YOUNG FASHIONG-Star’s early delivery of autumn 10 stock helped it back to the top of the best-seller list among the indies polled, and it was tipped to remain the biggest brand for autumn 10. Stockists of premium denim brand Humör said it was a ‘must have’ for autumn 10, and many indies plan to add the brand for spring 11

Top 10 Best-selling brands of the week

1 G-Star2 Luke3 Fred perry4 Firetrap5 Duck And Cover6 Lyle & Scott7 Diesel8 Voi Jeans9 Superdry10 Adidas originals

Top 5Best-selling categories of the week

1 polo shirts2 T-shirts3 Jeans4 Shirts5 outerwear

Top 5Best-selling jeans brands of the week

1 G-Star2 Diesel3 Firetrap4 Duck And Cover5 Levi’s

Quickfire questions

What will be your customers’ must-have brand for autumn 10?

1 G-Star2 Superdry3 Barbour4 Humör5 Fred perry

What new brands have you taken on for spring 11?

1 original penguin2 Humör3 Fila Vintage4 Eleven paris5 pearly King

How much do your customers typically spend on a pair of jeans?

Average £84.08

What percentage of your customers are interested in brand over style?

Average 62%

How long have you been trading for?

Average 18 years

When did you last have a new shopfit or major refurbishment?

Average Four years ago

It’s all very well for brands to raise prices but the quality isn’t thereStuart Gordon, owner of Apache in Horsham, West Sussex

Shining out: G-Star was a winner

Joining indies’ roster: Humör

average amount of spring 11 forward-buying budget spent by indies so far

62%

The availability of repeat stock is getting worse, meaning we have a high turnover of product linesJamie Martin, assistant manager of Gere Menswear in Lincoln

Three lines of text here please three lines few words here please

00%Better

00% Same

00%Worse

Fashion in figures

50%Better

22% Same

28%Worse

Total week’s takings

Average spend

DATE:week ending August 13 2010

-2.7% Year-on-year change

£8,433TOTAL:

-

What were the total sales in your store this week?

What was the average spend per customer in your store this week?

Date:week ending august 13 2010

Average:

£ 76.30

How does your week’s business compare with this time last year?

August 27 2010 Drapers 15

Drapers spoke to 50 independents about their men’s young fashion business for the week ending August 13. Brands and styles mentioned in the lists, including the Top 10 and Top 5, are ranked when mentioned by five or more retailers

indicator

mensweartHe LAteSt neWS For all the essential menswear news, go to www.drapersonline.com/ news/menswear

average amount of spring 11 budget held back for in-season orders

24%