La Vie En RoseCustomer: Women who are independent around the age of 25-40 years. Enjoys the alternative interest and life-style.

Market: Young Contemporary Season: Fall 2013Size Range: 4 to 14Retail Price Range: $100.00 to $700.00

Key Competitors- Bebe- Juicy Couture- BCBG Max Azria

This collection could compete with those other brands because the designs and theme is of a different taste al-though somewhat the same; this collection could also compete with those other brands because the collection has a fresh take on fashion and theme in which this market group would enjoy.

Theme and Market: La VIe En Rose • This Collection is inspired by Paris is the fifties. Edith Piaf song tittle "La Vie En Rose" being the main inspira-tion. The song is probably one of the most beautiful love songs ever sung; therefore, the collection is filled with romantic and seductive silhouette. Pleats are added as details on the fabric to replicate the petals of the rose - the flower for romance.

• Base Fabric: Cotton Satin - Cotton 51%, Pos 45%, Inox 4% Colors: • D’or •Rose • Noire

Fabric Selection: • Antique Satin is used as the base fabric of this collection. The fabric has a subtle shine to it that makes it looks expensive and not tacky. Color Stories: • The colors for Fall 2013 runs through the color chart but the key element in the colors are muted and dark colors. Therefore for this collection more muted colors are chosen.

Key Silhouettes:Fit and FlairFitted

Wholesale Prices:Cocktail Dress: $200.00 - $700.00

Merchandising Plan