIRST TRADE AUCTION WILLBE HELD WITHIN TWOWEEKS, send us your name andaddress and we will notify you ofthe time and date.

FREE SETSEXCCENGE

A new sen ire nerer before attempted in radio.Each week we will publish an exchangecolumn where dealers may list surplus stock orsets required. No names will be mentioned,but each dealer will be given a key numberand cleared through our office. Write nowfor further information.

To The JOBBERWe offer a means of dis-posing of large or smallstocks of radio merchan-dise without disturbinglocal market conditions.We will purchase fromyou for cash and, uponrequest, agree to sellyour merchandise onlythrough our own auctionstores and without ad-vertising of any kind.Communicate with usand submit surplus stocklist. All communicationsconfidential.

WIRE

orWRITE

For OUR PLANDealers and Jobbers com-municate with us imme-diately for details of oursurplus disposal plan andfor our weekly radiomarket Flyer, describingthe week's best buys.

CHAIN AUCTION SYNDICATE, Inc.W. H. NUSSBAUM, President

18 - 22 WEST 18TH STREET, NEW YORK CITYTelephones-Watkins 7953 and Chelsea 5363

Not connected with any other auction firm.

Warehouse:

23-27 West 17th St.,

N. Y. C.


EFFICIENCYplus

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Exact size of bronzecontrol boxAn art metal stamp-ing designed

for

Designedand Fabricatedby the

AMERICANEMBLEM CO.Utica, N. Y.

LJRemote Control

AGAIN ! ... the American Emblem Company's facilities for authentic design and quantityproduction of metal specialties have been engaged by one of the leaders of the radio industry.

AMERICAN EMBLEM CO. UTICA, N. Y.


ro the ...1400DEALERS

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it on several standard sets.

UTAH RADIO PRODUCTS CO..1737 S. Micliiga Ave., Chicago


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CLEVELAND WHOLESALERS, RETAILERS SAY

RADIO INDUSTRY HAS TURNED CORNEROPTIMISM PERVADES TRADE

Large Building Program GettingUnder Way-Dealers' Group ofOhio Radio Trade Ass'n HoldsInteresting Meeting.

Cleveland, Ohio, Friday.

A feeling of optimism pervades thetrade as shown by the several largemeetings held this week of the Dealers'Group of the Ohio Radio Trades Asso-ciation and the Cleveland Music TradesAssociation. Both wholesalers and re-tailers feel that the corner has beenturned and with spring officially abouta week off, not only will the weatherimprove but business also. Clevelandhas a building program covering manymillions of dollars this year which willgo a long way to relieve the unemploy-ment situation, and some of this hasalready been started. There is moreadvertising of radio by manufacturersand distributors than has appeared fora considerable time past. All of whichis serving to create a desire in the pub-lic mind for sets that do not come underthe head of distress merchandise.

This week the music stores, espe-cially downtown, have a very good de-mand for records of theme songs ofpictures that are appearing at localtheatres and this is being accomplishedby the fine . tie --ups through windowdisplays and other means with thesepictures.

The program of the Ohio RadioTrades Association which has been ap-proved by the board of directors of theassociation was presented to the Deal-ers' Group at an enthusiastic meetingin the Euclid room of Hotel Statleron Monday evening. R. H. Bechtol,president of the association, was in thechair. In his opening talk Mr. Bechtolfirst called on the membership to standas a silent tribute to former presidentTaft. He then spoke briefly on thepresent situation in the trade and itsfuture outlook. He stressed the pointthat much harm was being done byrumors, regardless of whether theywere true or false. The radio business,he said, was going through a periodsimilar to that gone through by theautomobile industry in its early daysand the trade can bring order out ofchaos by using well defined merchandis-ing principles and close cooperation.The public need to be told the truthabout the business and this is the jobof every one connected with the indus-try.

He then called upon the chairmen ofthe various committees to give a five-minute talk apiece regarding their acti-vities. Joe Gannon told what his mem-bership committee were striving for,stressing that nothing could be accom-plished without cooperation. LambertFriedl told of the publicity programand called attention to the fine cooper-ation of the newspapers and said thatone paper had promised to publish aseries of articles on the industry whichwould be written by its local members.The first apeared last Sunday and waswritten by President R. H. Bechtol.Ralph Myers, of the Finance Commit-tee, told of a proposed finance companyfor local dealers and of the benefits

that would accrue by their forming agroup and joining the Cleveland RetailCredit Men's Association.

He was followed by William Gray,secretary of that organization, whooutlined the services it was in a posi-tion to render.

The advertising program was out-lined by Howard Shartle. He urged thatcopy be less general in ads and morespecific. Mr. Feegan, of the VigilanceCommittee, told dealers to communicatewith them on all matters which cameunder the jurisdiction of the committee.Mr. Nickerson, of the EntertainmentCommittee, promised well worth whileentertainment at all meetings. Thento prove his word he invited all to thebuffet lunch that was waiting.

President Bechtol announced that theassociation had decided to support theCapper -Kelly bill and ask for signa-ture to a petition for presentation tosenators and congressmen. SecretaryEldon Lewis gave a brief talk on thebil and Mr. Bechtol announced that Mr.Eldon would be sent to Washington inconection with the matter. Announce-ment was also made of a Radio Clinicwhich the association is sponsoring.The first meeting will be held in theauditorium of the Cleveland News onMarch 26th and the speaker will beHerbert E. Young; of the Grigsby-Gru-now Co. Subjects of vital importancewill be discussed at these weekly meet-ings and the speakers will be mennationally known in the trade.

The annual banquet and installationof officers of the Cleveland MusicTrades Association took place on Tues-day evening in the ballroom of HotelStatler with a very large attendance.A. L. Maresh, president, was in thechair, having hastened home fromFlorida for the event. Mr. Mareshthanked members for the honor theydid him in electing him president forfive successive terms and promised hisbest efforts on behalf of the association.The other officers, Vice-president HarryValentine and Secretary -treasurer Rex-ford C. Hyre were then installed. TheBannetes ladies orchestra from Chi-cago furnished music for the eveningan dthere was other fine entertainment.The principal speaker was RobertJones, of the Lyon & Healy Co., whogave a most interesting talk on "SomeCleveland Piano History." CharlesYahrling, past vice-president, alsospoke briefly. A demonstration wasgiven of the RCA Theremin. A humor-ous skit depicting a piano sale wasstaged. Arrangements for the affairwere in the hands of a committee head-ed by Ray Shorting who were givena vote of thanks for their fine workin making the affair such a success.Following the entertainment the floorwas cleared for (lancing which lasteduntil midnight.

Special window displays were madethis week of the Victor record, "TheRogue Song," the picture in which itis featured appearing at the State thea-tre this week. The Cleveland TalkingMachine Co., Victor distributors, reportthat their record business is keeping upremarkably well.

Lambert Friedl, president of RadioWholesalers, Inc., Bosch distributors,is receiving congratulations on a seriesof newspaper advertisments that areappearing and which stress the chancethe public take in buying distressedmerchandise. Bosch sets are one ofthe most popular throughout this terri-tory. -DIHM.


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PITTSBURGH DEALERS

SPONSOR RADIO SHOWBIG RESULTS PREDICTED

Formal Opening of New McCaus-land Radio Store - Arthur E.Winter, Altoona Dealer, ElectedDirector of Altoona Chamber ofCommerce - Harrisburg Asso-ciation in Drive Against "Or-phan" Sets.

PITTSBURGH, PA., Monday.

An interesting display of radio setswas shown in a miniature radio exhibitat the Stanley Theatre here for oneweek. The exhibit was on the mezza-nine floor of the Stanley and was wide-ly advertised. Hundreds of persons,principally patrons of the motion pic-ture house, were visitors to the display.

On display were the following sets:Victor, Sparton, Majestic, Lyric, Phil -co, Stewart -Warner, Bosch, Brunswick,Atwater Kent and Steinite. Amplespace was devoted for the display ofthe various models. It is believed thatother exhibits will be held from timeto time in similar public places. Oneof the dealers, in referring to the show,said: "We found that the display, whilesmall, was select. People who visitedit had ample time to look, inspect andtalk it over. I am convinced that small-er radio displays, in the long run, aremore beneficial to the average radiodealer than the one big annual radioshow that is held. At these annual dis-plays there is so much to distract aprospective patron. The many exhibits

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HERKIMER, N. Y.

of radio sets serve to confuse ratherthan to -serve as a buying guide. I be-lieve that the average radio merchant\o ill see the advisability of cultivatingthe small sized radio show in his com-munity center, and at the same timeusing advertising space in a judiciousmanner. This will help aid the prob-lem of better sales distribution."

The new McCausland's radio store isnow located in the Jenkins Arcadewhere the formal opening took placeon Saturday. The firm which wasformerly located at 425 Liberty avenuetook over the entire retail business ofthe Brown-Dorrance Electric Co. Thefollowing radio sets are carried: Ma-jestic, Philco, Atwater Kent, Sparton,Stromberg-Carlson, Bosch and Silver.R. S. Collins, general manager of theMcCausland store, stated that the newstore is admirably located in the heartof the downtown business section. Mc-Causland's was founded more than 40years ago as a piano shop by the lateT. E. McCausland. Mr. Collins is ason-in-law of the founder. He said:"The new McCausland's will maintainthe most modern sales and service de-partment in Pittsburgh's retail elec-trical appliance and radio field."

George S. Hards, well-known Victordealer of Dormont, a suburb of Pitts-burgh, last week celebrated his elev-enth business anniversary. Mr. Hardsis one of the best known Victor dealersin the Pittsburgh district. He was forsome years manager of the retail Vic-tor department of the W. F. FrederickPiano Co. and later engaged in busi-ness for himself and built up a verysuccessful business.

The Stranburg Music Co., who oper-ate a chain of music and radio shopsin northwestern Pennsylvania will closethe store at Oil City, Pa., on April 1.It was established 31 years ago. Thegeneral offices are at Jamestown, N. Y.

H. F. Andre, manager for ThomasA. Edison, Inc., reports a rather briskdemand for the Edison Light-O-Matic.He stated that Edison dealers weremuch pleased with the price standtaken by the officials of the company.

Arthur E. Winter, the well-knownVictor and Atwater Kent dealer ofAltoona, Pa., was elected a director ofthe Altoona Chamber of Commerce.

The Harrisburg Radio Dealers' Asso-ciation in a quarter page advertise-ment in the local newspapers under thecaption: "Will Your Radio Be An Or-phan of the Storm or a Radio ThatEndures?," calls attention to the factthat "purchase of bankrupt radio setsat ridiculously low prices does not af-ford savings as many buyers are ledto believe. An orphan radio is like anautomobile which is no longer manu-factured. When parts are worn andneed replacement there is no place tosecure the parts. And your orphanradio is a total loss instead of a sav-ing."

-C. C. L.

RADIO -PHONOGRAPHSIN CANADIAN TRAINS

Toronto, Canada, Thursday.Twelve passenger cars being built in

Canada for the Canadian NationalRailways are soon to be placed in ser-vice with built-in AC radio -phonographinstallations so wired that passengersmay plug in headphones from theirseats or compartments.

Twenty-two outlets for the head-phones are to be installed in each com-partment car and thirty-six outlets ineach lounge car. Each compartmentis to have two headphone outlets andeach drawing room three outlets.

RENEWAL OF INTENSIVE ADVERTISING

DRIVES BOOSTS BUSINESS IN BUFFALOBUFFALO, N. Y., Monday.

The renewal of intensive advertisingcampaigns has stimulated radio salesto a marked extent, and dealers areconfident that March business will bein satisfactory volume in this district.The public is buying more freely thanat any time since the holidays, accord-ing to leading dealers, and there is agrowing feeling of confidence in thetrade that the business depression ofthe past four or five months is rapidlybecoming only a memory.

J. R. Kersten has been elected secondvice-president and a director of theSchwegler Brothers Music Store, withheadquarters at 393 Ellicott street. Hehas been with this company for thepast seven years and is regarded asone of the leading radio and talkingmachine salesmen of this district. Hisadmission to the firm is in recognitionof his record of achievement with thecompany.

W. C. Erion, member of the Erionmusical instrument firm, has returnedafter a cruise of the West Indies withMrs. Erion and a party of friends.They were gone for a month.

The Charles Liske radio and talkingmachine store at 1037-1041 Geneseestreet has been remodeled and now oc-cupies larger quarters. It is now ob-serving its sixteenth anniversary of itsentry into business.

Majestic Wholesalers, Inc., Majesticwholesalers for the Buffalo territory,held a largely attended dealer sales

conference in the Lawrence hotel inErie, Pa., under the direction of Rob-ert D. Glennie, president of the Buf-falo firm, and J. H. Hall, manager ofits Erie branch. A showing of newmodels and a round table discussionduring the morning was followed by anoon luncheon and an afternoon pro-gram.

R. L. Huck opened a new radio de-partment in his hardware store.at 5496Main street, Williamsville, beyond theBuffalo city line, on March 8. He isshowing Zenith and Philco lines andhas appointed J. C. Holleran managerof the department which is well stock-ed and unusually attractive.

Anthony J. Boland, former memberof the New York State Assembly andfor the past 25 years a member of thesales staff of the Robert L. Loud MusicCo., here, died in his home in Crescentavenue after a long illness at the ageof 60 years.

Albert H. Hildreth, operating a musi-cal instrument and furniture businessin Syracuse under the name of Onon-daga Furniture Shop, filed a voluntarybankruptcy petition listing liabilities of$45,026 and assets of $7,925.

The Buffalo Radio Trades Associa-tion is continuing its frequent lunch-eons in the Hotel Statler and is stead-ily working out plans for bettermentof the trade and the raising of mer-chandising standards. It will have sev-eral important announcements alongthese lines in the near future.

-FAHNESTCOK.

Announcingnew TRIAD Tubes

Types T-24 and T-27

Still another TRIAD achieve-ment - new design and im-proved construction now fullyprotects Tubes T-24 and T-27against burn -outs and rendersthem completely non - micro -phonic! TRIAD research andTRIAD engineering skill havenow made possible longer tubelife and finer tube perform-ance - further proof thatTRIAD deserves the leader-ship which it has won in theradio tube world.

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7iere your biggest hits are bornEACH week the tune -studded talking movies leave custom-ers of yours with impressively presented theme songs echoingin their memories ... the theatres turn out thousands ofsong -loving talkie fans who are ripe for buying recordsof these memorable melodies that they've just heard!

So it's mighty profitable strategy for you to get acquainted

HAPPY DAYS ARE HERE AGAIN-(fromMotion Picture "Chasing Rainbows")

THE ONE GIRL-( from Motion Picture"Song of the West"-Fox Trots-BenSelvin and His Orchestra

Record No. 2116-D, 10 -inch, 75c

with your town's theatre managers right away. í15k themto keep you informed in advance on their picture book-ings. Then tie up your advertising with that of each newpicture - and push your Columbia Theme Song Line.You'll reap plenty of the primed -to -buy record customersthat are created for you daily by the songs of the screen!

Here are some new, typical releases .. .

COOKING BREAKFAST FOR THE ONE ILOVE - ( from Motion Picture "BeYourself!")

KICKIN' A HOLE IN THE SKY-(fromMotion Picture "Be Yourself!")-FoxTrots- Ipana Troubadours, S. C. Lanin,Director

Record No. 2117-D, 10 -inch, 75c

otee'

THERE'S DANGER IN YOUR EYES,CHERIE!-(from Motion Picture "Put -tin' on the Ritz")

WITH YOU-(from Motion Picture "Put -tin' on the Ritz")-Fox Trots-GuyLombardo and His Royal Canadians

Record No. 2107-D, 10 -inch, 75e

Columbia"NEW PROCESS" RECORDS

Reg. U. S. Pet. off.

Viva -tonal Recording-The Records without Scratch-y110.fnn.. M.h. A.t V 5..01ta


YOURCUSTOMERSwant the facts before they buytubes. Show them, with thesesimple tests, that Arcturus BlueTubes give exceptional service in

every radio set ..

7 seconds by your nn.timers' watch.' That'show fast programs comein when ArcturusTubes art used.

Clear, pure tone, freefront hum, ita certaintywhen sets are equippedwith Arcturus Tubes.

Exceptional ability towithstand overloads,easily proved on yourmeter. explains she longlife of Arcturus Tubes.

These three tests convincinglyprove Arcturus' superiority toany tube buyer. If you have notchecked Arcturus quality askyour jobber for a demonstra-tion. See why Arcturus is thefastest growing tube in theradio industry today.

AIICTUUJ$

ARCTURUS RADIO TUBE CO.NEWARK, N. J.

FAIR RUN OF SALES

REPORTED ON COASTSAN FRANCISCO, CAL., Saturday.

