Membership FeesEvidence

WILDCARE

SPREAD SHEET RESEARCHhttp://w

ww

.aol-soft.com/m

ileage-report-spreadsheet/screenshot

This spread sheet just gave me an idea of what a professional spread sheet should look like

FEES RESEARCH

I did some research on other companies typical membership fees so that my prices are appropriate, I looked mainly at other adoption schemes but I also looked at things like cinema ticket prices as this demonstrated the difference in adult, teen and child prices.For example, at Vue the child’s ticket is £5.25, the teen ticket is £5.60 and the adult ticket is £7.05 so the ration of Child: Teen: Adult is around 3:3:4 (29.32960894:31.2849162:39.38547486). While at the National trust the ratio is around 1:1:2.I can use this knowledge to chose appropriate fees.

FORMATTING AND FORMULAE:

Cell Formatting: Borders to show different sections

3D referencing: Inserts values from other sheets

Formulas:Calculates sum of memberships incomings

Cell Formatting: Borders to make different sections clear

3D referencing: Inserts values from other sheets

Formulas:Calculates sum of memberships incomings

Absolute cell referencing:Inserting values from other sheets to multiple cells

IF statements:Using the ‘IF’ function to enter ‘Surplus’ or ‘deficit’ when necessary

Conditional formatting:Shading a colour red or green depending on weather it is a profit/surplus or loss/deficit

FORMATTING AND FORMULAE:

FEEDBACK:

I made the changes suggested by my test buddy, and added coloured shading to make it more user friendly.

Rosie Bell: “Add an Open and Closing Cash balance to make it clear what is happening.”

Tania Velez-Perez: “Your spread sheet is neat and easy to use and it has worked for all my tests.”

Test 1: By making all my outgoings and incomings £0, I expected to get a total (profit/loss) of £0. The screenshot below shows that my spread sheet works according to this test.

TESTING:

Test 2: By making the sum of all my outgoings £1000 and my incomings £999; I expected to get a Net Cash Flow of -£1 as £900-£1000=-£1 The screenshot below shows that my spread sheet passed this test

TESTING:

TRAILING NUMBERS

To much loss

Proposal one: No membership fees for Kids and TeensHowever, there was too much loss

To much loss

Proposal two: Fees rising in multiples of five, for easy, marketable prices; however there was still too much loss: -£27354.00

TRAILING NUMBERS

Profit too high

Proposal three: When I added £5 to the price of each type of membership in proposal 2, the profit was too high.

TRAILING NUMBERS

Profit too high

Bad marketing prices

Proposal four: When I decreased the price of each type of membership in proposal 3 by £3, the profit was still too high and the prices were bad for marketing.

My research suggested that these prices were too high in comparison to other companies and they were not good numbers for marketing

TRAILING NUMBERS

Profit too highBad marketing prices

Proposal five: When I decreased the Teen and Kids prices and increased the adult prices from Proposal 4 by £1 I still had a too high profit (surplus) and my prices were bad for marketing.

TRAILING NUMBERS

Bad marketing prices

Proposal six: Reconsidering all my prices I put them as low as possible to produce the lowest profit whilst still breaking even, however after looking at my research I discovered these were bad marking prices: e.g. £5.04 as most other companies’ prices were rounded to the nearest whole number at least. E.g. A Born Free Gold Membership was £39.

TRAILING NUMBERS

Reaches £0But bad marketing prices and unrealistic numbers (£8.506)

Proposal seven: Using my results from proposal 6, I decreased my prices slightly to make no profit and to break even with £0 surplus/deficit.However, the prices are bad for marketing and unrealistic as they are not whole numbers.

TRAILING NUMBERS

Final Membership fees:

Proposal eight - Final: Using my results from proposal 6 and 7, I increased all my prices slightly in order to make them good for marketing, so they are either whole pounds or halves as these are appropriate numbers for sales.

My research shows that these are suitable values for membership as they are similar to those of other organisations, if not cheaper: The WildCare Kids membership costs £5, which is the same as the Animal Care Children's price.

FINAL FEES

CORPORATE IDENTITYIn order to show my corporate identity I then formatted the spread sheet to match my other publications.