Name DimensionsMax Backup Image File

Size (GIF/JPG)Accepted File Types

Max Flash File

Size

Accepted

Flash

Versions

Animation

Length (sec)

Max

Animation

Loops

Preferred Frame

Rate (FPS)Audio

Max Expanded Dimensions /

DirectionUser Controls

Max Initial

Download Size

Max Total Download

Size

Third Party

Tags Accepted

Deliver Assets # Days

Before LaunchAdditional Notes

Leaderboard Standard 728x90 20KGIF/JPG,Flash,

HTML540K 6-10 15 3 18

User-Initiated

(click only)N/A N/A 40K

200K Polite

StreamingYes 5

Medium Rectangle Standard 300x250 20KGIF/JPG,Flash,

HTML540K 6-10 15 3 18

User-Initiated

(click only)N/A N/A 40K

200K Polite

StreamingYes 5

Half Page Ad Standard 300x600 20KGIF/JPG,Flash,

HTML540K 6-10 15 3 18

User-Initiated

(click only)N/A N/A 40K

200K Polite

StreamingYes 5

Leaderboard User Initiated Expandable 728x90 20KGIF/JPG,Flash,

HTML540K 6-10 15 3 18

User-Initiated

(click only)728x180, Down

Feature: Expands Upon User Click or Rollover,

Retracts Upon User Roll-Off or Close Button Click

Control = "Close X"

Font = 16 pt

Location = Edge of Original non-expanded unit

40K200K Polite

StreamingYes 5

Max Panels: 4; Weight Per Panel: 50K; Video

Controls: Play, Pause, Rewind, Volume

Medium Rectangle User Initiated Expandable 300x250 20KGIF/JPG,Flash,

HTML540K 6-10 15 3 18

User-Initiated

(click only)500x300, Left

Feature: Expands Upon User Click or Rollover,

Retracts Upon User Roll-Off or Close Button Click

Control = "Close X"

Font = 16 pt

Location = Edge of Original non-expanded unit

40K200K Polite

StreamingYes 5

Max Panels: 4; Weight Per Panel: 50K; Video

Controls: Play, Pause, Rewind, Volume

Half Page Ad User Initiated Expandable 300x600 20KGIF/JPG,Flash,

HTML540K 6-10 15 3 18

User-Initiated

(click only)500x600, Left

Feature: Expands Upon User Click or Rollover,

Retracts Upon User Roll-Off or Close Button Click

Control = "Close X"

Font = 16 pt

Location = Edge of Original non-expanded unit

40K200K Polite

StreamingYes 5

Max Panels: 4; Weight Per Panel: 50K; Video

Controls: Play, Pause, Rewind, Volume

Leaderboard User Initiated Expandable 728x90 20KGIF/JPG,Flash,

HTML540K 6-10 15 3 18

User-Initiated

(click only)728x180, Down

User Initiation: Video and Audio play Upon User Click

Max Play Time: 15 seconds

Required Controls: Play, Pause, Rewind, Volume,

close button if expandable

40K

2 MB

Progressive

Download

(Video/

Streaming

Yes 5If In-Banner Video unit is also Expandable,

those specs also apply

Medium Rectangle User Initiated Expandable 300x250 20KGIF/JPG,Flash,

HTML540K 6-10 15 3 18

User-Initiated

(click only)500x300, Left

User Initiation: Video and Audio play Upon User Click

Max Play Time: 15 seconds

Required Controls: Play, Pause, Rewind, Volume,

close button if expandable

40K

2 MB

Progressive

Download

(Video/

Streaming

Yes 5If In-Banner Video unit is also Expandable,

those specs also apply

Half Page Ad User Initiated Expandable 300x600 20KGIF/JPG,Flash,

HTML540K 6-10 15 3 18

User-Initiated

(click only)500x600, Left

User Initiation: Video and Audio play Upon User Click

Max Play Time: 15 seconds

Required Controls: Play, Pause, Rewind, Volume,

close button if expandable

40K

2 MB

Progressive

Download

(Video/

Streaming

Yes 5If In-Banner Video unit is also Expandable,

those specs also apply

Mobile Unit - Interstitial 300x250 N/A

GIF, JPG Static,

PNG, third party

tags

N/A N/A N/A N/A N/A No N/A N/A N/A 30K No 10

Accepts third party click and impression

tracking. We don’t support click-to-calendar,

Social Rich Media, or Store Locator.

Mobile Unit - Hover Bottom Banner 320x50 N/A

GIF, JPG Static,

PNG, third party

tags

N/A N/A N/A N/A N/A No N/A N/A N/A 15K Yes 5

Accepts third party click and impression

tracking. We don’t support click-to-calendar,

Social Rich Media, or Store Locator.