The testimony of the retail trade hasby this time become too unanimous topermit of a doubt about there being apercentage of improvement in activity.While it is true that some are notdoing as much as when they were put-ting over sales on unnloading merchan-dise, it is also true that they are enjoy-ing a fair run of unforced sales, whilethose who have not resorted to forcedsales have increased their volume.

Miss Grace Rubiola, assistant in theJackson radio department, reports thattheir sales are on the upgrade sincesunny weather has begun to smile tinOakland. They have been specially pro-moting the sale of combination instru-ments, and with considerable success,as sales of these are in the lead. Theyare especially interested in these asthey have always had a splendid rec-ord department, and they are still be-lievers in the value of maintaining andpushing the record department. All theforce were pleased to see the smilingface of W. W. Cross again this morn-ing. He has been taking a trip to Ore-gon, and has left for a sojourn on theranch before coming back to take upthe work of the department.

The Wurlitzer branch in Oakland isnow holding its seventy-third annualclearance sale, meaning, of course, theseventy-third annual sale of the Wur-litzer company. They are offering lib-eral discounts and easy terms in cele-bration of the event, and making it theoccasion for unloading good trade-inmerchandise. While pianos have notbeen going so big, they are able to re-port quite a lively trade in radio.

The Oakland Music Co., Bernard S.Goldsmith in charge, has again givenway to the California Phonograph Co.This is a branch of the California Pho-nograph Co. of San Francisco. NeilLansing has been placed in charge, andhe is starting out in a way that lookslike real business. While the windowfrontage is not large, he has been mass-ing the display in the two narrow win-dows in such a way as to make it looklike one of the big things in the block,and the Victor on one side with theMajestic on the other, are making twovery pretty pictures. The location in

the first block of San Pablo just off fromwhat may be considered the pivotalpoint of the city's business, is one ofthe finest in the city for transienttrade, and hence window displays be-come of prime importance. Back thisup with an attractive interior, a pleas-ant greeting and a little good sales-manship, just a little, and one has aPicture of one of the opportunnities inOakland.

The Premier Radio Co. is the nameof a store that shows up well at 1115Broadway in Oakland. It has a longlist of models with but few lines omit-ted all down one length of the store,with an unusual stock of accessoriesadded to electrical goods on the other.

R. A. O'Connor, president of theMagnávox Co., in a letter to stock-holders, reveals that they are definitelyconsidering a merger with some otherinterests that will be advantageous tothem, though the interests involved arenot clearly revealed. The company wasincorporated in 1917 under the laws ofArizona. . But as the law of Arizonadoes not give to their organization suf-ficient flexibility for the proposed merg-ing, they incorporated recently underthe laws of Delaware as Magnavox Co.,Ltd. The stock of the new company

is no par stock. And the propositionis to exchange share for share for the730,800 shares now outstanding unnderthe Arizona charter. As there will beother shares to be placed on the mar-ket, application has already been madeto list the new stock on the San Fran-cisco Stock Exchange.

That there is a larger percentage ofthe people who appreciate some reallyclassical music over the radio than isgenerally supposed is evidenced in thefrequent compliments that are beingpassed from neighbor to neighbor inconnection with the Atwater Kent hour.It is not an infrequent matter to hearpeople rejoicing that they can enjoysuch entertainment in their homes asthey could never afford before.

The San Francisco Radio Retailersstaged an interesting supper at Mar -guard's recently when they securedJudge Frank T. Deasy to speak on theTime Payment Contracts that havebeen handled in his court; using thistheme to impart to the association valu-able information how to handle con-tracts in such a way as to avoid losses.

-ALLEN.

DISTRBUTOR SECURESA -K WINDOW DISPLAYS

DALLAS, TEX., Friday.It has been found profitable and com-

paratively simple by the Harrison -Smith Co., Atwater Kent distributor inOklahoma City and Dallas, to securethe best display windows in the terri-tory by means of a tie-in with the pro-grams and merchandise of nationalradio advertisers. Dominant drug, drygoods, and men's furnishings store win-dows have been secured through theloan of an Atwater Kent set to be usedin conjunction with an Ipana, Inter-woven or other display.

Stewart -Warner Names

Argentine DistributorCHICAGO, ILL., Thursday.

Evidence that South America is prov-ing a fertile field for the sale of Amer-ican -made radios is indicated by theappointment of Propiedad S. A. RestaHermanos, Buenos Aires, as exclusivedistributor of Stewart -Warner screen -grid radio in the Argentine.

This concern, capitalized at $2,000,-000, has until now confined its activi-ties solely to the distribution of motorcars but, with the improvement ofbroadcasting facilities both in SouthAmerica and in the countries to thenorth, the demand for sets has becomeso great taht the directors were in-duced to add radio to other lines han-dled.

"We deem this an important step inthe expansion of our own radio mar-ket," said W. J. Zucker, vice-presidentand general sales manager of theStewart -Warner Corp., this city, "andare pleased to know that our radio hasmet the approval of this aggressiveSouth American business house."

An initial shipment of two carloadsof radio was started for the Argentinethis week.

GUSTIN-BACON SPARTONTERRITORY IS EXTENDED

KANSAS CITY, MO., Friday.

The distributing territory of the Gus -tin -Bacon Mfg. Co., this city, distribu-tor for Sparton radio, has been extend-ed so that it now includes southwesternMissouri, including Joplin and Spring-field.

GREATPHILCOS

IN1929

MADE POSSIBLE

ALL -ELECTRIC RADIO

GREATERPHILCOS

FOR1930

WEEKLY BULLETIN

An "Ace In The Hole"And we don't mean maybe. There's an old saying:"Coming Events Cast Their Shadows Before"-in the PHILCO picture we suggest you grab off a lot ofshadow for the next ninety days.PHILCO knows exactly what they're doing and how todo it. Just trump in on that little "trick" and don'tworry about it.

Remember-There's only one way to gear yourself for next season-

SELL LIKE HELL TODAY!1930 Another Philco Year

UNIVERSAL RADIO COMPANY536 Bergen Ave. New York City

Ludlow 1800Bxcluaive "PHILCO" Distributors for Bronx,Westchester, Queens, Nassau and Suffolk Counties


AN UNUSUAL OPPORTUNITY

forESTABLISHEDDISTRIBUTORS

$99.50 - LESS TUBESModel 666-A remarkably selective, sensitive9 tube screen grid chassis incorporating 4 screengrid tubes and 245 power tubes in push-pull.Cabinet beautifully finished in two -toned walnut.

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toned walnut. At a price at which you usuallysell a radio alone!

TO maintain closer cooperation with ourmany Dealers, we have adopted the policyof selling exclusively through Jobbers. This

opens a tremendous profit opportunity for estab-lished Distributors.

Sentinel is one of the oldest, most experiencedmanufacturers in the radio -musical field. SentinelRadio holds an excellent reputation among Dealersand the public - for quality radio at a sensibleprice. The new line of finely -built, full -tonedscreen grid models brings new perfection to radioat popular prices. Sentinel is priced on value-for volume sales - and Dealers have found it amost profitable line to feature! Saturday Evening

Post advertising has told Sentinel's story to mil-lions of prospective customers!

Strong Newspaper AdvertisingEach Distributor will be supported by a strongschedule of newspaper advertising, concentrated inhis territory, to assure him of large volume. EachDealer will be given a liberal allowance for cooper-ative advertising to draw customers to his store.

Distributors who are interested in building a per-manent profitable business with an established lineof radio-priced for volume sales-and protectedby a policy that insures stability of price and qual-ity - are urged to write us Today!

UNITED AIR CLEANER CORPORATION9705 COTTAGE GROVE AVENUE, CHICAGO, ILLINOIS

SEN NFL

l ' THE TALKING MACHINE and RADIO WEEKLY

S T A B

DR. FULTON CUTTINGChairman of the Board

FRED G. CARSONVice -President

JOSEPH GERLGeneral Sales Manager

Now... the Wide Resources ofStand Back of Colonial Radio

øø III:;-

___

m

1111 MIDISC

111::; .

.. ,. "' + ' ,_ :The COLONIAL RADIO PLANT. . . Long Island City

A New Factor in the Stabilizationof the Radio Industry

THE engineering, production and financialresources of the Colonial Radio Corporation,

of Long Island City, and Valley Appliances, Inc.,

of Rochester, N. Y., have been combined.

This far-reaching organization move establishes

the Colonial Radio Corporation high among theleaders in the radio industry ... in design, manu-facture, merchandising and service.

From the production of basic parts to thecomplete assembly of Colonial sets ... from themarketing of products to their ultimate service ...all operations will now be controlled by the of-ficials pictured in this announcement.

Valley Appliances, Inc., will continue to manu-

facture speakers in the Rochester plant.

COLONIAL RADIORadio's Clearest Voice"


TYTwo Strong ManufacturersJobbers, Dealers ...and Public

The VALLEY APPLIANCES PLANT . . Rochester, N. Y.

New Opportunities for ColonialRadio Jobbers and Dealers

I. G. MALOFFChief Engineer

C. C. HARVEYProduction Manager

ADVANCED engineering . . . conservative New products ... new ideas ... new valuesdevelopment plans ... ample financial re- . . new co-operation all along the line ... will

sources ... modern merchandising and advertising make Colonial Radio franchises more desirable... intelligent business policies ... all of these than ever before.

constructive factors provide unusual jobber and We invite correspondence from jobbers in adealer opportunities for the future. few open territories. To those who qualify we will

Colonial's operations in big eastern markers are offer a proposition which will warrant the mostgradually extending to other sections of the country. intense concentration on the Colonial line.

CORPORATIONLong Island City, N.Y.


SPRING PROSPECTS

APPEAR BRIGHT TO

CORONADO DEALERSCoronado, Cal., Thursday

Some of the best radio outlets in theSouthern countiets are found scatteredthrough the group of recort and resi-dential cities which surround the largertrade centers. While population ofthese cities is not keeping up the rapidrate of advance noted during partsof the last decade, dealers observe thatthere areplenty of unsold ,prospectsand the total contribution made to thestate's volume of radio business thisyear will include a very substantialquota from the cities and towns of tenthousand population and under. Theradio storesin such locations keep upa steady grind, and in general are ex-pecting a normal volume of businessduring the spring months, and turninga good list of sales from week to week.Their operations are as a whole wellmanaged, and they add a good deal ofstalibity to the general market.

Coronado Radio & Electric store, at1120 Orange, conducted by C. H. T.Martin and C. W. [nee, appears to behaving a lively run of trade. WithVictor radio and electrola combinationsand records, RCA, Atwater Kent andSparton, Messrs. Martin and Ince havean agency set-up which enables themto compete effectively with the bigstores at the other end of the ferryacross the bay, and they have a com-

NORTH WARDRADIO CO.,/nc.367 Plane Si, [lewark,ll.J.

munity to work on which has been notedfo ryears as a leader in wealth, intelli-gence and social activity.

As the center of technical under-standing and progress in radio, theregion around San Diego bay holdsmuch of interest to the engineeringfraternity. Radio in the navy has de-veloped a fine group of technicians,aboard ship and at the San Diego navalradio station, which rates high amongstthe world's great stations both in equip-ment and accomplishment in advance-ment in the art. As an aviation centerthis region will undoubtely make fur-ther contributions in applications ofradio communication along lines in-tensely interesting to engineers. Withthis background it is not surprising tofind amongst the residents a number ofunusual enthusiasm and practical at-tainments.

R. D. Mumford, Roberta Apartments,Tenth and Beech streets, San Diego,informs the correspondent of TheTALKING MACHINE and RADIOWEEKLY that after three years ofexperimenting and spending severalthousand dollars in research he hassucceeded in building a compact, practi-cal combination long and short waveAC set. One set works on wave lengthsfrom 10 to 10,000 meters, and picks upall the way through that range. Turna knob and the set changes from longto short wave reception, bringing inforeign countries. He believes the setcan be built to sell around $200 to $250.

Radio dealers in this section havegot around to the point of believingthat prosperity is a local issue. En-couraging prospects to buy promptly isreceiving a lot of thoughtful considera-tion. The number of inquirers is re-ported as picking up, and if some areover cautious sales talks are being builtup to meet the situation. In this con-nection a well read dealer remarksthat he derived much benefit from read-ing an article by Ernest Elmo Calkinsin the March Review of Reviews. Theauthor remarks "It must not be for-gotten that there are thousands of Mrs.ones who do not yet know there hasbeen a slump in the stock market."

This dealer believes in getting goodson the floor, and that the first steptoward normal selling is normal buyingfor the season. He repeats with con-siderable relish the simple analogyused by Mr. Calkins to show the func-tion of money. "In a certain office thebookkeeper owne dthe stenographertwo cents. The stenographer owned theoffice boy two cents. And the office boyowed the bookkeeper two cents. Oneday the bookkeeper finding a penny inhis pocket passed it to the stenogra-pher, discharging half his indebtedness.The stenographer passed it to the officeboy, who paid it to the bookkeeper,who sent it around the circle again.Thus each of the three became solventand the bookkeeper had his originalcapital."

Many dealers in this locality find theyhave sets out in the hands of people towhom they would like to tell this simplelittle sermon on credit.

"The new Model 90 Majestic is step-ping along, and looks good. The model91 Majestic has given this store a finelist of sales," says R.. Harris, at Bech-tel Radio Den, 1017 Orange, Coronado.In regard to future business on theMajestic line, he expresses the opinionthat the Coronado public is bound tosee the wonderful value in the combin-ation machine, and the store looks fora good build-up on the combinationsthis year.

Melvin G. Knoepp, old establishedmusic dealer at the fine resort and resi-dential city of La olla, says of theBrunswick combination "Business on

Thousands View New Brunswick Models at

Northern Distributing Booth at Show

Northern Distributing Co. Booth at

JERSEY CITY, N. J., Thursday.Thousands of visitors at the recent

Hudson County Radio Show, which wasconducted at the Armory Radio Salonin this city, were attracted to the dis-play of Brunswick products sponsoredby the Northern Distributing Co., Inc.,235 Halsey street, Newark, distributorfor northern New Jersey and StatenIsland, N. Y., for the Brunswick-Balks-Collender Co., Chicago.

Hudson County Radio Shaw

The newest models of Brunswickscreen grid radio, radio with Pana -trope, portables and records were ex-hibited in the Northern - Brunswickbooth, pictured herewith.

The show lasted a week and wassponsored by dealers with the cooper-ation of wholesalers.

Sidney H. Rogovin and Bernard Maxare the heads of the Northern Dis-tributing Co.

this machine is bound to show a rela-tive advance in the market representedby people of education and refinement,such as we have here. Many people inthis town prize the entertainment fromgood records above anything they arenow receiving via radio. I know this istrue, and can give names to prove it.

For a long time to come there will bea market for good combinations."

Walter Bechtel is proprietor of Bech-tel Radio Den, working a group ofsalesmen out of an attractive studiotype store, with agencies for Majestic,Edison, Philco and Gilfillan.

-S. F. PARKER.

Peerless Announces a New Quality Record AlbumFor the Trade and Cabinet Manufacturers

A solid -back album that opens absolutely flat. Heavy brownkraft envelopes, and exclusive patented loose leaf featuresmake this the finest and most exclusive album for the bettergrade phonographs and combinations. Hand tooled gold deco-rative backs, are a feature. DESIGNED ESPECIALLY FORYOU IF DESIRED.

Our regular line of albums has long been consid-ered the standard of the phonograph industry.

PEERLESS ALBUM CO.62-70 W. 14TH STREET NEW YORK CITY

THE TALKING MACHINE and RADIO WEEKLY

Above Model 9950 . . $99.50 Less TubesAlso

Model 291 . . $139.50 Less TubesModel 292 . . . $149.50 Less TubesModel 200 (Radio phonograph

Comb.) . $235.00 Less Tubes

PRECISION -BUILT

RADIO

More real radio value is packed away inthis receiver than you ever believed poss-ible at so low a price. Nine tubes - screengrid power detection -4 gang condensers -245 push pull - full ten -inch dynamicspeaker - local -distance switch- a cabinetof rare beauty.

GULBRANSEN'S 1930 PROGRAM-calls for a price range-an advertising and merchandising program-an embodiment of the lat-est engineering features-and cabinets of unusual eye-appeal. No dealer or jobber can afford tomake a 1930 connection without first learning what Gulbransen has to offer. Write at once to

GULBRANSEN COMPANY3232 W. Chicago Ave., CHICAGO

25

26THE TALKING MACHINE and RADIO WEEKLY

Main Springs Repair Materials

AFTER ALL - - - IT'S PROFITS THAT COUNTA large volume of sales may look fine-but whetherit n cans a NICE PROFIT OR NOT-that's anothermatter. There's no earthly sense or use in doing abig .usiness and then finding out when inventory rollsaround that there were little or NO Profits.

Here's our suggestion-and it's based on proven facts-not theory. Forget big sales and items that run intomoney-with no profit involved. Go after REPAIRWOEK-sell Accessories and other such products-on which you DO make something.

