MergerandAcuisition

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    PowerPoint Presentation by Charlie Cook

    The University of West Alabama

    Strategic ManagementCompetitiveness and Globalization:

    Concepts and Cases

    Michael A. Hitt R. Duane Ireland Robert E. Hoskisson

    Seventh edition

    STRATEGIC

    ACTIONS:

    STRATEGY

    FORMULATION

    2007 Thomson/South-Western.

    All rights reserved.

    CHAPTER 7

    Acquisition and Mergers

    Management of Strategy

    Concepts and Cases

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    KNOWLEDGEOBJECTIVES

    1. Explain the popularity of acquisition strategies in firms competing in

    the global economy.

    2. Discuss reasons why firms use an acquisition strategy to achieve

    strategic competitiveness.3. Describe seven problems that work against developing a

    competitive advantage using an acquisition strategy.

    4. Name and describe attributes of effective acquisitions.

    5. Define the restructuring strategy and distinguish among itscommon forms.

    6. Explain the short- and long-term outcomes of the different types of

    restructuring strategies.

    Studying this chapter should provide you with the strategic

    management knowledge needed to:

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    Mergers, Acquisitions, and Takeovers:What are the Differences?

    Merger

    Two firms agree to integrate their operations on a

    relatively co-equal basis.

    AcquisitionOne firm buys a controlling, or 100% interest in

    another firm with the intent of making the acquired

    firm a subsidiary business within its portfolio.

    Takeover

    A special type of acquisition when the target firm did

    not solicit the acquiring firms bid for outright

    ownership.

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    FIGURE7.1

    Reasons forAcquisitions and

    Problems inAchieving Success

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    Reasons for Acquisitions

    Learning and

    developing

    new capabilities

    Reshaping firms

    competitive scope

    Increased

    diversification Lower risk than

    developing new

    products

    Cost of new

    product

    development

    Overcoming

    entry barriers

    Increase speed

    to market

    Increased

    market power

    Making an

    Acquisition

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    2007 Thomson/South-Western. All rights reserved. 76

    Acquisitions: Increased Market Power

    Factors increasing market power when:There is the ability to sell goods or services above

    competitive levels.

    Costs of primary or support activities are below those

    of competitors.A firms size, resources and capabilities gives it a

    superior ability to compete.

    Acquisitions intended to increase market power

    are subject to:Regulatory review

    Analysis by financial markets

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    Acquisitions: Increased Market Power(contd)

    Market power is increased by:

    Horizontal acquisitions:other firms in the same

    industry

    Vertical acquisitions:suppliers or distributors of the

    acquiring firm

    Related acquisitions:firms in related industries

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    Market Power Acquisitions

    Acquisition of a company in the

    same industry in which the

    acquiring firm competes

    increases a firms market power

    by exploiting:

    Cost-based synergies

    Revenue-based synergies

    Acquisitions with similarcharacteristics result in higher

    performance than those with

    dissimilar characteristics.

    HorizontalAcquisitions

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    Market Power Acquisitions (contd)

    Acquisition of a supplier or

    distributor of one or more of the

    firms goods or services

    Increases a firms market

    power by controlling additional

    parts of the value chain.

    HorizontalAcquisitions

    VerticalAcquisitions

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    Market Power Acquisitions (contd)

    Acquisition of a company in a

    highly related industry

    Because of the difficulty in

    implementing synergy,

    related acquisitions are often

    difficult to implement.

    HorizontalAcquisitions

    VerticalAcquisitions

    RelatedAcquisitions

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    Acquisitions: Overcoming Entry Barriers

    Entry BarriersFactors associated with the market or with the firms

    operating in it that increase the expense and difficulty

    faced by new ventures trying to enter that market

    Economies of scale Differentiated products

    Cross-Border Acquisitions

    Acquisitions made between companies with

    headquarters in different countries

    Are often made to overcome entry barriers.

    Can be difficult to negotiate and operate because of the

    differences in foreign cultures.

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    Acquisitions: Lower Risk Compared toDeveloping New Products

    An acquisitions outcomes can be estimated

    more easily and accurately than the outcomes of

    an internal product development process.

    Managers may view acquisitions as lowering risk

    associated with internal ventures and R&D

    investments.

    Acquisitions may discourage or suppress innovation.

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    Acquisitions: Increased Diversification

    Using acquisitions to diversify a firm is thequickest and easiest way to change its portfolio

    of businesses.

    Both relateddiversification and unrelated

    diversification strategies can be implemented

    through acquisitions.

    The more relatedthe acquired firm is to the

    acquiring firm, the greateris the probability thatthe acquisition will be successful.

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    Acquisitions: Reshaping the Firms

    Competitive Scope

    An acquisition can:

    Reduce the negative effect of an intense rivalry on a

    firms financial performance.

    Reduce a firms dependence on one or more

    products or markets.

    Reducing a companys dependence on specific

    markets alters the firms competitive scope.

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    Acquisitions: Learning and Developing NewCapabilities

    An acquiring firm can gain capabilities that the

    firm does not currently possess:

    Special technological capability

    A broader knowledge base

    Reduced inertia

    Firms should acquire other firms with differentbut related and complementary capabilities in

    order to build their own knowledge base.

