meníme budúcnosť Slovenska prípravou novej generácie slušných a schopných mladých ľudí

Re-branding of Manageria

Manageria has grown-out of „management“ fieldChange in scope of Manageria 2008-2013

4

Students

Children

Management/ Economics

Natural & tech. sciences

IT Law ...Public Sector

2. 3.

4.

incl. political activities!

Future leaders

1.

Diverzita IT

klub

5

Why re-branding Manageria?

Project set-up

Re-branding approach

2.

1.

3.

New brand4.

We set-up a diverse team to design new brand

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Re-Brandingproject team

Andrea Tittelová(Manageria, founder YPE)

Peter Virsík(adidas CEE)

Stanislav Boledovič(Manageria)

Peter Holík(Gingers, Branding expert)

Rastislav Kulich(Google SK)

Jozef Ďuračka(Branding expert)

Rasťo Blažej(Consultant)

Michal Kitko(Aspiro Sales & Marketing consultant)

Re-Branding project to be launched next spring

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Roadmap of “Re-branding project”

Information to KIP network

Nov. 6th, 2013

Nov. 14th, 2013

Feb. 2014

3rd Re-Branding workshop

Launch and debate within Manageria community

Public launch at major rebranding event

Dec. 12th, 2013

Discussion with MLP at Google

Dec. 10th, 2013

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Why re-branding Manageria?

Project set-up

Re-branding approach

2.

1.

3.

New brand4.

StudentsGraduates with own vision and value integrity

Future Leaders

Proven & respectable Leaders for SK

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Manageria targets „clients“ in 3 segments

Pupils/ children

High-end primary education system in SK

tfs

Overview of Manageria program portfolio

Career clubs (new)

New brand structure

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Forum

Brands Y1 ... Yn

Career clubs

tfs ...

Brand X

One strong „school“ brand Direct work with students Non-political

Individual brands Targetting systematic

change Often political

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Beiersdorf AG

Our new set-up has been succesfully adopted in the corporate world

Beiersdorf AG – overview (illustrative)

...

Food retail & drug stores

Pharmacies B2B focus

Focus on investors, charity, etc.