Stud/ our Catalog carefully-make a selection fromour large stocks of Phonograph and Radio Accessories-Tole Arms-Sound Boxes-Electrical Pick-ups-etc.PUS=S THESE ITEMS-and although your averagesales will be small-you'll make a decent PROFITduring 1930.

EVERYBO N TAL IACHIN _ (.0

810 ARCH STREETPHILADELPHIA

i

Ma crs of I ionest Qua cr Pro

1?IC

SCREEN -GRID

BOSCHRADIO

Wide selling range-strong price advantages-flexibilityof inventory-backed by sound merchandising-Boschfactory to dealer cooperation. Write for details.

AMERICAN BOSCH MAGNETO CORP.Springfield MassachusettsBranches: New York Chicago Detroit San Francisco

Canadian Distributors: Radiocraft Corp., Ltd., Ottawa, Ontario

DISTRIBUTED IN

NORTHERN NEW JERSEYBY

APOLLO RADIO CO., INC.15 SHII'D1.1N ST. Tel. Mitchell 7266 NEWARK, N. J.

RADIO -MUSIC MEN

OF SEATTLE PREDICT

GOOD SEASON AHEADSeattle, Wash., Thursday.

Hopper -Kelly Co., pioneer Seattlemusic house, has opened a branch storein the Wallingford district, at Forty-fifth and Meridian. J. L. Magner ismanager.

The Grays Harbor Radio Co., ofAberdeen, Wash., has been sold to W.S. Mendenhall.

The Oregon sales agency of the Gen-eral Motors Radio Corp., which is oper-ating in the Oregon territory throughthe Condon Co., Inc., has leased thecorner of Eleventh and Alder, Portland,Ore., for distribution purposes.

Firm in the conviction that the WestCoast is the best radio market in Amer-ica, Nat Feldstern, president of thechain of American Radio Stores, Inc.,plans some interesting expansion in thePacific Northwest. Mr. Feldstern wasin Seattle last week, accompanied byJoseph Silverman, Pacific Coast man-ager. A Tacoma branch will be estab-lished immediately and a greater dis-tribution handled from the Seattle storeat 1901 Third avenue. American RadioStores, Inc. will carry several lines ofsets. Thees stores which are estab-lished in all leading Pacific Coast citieshave reported a heavy volume of salesthis winter, according to Mr. Feldstern.

Amateur robbers attempted to robthe safe of Meyer -Toner Piano Co.here, during the week. The combina-tion was knocked off the safe, whichhowever, they were unable to open.They took a radio valued at $100, two$25 piano scarfs and a quantity ofpostage stamps.

Jean Armand, who has long beenidentified with the dramatic and the-atrical life of the Pacific Coast, hasjoined the staff of the S. L. CrossMusic Corp., of Seattle, as vice-presi-dent. He will have complete chargeof exploiting and promoting the firm'spublications. The firm is but six monthsold, yet it is already firmly establishedTwo successful numbers have beenbrought out. Branches have been estab-lished in San Francisco and Los An-geles and eastern connections will beformed in the near future. SylvesterGross is president of the firm.

Julius Bogatin, general manager andhead of the purchasing department ofthe Coast Radio Co. of Seattle, in a re-cent interview stated that the trendnow is unquestionable toward the screengrid tubes, as indicated by his com-pany's sales. Mr. Bogarth has hadexperience with every type of radioreceiving set made since 1920. He re-ported the sale of 1,200 Philco setsduring the month of January, statingthat this number exceeded that for anyfive -month period previously. CoastRadio Co. now handles Philco exclu-sively in this territory. In advertisingthe new line Coast Radio announcedthat carnations would be given all wo-men shoppers and balloons to all chil-dren. In one day alone by actualcounts, 500 women called to hear andexamine the new models, while 150 ofthe toy balloons were given the young-sters.

C. F. Patterson who has operatedPat's Radio Store, Fifty-fourth andUnion streets, South Tacoma, has re-moved to 1717 Twelfth avenue, Seattle.

Growth of the radio business forSeattle Hardware Co., has necessitatedthe establishment of a separate radiodepartment. M. D. Schuster has been

placed in charge as sales and servicemanager. Carl Heide remains as buyerand the following complete the salesstaff: Paul Crosser, Harold Shafer, A.L. Patton, William Watson has super-vision over the service department.Schuster has had a wide experience ex-tending over a period of years. He waswith the Radio Corporation of Americaand later with the Sparks-WithingtonCo., manufacturers of Sparton radiosfor which Seattle Hardware Co. is dis-tributor in this territory.

Northwest Conn Co., located at 1421Third avenue, in the Hopper -Kelly Co.store, has recently made a number ofimprovements anti rearranged the de-partment. Neat, attractive displays ofsmall goods in well lighted cases arenow carried in the main floor. In addi-tion private instrument rooms, devotedto violins, banjos, saxophones, etc., arelocated on the balcony. Gus Middle-ton, well known specialist in band in-struments and small goods, has joinedthe staff. He was formerly in chargeof small goods for Sherman, Clay &Co., of this city, where he built a splen-did reputation for the stimulation ofschool bands and orchestras. Cheapband instruments are now a negligiblequantity, according to Mr. Middleton,who states that today people are buy-ing musical instruments with betterjudgment and are purchasing good in-struments which are more in the natureof an investment and which will havea re -sale value, rather than the oldtime cheaper type which must be scrap-ped when their usefulness was over.He attributes much of this educationof the musically inclined public to thetype of programs broadcast today andsays that the grading up is most notice-able in the sale of violins and band in-struments.

-PATTERSON.

EDUCATIONAL TRAINEQUIPPED WITH A -K

Denver, Colo., Thursday.A sugar beet educational train is

operated over the Union Pacific Rail-way throughout Colorado and is equip-ped with Atwater Kent radio installedby Radio Sales & Supply Co. AtwaterKent distributors in this city.

As the train remains for severalhours at each of the towns visited, itis comparatively simple to supply theset with A. C. current by tapping intothe town supply.

For ExclusiveDesign and Prices

Address 1MERICAN EMBLEM CO.

INCORPORATED

UTICA, N. i


..-_ __._..

SHARE A'BANNER YEARv with

c response to Hohner Harmonica advertising iszing ! Each year's campaign sends the sales rocketing,

up to, new peaks. This year we are out to beat all previousrecords. Our smashing Spring campaign, now appearing, in-cludes full pages, half pages and double -column advertise-ments in a list of tested and proved publications, reaching,with each issue, more than 16,700,000 FAMILIES, or nearly80,000,000 people. Here is the list:

American Weekly -

True Story Magazine.Household Magazine .Gentlewoman - -Farmer's Wife -Southern AgriculturistModern HomemakingPopular Mechanics -Photoplay - -American Boy -

Popular Science MonthlyBoy's Life - -

6,000,0002,150,0001,750,0001,250,0001,000,000

- 700,000690,000600,000600,000500,000380,000200,000

Share the profits of this Banner Yearwith Hohner. Put the famous money-making Hohner Revolving Stand in yourstore now. You'll need a complete stock tomeet the demand our bi¢ Spring Campaignwill create. Ask your jobber or write usdirect.

Remember that "Harmonica" todaymeans HOHNER, and nothing less!America has learned to insist on a real mu-sical instrument, and the fact theta Hohnercosts a few cents more than an ordinaryharmonica is considered of no consequencebya public which knows what HOHNER

Normal InstructorJunior Home MagazineModern Mechanics -Open Road for Boys -Scholastic - - -

American Girl - -

Junior Mechanics -

John Martin's Book -St. NicholasEverygirl's Magazine -

190,000170,000130,000110,00080,00058,00050,00054,00057,00040,000

Total - 16,749,000

quality, workmanship and fair dealing havestood for through three generations. ThePresent tremendous vogue of the harmon-ica-in vaudeville-on the radio-in theband-in the home-was created and de-veloped by ROHNER. Check up your stockand be ready for the biggest HOHNERyear on record! Hohner standards, knownfrom coast to coast by consumers, are yourassurance of sure salability, fast turnoverand a real margin of worthwhile profit.M. Rohner. Inc., Dept. 94-C.114 E.16th St.,New York City -Canadian address: Hough& Kohler, 468 King St.. W., Toronto.

k ROHNEII ~WNW^


4 screen grid tubes

Exhaustive research has proved that"Four ScreenGrid Tubes" are necessary to derive the fullestefficiency from the "Screen Grid" circuit-to getpower beyond any possible need-to insureperfect clarity of tone.

Three new Brunswick models-each an eight -tube set, and each designed for 4 screen -gridtubes-assure both the trade and the public themost sensational values in the industry.

Model 5-31, Panatrope with Radio(pictured at the left) . $249

Model S-21, Brunswick Highboy Console . $154

Model S-14, Brunswick Lowboy Console . $129Prices quoted are without tubes.

*X° S'a\e'S112411Musical instruments supremely beautiful to look uponand glorious to listen to can be made only by crafts-men dedicated to the finest type of workmanship.

Such are the craftsmen who for two decades havecreated the instruments which bear the Brunswickname-a name which means to thousands of peopleeverything that is fine in musical reproduction.

RADIO ... PANATROPE WITH RADIO ... RECORDS

THE B R U N S W I C K- B A L K E- C O L L E N D E R COMPANY,


Just repeating "wonderful tone"-whether in advertising or in sales-talk-isn't going to sell any radio sets in 1930.

Storm flags are already flying. Unless, in this year of strenuouscompetition, a dealer can prove his claims for marvelous tone, heis almost certain to experience a Cold Summer and a Hard Winter.

Fortunate, therefore, the dealer who has back of him the House ofBrunswick-schooled for more than twenty years in producingmusical instruments of the finest quality.

Fortunate, first, because the public has come to expect greatthings of Brunswick ... second, because in the 1930 Brunswicksets, equipped with four screen -grid tubes, its expectations arecompletely realized.

In 1930 the most powerful radio -salesman will be TONE. Assureyourself of sustained and increasing radio sales by lining upwith Brunswick-now.

RADIO ... PANATROPE WITH RADIO ... RECORDS

Chicago, New York, Toronto...Branches in AH Principal Cities

3U THE TALKING MACHÍNE and RADIO WEAKLY

RADIO SALES START

ON UPWARD TREND IN

MILWAUKEE MARKETPICK UP IN VICTOR ALBUMS

George C. Beckwith Co. Sales onCrosley and Amrad Holding UpWell - Interstate Sales Co.Sponsors Bosch Dealer Meet-ing

MILWAUKEE, WIg., Friday.

Radio sales have again started onthe upward trend and indications arethat conditions will show a marked im-provement during the next two months.Stocks of distressed merchandise arebeing rapidly depleted, much to thesatisfaction of the local dealers.

The North Central Distributors, Vic-tor wholesalers in this territory, reportan increased demand for the album ofGregorian Chants, and also the Chris-tian Science Hymns recorded in themother church at Boston. The RogueSong, which is to be released here inthe very near future, is expected tosell exceptionally well, judging fromreports received from the west coastwhere it has been on the market forsome time. It is said that in many in-stances merchants have been swampedwith orders selling out their entirestocks.

Amrad and Crosley sets are sellingfairly well at the present time, con-sidering trade conditions, according tothe George C. Beckwith Co., distribu-tors in this territory. With the im-provement of general business condi-tions during the next two months, saleswill again mount.

The Badger Radio Corp., distributorsof Majestic radios, report that businessis fairly good and that dealers areanxiously awaiting the arrival of thenew Majestic refrigerator. Set salesare expected to show a considerable in-crease within the next two months. E.Durr, general sales manager of thefirm, is out on a week's trip throughthe State.

Approximately twenty Bosch dealersfrom all parts of Milwaukee attendeda sales meeting at the offices of theInterstate Sales Co., at 191 Fourthstreet, on Monday, March 10. The newBosch motor car radio can now beviewed at the firm's display room. De-liveries to dealers on these new setswill be made within the course of thenext two weeks.

F. A. Quandt, Majestic dealer ofBeaver Darn is recuperating in Mil-waukee from the effects of an opera-tion. He expects to be back at hispost within a week or so to serve hisfellow Beaver Danvers.

Radio dealers in West Allis, Milwau-kee's largest suburb, report that Janu-ary and February sales of this yeardo not equal those of 1929. With theimprovement of general business condi-tions, sets are expected to move at afaster gait.

The West Allis Music Shop, at thecorner of Sixty-fourth and Greenfield,reports that Atwater Kent, Spartonand Victor sets are selling fairly wellat the present time, considering tradeconditions. Record sales continue toimprove, it is said.

Fads sets are moving along at afairly good pace, according to the Cen-tral Radio and Sporting Goods Store,near the corner of Sixty-third andGreenfield. With the improvement of

general business conditions, sales forthis Spring are expected to increase.

The Circuit Electric Co. store atFifty-first and Greenfield will confineitself to the sale of Majestic radiosexclusively in the future. Prospectsfor the Spring season are said to bevery good.

Bosch and Sparton radios are mov-ing along at a fairly good pace, ac-cording to the West Allis SportingGoods House. January and Februarysales are said to have been good.

-E. S.

ATWATER KENT SETSINSTALLED IN SCHOOLS

Philadelphia, Pa., Friday.Atwater Kent screen grid radios

have been installed in all the schoolsof Lower Merion Township, a fashion-able suburb of Philadelphia. The At-water Kent set was chosen by theschool board after exhaustive tests andcomparisons with other standard makesof radio.

Penman J. Wood, Atwater Kent deal-er of Ardmore, Pa., made the installa-tions.

R. F. Perry Appointed

Manager for Salt Lake

Brunswick WholesalerSALT LAKE ('ITV, U'rsn, Thursday.

R. F. Perry, who for the past tenyears has been connected with theBrunswick-Balke-Collender Co. at thelocal offices, has been appointed mana-ger of a new wholesale department atthe Zion's Cooperative Mercantile In-stitution here, which department willbe intermountain distributor for theentire products of the Radio-Panatropedivision of the Brunswick company, itis announced. The Z. C. M. I. depart-ment will be the distributing point formore than 150 Brunswick dealers inUtah, Idaho, Wyoming and Nevada.

Musical numbers from the new soundmotion picture success, "The VagabondKing," are selling rapidly here thisweek due to the presentation of thetalkie here at this time.

The musical hits from "Happy Days"have also been going good, this produc-tion having held a successful run here

for the past several days. This pro-duction features the number, "SunnySide Up."

Sears, Roebuck & Co., here, is fea-turing the Silvertone radio in its musicdepartment this week.

The following dealers are exploitingthe new Majestic models, especially the93, here this week: Walker's, GlenBrothers Roberts Co., Standard Furni-ture Co., Apex Electric Co., the Z. C.M. I. music deparment and DaynesBeebe Music Co.

A tie-up was arranged with the At-water Kent radio dealers here recently,the R -K -O. Orpheum performers andlocal automobile companies, throughwhich a frolic was had at local hotsprings and a good deal of publicitywas given the A -K set.

-V. BROWNING.

BANKRUPTCY PETITIONA petition in bankruptcy was filed

last week by Edgar F. Speary, doingbusiness as the City Island Radio Shop,265 City Island avenue, New York.Liabilities are listed at $13,302 andassets at $1,325.

The Profit Line for 1930,

Radio - Punotrope With Radio Records

Distributed in Manhattan, Bronx, Westchester, Br. oklyn, and Long Island by

Sanford Radio Corporation480 Canal Street, New York City

Tel: Walker 4251

Distributed in Metropolitan Territory by

G. J. Seedman Co., Inc.Brooklyn: 765 Atlantic Avenue

New York: 245 West 55th Street

Distributed in Northern New Jersey and Staten Island, N. Y., by

Northern Distributing Co., Inc.235 Halsey Street, Newark, N. J.

Tel: Mulberry 1831


for

MORE BUSINESSFEWER TO SHARE IT

And the Best Seller AgainHAPPY days ahead for the Majestic dealer.

For 193o, more sales-fewer lines com-peting for them. More profits in radio-fewerlines to share them.

In 1929, you saw Majestic dealers get nearlyone-third of all the electric radio sales in thecountry. You saw Majestic dealers average 25sales every time the 54 competing lines aver-aged one sale each. In 193o you will see evenmore amazing things as you watch Majestic.

You Need Nc Other Line for 1930!This year Majestic dealers have four "firsts" toassure them the biggest year in radio history.

First place in public preference- proved by

G R I G S B Y- G R U N O W C O M P

1929 sales. First with a complete line coveringevery fast-moving price class. First with thesuper -accurate, super -sensitive ColoturaSpeaker. And first with a brand new profitleader to be announced soon.

