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Meredith Oliver, CSP, MIRM President & Chief Digital Strategist
MeredithCommunications.com
Website Design
Social Media Marketing
Digital Marketing
Lead Management
Home Builder Marketing Agency
NOT
MGS™
The Mission• Repeatable social media strategy
• Saves time and leverages effort, and,
• Increases participation, engagement, attendance and membership!
strategy #1Focus On Platform With the Highest ROI
@MeredithCSP
Focus on platform with highest roi✓ New Followers ✓ Reach/Impressions ✓ Engagement
✓ Likes ✓ Comments ✓ Shares
@MeredithCSP
Focus on platform with highest roi
✓ Website Traffic ✓ Event Registrations ✓ Phone Calls ✓ Referrals/Word of Mouth
strategy #2Create a Content Strategy & Schedule
@MeredithCSP
Use Theme days/topics
✓ Membership Mondays ✓ Tip Tuesday ✓ What’s Happening Wednesday ✓ Thank You Thursday ✓ Fun Friday
strategy #3Create a Posting Process
@MeredithCSP
create a posting process1. Gather the Information ➡ Who ➡ What ➡ When ➡ What ➡ Why ➡ $$$
@MeredithCSP
create a posting process
2. Ask committees and councils to complete a creative brief/checklist with details and visuals.
@MeredithCSP
create a posting process3. Determine Your Visuals
✓ Is there something I can repurpose/reuse ✓ What raw materials do I have to work with? ‣ Graphic/illustration ‣ Stock photo ‣ Photo ‣ Video
strategy #4Standardize Your Visuals
@MeredithCSP
standardize your visuals✓ Create graphic template for recurring events ✓ Template uses same elements (visuals, copy) ✓ Graphic designer creates “set” all at once ✓ Same design resized for
‣ Email ‣ Social media ‣ Website
Canva.com | Canva For Work, $12.95/mo
strategy #5Delegate, Delegate, Delegate
@MeredithCSP
delegate, delegate, delegate✓ Social media savvy members ✓ Millennial members ✓ Establish a Communications Committee
@MeredithCSP
communications committee✓ Working committee, not solely advisory ✓ Establish clear role and job descriptions ✓ Allow access and participation
@MeredithCSP
communications committee
✓ Chairperson ✓ Director of Social Media ✓ Director of Email Marketing ✓ Director of Graphic Design
strategy #6Use Tech Tools to Automate & Simplify
my favorite tech tools
@MeredithCSP
What’s ‘appening!✓ Aviary ✓ WordSwag ✓ Over ✓ Photofy ✓ LastPass
For Slides, Handouts & More Resources MeredithSpeaks.com/VSAE