Pushdown 970x66 40k GIF/JPG,Flash 50k 6-10 15 3 18User-Initiated

(click only)970x418, Down

Feature: Expands Upon Page-Load or User-

Interaction, Retracts After 5 Seconds Max or Close

Button Click; Pushes Down Page Content

Control = "Close X"

Font = 16 pt

Location = Edge of Original non-expanded unit

40K200K Polite

StreamingYes 5

Persistent, visible close button (14x14 or larger)

Expansion- two versions of creative required

1) Auto-Expand frequency capped at 1/user/48

hrs, resolves back to 970x66 after 5 seconds or

upon close button click

2) Subsequent impressions must be user-initiated

(click)

Pre-Roll - Meredith Agrimedia 640x360 N/A MOV N/A N/A 15 Max N/A 18Initiate Upon

Video PlayN/A N/A N/A N/A Yes 5

- Preferred codecs: P-JPEG, Animation, h.264,

Lossless. Submitted files will be recompressed

with the Flash video codec, so high quality is

essential

- Codec: On2 VP6

- Data rate: 400 kbps maximum, 325 kbps

preferred

- Audio data rate: 64 kbps (mono)

- 3rd Party click command & 1x1 tracking pixel

accepted

Clickable WallpaperSee

Wallpaper tab65k JPG N/A N/A N/A N/A N/A No N/A N/A N/A 65k No 5

InterstitialUp to 1000px

wideN/A

Must be third

party servedN/A N/A

10; 30 with

user

interaction

N/A 18User-Initiated

(click only)N/A

User Initiation: Audio play Upon User Click

Control = "Close X" 80k 2.2mb Yes 5

Persistent, visible close button (14x14 or larger)

Sponsor News 120x60 N/A JPG N/A N/A N/A N/A N/A No No N/A N/A N/A Yes 5

-Headline: 20 characters (including spaces)

-Copy: 40 characters (including spaces)

-Linking URL (click commands accepted)

-Image: 120x60px

Hover (Floating) Banner 728x90 20K SWF or JPG 40K 6-10 15 3 18User-Initiated

(click only)N/A

User Initiation: Audio play Upon User Click

Control = "Close X" 40K200K Polite

StreamingYes 5

Persistent, visible close button (14x14 or

larger)

Oth

er

Please forward all materials & questions to:

Katie Thornberg 515-284-3067 or Lucy Hermann 515-284-2161

Direct e-mails to: DigitalAdvertising@Meredith.com

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File Type Name Max File Size

PSD

Max Total

Download Size

Max

Expanded Size

Accepted

Flash Versions

Audio

Initiation

Animation

Length

Comments

Jpeg or Third Party

Tag

Wallpaper 65K n/a n/a n/a No None These specs are for standard wallpaper if the client is creating the file themselves. Here are some

additional Guidelines for designing wallpaper:

- Design must be approved by Meredith Agrimedia.

- Wallpaper cannot push down content from the top of the page

- In order to keep the file under the size limit it's helpful to have the design live in the upper portion

of the wallpaper and graduate down to flat HTML color in the bottom.

- The optimal wallpaper for our site is 1746 pixels wide with a variable height no more than 750

pixels.

- Most users will only see a width of 1258, so it’s important to keep important elements within that

area.

- The content of our site is 1000 pixels wide.

- Optimized image can be no larger than 65k

- The wallpaper does not scroll with the content

- Meredith Agrimedia reserves the right to refuse art that overpowers our content, promotes a

competing site.

Jpeg or Third Party

Tag

Clickable Wallpaper 65K n/a n/a n/a No None These specs are for standard wallpaper if the client is creating the file themselves. Here are some

additional Guidelines for designing wallpaper:

- Design must be approved by Meredith Agrimedia.

- Wallpaper cannot push down content from the top of the page

- In order to keep the file under the size limit it's helpful to have the design live in the upper portion

of the wallpaper and graduate down to flat HTML color in the bottom.

- The optimal wallpaper for our site is 1746 pixels wide with a variable height no more than 750

pixels.

- Most users will only see a width of 1258, so it’s important to keep important elements within that

area.

- The content of our site is 1000 pixels wide.

- Optimized image can be no larger than 65k

- The wallpaper does not scroll with the content

- Meredith Agrimedia reserves the right to refuse art that overpowers our content, promotes a

competing site.

WALLPAPER SPECIFICATIONS

GIF/JPG,Flash,

HTML5

GIF/JPG,Flash,

HTML5

GIF/JPG,Flash,

HTML5

GIF/JPG,Flash,

HTML5

GIF/JPG,Flash,

HTML5

GIF/JPG,Flash,

HTML5

GIF/JPG,Flash,

HTML5

GIF/JPG,Flash,

HTML5

GIF/JPG,Flash,

HTML5

GIF/JPG,Flash

JPG

SWF or JPG

Headline: 20 characters (including spaces)

Body Copy: 40 characters (including spaces)

Recipe Image: 120x60 pixels

Click Through URL

Click Command (optional)

Sponsor News Text Length

Headline Enter text here 15 characters out of maximum 20 (including spaces)

Copy farming. growing. living. 25 characters out of maximum 40 (including spaces)

High Performance Text Ad SPECIFICATIONS

Sponsor News Text

farming. growing. living.

Meredith Agrimedia

Image: 120x60 pixels

Body Copy : Max 40 characters including spaces

Headline: Max 20 characters including spaces

Meredith Agri-Media Pre-Roll Specs

Player dimensions: 640x360

Aspect ratio: 16:9

Length: 15 seconds maximum

Assets to be provided as: .flv (Flash), .mov (Quicktime)

Assets should be provided at as large a size as practical in 16:9 aspect ratio (since video can be displayed in full screen). 640x360 should be the minimum.

Framerate: 29.97 fps

Codec: H.264/MPEG-4 AVC

Video Compression: H.264

Key Frame Interval: 50

Bit Rate: Any

Recommended file size: Any

· Note: pre-roll ads are displayed on Meredith Agrimedia in .flv format. As they are not flash, they will not render on iOS devices and will be exceluded from iOS devices.

3rd Party Tracking: Can accept 1x1 tracking pixel for plays (pre-roll impressions), and click commands for clicks