For 193o, be on the inside watching the otherfellows struggle. Sell the big leader, Majestic,and you need no other line. Sign up now-exclusively Majestic. Join the dealers who getnearly one-third of all the electric radio busi-ness in the country. Forget the grief of orphanlines-gyp prices-and red ink. Get set nowfor your biggest year. Phone or wire yourMajestic distributor for information on theMajestic franchise.

ANY, CHICAGO, U. S. A.

MIGH T Y MON ARCH 0 F T H E A I R


"A Majestic franchise gives the dealer thing territory ANA

ALBANY, N. Y.

Majestic Products, Inc.

9) Hudson Avenue

BALTIMORE, MD.

The Eisenbrandt Radio Co.

l'ratt and Paca Streets

BOSTON, MASS.

Majestic Distributors, Inc.Exclusively Wholesale

539 Commonwealth Avenue

BROOKLYN, N. Y.

Specialty Service Corp."Service Is Our Middle Name"

651 Atlantic Avenue

CHARLOTTE, N. C.

Shaw's, Inc.

Majestic Exclusively

814 Tryon Street

CHICAGO, ILL.

The Harry Alter Company

340 N. Dearborn StreetTelephone: Whitehall 8300

Distributing Exclusively Majestic Radio

CINCINNATI, O.

Majestic Distributing Co.OF CINCINNATI

1042 Gilbert Avenue

M

A

J

E

S

T

I

C

CLEVELAND, O.

Majestic Distributing Corp.OF CLEVELAND

4608 Prospect Avenue

DALLAS, TEL

Radio Equipment CompanyNOUSTON DALLAS SAN ANTONIO

DES MOINES, IOWA

Hieb Radio Supply Co.

1221- 23 Locust StreetDes 31oines, Iowa and Marion, South Dakota

Established Since 1879

DETROIT, MICR.

Detroit Electric Co.

101 East Jefferson Avenue

"Michigan's Oldest RadioDistributing Organization"

Branches: Grand Rapids, Mich., Saginaw, Mich., Kal-amazoo, Mich., Lansing, Mich., Iron Mountain, Mich.

HARRISBURG, PA..

Peirce Phelps

merged with

Penn Phonograph Co.

Established 1898 R

D

S

T

R

I

B

T

HARTFORD, CONN.

Majestic Distributors, Inc.

o

S

HITNTINGTON, W. VA. .

Air -Ola Radio Co.

Exclusive Majestic Wholesaler

625 Tenth Street

INDIANAPOLIS, IND.

Capitol Electric Co.

"Capitol Quick Service"

122-124 South Senate Avenue

JACKSONVILLE, FLA.

Southern Hardware & Bicycle C(

20 East Fourteenth Street

KANSAS CITY, MO.

Sterling lRaclincompanyWichital(any,

1515 GRAND AV=. 1st & ROCK ISLANI

LINCOLN, NEB.

R. S. Proudfit Co.

Established 1$711

720 0 Street

LITTLE ROCK, All.

Radio Sales Company

217 Heat Markham Street

For details, consult the erkajealic distributor nearest yotWORLD'S LARGEST MANUFACTURER


most generous discount, the fairest kind of a shake on operat-the receiver that sells and STAYS sold,"- Wm. C. Grunow

MEMPHIS, TENN.

J. E. Dilworth Co.

OKLAHOMA CITY, OKLA.

Harbour-Longmire Co.

SOUTH BEND, END.

Radio Equipment Co.

109 East Monroe StreetService EfficiencyNIOklahoma and Texas Panhandle

Tenn. -821 Ewing Ave.O.

Nashville,

Cooperation

PHILADELPHIA, PA.The Roberts -Toledo Company

Adams and Jackson Sta.Peirce Phelps

merged with

Penn Phonograph Co.

437-51 No. Fifth Street

Radio Sales Company

483 South Main Street

MILWAUKEE, WIS.

Badger Radio Corp.

MAJESTIC for Profits

480 Market Street

MINNEAPOLIS, MINN.

The Roycraft Company

Specialized Wholesale Distributors

25 North Third Street

NEWARK, N. J.

North Ward Radio Co.

367 Plane Street

NEW YORK, N. Y.


1775 Broadway

PHILADELPHIA, PA.

HARRISBURG, PA. R'ILKES-BARRE, I'A.

J

Distributors

BRANCHES

TLIMA, OHIO PIQUA, OHIO222 Se. Elizabeth St. Cor. Wayne St. & Penn Ry.

MARION, OHIO

RWASHINGTON, D. C.

The Eisenbrandt Radio Co.

932 H Street, N. W.PITTSBURGH, PA.

BHamburg Brothers WHEELING, W. VA.

Hamburg Bros.S 963 Liberty Avenue1047 Main Street

PORTLAND, MAINE 0 WICHITA, SAN.


IT Sterlin Radioio Company

Kansas City Ma (H I W,ciuta.Kans

1515 GRAND LYE. let & ROCK ISLANDSALT LAKE CITY, UTAH

0 WILKES-BARRE, PA.United Electric Supply Co.

117-119 West Fourth Street

SHREVEPORT, LA.

Radio Sales Company

224 Crockett Street

R

S

Peirce Phelps

merged with

Penn Phonograph Co.

Established 1898

- - GRIGSBY- GRUNOW HICAGO, ILLINOISCO., Exclusive Manufacturers

OF COMPLETE RADIO RECEIVERS


MEET THE FAMILY

ELECTRIC

RADIO

EXCLUSIVE DISTRIBUTORSRichmond, Nassau, Suffolk and QueensCounties, also Serving Kings County

Specialty Service Corporation"SERVICE" la Our Middle Name

651-653 Atlantic Ave. Tel: Sterling 7800 Brooklyn, N. Y.

MAY Distributors ofBALANCED UNIT

RADIOMAY RADIO CORP.

380 Central Ave., Newark, N. J.Sole Distributors in Northern New Jersey andStaten Island of the Philco Standard line.

MAY DISTRIBUTING CORP.112 Iileecker St., N. Y. C.

Sole Distributors in Manhattan and Brooklynof the Philco Standard line.

D. W. MAY, Inc.393 New St., Newark, N. J.Sole Distributors in NorthernNew Jersey and Staten Islandof the Philco Screen Grid Plusline.

D. W. MAY, Inc.31-36 W. Houston St., N. Y. C.Sole Distributors in Manhattanand Brooklyn of the PhilcoScreen Grid Plus line.

MAY DISTRIBUTORS, Inc.797 - 805 Beacon St., Boston, Mens.

Sole Distributors in Worcester, Middlesex and Norfolk counties, Mass., of the PhilcoStandard and Screen Grid Plus lines.

RuNo,THE OLDEST ANDLARGEST MUSICAL

MERCHANDISE HOUSE

IN AMERICA

Lxclusive y Wholesaleaa~aate UM.

C.BRVNO 8f SON,INc.351.53 Rani Art. NEwYoexCITY

meansSecurityOver 95 Years

ofDEPENDABLEService to The

Music Trade

.41/ a o-o o- oari/ f \CROSLEYcAMRAD

. rrrlaaire metropolitan Croak, and Imrod dia trió atom

Ø14. ENTIJRYRADIO CORPeRATIOMBROOKLYN AND MEW YORK

TOLEDO RADIO MEN

OPTIMISTIC OVER

SPRING PROSPECTSTOLEDO, O., Saturday.

Distributors and retailers of radioare decidedly optimistic over the Springoutlook in Toledo and northwesternOhio. The reason for this is that onthe whole conditions are somewhat im-proved and the feeling is widespreadthat industrial conditions will soonshow considerable speed in roundingout a more stable situation among themanufacturers here, with consequentwider employment.

The Toledo Radio Co. announces thatin addition to the Sparton radio it hastaken on the OE Simplex radio forautomobiles. The line will be pushedvigorously and it is the belief of Chas.H. Womeldorff, president that the linewill not alone bridge the Summer gapbut that it will prove a popular itemwith motorists. In fact, a survey hasshown that the market for such radioawaits development. Among aggressiveSparton retailers, Chester Ricketts ofTiffin, Ohio, during the past 30 dayshas met with phenomenal success inselling Spartons in Seneca county. CarlMcMillan, of Lima, Ohio, through hissystem of personal contact, has devel-oped a fine batch of raw business re-cently.

At the Columbus Radio Co., Colum-bus, of which Edgar A. Kopf is gen-eral manager, sales judged by condi-tions are holding up very well. B. M.Lepley, of Mt. Vernon, Ohio, has start-ed a Spring drive for business and hasclosed a number of fine deals. Bell &Willison, of Cambridge, Ohio, Spartondealers, report a considerable awake-ning of radio demand. Mr. Kopf stat-ed that the company will exhibit theEvinrude line of outboard motors, forwhich it is agent, at the Outdoor LifeExposition, March 29 to April 5.

According to H. H. Henkes, generalmanager of James C. MacDermott Co.,Philco distributor, sales are movingalong steadily and the Spring outlookis promising.

In our last letter we stated inadvert-ently that C. V. Chew has been ap-pointed sales promotion manager ofJames MacDermott Co., Philco whole-sale distributor in nine northwesternOhio counties. This is an error andshould have read that Charles E.Thompson has been appointed to thatpost. C. V. Chew leads the wholesalesales unit.

The MacDermott company has re-cently added thirty retail salesmen toits organization under the supervisionof J. E. Waite, J. M. Beroset and E. C.Sawade.

Grinnell Bros. attracted widespreadattention to the store the past weekthrough the demonstrations of the RCATheremin, an instrument representingthe first major adventure of electricalscience in the field of new musical in-struments. Theremin music programswere heard during the afternoon andevening in Grinnell auditorium. LeonTheremin, young Russian scientist, isthe inventor.

Thos. Taylor, new Grinnell manager,is making a number of improvementsin the store. Departments have beenrearranged and the establishment deco-rated throughout. The house special-izes in Victor products.

The Basil Radio Co. held its monthlydinner for salesmen and their wives atthe Hotel Secor, last Saturday evening.

Manager H. R. McLaughlin stated thiswill continue to be a regular feature.\Vm. Croke, sales manager of Roberts -Toledo Co., addressed the group. Thehouse is carrying on an extensive homedemonstration campaign on Majestic.Sets are left in the home but two eve-nings; after that, unless a decision isreached, they are returned to the store.Each morning at 8:30 a sales meetingis held at the office. Recent additionsto the sales staff include Robt. Lush,Frank Warner, D. Sweeney, F. H.Chaffie and L. R. Jenkins.

The Cleveland Talking Machine Co.,Toledo branch, Norman Cook districtmanager, held a luncheon on Thursdayfor Victor dealers here, at the Com-modore Perry hotel. Howard Shartle,president, was in the chair. Springplans were discussed and a campaignfor promoting sales suggested.

At the Lion Store Music Rooms andRadio Shoppe, a Spring drive is inprogress on Amrad models. Attractivewindows and extensive announcementscharacterize the campaign. Lawson S.Talbert, manager, stated the buyingpower of the average workingman hasdropped, and the average price of radiosets will naturally have to change tomeet this condition. Record sales hereare leaning towards numbers from thecurrent musical film successes, MissZoa Osborn reported.

Assets of the Radio Maintenance Co.,1400 Huron street, were sold at auc-tion on Friday by H. W. Voss, trustee,for the benefit of creditors. Too manyfrozen assets is given as the cause ofthe failure.

Clifford Johnson, president of thePark Lane Radio Co., told members ofthe Toledo Advertising Co., at theWednesday luncheon, that a telephonecheck of people listening to the "Ma-jestic School of the Air" Tuesdays andThursdays reveals that 50 per cent. ofthose called now listen in. He alsosaid that during the first twelve daysof the Majestic drive by the house,twice as many sets were sold as dur-ing the entire month of January. "HowWe Sell Sets During Bad Times" wasthe title of his talk. The enterprisehas 100 Majestic sets out on three-daydemonstration. The sales force hasbeen increased front 8 to 20 men.

At the J. W. Greene Co. the newVictor combination RE -154 is upon thefloors and is the object of much inter-est. W. W. Smith, president, and Win.W. Baillie, manager of the radio de-partment, visited the Capehart plantat Fort Wayne, Ind., on Friday for thepurpose of inspecting new models. Mr.Baillie stated the house will shortly be-gin an extensive drive on the Capehart,three divisions of this instrument willbe concentrated upon schools.

Miss Helen Baumgardner, in chargeof records at Greene's, stated: "St.James Infirmary," "Song of the Is-lands" and "Putting on the Ritz" arenumbers with wide appeal.

Henry F. Stucke, associated withGrinnell Bros. for 23 years, the lastseven of which he was general mana-ger of the local store, has joined thestaff of the G. P. Crosby Co., realtors.Before coming to Toledo he was mana-ger of the Grinnell Jackson, Mich.,house. He has a wide acquaintance inToledo.

The Ohio Music and Furniture Co.,Lima, Ohio, was cited by creditors innFederal court recently as a bankrupt.Indebtedness of the company is said tobe about $135,000. The petitioners arethe Lima News Publishing Co., GlenC. Webb, Inc., and Longmeier & Stip-pick, all of Lima, Ohio.

-SCHLACHTER.


i

1

ATWATER KENT DISTRIBUTORS

BALTIMORE, MD.-

PARKS & HULL, INC.Wholesale Distributor.

Serving Atwater Kent Radio Dealers With Promptness and EfficiencyIIALTINIORE NORM LE 111('1í)0M)

BOSTON, MASS.

J. H. BURKE COMPANY

Featuring Atwater Kent ProductFor the New England Trade

221 Columbus Ave. Tel.: Kenmore 07511

BOSTON, MASS.

HOWE & COMPANY

DISTRIBUTORSEXCLUSIVELY

883-885 Boylston Street

BROOKLYN, N. Y.

E. A. WILDERMUTHMETROPOLITAN DISTRIBUTOR

1061-3 Atlantic Avenue

CHICAGO, ILL.

SAMPSON ELECTRIC CO.ATWATER KENT EXCLUSIVELY

WHOLESALE ONLYMichigan Ave. at 32nd St.

CINCINNATI, O.

B. W. SMITH CORP.Central Parkway at Sycamore Street

ATWATER KENT EXCLUSIVELY

CLEVELAND, O.

CLEVELAND DISTRIBUTING CO.Serving NORTHERN OHIO, a Great State for ATWATER KENT Radio

5205 Euclid AvenueTuledn Branch: Cleveland Distributing Ca., 214 Sixteenth St.

COLUMBUS, O.

COLUMBUS IGNITION CO.Serving Central OHIO, in the Capitol of a Great

State for ATWATER KENT Radio46 South Fifth Street

MILWAUKEE, WIS.

RADIO SPECIALTY CO."WISCONSIN'S OLDEST EXCLUSIVE

RADIO HOUSE"495 Broadway

NEW HAVEN, CONN.

NEW HAVEN ELECTRIC CO.SPECIALIZING IN ATWATER KENT SERVICE

131 St. John Street

NEW YORK, N. Y.

E. B. LATHAM & CO."LATHAM SERVICEMUST BE GOOD"250 Fourth Avenue

NEW YORK, N. Y.

E. J. EDMOND & COMETROPOLITAN SERVICEATWATER KENT RADIO

250 W. 54th Street

PHILADELPHIA, PA.

THE LOUIS BUEHN COMPANYTo the Radio Dealers in

THE PHILADELPHIA METROPOLITAN AREAwe offer

QUALITY SERVICE ON THE FASTEST SELLINGAND MOST PROFITABLE RADIO MERCHANDISE

835 Arch Street

ST. LOUIS, MO.-

BROWN & HALL SUPPLY CO.1501 Pine Street

Got Your Share of One Million and a Half A -K'sfor the "49th State"

SAN FRANCISCO. CALIF.-

ERNEST INGOLD, INC.950 Van Ness Ave.

Service That Is Uncommonly Good

"Seven Years of Radio Leadership ! "

á6 THE TALKING MACHINE and RADIO WEEKLY

Interest High for MotorCar With Radio, States

Roy Davey of Bosch Co.Springfield. Mass., Friday.

The recent public hearing on thesubject of proposed legislation banningradio sets in motor cars in this state,held before the Public Works Commis-sion, gave evidence of the popular inter-est in radio for the motor car, accord-ing to Roy Davey, advertising man-ager for the American Bosch Magnet"Corp. Of more than two hundred at-tending the hearing, only five register-ed in favor of the bill. These five laterwithdrew from the meeting allowingthe vote to be unanimous in favor ofunrestricted use of motor car radio.

Mr. Davey's interest in the proceed-ings were of particular interest be-cause of the design of the new Boschmotor car set.

P. M. DAY & CO. WILLREPRESENT PACENT

IN MICHIGAN ZONEP. M. Day & Co., of Detroit and

Jackson, Mich., have been appointedagents of Pacent Electric Co., NewYork, for the entire state of Michigan,except the upper peninsula, accordingto a report by George Soule, sales man-ager of Pacent.

