Membership Promotion (MP)RECRUITMENT

Who? Professionals in the following industries should join…

• Consulting engineering• Design build and architecture• Manufacturing• Environmental health• Indoor air quality • Energy• Food technologists• Construction management• Students• Contractors• Instructors/professors/university physical plant staff• Building owners, operators and developers• HVAC&R sales representatives

• Networking with industry leaders• Access to the latest and best technologies • Support the industry that provides livelihood• Receive a bounty of member benefits• Continuing education and certification

Why?Why should built environment professionals join?

• Chapters should have a balanced membership of industry representation

– Unbalanced chapters can lead to apathy amongst an unrepresented group

• Set goals to grow membership

• Recruiters should have a positive testimonial to share about why they are a member

ASHRAE ChaptersWhat is the chapter’s role in recruitment?

• Tailor programs to meet needs of target audience

– Work in tandem with CTTC, not in silos

• Have BOG members from your target audience

• Encourage joint meetings with allied associations

– USGBC, AIA, AEE, Etc.

• Promote company support of membership

• Reward companies who support membership

• Schedule two MP nights early – get on calendar!

Recruitment ToolsTips for creating successful recruitment programs

• Money: how does ASHRAE help them make money?• Jobs: how does ASHRAE help them a job?• Technology: how does ASHRAE deliver technology?• Education: how does ASHRAE help them learn?• Networking: how does ASHRAE help them build a

network?• Fun: how does ASHRAE make being in the industry

fun?• Recognition: how does ASHRAE recognize them?

Remember What MotivatesWhat motivates potential members and what recruiters need to know

• Always have your display of membership materials– Applications/Brochures– Computer for people to join and renew

• Member pins: only $3 in the merchandise store– Pin your new members right away!

• Create a chapter incentive for your current members who recruit members – Gift card to Starbuck’s/other local favorite coffee shop– ASHRAE logo item

• Ask staff – when you have a membership night coming up, give us a call – be sure you are prepared!

MP ToolkitWhat tangible items do MP Chairs need to effectively recruit?

• Always be prepared to promote ASHRAE:– At every chapter meeting– At industry events/meetings– To employers/companies

• Offer a welcoming smile and a handshake – If people aren’t comfortable, they won’t return!

• Recognize new members and visitors• Memorize your membership testimonial

MP Toolkit, ContinuedWhat are the intangible items I should have in my toolkit?

• Hold the first membership promotion by November• Have a recruitment goal• Offer an incentive for new members• Recognize existing members and guests• Recognize companies who support membership• Toolkit tangible and intangible, (slides 7 & 8)• Show Sustaining Momentum video (on your stick)• Follow up within 2 days with visitors/new members

Membership Promotion NightWhat will help me have successful MP nights?

• Membership reinstatement – Former members who want to keep election date– Pay back dues– Email membership@ashrae.org

• Membership rejoin– Former members who want to rejoin with new date– No back dues– Logon to ASHRAE.org, and ‘Join ASHRAE’

• Student membership – Builds the future of the industry, Society and chapter

• ASHRAE offers a special dues rate for members residing in developing economies (World Bank)

Membership ProgramsWhat membership offerings will I need to know when recruiting?

• Affiliate, Associate or Member age 35 and younger • Educational and leadership opportunities• Resources including:

– Young member spotlights– Mentoring programs– Recommended chapter programs– Facebook presence with regular updates– Society conference events– Leadership weekend– LeadershipU – shadowing ASHRAE board members– New Faces of Engineering for ASHRAE (EWeek)

YEA InstituteWhat is it and what programs does it offer?

• They need to select your chapter as preferred– Assignment will default by postal code or by country otherwise

• MP Chairs will receive an email for all new members• Follow up on any new members not on roster• Associate members who wish to advance to Member

– Update member bio with education, work experience and licenses

– Email membership@ashrae.org

• New member email notification from the Society president• Member packet with card/certificate in 4-6 weeks

They’ve Joined, Now What?What do you need to do after you recruit a member?

Group Discussion

Membership Recruitment

All of the MP training materials can be found at:

www.mptraining.weebly.com

Staff Support

You have two staff contacts at ASHRAE

Headquarters in Atlanta, GA, USA. They are:

Daniel B. Gurley, Manager of Membership

Email address: dgurley@ashrae.org

Phone: (678) 539-1127

Rhiannon Loomis, Asst Manager of Membership

Email address: rloomis@ashrae.org

Phone: (678) 539-1178

What questions do you have?