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PowerPoint Presentation by Charlie Cook
The University of West Alabama
Strategic ManagementCompetitiveness and Globalization:
Concepts and Cases
Michael A. Hitt R. Duane Ireland Robert E. Hoskisson
Seventh edition
STRATEGIC
ACTIONS:
STRATEGY
FORMULATION
2007 Thomson/South-Western.
All rights reserved.
CHAPTER 7
Acquisition and Mergers
Management of Strategy
Concepts and Cases
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KNOWLEDGEOBJECTIVES
1. Explain the popularity of acquisition strategies in firms competing in
the global economy.
2. Discuss reasons why firms use an acquisition strategy to achieve
strategic competitiveness.3. Describe seven problems that work against developing a
competitive advantage using an acquisition strategy.
4. Name and describe attributes of effective acquisitions.
5. Define the restructuring strategy and distinguish among itscommon forms.
6. Explain the short- and long-term outcomes of the different types of
restructuring strategies.
Studying this chapter should provide you with the strategic
management knowledge needed to:
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Mergers, Acquisitions, and Takeovers:What are the Differences?
Merger
Two firms agree to integrate their operations on a
relatively co-equal basis.
AcquisitionOne firm buys a controlling, or 100% interest in
another firm with the intent of making the acquired
firm a subsidiary business within its portfolio.
Takeover
A special type of acquisition when the target firm did
not solicit the acquiring firms bid for outright
ownership.
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FIGURE7.1
Reasons forAcquisitions and
Problems inAchieving Success
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Reasons for Acquisitions
Learning and
developing
new capabilities
Reshaping firms
competitive scope
Increased
diversification Lower risk than
developing new
products
Cost of new
product
development
Overcoming
entry barriers
Increase speed
to market
Increased
market power
Making an
Acquisition
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Acquisitions: Increased Market Power
Factors increasing market power when:There is the ability to sell goods or services above
competitive levels.
Costs of primary or support activities are below those
of competitors.A firms size, resources and capabilities gives it a
superior ability to compete.
Acquisitions intended to increase market power
are subject to:Regulatory review
Analysis by financial markets
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Acquisitions: Increased Market Power(contd)
Market power is increased by:
Horizontal acquisitions:other firms in the same
industry
Vertical acquisitions:suppliers or distributors of the
acquiring firm
Related acquisitions:firms in related industries
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Market Power Acquisitions
Acquisition of a company in the
same industry in which the
acquiring firm competes
increases a firms market power
by exploiting:
Cost-based synergies
Revenue-based synergies
Acquisitions with similarcharacteristics result in higher
performance than those with
dissimilar characteristics.
HorizontalAcquisitions
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Market Power Acquisitions (contd)
Acquisition of a supplier or
distributor of one or more of the
firms goods or services
Increases a firms market
power by controlling additional
parts of the value chain.
HorizontalAcquisitions
VerticalAcquisitions
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Market Power Acquisitions (contd)
Acquisition of a company in a
highly related industry
Because of the difficulty in
implementing synergy,
related acquisitions are often
difficult to implement.
HorizontalAcquisitions
VerticalAcquisitions
RelatedAcquisitions
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Acquisitions: Overcoming Entry Barriers
Entry BarriersFactors associated with the market or with the firms
operating in it that increase the expense and difficulty
faced by new ventures trying to enter that market
Economies of scale Differentiated products
Cross-Border Acquisitions
Acquisitions made between companies with
headquarters in different countries
Are often made to overcome entry barriers.
Can be difficult to negotiate and operate because of the
differences in foreign cultures.
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Acquisitions: Lower Risk Compared toDeveloping New Products
An acquisitions outcomes can be estimated
more easily and accurately than the outcomes of
an internal product development process.
Managers may view acquisitions as lowering risk
associated with internal ventures and R&D
investments.
Acquisitions may discourage or suppress innovation.
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Acquisitions: Increased Diversification
Using acquisitions to diversify a firm is thequickest and easiest way to change its portfolio
of businesses.
Both relateddiversification and unrelated
diversification strategies can be implemented
through acquisitions.
The more relatedthe acquired firm is to the
acquiring firm, the greateris the probability thatthe acquisition will be successful.
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Acquisitions: Reshaping the Firms
Competitive Scope
An acquisition can:
Reduce the negative effect of an intense rivalry on a
firms financial performance.
Reduce a firms dependence on one or more
products or markets.
Reducing a companys dependence on specific
markets alters the firms competitive scope.
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Acquisitions: Learning and Developing NewCapabilities
An acquiring firm can gain capabilities that the
firm does not currently possess:
Special technological capability
A broader knowledge base
Reduced inertia
Firms should acquire other firms with differentbut related and complementary capabilities in
order to build their own knowledge base.