P. M. Day & Co. take over the dis-tribution of Pacent products in theMichigan territory, formerly handledby the Chicago office and the Clevelandoffice. P. M. Day and L. M. Moore willlook after the Pacent interests in thestate of Michigan. Additional facili-ties are provided Michigan customers,especially those in Detroit, due to thefact that P. M. May & Co. have a De-troit office at 517 East Woodbridgestreet.

CHICAGO "NEWS" WILLBROADCAST TELEVISION

Chicago, Ill., Friday.

The Chicago Daily News station,WMAQ, this city, will shortly beginthe broadcasting of television withsound, it was disclosed today by Wil-liam S. Hedges, WMAQ's president.

The services ofWALTER A. SCHILLING

Nationally known tradepioneer, are now avail-able in either full or parttime capacity as mer-chandising, advertising,or publicity director toa well -rated radio man-ufacturer, jobber orbroadcasting interests.

Suite 370116 Court StreetBrooklyn, N. Y.Triangle 6690

CLASSIFIED SECTIONSix cents per word

Display fifty cents per line.Ads in this section are payable in advance.

ATTENTIONMANUFACTURERS and JOBBERS

Sales Promotion Manager AvailableI have been creating and supervis-ing successful sales promotion ideasl'or a large New York City distribu-tor. An interview will show whethermy merchandising ability would beof help to you.

Box 492TALKING MACHINE and RADIO

WEEKLY146, Water St. New York City

SERVICE MAN FOR RADIOS-PHONOGRAPHS-PIANOS

MUST BE EXPERT

A real proposition awaits you. Wouldconsider one who could do radio andphonograph work only. Must be a hust-ler. To solicit work and sell. No boozeor time killers wanted. Write with ref-erences. Grimes Music Shop, Logan,West Va.

CREDIT MANAGER now availablewith highest references from formeremployer, the Greater City Distribut-ing Co., seeks immediate connection.John W. Dodge, 931 Lincoln place,Brooklyn, N. Y. Phone: Hadding-way 5742.

RETAIL STORE MANAGER

LIVE -WIRE EXECUTIVE, ThoroughlyExperienced, Capable, Reliable, A-1Closer, Seeks Connection in or NearNew York; Highly Recommended.Box 488, TALKING MACHINE andRADIO WEEKLY, 146 Water street,New York.

SALESMAN -RADIO - Six years' ex-perience, large following in Metro-politan District, seeks connectionwith reputable jobber or manufac-turer, executive ability. Box 493,TALKING MACHINE and RADIOWEEKLY, 146 Water street, NewYork.

AGGRESSIVE SALESMAN, formerlyin the wholesale radio business inConnecticut, seeks to associate him-self with reliable manufacturing con-cern. Have thorough contact withNew England trade and can promotesales volume for either manufac-turer or distributor. Highest refer-ences. Will appreciate interview.Address Box 489, The TALKINGMACHINE and RADIO WEEKLY,146 Water street, New York.

WANTED --Salesmen, thoroughly ex-perienced with all makes of radio.Steady position, chance for advance-ment. Earnings, $60.00 to $85.00weekly. Only thoroughly experiencedmen need apply. Ludwig Baumann,35th St. and 8th Ave., New YorkCity.

DELEADING MANUFACTURER ofportable phonographs, toy phono-graphs and musical specialties wishesto secure services of high class sales

organizations covering the districtsof Atlanta, Boston, Los Angeles, SanFrancisco, Portland and New Or-leans. Concerns catering to radio,furniture and department store tradepreferred. Box No. 491, TALKINGMACHINE and RADIO WEEKLY,146 Water street, New York City.

FRED GARNER & CO. ARENAMED PACENT AGENTS

Fred Garner & Co., of 126 NorthClinton street, Chicago, have been ap-pointed manufacturer's agent for theChicago territory for the Pacent Elec-tric Co., New York. The appointmentcame as a result of a series of con-ferences between George Soule, salesmanager of the Pacent company, andFred Garner, head of the Chicagofirm.

The territory now covered by theGarner company comprises the entirestate of Indiana, practically the entirestate of Illinois, the extreme easternpart of Iowa and the eastern half ofWisconsin.

Fred Garner & Co. will carry a fullstock of Pacent products for Chicagojobbers, and plan to do a thorough andcomplete job in merchandising thePacent line.

SPARTON CONVENTIONCENTER AT TRAYMORE

ATLANTIC CITY, N. J., Saturday.Sparton radio headquarters here dur-

ing the Radio Manufacturers' Associa-tion convention and trade show to beconducted in this city during the weekof June 2 will be held at the HotelTraymore.

H. T. BODKIN NAMEDTO PUBLICITY POSTBY STEWART-WARNER

CHICAGO, ILL., Thursday.Harold T. Bodkin, formerly assist-

ant advertising manager of the Stew-art -Warner Corp., this city, has beeni,laced in charge of the editorial pub-licity for the concern and will assumehis new duties at once. He has beenassociated with the Stewart -WarnerCorp. for about two years, and willdevote much of his activities to editor-ial publicity for the new Stewart -Warner radio line.

Mr. Bodkin was formerly a news-paper man in Detroit and at one timewas a partner in the Freeland -BodkinAdvertising Agency of that city.

D. H. COHEN RESIGNSSEEDMAN CONNECTION

Dudley H. Cohen, well known radiosales executive, who recently joinedthe G. J. Seedman Co., as sales man-ager of the firm's New York branch,resigned last week. Mr. Cohen is mak-ing his headquarters at the GovernorClinton hotel in New York and is saidto be considering several sales promo-tional opportunities at the presenttime.

.1. M. Delcamp Is Named

Director of Music for

The Grigsby-Grunow Co.Chicago, Ill., Friday.

J. Milton Delcamp, formerly vice-president of the Mason & HamlinPiano Co., of Boston, and also a formervice-president of the Ampico Corp.,New York, has been appointed directorof music for the Grigsby-Grunow Co.,this city. Mr. Delcamp will superviseall musical activities and broadcastprograms of the Grigsby-Grunow Co.

Mr. Delcamp has a thorough and ex -

J. Milton Delcamp

tensive experience in the music indus-try, having graduated in 1915 from theCombs Conservatory of Music, of Phila-delphia, shortly after which he enteredthe player -roll industry and has, overa period of fifteen years, continued asone of the outstanding recording pian-ists.

The new Grigsby-Grunow director ofmusic has broadcast on numerous occa-sions and his long association with themusic industry has brought him in con-tact with the greatest artists of thetheatre, piano and radio. Mr. Delcampwas responsible for the building up ofthe famous Ampico Library of Music.

Most of his efforts in his new workwill be directed to showing the publichow to obtain a greater appreciationof music through radio. He will alsowrite a series of articles on music ap-preciation for the "Voice of the Air,"Grigsby - Grunow dealer rotogravuremagazine.

STRAUS-FRANK CO.CONDUCTS PUBLICITY

DRIVE FOR A -K SETSHOUSTON, TEX., Thursday.

One of the most spectacular and mostsuccessful publicity stunts ever under-taken in southern Texas for the pro-motion of Atwater Kent sales wasstaged recently by the Straus -FrankCo., distributor in San Antonio andthis city.

Fourteen window displays in out-standing downtown locations, many ofthese being stores not even remotelyinterested in the sale of Atwater Kentradio or other musical merchandise,were used in the drive.

Audiences in the local theatre, nightafter night, sang clever adaptions of:"If it's A. K., then it's O. K. Its' thebest set we know," and other parodies,which were flashed on the screen dur-ing the campaign.


Refrigerator Plans Atwater Kent Booth at National Educational

Revealed in Report Conclave in Atlantic City Arouses Interest

By `Majestic' Head.(Continued from page 5)

trade name-`Majestic'- undoubtedlythe most valuable in the industry, andthe acknowledged leader in its field.The radio industry is now stabilized bythe half dozen prominent companiesnow dominating it, and who are capa-ble of meeting its demands on a fairmerchandising basis and are interestedin making a reasonable profit on theirbusiness.

"As I have stated before, we believethat although due to general conditionsthe total radio business in 1930 maybe less than in 1929, the principal com-panies remaining in the field will haveat least as large sales as in 1929. Ourcompany expects to do a larger busi-ness in the season 1930-31 and at agreater profit than in the year 1929-30.Intense competition forced prices to lowlevels, and our opinion is that pricetendencies will be upward in the futureand engineering research will strive tocontinually improve the quality of radiomerchandise which is demanded by acritical public.

"While the extreme seasonal natureof radio has been eliminated, the peaksof the sales curves are still pronounced.The following table will be of interestas showing the sales percentages bymonths:

January 8.06';February ., 8.29',March 9.39'April 5.80',May . _ 1.89(;June 6.26',;July 11.18'August 12.31';September 12.31';October 15.43',November 6.30',December

"It will be noted that sales for No-vember and December fell off abnor-mally due to the situation created bythe market crash, as in the correspond-ing months in 1928 the percentageswere:

SeptemberOctoberNovemberNovember ...... 18.71'December 15.09';

"The quantity of 'distress merchan-dise' thrown on the market by otherssince the first of the year was surpris-ingly small. Further, the public areless interested in 'orphan' sets thanever before, indicating positively bytheir buying a desire for merchandiseof the best reputation.

"Sales of Majestic radio sets for thefirst two months of the current calen-dar year are better than the corre-sponding months a year ago, and weexpect this condition to continue forthe remainder of the year.

"In January of this year our salestotaled $5,368,877, against $5,255,975for the same month last year, whileour sales for February, 1930, totaled$5,436,679, as against $5,410,428 forFebruary, 1929.

"Sales for the nine months endingFebruary 28, 1930 were $54,149,153 ascompared with $37,587,328 for the cor-responding period a year ago.

"The developments of the companyin the electric refrigeration field havebeen briefly announced. A valuable

IM9ItP NfVI I).1ae

A -K Boolh o! :Itluaalir City Exhibit

ATLANTIC CITY, N. J., Friday.

One of the featured booths at therecent convention of the Department ofSuperintendence of the National Edu-cational Association conducted at theAuditorium here was that sponsored by

the Atwater Kent Mfg. Co., Philadel-phia, Pa.

The Kent exhibit was titled "TheKey to World -Wide Knowledge," andfeatured the educational possibilities ofradio. The various A -K screen gridmodels were exhibited in the booth.

group of patent rights has been ac-quired. Our engineers have developedwhat we believe to be the most efficientelectric refrigerator ever produced andof a simplicity of construction whichwill enable it to be manufactured andsold at attractive prices. The poten-tial public demand for this product ap-pears upon analysis to be tremendous.Our company has distribution facilitiessecond to none in the country.

"The equipment in plant, machinery,and tools and the working capital re-quired incident to entering the produc-tion of this refrigerator involve a veryconsiderable investment. Our officersare working on this subject now andexpect to announce the details of theplan in the near future; nothing willbe done which might jeopardize in anyway the enviable position which theGrigsby-Grunow Co. has built for it-self in the radio industry.

"It is just two years ago this monththat the company made its first stockoffering. The company's net worth hasincreased in that time by ten times.Liberal dividends have been paid in thepast, and since July 1 last $2,310,068.-50 has been distributed to stockholdersin cash. The company has at this timeno bank loans and no indebtednessother than current liabilities.

"In view of present conditions, thedesirability of adding new products tothe company's lines, our directors deemit wise at this time to strengthen thecompany's position, conserve its re-sources so that it will be -in a strongerfinancial position to meet any situation,and they have accordingly decided topass the regular quarterly dividend atApril 1, believing that future returnswill more than compensate our stock-holders and further that this conserva-tive course will be approved by thegreat majority of them."

PILOT PROFITS TOTAL$404,162 FOR YEAR

The Pilot Radio & Tube Corp., Brook-lyn, N. Y., reports for the year endedDecember 31, 1929, net profits of $404,-162 after charges, depreciation andfederal taxes, against $322,622 in 1928.This statement includes the reports ofsubsidiaries from the dates of acquisi-tion.

Cam-Rad Distributing Co.

Takes on Kennedy LinePhiladelphia, I'a., Monday.

The Cam-Rad Distributing Co., thiscity, has been appointed distributorin eastern Pennsylvania, southern NewJersey and Delaware for Kennedyradio, made by the Colin B. KennedyCorp., South Bend, Ind. The Cam-Radcompany formerly distributed Kolsterradio in this territory.

The Cam-Rad Distributing Co. isowned by Trilling & Montague, distri-butors of Zenith radio, and accordingto officials of the company, will followthe same ideals and aggressive policiesin developing Kennedy sales as havebeen used in making the Zenith line aleader in this territory.

GEORGE DUFF, HYVACPRESIDENT, SEES END

OF SLUMP IN RADIONewark, N. J., Friday.

Business in the tube field has beenpicking up considerably, George D.Duff, president of the Hyvac RadioTube Corp., 76 Shipman street, thiscity, reported today.

"Our plant has continued in opera-tion during the entire business slumpmaking certain type tubes, but accord-ing to orders received during the pastfew weeks this business depressionappears to be over," Mr. Duff declared.

CALIFORNIA SPARTONJOBBERS VISIT PLANT

JACKSON, MICH., Thursday.

Convincing evidence of the enthusi-asm accorded Sparton's new model 589was shown when W. Fagan, of PacificWholesale, inc.. Los Angeles jobber,and H. R. Curtis, Sparton distributorof San Francisco, came all the way toJackson in an effort to secure moreof the new models than had been prom-ised them.

Officials of the Sparks-WithingtonCo. here report that the stepping upof factory production during Februaryand March has established new recordsat the local plant.

1906 II 1930

Radio'sgreatest

name"DE FOREST"

Ever since Dr. Lee De Forest in-vented the first radio tube in 1906,which he called the Audion, the historyof radio has been the history of De -Forest.

Today De Forest Screen Grid Au-dion 424 represents the highest develop-ment in radio tube design and con-struction. While all radio tubes-nomatter what their name, are madeunder De Forest patents-you will onlyfind the name, "De Forest," on tubesmade under the supervision of the in-ventor. De Forest Screen Grid Audion424 will instantly be recognized byyour customers as a tube giving su-perior performance. When comparedwith other tubes the reason for thissuperiority is instantly apparent.

Identify your store with radio'sgreatest name by equipping the setsyou sell with De Forest Audions. Theybuild sales and profits for you.

DE FOREST RADIO CO.PASSAIC, N. J.

sle,XnazáVAUDIONS


YOU CAN'T GO WRONG WITHANY' FC IL`T I SONG'gle "

JUSTCoo BE

HEREDWITH

n

4%<0051,4MALWAYS S''*,

-46. GOLDENi DENDAFFODILS

- -- GQOw,

UKEA DREAÍSI'\ ,

tovsYouso

'SOSYMpaTHETICf,

,THE TALKthe TOWN"_

HYOSAR.11V;

LOVE CAN

MADEAGYPSYOUT SONGof ME.

%Df the BAYOU

LEO. FEISTY235 w. 40th Street.,I ---NEW YORK

THE MUSIC BOXMainly About Songs, Their Writers, and Publishers

Missed By The "Mike"Bill Jacobs, in charge of sales for

the Red Star Music Co., returned earlythis week from his first trip in theinterest of the firm's catalog.... JoeDavis, head of the Triangle Music Co.,is Middle Westing, returning to NewYork in about 10 days.... That Blackand Gold Room Orchestra's theme songfrom WEAF daily is titled "My Reve-ries," and is published by Feist. .

Frank Crumit has made a golf recordfor Victor, included on which platterare "Donald the Dub" and "Then HeTook Up Golf." . . . Grantland Rice,sports writing dean, collaborated onthe compositions. . . Rudy Vallee, inhis autobiographical book, devotes somespace to orchestra leaders' being "cut -in" on popular songs, the first time thisdelicate topic has been commented onin print.... Buddy Rogers' first recordfor Columbia will combine two tunesfrom his forthcoming phono-flicker... .Lee Morse is at the Club Lido.... Mack

Stark, former president of Green &Stept, Inc., is with Publix Theatres.... Chic Sales' best-selling carpentrytreatise, "The Specialist," will soon bereleased on Brunswick records. . .

Lewis & Young, probably the best-known lyric writing team in the indus-try, have parted.. . . The catalog ofthe Charles Bayha Music Co. has beensold to Shapiro -Bernstein. . . . SaulBornstein, of Irving Berlin, Inc., re-turned from Havana last week.

AS THEY WERE: Joseph M. White.popular tenor and broadcasting soloist,and who, under the "nom d'ether" of"The Silver Masked Tenor" achievedan enviable reputation a few programsback, formerly was a lace salesman.

.Lou Pollack received his tune -writ-ing tutelage while playing piano in aConey Island cafe, and Walter Donald-son first learned of his composing tal-ents whilst caressing the keyboard ina dance orchestra.

