Membership RetentionCommunicating the Value of AFP

Friday, October 1, 20109:30 – 10:45 AM

Welcome and AgendaCommunicating the Value of AFP

Friday, October 1, 20109:30 – 10:45 AM

Retention of New MembersEngaging Veteran MembersSpecial CasesResources from IHQSharing Effective Practices

Focus on keeping the members you already have Member retention is down from 77% to annual average of 71% Low retention affects your budget, programming, diversity,

volunteer leadership, advocacy efforts and more. Keeping your current members has a greater ROI than seeking

new members.

Retention begins the moment you get a new member! Make them feel welcome

Buddy system Welcome message New member orientation

Retention of new members Help them use their benefits Engage them immediately

Engaging More Veteran Members Make them feel valuable

Ask them to share knowledge Let them “spout off”

Engaging More Veteran Members Remind them to use their benefits Ask them to do something specific

Target a discrete project Escalate their involvement with AFP International

Special Cases Economic challenges

Retention scholarship Installment program

Special Cases Introductory membership category Communicating the dues “step-up”

My AFP Profile

http://www.afpnet.org/About/content.cfm?ItemNumber=3083&navItemNumber=531• AFP Online Membership Toolkit:

http://www.afpnet.org/Audiences/ChapterNewsDetail.cfm?ItemNumber=1693#memchair

• AFP Information Central:

https://reports.afpnet.org/index.html• AFP Printed Marketing Materials and Logos for Chapter Use

http://www.afpprintq.com/

Ann Hale, CFRESenior Development Officer

Big Brothers Big Sisters of Alaska

Ann.hale@bbbs.org

Alice Ferris, ACFRE

Goalbusters, LLC, Partner

Alice.ferris@goalbusters.net