Folies BergerèCustomer: Women who are independent around the age of 25-40 years. Enjoys the alternative interest and lifestyle.

Market: Young Contemporary Season: Fall 2013Size Range: 4 to 14Retail Price Range: $100.00 to $700.00

Key Competitors- Bebe- Bebe- Juicy Couture- BCBG Max Azria

This collection could compete with those other brands because the designs and theme is of a different taste although somewhat the same; this collection could also compete with those other brands because the collec-tion has a fresh take on fashion and theme in which this market group would enjoy.

Theme and Market: Folies Berge’re • This collection s inspired by the infamous Folies Bergère. The collection id filled with fun, flirty and daring garments; which mimics the costumes of the folies Bergère. Leather is used in this collection to describe the strength and determination of the performers at the folies Bergère; fringes are used as a flirting tool and Lamè was used because its shiny which is perfect for this collection.

• Base Fabric: Leather 100% Pig Colors: • Rouge •Jaune • Noir

• Layer I: Lame’ & Leather 55% Rayon 45% Lurex, 100% Pig Colors: • Rouge •Noir • Jaune

•• Layer II: Lame‘ 55% Rayon 45% Lurex Colors: • Rouge •Noir • Jaune

Fabric Selection: • Leather is used as the base fabric of this collection. The fabric has a subtle shine to it that makes it looks ex-pensive and not tacky. • For blouses and tops I have chosen Lame’ for a rich, soft, elegant look. The fabric is perfect for creating the drape detail in the designs and fits comfortably when worn; these fabric are luxurious and comfortable to wear and perfect for this market where the customers prefer the finer things. Color Stories: • The colors for Fall 2013 runs through the color chart but the key element in the colors are muted and dark colors. Therefore for this collection more muted colors are chosen.

Key Silhouettes:Pants: Slim fit Skirts: Pencil, Fishtail, Peplum Jackets: Peplum, Fitted, Shawl collarsShirts, Blouses and tops: Form fitting, draped, soft,

Wholesale Prices:Wholesale Prices:Pants: $80.00 - 250.00Skirts: $70.00 - 200.00Jackets: $100.00 - 300.00Tops: $60.00 - 180.00

Merchandising Plan