McCormack Broadcasts 2

Red Star Published Tunes

From His Audible FilmIn John McCormack's radio broad-

cast last Thursday, the celebrated tenorsang several songs from his new audi-ble picture offering, "Song of MyHeart," music for which is being pub-lished by the Red Star Music Co. Mr.McCormack sang "Pair of Blue Eyes"and "Song of My Heart" in his pro-gram, to both of which he tendered thevoice appeal and interpretation whichhas placed him so high among concertartists.

Mr. McCormack has made a Victorrecord of these two tunes, as well as"Rose of Tralee" and "I Feel You NearMe," reports Pat Flaherty.

Platt Music Store inEffective Tie -Up With

Robbins' "Rogue Song"Los ANGELES, CAL., Friday.

In tying up its window display withthe Metro -Goldwyn -Mayer production,"The Rogue Song," starring Lawrence'fibbett, the Platt Music Co. store inthis city recently staged a display thatfeatured the costume worn by Mr. Tib-bett during the filming of the drama,together with the sheet music and rec-ords of the tunes from the production.

The Robbins Music Corp. publishesthe score, included in which are "TheRogue Song," "When I'm Looking atYou" and "The Narrative."

"King of Jazz" Film HasBridal Scene Containing

$75,000 in Trimmings$75,000 for bridal veils is a lot of

money, even for the much - married

Solomon and his thousand wives, butJohn Murray Anderson is reported tohave spent this amount in staging theBridal Veil number in "King of Jazz,"Paul Whiteman's new Universal pic-ture, soon to be released. It is saidto be one of the finest scenic presenta-tions ever given on stage or screen.

The new Whiteman picture bringswith it two Mabel Wayne written, andLeo Feist, Inc., published tunes in "ItHappened in Monterey" and "Raga-muffin Romeo."

New Columbia Records

Feature Straight DanceTunes With No Vocals

Ted Lewis' newest Columbia recordreturns to the vein of his renowned"St. Louis Blues," all a blaze of bandcolor, without vocals. The present foxtrots are "San" and "Aunt Hagar'sBlues," the latter by Handy, composerof "St. Louis Blues."

Guy Lombardo's new fox trots, bycontrast with Lewis, are in his equallyfamed leisurely sweetness of pattern.They are "Where the Golden DaffodilsGrow" and "Just Can't Be BotheredWith Me," the second with unique or-chestration.

Ben Selvin presents the new big hit,"Happy Days Are Here Again," theradiant fox trot from Bessie Love's pic-ture, "Chasing Rainbows," and another,"The One Girl," from John Boles' pic-ture, "Song of the West."

Merle Johnston and His CeCo Cour-iers offer swaying fox trots, with melo-dious saxophone work and no vocals."Watching My Dreams Go By" is fromthe picture "She Couldn't Say No,"and "Sweet Nothings of Love" is fromVictor McLaglen's picture, "Hot forParis"

Art Gillham, Columbia's leading "in-timate" vocalist, does the very popular"Have a Little Faith in Me" and a"personality" song with th eamusingtitle, "Absence Makes the Heart GrowFonder (for Somebody Else),"

Harry Richman sings

WITH YOU (by Irving Berlin)

PUTTIN' ON THE RITZ(by Irving Berlin)

ALICE IN WONDERLAND

(by Irving Berlin)

and

THERE'S DANGER IN YOUREYES. CHERIE

In hie first singing -talking picture

,"Fortin' On The Ritz")

Duncan Sisters sing

I'M FOLLOWING YOU

HOOSIER HOP

I'M SAILING ON A SUNBEAMin their newest picture "It's A

Great Life"

TO BE FORGOTTEN

by Irving Berlin

Norma Talmadge singe

A YEAR FROM TODAY in "NewYork Nights"

Gloria Swanson sings

LOVE-Your Spell In Everywhere

(in "The Trespasser")

ON A BLUE AND MOONLESS

NIGHT (new)

LUCKY LITTLE DEVIL

IIItOKEN DREAMS (new)

(from "The Melody Man")

1'011 DARLIN' Inew)

SONG OF THE CONDEMNED

(from "Condemned")

SOUND PICTURE SONGS

( In Preparation )

Al Jolson'e latest picture "Mammy"

Story and Songa by Irving Berlin(Across the Breakfast Table)

LOOKING AT YOUTO MY MAMMY

LET ME SING AND I'M HAPPY

IRVING BERLIN,Inc.11607 Broadway New York City


SET BUSINESS SHOWING

INCREASED LIFE IN THE

KANSAS CITY REGIONRECORDS STAGING REVIVAL

H. C. Bonfig and C. M. WillisAddress Majestic Dealer Gath-ering - F. H. Lincoln, Strom -berg - Carlson Office Manager,Dies - G. J. Books ResignsKansas City Distributing Post.

Kansas City, Mo., Friday.

The radio business in this territorygenerally is fair with a steady im-provement in demand, according todealers and distributors. Record busi-ness shows considerable betterment inseveral instances over last year duringthe same period, which leads the indus-try to believe that that branch of thebusiness is staging a come -back.

Paul's Music Store, Inc., after eightyears in business in the same store at1103 Walnut street, is to be enlarged todouble its old space, according to M.M. Paul. The partition dividing Paul'sfrom the next shop south has been re-moved.

There will be a curved stairway witha grilled iron balustrade leading up totwo display rooms where radios willhe demonstrated and where Mrs. Paulwill have a private office. Downstairsthere will be the same record depart-ment, but the shop will be much lesscrowded and there will be room for thecontinuous display of art model ma-chines.

Formerly a record and Victrola store,two years ago radios were taken onand since that time the demand forthem has increased so much it hasnecessitated enlarged quarters. Aformal opening of the new establish-ment will be held soon. In the mean-time temporary quarters only a fewdoors from the store are being occupied.

Lawrence Tibbett's "White Dove"and "When Pm Looking at You" fromThe Rogue Song, are proving exceed-ingly popular. Another record that isrunning these two numbers a close

DUMONTNoise Eliminator

vanishes all hissing. cracking, jerking.buzzing line noises

o' es from any radio re-

ceiver caused by vacuum cleaner, oilburner, bells, buzzers or other electricaldevices.

PRICE $5.00

DUBILIER CLOCK CORP.42 W. 17th St. NEW YORK

Successor to Dumont Elec. Co.

race is Richard Crook's rendition of"Only a Rose" from the VagabondKing. In popular records Ted Lewis'new recording of "San" and "AuntHagar's Blues;" Guy Lombardo's "TheOne I Love Can't Be Bothered By Me;"Belle Baker's "Crying For the Caro -lines;" and Rudy Vallee's new release,"The Stein Song" of the University ofMaine, head the list.

The 25 dealers comprising the Ma-jestic Club of Kansas City met re-cently at the President Hotel with Will-iam C. Miller, of the Arles Radio Co.,presiding. Principal speakers were:H. C. Bonfig, general manager andvice-president, and C. M. Willis, salesmanager, of the Sterling Radio Co.The new price on the Hi -Boy Model 92,$179.50, an increase of $12.00 was an-nounced, effective April 1. The dealerswere informed that the Grigsby-Gru-now Co. would guarantee not to reduceprices of its present models up to Janu-ary 1, 1931.

The L. E. Lines Music Co. and theService Electric Co., of Springfield, Mo.,both derived considerable benefit fromthe use of the Majestic public addressspstem at the annual Industrial Foodand Auto Show there recently. ANeon Majestic sign was suspendedfrom the large horn constructed overthe stage. The show was well attendedand both dealers received many leadsfrom their booths:

The Sterling Co. rang a campaignon Model 92 during two weeks recentlyand sold 750 sets, which established arecord. Combinations are selling verywell which gives Mr. Willis basis forthe belief that record business willcome back this year. The record busi-ness opened up better during Marchthan in January and February, he said.The company will soon conduct its Ma-jestic courtesy inspection month whenthey will check all Majestic sets in theterritory and see that they are workingproperly before the summer period.The Majestic Radio Color -Tone test isalready arousing considerable interestand will be put into advertising imme-diately. The Majestic Club memberstook the test and the average for thegroup was less than 70 per cent.-which indicates the need for a littlemore music appreciation among thosewho sell musical instruments.

The Kipp Music Co., at Manhattan,Kansas, recently conducted a censuswhich showed that there were 1054 whoowned radios and 487 who didn't out of2155 canvassed.

L. C. Brady, of the Graybar ElectricCo. division, here, reports dull activityin radio.

F. H. Lincoln, 66, office manager herefor the Stromberg-Carlson Co., suffer-ed a stroke March 11 and died thesame day. His funeral was held atthe Newcomer Chapel March 14. Mr.Lincoln had been with the Stromberg-Carlson company at this office for thepast 16 years.

Radio business is fairly strong withthe Stromberg-Carlson division here,according to Kenneth Gillespie, mana-ger of the radio deartment. Combi-nations are selling nicely while model846 and the two models released inJanuary-the 652 and 654-are toppingthe list.

L. Dutcher is now the active radiorepresentative of the Duff & ReppFurniture Co.

G. J. Books, formerly general salesmanager for the Kansas City Distribut-ing Corp., has resigned his positionwith that firm and has gone with theStenner Manufacturing Co. as gen-eral manager of the Kansas City divi-sion.

-KENNETH FORCE.

PHILADELPHIA RADIO

RETAILERS LOOK FOR

GOOD SPRING VOLUMEDISTRESS SETS OUT OF WAY

Bosch Radio Distributors Con-tinue Campaign-Prince KamelHassan Named Head of NewMotor Parts Department -David M. Trilling Back fromMidwest Trip.

Philadelphia, Pa., Friday.

Livelier demand among those firmswho are alert to opportunities forcreating business by concentrated salesefforts has been noted within the week.Manufacturers are likewise reporting abetterment although the upward swingin that division of the industry is notkeeping pace with the retail end. Thosedealers who are promoting sales bydoor-to-door efforts and by direct mailcontact and other activities along thisline report growing business.

The sales that have occurred withinrecent weeks have been fairly wellcleaned up and the trade is lookingforward to gradually improved andstabilized radio business with the ad-vent of springtime. The offerings madeby manufacturers who discontinuedlines of receiving sets are about overand the trade is taking a more cheer-ful attitude.

The Bosch Radio Distributors, 45 N.Seventh street, which is a subsidiary ofthe Lewis Radio Distributors, are con-tinuing to campaign on the Bosch radiosas the springtime sales policies arenow under way in their territory whichincludes southern New Jersey, easternPennsylvania, Delaware and Philadel-phia.

Mtor Parts Co., Philco wholesaler,818 North Broad street, has added anew service to the trade with PrinceKamel Hassan at its head. PrinceKamel Hassan is of the Turkish dynas-ty which ruled Macedonia and is theson of Pasha Emin Hassan, who wasassasinated during the Balkan Wars ascore of years ago. He came to thiscountry upon the death of his father atthe age of eight years and was senthere to complete his education by theRegent Mehemet appointed to reignduring his minority and who was hisuncle. He was educated in privateschools in Manchester, N. H., wherethere was a large colony of Turkishcitizens and later completed his educa-tion at Boston College and at the Man-hattan College in New York where hewas captain of the football and baseball teams. He has had broad experi-ence which fits him for the special ser-vice as manager of the newly createdMotors Parts Co. resale department.

Camden, N. J., Philco dealers withtheir families will be invited to attendthe special showing of "The Love Pa-rade" at the Stanley Theatre on Sun-day as guests of the Philco manufac-turers and the Motor Parts Co. in thetie-up with the Paramount Pictures inthe talkie featuring Maurice Chevalier.

Morris Bergman, of the Great East-ern Distribution Co., is now associatedwith Eppe's Stores, with headquartersat 523 Market street.

The new recording of the ColumbiaPhonograph Co., No. 2130-D with PaulTremaine and his orchestra in "She'llBe Comin' Around the Mountains" and"Hand Me Down My Walkin' Cane,"is reported in brisk demand here.

Charles Hunsberger, manager of the

Clarola, QRS-De Vry

Instrument, GainingQuick Favor in Trade

Chicago, 111., Friday.Popularity for the Clarola, an instru-

ment recently brought out by the QRS-De Vry Corp., this city, is reported tobe increasing rapidly throughout the

jILiÍ

(MS -De Pry Clurolacountry. The instrument, which playsautomatic music rolls, is said to offeran instanteous appeal, particularly tochildren.

A long list of music rolls is avail-able for the instrument, it is said.

Philadelphia store of Rudolph Wurlit-zer Co., has been making the radio de-partment a profitable venture with thisdivision leading the sales of the localestablishment. There are now stockedVictor, Sparton, Atwater Kent anti thefirm's Wurlitzer radios.

C. J. Heppe & Son, music dealers,1117 Chestnut street, is closing thefinal mronth'of its 65th anniversary witha special sales campaign. Establishedin 1865, "lbs House That Heppe Built"is owned and managed by the son of thefounder, F. J. Heppe.

David M. Trilling, of Trilling & Mon-tague, has returned from a fortnighttrip to Chicago where he was the guestof Sales Manager Hugh Robertson, ofthe Zenith Radio Corp. Upon his triphomeward he stopped off at Detroitwhere he visited the Kennedy jobbers,IL C. Schultz & Co. and the Zenithdistributors, Republic Radio Corp. fora chat with its officials, Al Zimmermanand Mr. Ferguson. While in Detroithe checked with L. E. Phelan, managerof the Trade Group of The DetroitCredit Men's Association, the creditconditions of the radio trade.

While in the Ford City he was initi-ated into the 4th Conclave of the Michi-gan Kennell of The Ancient and Hon-orable Order of Cheese Hounds whichis made up of dealers and radio jobbersof Detroit. Mr. Trilling was the guestof honor last Tuesday evening wheninitiation ceremonies were held.

-CARR.

TONE ARMS - SOUND BOXES

PHONOGRAPH MOTORS

All s t y l e s of Phono-graphs, Tone -Arms andSound Boxes, made byone of the most cele-brated European manu-facturers.

Write for Particulars

THORENS, Inc.Sole Distributors for U. S. A.

450 Fourth Ave., New York City

STABILIZED MARKET

DUE SOON, IS BELIEF

OF CHICAGO RADIO MENOUTLOOK IS ENCOURAGING

A. A. Trostler Back from Visitto East-Donald Compton Re-signs U. S. Radio & TelevisionCorp. Post, Effective April 1.

Chicago, 111., Friday.

The turn in the road is believed nearat hand, according to the consensusof manufacturers and wholesale dis-tributors interviewed this week. Mostof the cheaper distress stock has beenworked off the local market through thedepartment stores ,and there is ex-pected shortly a period when regular1930. merchandise can be offered thepublic at standardized prices. Witnessespecially the announcement thatGrigsby-Grunow have stated that theprice of their Model 92 will be advancedin price April 1. Also the announce-ment being broadcast by Sparton deal-ers that effective March 15, the priceof the Sparks-Withington model No.589 will be advanced $5.00. What thesetwo concerns do will undoubtedly beemulated by other manufacturers, thewhole action tending to firm up thelocal market. Those who have had the"blues" heretofore are showing evi-dence of getting over them and aretalking in a more optimistic vein.

Lyon & Healy have featured an extra-ordinary display in their Jackson -Wa-bash corner display windows with anattractive showing of various modelsof RCA sets, but particularly the superheterodyne model No. 69, which isbeing offered at a great reduction overthe former price, and so compelling isthe display that hundreds of passersbyare stopping to look and some to buy.In another window the RCA Thereminis shown with descriptive matter thatis producing a lot of inquiries.

Wakem & Whipple, Inc., announcedthis week their appointment as Chicagodistributors for the Cincinnati Victorline of merchandise, including the Lu-minaire, the "Fan Beautiful," Victorairplane, table fan and clean air venti-lator. Wakem & Whipple last Satur-day called a meeting of their sales forceat which H. W. Collins, president of theCincinnati Victor Co., talked and out-lined the merchandising plan for thenew line. B. D. Waldie, of Behl &Harvey, advertising representative forthe Cincinnati company, explained thepublicity plan and program for theseproducts. Representatives of Wakem& Whipple are already out in theirterritory contacting with the trade andsentiment expressed has indicated un-usual interest in these new CincinnatiVictor products.

F. Freimann, president of the Elec-tro Acoustic Products Co., maker ofamplifiers for stores, restaurants, etc.,

reports his concern having enjoyed agood business of late.

A. A. Trostler, sales manager of theradio-Panatrope division of the Bruns-wick-Balke-Collender Co., returned Fri-day of this week from a visit to busi-ness friends in New York and othereastern points. where he said thingsare improving. As usual, he had intow several of the company's distribu-tors, intending to show them some ofChicago's highlights before their re-turn East.