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    Problems in Achieving Acquisition Success

    Too large

    Managers

    overly focused on

    acquisitionsExtraordinary debt

    Inadequate

    target evaluation

    Too much

    diversification

    Inability to

    achieve synergy

    Integration

    difficulties

    Problems

    with

    Acquisitions

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    Problems in Achieving Acquisition Success:Large or Extraordinary Debt

    High debt (e.g., junk bonds) can:

    Increase the likelihood of bankruptcy

    Lead to a downgrade of the firms credit rating

    Preclude investment in activities that contribute to the

    firms long-term success such as:

    Research and development

    Human resource training

    Marketing

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    Problems in Achieving Acquisition Success:Inability to Achieve Synergy

    Synergy

    When assets are worth more when used in

    conjunction with each other than when they are used

    separately.

    Firms experience transaction costs when they use

    acquisition strategies to create synergy.

    Firms tend to underestimate indirect costs whenevaluating a potential acquisition.

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    Problems in Achieving Acquisition Success:Inability to Achieve Synergy (contd)

    Private synergy

    When the combination and integration of the

    acquiring and acquired firmsassets yields

    capabilities and core competencies that could not bedeveloped by combining and integrating either firms

    assets with another company.

    Advantage: It is difficult for competitors to

    understand and imitate. Disadvantage: It is also difficult to create.

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    Problems in Achieving Acquisition Success:Too Much Diversification

    Diversified firms must process more information

    of greater diversity.

    Increased operational scope created by diversification

    may cause managers to rely too much on financialrather than strategic controls to evaluate business

    unitsperformances.

    Strategic focus shifts to short-term performance.

    Acquisitions may become substitutes for innovation.

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    Problems in Achieving Acquisition Success:Managers Overly Focused on Acquisitions

    Managers invest substantial time and energy in

    acquisition strategies in:

    Searching for viable acquisition candidates.

    Completing effective due-diligence processes.

    Preparing for negotiations.

    Managing the integration process after the acquisition

    is completed.

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    Problems in Achieving Acquisition Success:Managers Overly Focused on Acquisitions

    Managers in target firms operate in a state of

    virtual suspended animation during an

    acquisition.

    Executives may become hesitant to make decisionswith long-term consequences until negotiations have

    been completed.

    The acquisition process can create a short-term

    perspective and a greater aversion to risk amongexecutives in the target firm.

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    Problems in Achieving Acquisition Success:Too Large

    Additional costs of controls may exceed the

    benefits of the economies of scale and additional

    market power.

    Larger size may lead to more bureaucratic

    controls.

    Formalized controls often lead to relatively rigid

    and standardized managerial behavior. The firm may produce less innovation.

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    Effective Acquisition Strategies

    ComplementaryAssets /Resources

    Buying firms with assets that meetcurrent needs to build competitiveness.

    Friendly

    AcquisitionsFriendly deals make integration go more

    smoothly.

    Careful Selection

    Process

    Deliberate evaluation and negotiations

    are more likely to lead to easy

    integration and building synergies.

    Maintain Financial

    Slack

    Provide enough additional financial

    resources so that profitable projectswould not be foregone.

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    Attributes of Effective Acquisitions

    Attributes Results

    Low-to-ModerateDebt

    Merged firm maintains

    financial flexibility

    Flexibility Has experience atmanaging change and is

    flexible and adaptable

    Sustain

    Emphasis

    onInnovation

    Continue to invest in R&D

    as part of the firms overall

    strategy

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    Restructuring

    A strategy through which a firm changes its setof businesses or financial structure.

    Failure of an acquisition strategy often precedes a

    restructuring strategy.

    Restructuring may occur because of changes in theexternal or internal environments.

    Restructuring strategies:

    Downsizing

    Downscoping

    Leveraged buyouts

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    Types of Restructuring: Downsizing

    A reduction in the number of a firm

    s employeesand sometimes in the number of its operating

    units.

    May or may not change the composition of

    businesses in the companys portfolio.

    Typical reasons for downsizing:

    Expectation of improved profitability from cost

    reductions

    Desire or necessity for more efficient operations

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    Types of Restructuring: Downscoping

    A divestiture, spin-off or other means ofeliminating businesses unrelated to a firms core

    businesses.

    A set of actions that causes a firm to strategically

    refocus on its core businesses.May be accompanied by downsizing, but not

    eliminating key employees from its primary

    businesses.

    Smaller firm can be more effectively managed by the

    top management team.

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    Restructuring: Leveraged Buyouts (LBO)

    A restructuring strategy whereby a party buys allof a firms assets in order to take the firm private.

    Significant amounts of debt may be incurred to

    finance the buyout.

    Immediate sale of non-core assets to pare down debt.

    Can correct for managerial mistakes

    Managers making decisions that serve their own

    interests rather than those of shareholders.

    Can facilitate entrepreneurial efforts and

    strategic growth.

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    FIGURE7.2 Restructuring and Outcomes