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Problems in Achieving Acquisition Success
Too large
Managers
overly focused on
acquisitionsExtraordinary debt
Inadequate
target evaluation
Too much
diversification
Inability to
achieve synergy
Integration
difficulties
Problems
with
Acquisitions
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Problems in Achieving Acquisition Success:Large or Extraordinary Debt
High debt (e.g., junk bonds) can:
Increase the likelihood of bankruptcy
Lead to a downgrade of the firms credit rating
Preclude investment in activities that contribute to the
firms long-term success such as:
Research and development
Human resource training
Marketing
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Problems in Achieving Acquisition Success:Inability to Achieve Synergy
Synergy
When assets are worth more when used in
conjunction with each other than when they are used
separately.
Firms experience transaction costs when they use
acquisition strategies to create synergy.
Firms tend to underestimate indirect costs whenevaluating a potential acquisition.
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Problems in Achieving Acquisition Success:Inability to Achieve Synergy (contd)
Private synergy
When the combination and integration of the
acquiring and acquired firmsassets yields
capabilities and core competencies that could not bedeveloped by combining and integrating either firms
assets with another company.
Advantage: It is difficult for competitors to
understand and imitate. Disadvantage: It is also difficult to create.
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Problems in Achieving Acquisition Success:Too Much Diversification
Diversified firms must process more information
of greater diversity.
Increased operational scope created by diversification
may cause managers to rely too much on financialrather than strategic controls to evaluate business
unitsperformances.
Strategic focus shifts to short-term performance.
Acquisitions may become substitutes for innovation.
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Problems in Achieving Acquisition Success:Managers Overly Focused on Acquisitions
Managers invest substantial time and energy in
acquisition strategies in:
Searching for viable acquisition candidates.
Completing effective due-diligence processes.
Preparing for negotiations.
Managing the integration process after the acquisition
is completed.
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Problems in Achieving Acquisition Success:Managers Overly Focused on Acquisitions
Managers in target firms operate in a state of
virtual suspended animation during an
acquisition.
Executives may become hesitant to make decisionswith long-term consequences until negotiations have
been completed.
The acquisition process can create a short-term
perspective and a greater aversion to risk amongexecutives in the target firm.
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Problems in Achieving Acquisition Success:Too Large
Additional costs of controls may exceed the
benefits of the economies of scale and additional
market power.
Larger size may lead to more bureaucratic
controls.
Formalized controls often lead to relatively rigid
and standardized managerial behavior. The firm may produce less innovation.
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Effective Acquisition Strategies
ComplementaryAssets /Resources
Buying firms with assets that meetcurrent needs to build competitiveness.
Friendly
AcquisitionsFriendly deals make integration go more
smoothly.
Careful Selection
Process
Deliberate evaluation and negotiations
are more likely to lead to easy
integration and building synergies.
Maintain Financial
Slack
Provide enough additional financial
resources so that profitable projectswould not be foregone.
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Attributes of Effective Acquisitions
Attributes Results
Low-to-ModerateDebt
Merged firm maintains
financial flexibility
Flexibility Has experience atmanaging change and is
flexible and adaptable
Sustain
Emphasis
onInnovation
Continue to invest in R&D
as part of the firms overall
strategy
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Restructuring
A strategy through which a firm changes its setof businesses or financial structure.
Failure of an acquisition strategy often precedes a
restructuring strategy.
Restructuring may occur because of changes in theexternal or internal environments.
Restructuring strategies:
Downsizing
Downscoping
Leveraged buyouts
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Types of Restructuring: Downsizing
A reduction in the number of a firm
s employeesand sometimes in the number of its operating
units.
May or may not change the composition of
businesses in the companys portfolio.
Typical reasons for downsizing:
Expectation of improved profitability from cost
reductions
Desire or necessity for more efficient operations
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Types of Restructuring: Downscoping
A divestiture, spin-off or other means ofeliminating businesses unrelated to a firms core
businesses.
A set of actions that causes a firm to strategically
refocus on its core businesses.May be accompanied by downsizing, but not
eliminating key employees from its primary
businesses.
Smaller firm can be more effectively managed by the
top management team.
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Restructuring: Leveraged Buyouts (LBO)
A restructuring strategy whereby a party buys allof a firms assets in order to take the firm private.
Significant amounts of debt may be incurred to
finance the buyout.
Immediate sale of non-core assets to pare down debt.
Can correct for managerial mistakes
Managers making decisions that serve their own
interests rather than those of shareholders.
Can facilitate entrepreneurial efforts and
strategic growth.
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FIGURE7.2 Restructuring and Outcomes