L. C. Wiswell, of the Wiswell RadioCo., Sparton distributors, is back fromhis winter vacation. A bouquet of roseshad been placed in his office to welcomehim back. Mr. and Mrs. Wiswell hadspent five weeks in Florida and Cuba,going via New York and the sea routeand returning overland, via Miami. Anew service room has recently been in-stalled in the Wiswell offices which hasmade a hit with dealers who drop in.

The S. & W. Radio Shoppe, at 3708W. Roosevelt road, has purchased theCrystal Palace of Music on West Northavenue.

Reports from nearby centers indicatethat business must be improving foreither larger quarters are being takenor new stores are being started. FromRockford comes word that the PetersonElectric Co. has moved to a new loca-tion at Seventh and Broadway where,when remodeling is completed, thecompany will have one of the finestradio salons in that city. A new storehas been opened by Erwin Gray atKankakee, Ill., while A. P. Spires, ofBlue Island, at 330 Western avenue,has completed remodeling his establish-ment.

Leonard Cohen, head of the radiodepartment of the Triangle ElectricCo., returned early this week from anextensive business trip East.

Donald Compton, vice-president andgeneral manager of the U. S. Radio &Television Corp., Marion, Ind., an-nounces that he will sever his connec-tion with the company April 1, at whichtime he will be succeeded here by J.Clarke Coit. Mr. Compton intends togo to Paris, where he will spend amonth or so resting up, though justwhat he will do upon his return is un-certain as yet. The U. S. Television& Radio Corp. plant at Marion is work-ing at an average rate, turning outenough sets to meet demand, it is said.

J. L. Clarkson, district manager forthe Triad Mfg. Co., who covers practi-cally the northern half of Illinois andthe southern half of Wisconsin, saysthe situation is much more satisfac-tory than it was a month or so ago.

Clarence S. Tay, of C. S. Tay, Inc.,distributor of Bosch radios in this terri-tory, points to the damage that hasbeen clone in loss of public opinion bythe distress sets dumped on the marketand says that the feeling of distrustengendered must be overcome beforethe consumer can be induced to buy,and that it is the dealer's business tohelp restore that confidence. Further,Mr. Tay says: "The time has passedwhen the public will dash madly intothe store to buy a radio set. Prospects

SPRING LUBRICANTILSLEY'S GRAPHITE PRONO SPRING LUBRICATION

MAKES THE MOTOR EFFICIENTNow Being Used in Over 5,000,000 Spring Motors

Adopted as the Standard Lubricant by Leading manufacturersPREPARED IN PROPER CONSISTENCY

Will Not Run Out of Motor, Dry Up. or Become Sticky or RancidRemains in Original Form Indefinitely

ILSLEY - DOUBLEDAY & CO.229-231 FRONT STREET New York

Pet in t. s. 10, 2., Sn-Lh. ('neo for DefilersWrite for Special Proposi0on to Johhere


will have to be chased, and it's no timeto sit around the store waiting forbuyers. From now on it's going totake some digging to get sales. Adver-tising alone won't do it. Windows dis-plays must be brought into use asnever before. Circularizing will help,but above all, hard work and plenty ofoutside calls are the most effective ingetting signatures on leases."

While offices are still maintained inits old building on Belmont avenue, theAll-Ainerican Mohawk Radio Corp.plant has all been moved to NorthTonawanda, N. Y. It is expected thata district sales office will be operatedat some downtown location here aboutApril 1.

Wurlitzer's held their fourth annualclean-up sales last week with eminentsuccess. They have taken this meansto dispose of old radio sets and phono-graphs, many of which have been ac-cepted in trade on new merchandise orwhich have been repossessed. By thismethod-only cash and carry sales pre-vailing, no refunds or exchanges-much stock is cleared from the storerooms and in addition many new pros-pects are secured from both those whobuy and those who come in merely forcuriosity. W. H. ALEXANDER.

John C. Tully Named

President of Steinite

(Continued from page 5)

identified with the activities of theRadio Manufacturers' Association. In1925 and 1926 Mr. Haugh served as

president.His radio affiliation began with the

King Manufacturing Co., of Buffalo,N. Y., during the early days of theart. Later he served in the same capa-city for United Reproducers Corp., ofRochester, manufacturer of Peerlessloud speakers. Prior to his entrancein radio Mr. Haugh was an executivein the automotive industry and forthree years was president of the Na-tional Standard Parts Association.

Mr. Tully is a pioneer Chicago radiomanufacturer and with Mr. Haugh isone of the founders of the Radio Manu-facturers' Association. He was presi-dent of the Bremer -Tully Manufactur-ing Co. for seven years, until the closeof 1928, when he disposed of the com-pany to Brunswick.

As the representative of financial in-terests, during the period of financialreadjustment in the radio industry, Mr.Tully has served as "business doctor"for a number of involved radio com-panies.

In commenting upon Steinite's newstatus, Mr. Tully said:

"I feel that Steinite's reorganizationwill prove successful. To insure a con-tinuity of management a voting trustagreement has been put into effect.Principal stockholders have voluntarilyapproved the plan and are voicinghearty approval. Many friendly lettershave been received from stockholders,generally.

"The new factory here is providedthroughout with modern equipment ofthe highest type, and is able to pro-duce quality radio sets on an efficientand economical basis. Unfortunatelythis plant got into operation just atthe time the general slump in the in-dustry occurred and when normal dis-tribution was so seriously disturbed.But with most of the distress merchan-dise of the entire industry off the mar-ket, Steinite enters a period most favor-able to its success."

Alfred Marchev Is

Named Sales Manager

For Nathaniel Baldwin

(Continued from page 5)

New York district manager for Temple,as assistant general sales manager. Mr.Strong has been connected with theradio -music industry for seventeenyears during which time he has beenassociated with the Manhattan Electri-cal Supply Co., Mesco Products andMagnavox, in addition to Temple.

He will make his headquarters hereand will have direct supervision ofsales in the territory immediately sur-rounding this city.

Another addition to the staff of Na-thaniel Baldwin, Inc., is the recent ap-pointment of C. H. (Click) Callies asadvertising anti sales promotion direc-tor. Mr. Callies was also formerly withTemple.

C. C. "BUD" MATHEWS,OF CAPITOL ELECTRIC,

BACK FROM FLORIDAIndianapolis, Ind., Friday.

C. C. "Bud" Mathews, general man-ager of the Capitol Electric Co., 122South Senate avenue, this city, distri-butor of Majestic radio, has returnedfrom a three-week vacation at MiamiBeach, Fla.

ouRSong E Hits

TION

rHE C011gTll`f INtitl<

'You Can't Slop Me FromFALLING IN LOVE WITH YOU

'DREAM AVENUE

YOU OU(.HTA KNOW

SHARING

THE KISS THAT MAIZE AFOOT. OF ME

FLAPPERS ON PARADE

BLUE EYES<Get Red Red Ready For Love)

the Song Hits from!the Smash Musical Comedy

Success

; SONS O GUNS

°WHY?

('ROSS YOUR FINGERS

IT'S YOU I LOVE

RED HOT & BLUE RHYTHM

All numbers published for orches-tra.`Published for band.

119 -SEVENTH AVE. NEW YORK

THE T4LKING MACHINE and RADIO WEEKLY i I

BROWN & WILLIAMSON

TO START BROADCASTSI'ONSOR "RALEIGH REVUE"Will Be Heard Weekly Over Na-

tional Hook - Up - ElaborateSeries of Programs Arranged.The Raleigh Revue in two "acts"

and sixteen "scenes" with a verymodern Sir Walter as master of cere-monies will make its initial appear-ance as a weekly coast -to -coast broad-cast Friday evening. March 28, at 10o'clock Eastern Standard Time. Alarge, specially arranged orchestrawith a conductor new to radio, a famouspiano duo who have been heard in nu-merous Broadway shows, a quartet,each member of which has been a fea -lured soloist, an accompanist for themwho is a leading conductor and arrangeras well, and a soprano soloist will com-prise the permanent personnel. The Ral-eigh Revue is sponsored by the Brown& Williamson Tobacco Corp., makersof Raleigh cigarettes and Sir WalterRaleigh smoking tobacco, Louisville,Ky.

In manner of presentation and choiceof music to he played and sung, theRaleigh Revue will be in keeping withthe intimate type of stage entertain-ment that is now so much in vogue.Like the master of ceremonies of astage revue Sir Walter will appear be-tween each number to discourse brieflybut pointedly on what is to follow. 'I'hepart will be played by an actor whohas appeared in numerous Broadwayplays, and occasionally on the air.

The conductor of the Raleigh Revueorchestra will be William MerriganDaly, whose appearance before themicrophone has been limited to oneoccasion when he was guest conductor.His professional career has been asmusical director for many musicalcomedy hits. The piano duo to be aregular feature is Ohman and Arden,who like Mr. Daly have spent muchof their time in Broadway shows.

The quartet will have Frank Black,prominent orchestra conductor andarranger for their director and accom-panist. Members of the quartet areJames Melton, first tenor, Lewis James,second tenor, Elliott Shaw, baritone,and Wilfred Glenn, bass.

Station WEAF in New York will bethe key station in the broadcast. Othersover which the program will be heardinclude: WJAR, Providence; WTAG,Worcester; WCSH, Portland, Me.;WLIT, Philadelphia; WGY, Schenec-tady; WGR, Buffalo; WCAE, Pittsburg;WWJ, Detroit; WSAI, Cincinnati;1b'IBO, Chicago; WFJC, Akron; WOC,Davenport; WOW, Omaha; WDAF,Kansas City; from 10 to 10:30 p. in.EST through the following stations:WRC, Washington; KSD, St. Louis,and from 10:30 to 11 p. m. ESTthrough the following stations: WEEI,Boston; KOA, Denver; KSL, Salt LakeCity; KGO, San Francisco; KECA, LosAngeles; KGW, Portland, Ore.; KOMO,Seattle, and KHQ, Spokane .

WIGGINS AUTO CO. ISNEW BOSCH JOBBER

GREENSBORO, N. C., Friday.The Wiggins Auto Co., this city, has

been appointed distributor for theAmerican Bosch Magneto Corp.,Springfield, Mass. James W. Wigginsis president of the wholesale firm.

W. II. Ellison will direct the radioactivities of the Wiggins company.

First Deliveries This

Week on New Philco

D.C. Radio Set ModelInitial deliveries of the first I). C.

Philco model ever to be turned out bythe Philadelphia Storage Battery Co.,Philadelphia, Pa., are being receivedby the trade this week. The set repre-sents the result of 18 months of experi-ment, and is said to be entirely pro-tected by licenses. List price for themodel in a high -boy cabinet is $129.50,$10 less than the same set in A. C. ThePhilco D. C. uses one 227, three 224and two 171 tubes.

Walter Ferry, sales manager for theMay Distributing Corp., 11.2 Bleeckerstreet. New York, Philco wholesaler inManhattan and Brooklyn, stated to arepresentative of this publication thatthe new model represents one of themost selective sets he has ever heard,combined with which point is the ex-treme selectivity and fine tone quality.

Triad Develops, SAF 3,

Frequency SelectorPawtucket, R. I., Friday.

A new selector of audible frequen-cies, a unit designed for voice controlin talking pictures, has recently beendeveloped by the Triad Mfg. Co., thiscity, maker of Triad tubes.

The SAF 3. as this new device isknown, may be considered as a devicewhich separates the sound into threechannels, each of which can be con-trolled independently, according to offi-cials of the company. It acts as agate which can he opened or closedthereby limiting the proportion of thesefrequency bands passing through to theamplifier.

The channel meeting correction maybe selected by the means of threeswitches marked low, medium and highregister. The amount of correction isgoverned by means of a variable con-trol knob, the percentage of correctionincreasing as the knob is turned to aclockwise direction.

One SAF 3 is said to he sufficient forany installation.

United Auto Supply Co.

Dines Sparton RetailersBirmingham. Ala., Friday.

The United Auto Supply Co., promi-nent distributor of automotive andradio product, with headquarters inthis city, reports that since it has takenon the distribution of Sparton radio inJanuary of this year, sales have showna steady and satisfactory increase. Thecompany recently sponsored a banquetfor Sparks-Withington dealers, at whichR. T. Hutchinson, sales manager for themanufacturing company and CannonForbes, southern representative, at-tended.

The company distributes Spartonradio in this state, and also WesternFlorida.

AMRAD CORP. OMITSQUARTERLY DIVIDENDMedford Hillside, Mass., Saturday.

The Amrad Corp., this city, makerof Amrad radio and Mershon conden-sers, today voted to omit its quarterlydividend of 25 cents a share.

HERBERT Et YOUNG, ON VISIT TO BOSTON1

OUTLINES MAJESTIC REFRIGERATOR PLANSBoston, Mass., Friday.

Herbert E. Young, general sales man-ager of Grigsby-Grunow Co., of Chi-cago, manufacturers of Majestic radios,arrived at the Boston Airport March13th, in the $65,000 Sikorsky amphi-bian plane Majestic from New YorkCity, after a tour of the northeast,where the first formal announcementof the Majestic Electric Refrigeratorwas made.

New factories for this refrigeratorline, according to Mr. Young, now inthe process of completion at Chicago,will be equipped to produce 1,000,000refrigerators per year. Production ofthis addition to the Majestic will bestarted at the earliest possible mo-ment consistent with the manufactureof quality products.

"Majestic has produced and sold inless than two years in excess of 2,-000,000 radio sets," said E. H. Mc-Carthy, general sales manager of Ma-jestic Distributors, Inc., "indicatingthat Grigsby-Grunow is capable ofproducing a refrigerator of highestquality as evidenced by the outstandingquality of its radio and at a price with-in the reach of the masses because ofthe production scale planned."

In outlining sales plans for 1930 Mr.Young stated that Majestic is deter-mined to break all sales records againwith their popular set. He further inti-mated that prices for good radioswould not be lower, but rather higherduring the coming season.

Edward H. McCarthy and Jerome

Rutherford, of Majestic Distributors,Inc., met Mr. Young at the airport.

Nearly 600 people crowded the sixthfloor of Houghton & Dutton's recentlyto listen to a concert by Paul Spechtand his New England Majestic orches-tra, from a decorated platform in theradio department quarters.

Arthur F. Edes, chief announcer ofWEEI, introduced the popular orches-tra leader and his boys and acted asmaster of ceremonies E. H. McCarthy,general manager of Majestic Distribu-tors, Inc., was the featured speaker.

Majestic radio phonograph models101, 102, 103 and the new lowboymodels 90, 91 and 93 were set off oneach side of the stage in blue and silverdecorated displays.

A recent visitor to the Browning -Drake factory in Waltham, Mass., wasW. A. Boucher. of Auckland, N. Z., adirector of the distributing house,Radio, Ltd., of that city.

During its "100,000 Day Sale" heldrecently, the C. T. Sherer Co., of Wor-cester, Mass., sold 257 Crosley radios.The radio section did in all $128,000worth of business on this day.

Officials of the Wetmore -Savage Co.,of Boston. Crosley distributors, co-operated with O. S. Anderson, Shererradio manager.

The acquisition of a new factory inLawrence, Mass., comprising 20 indivi-dual buildings having a total floorarea of more than a million and a halfsquare feet, is announced by I. Gold-berg, president of the Pilot Radio &Tube Corp., of Brooklyn, N. Y.

-CHARLES W. JONES.

220 MANUFACTURERS, 180 DISTRIBUTORS

IN RADIO INDUSTRY IN GREAT BRIIAINIt.'SHINGTON, D. C., Friday.

There are approximately 200 to 220manufacturers of radio sets in GreatBritain. However, there are a greatmany manufacturers specializing incertain wireless components, who arenot designated as manufacturers ofsets. and, therefore, are not includedin this figure, the Department of Com-merce announced today.

There are about nine American man-ufacturers of radio sets whose productis now appearing on the British mar-ket. but it is the impression of thosefamiliar with the radio market that theexports of radio sets by these com-panies is negligible. The value of allradio apparatus exported from theUnited States to the United Kingdomin 1929, according to the United Statesexport figures, amounted to $631,186,of which only $20,801 was accountedfor by receiving sets.

American manufacturers export aconsiderable volume of radio apparatus,components, and accessories to GreatBritain. The value of components ship-ped to the country during 1929, accord-ing to export figures, reached a totalof $205,362; loud speakers accountedfor $208,444 worth, and accessories$118,946.

There are about 180 distributors, orjobbers, who are recognized in theradio industry of Great Britain. Thisnumber appears in a list of the RadioWholesalers' Federation as being ap-proved by the Federation. This list,however, omits large numbers of com-panies which have a genuine wholesale

business. In addition to this numberthere are about 100 who call themselvesjobbers, but who are in fact only re-tailers. The distinction between a re-tailer and a jobber, or wholesaler,should be carefully drawn, for the rea.eon that the number of retailers ofradio sets runs into thousands.

It is estimated that there are about6,000 radio dealers who handle nothingbut radio apparatus in the UnitedKingdom and thousands of others whohandle radio apparatus as an adjunctor side line.

Various estimates are given as to theannual volume of radio business donein Great Britain, and one firm gives afigure of between $50,000,000 and $75,-000,000. This estimate is based on thetotals, including the total volume ofbusiness transacted in radio sets, com-ponents, loud speakers, tubes, high-ten-sion batteries for radio sets, etc. Onthe other hand, another opinion isgiven that the total annual volume ofradio business transacted in radio sets,portable sets. and components only isbetween $9,000,000 and $10,000,000.

Further evidence as to the volumeof business done in Great Britain dur-ing the year is found in the estimateadvanced by one large dealer in radiosets and components that the numberof radio sets manufactured in the Uni-ted Kingdom during 1929 was approxi-mately 200,000, which does not includea large number of unassembled kits orparts that have been sold by some ofthe radio -tube manufacturers to popu-larize their products. -McG.

Where to Buy --- Where to SellTRADE DIRECTORY OF

LEADING FIRMS INTHE INDUSTRY

lzeTALKING MACHINE&) RADIO WEEKLY

WHERE THE MAGNITUDEOF THE INDUSTRY

IS REFLECTED

RADIO SET AND SUPPLYMANUFACTURERS

All-American Mohawk Corp., N. Tonawanda, N. Y.Amrad Corp. Medford Hillside, Meas.Andrea, Inc., F. A. D. Long Island City, N. Y.American Bosch Magneto Corp., Springteld, Maas.Atwater Kent Mfg. Co, Philadelphia, Pa.Brunswick-Balke-Collender Co. Chicago, Ill.Capehart Corp. Fore Wayne, Ind.Colonial Radio Corp., 25 Wilber Ave., L. I. C., N. Y.Crosley Radio Corp. Cincinnati, O.$dison, Inc., Thos. A. Orange, N. J.Grebe & Co., Inc., A. H. Richmond Hill, N. Y.Grigsby-Grunow Co. Chicago, Ill.Gulbransen Co., The Chicago, Ill.Howard Radio Co. Chicago, IllinoisKellogg Switchboard & Supply Co .. Chicago, Ill.Kennedy Corp., Colin B. South Bend, Ind.Kolster Radio Corp. Newark, N. 3.Mills Novelty Co., Chicago, DLPhiladelphia Storage Battery Co., Philadelphia, Pa.RCA -Victor Co., Inc. blew YorkSentinel Mfg. Co., 9715 Cottage Grove Ave., ChicagoSilver -Marshall, Inc. Chicago, Ill.Stewart -Warner Corp., 1888 Diversey Pky.,Sparks-Withington Co. Jackson, MiSprague Specialties Co. Quincy, Mass.Sterling Manufacturing Co. Cleveland, OhioStettner Phono. Corp., 669 Kent Ave., Bklyn., N. Y.Stromberg-Carlson, 1060 University Ave., RochesterTrav-Ler Mfg. Corp., 3408 N. Halsted St., ChicagoUnited Reproducers Corp. Springfield, O.U. S. Radio & Television Co. Marion, Ind.Ware Manufacturing Corp. Trenton, N. J.Zenith Radio Corp. 8620 Iron St., Chicago

TALKING MACHINE AND RECORDMANUFACTURERS

Brunswick-Balke-Collender Co. ChicagoCapehart Corp. Fort Wayne, Ind.Caswell Mfg. Co. Milwaukee, Wis.Columbia Phonograph Co., 1819 Broadway, New YorkEdison, Inc., Thos. A. Orange, N. J.Everybodys' T. M. Co. Philadelphia, Pa.Okeh Phonograph Corp., 11 Union Sq. West, N. Y.RCA -Victor Co., Inc. Camden, N. J.Sonora Phono. Co., Inc., 50 W. 57th St., New York

ELECTRIC PICK-UPSPacent Elec. Co. 91 Seventh Ave., N. Y.Upco Products Corp. 270 Lafayette St., New YorkWebster Electric Co. Racine, Wis.

RADIO CABINETS AND TABLESBogalusa Furniture Mfg. Co., Bogalusa, La.Eastern Cabinet Co., Ltd., Univ. Pl. at 9th St. N. Y.Ebert Furniture Co. Red Lion, Pa.Federal Wood Prod. Corp., 206 Lexington Ave, N. Y.Hawley & Mackenzie ....55 W. 42nd St., New YorkPooley Co., The Philadelphia, Pa.Radio Cabinet Manufacturing Corp..... Chicago, DLRed Lion Cabinet Co. Red Lion, Pa.Radio Cabinet Mfg. Co. Chicago, Ill.Radio Master Corp. Hay City, Mich.Showers Bros. Co. Bloomington, Ind.Stettner Phono. Corp., 669 Kent Ave., Bklyn, N. Y.Superior Cabinet Corp., 206 Broadway, New YorkUdell Works Indianapolis, Indiana

PHONOGRAPH NEEDLESColumbia Phonograph Co., 1819 Broadway, New YorkOkeh Phonograph Corp., 11 Union Sq. West, N. Y.Sonora Phono. Co., Inc., 60 W. 57th St., New YorkWall Kane Needle Co..... n922 14th Ave., Brooklyn

TALKING MACHINE PARTSDiehl Mfg. Co. Elizabethport, N. J.General Industries Co. Elyrla O.Phorene, Hermann, 460 Fourth Ave, New York, N. Y.Pacent Elec. Co. 91 Seventh Ave., New YorkUpco Products Corp. . 270 Lafayette St., N. YUnited Air Cleaner Co., Cottage Grove Ave., Chicagi

RADIO, TALKING MACHINE ANDRECORD WHOLESALES

Aeolian Co. of Missouri St. Louis, Mo.Adirondack Radio Distributors, Albany, N. Y.Mr -Ola Radio Co. Huntington, W. Va.Alexanders, Inc. 39 W. 60th St., New YorkAlter Co., Harry Chicago, IB.Apollo Radio Co. 15 Shipman St., NewarkAuto Hardware & Equip. Co., 245 W. 55th St., N. Y.

Badger Radio Corp. . Milwaukee, Wie.Beckwith Co., Geo. C. Minneapolis, Minn.Blackman Distributing Co., Inc., 28 W. 23 St., N. Y.Bluefield Hardware Co. Bluefield, W. Va.Boley-Oliver Co. 1440 Broadway, N. Y.Brown & Hall Supply Co., 1504 Pine St. St. Louis, Mo.Bruno & Son, C. 351 Fourth Ave., New YorkBuehn Co., Louis PhiladelphiaBurke Co., J. H., 221 Columbus Ave., Boston. Maas.Bushwick Distrib. Co., 1755 Bushwick Ave., BkklynCanton Hardware Co. Canton, O.Capitol Electric Co. Indianapolis, lad.Capital Electric Co. Atlanta, Ga.Chicago T. ML Co. Chicago, Ill.Cleveland Distributing Co. Cleveland, O.Cleveland T. M. Co., 4300 Euclid Ave., Cleveland, O.Collings & Co. Newark N. J.Columbus Ignition Co. Coluni .ue, O.Commonwealth Radio Dist. Co., 15 Laight St., N. Y.

Detroit Electric Co. Detroit, Mich.Ditson Co., Oliver, 10 E. 34th St., N. Y.Ditson Co., Oliver Albany, N. Y.Dilworth Co., J. E. Memphis, Tenn.Eastern Talking Mach. Co. Boston, Mass.Edmond & Co., E. J.....250 W. 54th St., New YorkEisenbrandt Radio Co., Baltimore and WashingtonElectric Supply & Equipment Co.....Albany, N. Y.Elyea Talking Machffle Co. Atlanta, Ga.Essex Distrib. Corp. 40 William St., NewarkEverybodys' T. M. Co. Philadelphia, Pa.Franklin Elec. Co..... 50 N. Seventh St., Phila. Pa.Girard Phonograph Co., Philadelphia, Pa.Grebe Sales Co., Inc., 109 W. 57 St., N. Y.Griffith Victor Distributing Corp..... Cincinnati, O.Grinnell Bros. Detroit, Mich.Gross-Brennan,Inc. 205 E. 42nd St., New YorkGross, Phillidw. & Supply Co., Milwaukee, Wis.Halsey Supply Corp., 228 Halsey St., Newark, N. J.Hamburg Broa. Pittsburgh, Pa.Harbour, Longmire Co. Oklahoma City, Okla.Hieb Radio Supply Co. Marion, S. D.Howe & Co. 888 Boylston St., Boston, Mass.Ingold, Inc., Ernest San Francisco, Calif.Kimberly Radio Corp. Chicago, Hl.Koerber-Brenner Co. St. Louie, Me.K. W. Radio Co. 360 Hudson St., New YorkLandon & Co., Inc., W. C. Rutland, Vt.Latham & Co., E. B. 250 4th Ave., New YorkLewis Electrical Supply Co. Boston, Mass.Majestic Dist. Co. of Cincinnati, .. Cincinnati, OhioMajestic Distributing Corp. Cleveland, OhioMajestic Distributors, Inc., .. 1775 Broadway, N. Y.May, Inc., D. W. 898 New St., Newark, N. J.May Distributing Corp..... 112 Bleecker St., N. Y.Macgregor Radio Corp. New Haven, Conn.Mackenzie Radio Corp., 1225 Broadway, New YorkMcPhilben-Keator, Inc., 68 -84th St., Brooklyn, N. Y.Motor Equipment Co. Wichita, Kan.New York T. M. Co., 460 W. 84th St., New YorkNew York T. M. Co., 856 Livingston St., BrooklynNew Haven Elea Co. 296 Elm St New Haven, Conn.North American Radio Corp., 1845 Broadway, N. Y.Northern Dist. Co., Inc. Newark, N. J.North Ward Radio Co., 367 Plane St , Newark, N. J.Parks & Hull, Inc. Baltimore, Md.Peirce -Phelps, Inc. Philadelphia, Pa.Penn Phonograph Co. ..918 Arch St., PhWelas.Phila. Victor Dist., Inc., 282-48 N. 11th St., 1

Pitts Co., F. D. Boston, Mass.Plymouth Electric Co. New Haven, Conn.Polk, Inc., Jar+es K., Atlanta, Ga.Proudfit Co., K S. Lincoln, Nebr.Radio Distributors, Inc. Baltimore, Md.

Radio Equipment Co. of Texas Dallas, TexasRadio Sales Co. Little Rock, Ark.Radio Equipment Co. South Bend, Ind.Radio Specialty Co., 115 W. Water St., MilwaukeeRepublic Radio Corp., Detroit, Mich.Roberta Toledo Co. Toledo, O.Rochester Auto Part & Radio Corp., Rochester, N. Y.Royal Eastern Elec. Supply Co., 16 W. 12 St., N. Y.Rochester Elec. Supply Co. Rochester, N. Y.The Roycraft Co. Minneapolis, MinaSampson Electric Co., Mich. and 82nd St., ChicagoSaviers & Son, H. E. Reno, Nev.Seedman Co., G. J. Brooklyn, N. Y.Shaw's, Inc. Charlotte, N. C.Smith, Inc. B. W. Cincinnati, O.Sorensen Co., H. E. Des Moines, Is.Southwestern Victor Dist,. Co. Dallas, ?sx.Specialty Service Corp., 651 Atlantic Ave., BrooklynSteelman, Inc. 235 Fourth Ave., New YorkStandard T. M. Co. -305 Penn Ave., Pittsburgh, Pa.Sterling Radio Co. Kansas City, Me.Stern & Co. Hartford, Ccs .

Superior Distributors, Inc., 150 W. 52 St., New YorkTarr, McComb & Ware Corn. Co., Kingman, Ariz.Trilling & Montague, 7th & Arch Sta., Philadelplla20th Century Radio Corp., 104 Flatbush Ave., BidynUnited Electric Supply Co..... Salt Lake City, tItakUniversal Radio Co_., 586 Bergen Ave., New YorkVictory Elec. Sup. Co., 1207 Bedford Ave., BrooklynWahn Co., G. H. Boston, Mass.Wakem & Whipple, Inc. Chicago, Ili.Weber Radio Corp. 200 Hudson St., N. Y.Weymann & Son, H. A., 10th & Filbert Sta., Phila.Wildermuth, E. A.....1061 Atlantic Ave., Brooklyn

RADIO LOUD SPEAKERSAmerican Bosch Magneto Corrp., Springfield, Mass.Andrea, Inc., F. A. D. Long Island Tit's, N. Y.Atwater Kent Mfg. Co. PhiiaBrunswick-Balke-Collender Co. Chicago, IllCrosley Radio Corp. Cincinnati, O.Jensen Radio Prod. Co. Chicago, III.Pacent Electric Co., Inc., 91 Seventh Ave., New YorkRCA -Victor Co., Inc New YorkRola Co., The Cleveland, Obi*Stewart -Warner Corp., 1838 Diversey Pky., ChicagoStromberg-Carlson, 1060 University Ave., RochesterUtah Radio Prod. Co. Chicago, 171

RADIO TUBESArcturus Radio Tube Ca Newark. N. J.Cable Radio Tube Corp. Brooklyn, New YorkCeCo Mfg. Co. Inc. Providence, 1L LCunningham, Inc., E. T. 370 7th Ave., N. Y.DeForest Radio Co, Jersey City, N. J.Gold Seal Elec. Co. 250 Park Ave., N. Y.National Union Radio Corp. .... New York, N. Y,National Carbon Co. New York, N. Y.Perryman Elec. Co. North Bergen, N. JRCA Radiotron Co., Inc. Harrison, N. J.Sylvania Products Co. Emporium, PaTriad Manufacturing Co., Pawtucket, R. IVan Horne Tube Co. Franklin, Ohl.

LUBRICANTSIlsley, Doubleday & Co. .. 229 Front St., New Yorl

MUSIC PUBLISHEkSBerlin, Inc., Irving 1607 Broadway, New YenDe Sylva, Brown & Henderson, 745 7th Ave., N. YFeist, Inc., Leo 235 W. 40th St., New YorkTriangle Music Pub. Co..... 1658 Broadway, N. Y.

MISCELLANEOUSAmerican Emblem Co. Utica, N. Y.Horrocks Desk Co. Herkimer, N. Y.Peerless Album Co. ...62-70 W. 14th St. New YorkQ. R. S. -De Vry Corp. Chicago, Ill.

RADIO BATTERIESBond Electric Corp. Jersey City, N. J.National Carbon Co. Long Island City, N. Y.

1929's Greatest Radio SuccessWill Be Still Greater in

1930Stick to

VICTOR RADIO

ALBANY, N. Y.Oliver Ditson Co., Inc.

1039 Broadway

BOSTON, MASS.Oliver Ditson Company

179 Tremont St.

Eastern Talking Machine Co.85 Essex Street

BROOKLYN, N. Y.New York Talking Machine Co.

CINCINNATI, O.Griffith Victor Dist. Corp.

1102 Sycamore

CLEVELAND, O.Cleveland Talking Machine Co.

4300 Euclid Avenue

Toledo Branch:1217 Madison Avenue

IT'S SAFEST!!

DALLAS, TEX.Southwestern Victor Dist. Co.

912 Commerce St.

DETROIT, MICH.Grinnell Brothers

1447 First St. Cor. State

HARRISBURG, PA.Phila. Victor Distributors, Inc.

Exclusively Victor10-12 South 4th Street

INDIANAPOLIS, IND.Griffith Victor Dist. Corp.

31 E. GeorgiaLOUISVILLE, KY.

Griffith Victor Dist. Corp.815 W. Market

NEWARK, N. J.Collings & Company

NEW YORK, N. Y.C. Bruno & Son, Inc.New York Talking Machine Co.

1'EORIA, ILL.

Koerber-Brenner Co.800 S. Adams Street

PHILADELPHIA, PA.

Phila. Victor Distributors, Inc.EXCLUSIVELY VICTOR240 No. 11th Street

H. A. Weymann & Son, Inc.EXCLUSIVELY WHOLESALEN. E. Corner 10th & Filbert Sts.

PITTSBURGH, PA.

Standard Talking Machine Co.Exclusively Wholesale

305-7-9 Penn Avenue

ST. LOUIS, MO.

Koerber-Brenner Co.1115 Pestalozzi St.

Ask her she knows whyThe young lady who chooses Smith Ballew records knows what islovely in rhythm and melody.

The young lady who dines in Whyte's Restaurant knows thejoy of responding to his charming manner and refreshing dancemusic.

The young lady who listens to his broadcasting programsknows that his songs come nearer to her heart.

4137610 in.75c

CONGRATULATIONS-Vocal with Orchestra

WHAT DO I CARE-Vocal with Orchestra/l Both sung by Smith Ballew

OKEH PHONOGRAPH CORPORATION, 11 UNION SQUARE, NEW YORK, N. Y.

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