MEMBERSHIP DEVELOPMENT

Prepared by Gregory YankJerry FranklinJane Molloy

Zone 29 RIMZC

OUR CHALLENGE

GROW ROTARY

More hands to deliver our product Increased capacity Increasing membership is a key

critical success factor for Rotary’s Future

1.5 million by 2005

WORLDWIDE STATISTICS

As of 30 June 041,219,532 31,936

675 New Clubs 17,276 Charter members

DEMOGRAPHICS USA/CANADA

80% MALE 20% FEMALE 51% ages 40-59 Years of Membership

25% = less than 3 years15% = 3-5 years19% = 6 to 10 years41% = more than 10 years

10 YEAR NET GROWTHMembership Increase/Decrease from prior Year

(based on 30 June figures)

17,748 16,544 16,520

35,176

7,636

-12,153

-8,134

-12,911

7,942

54,939

-15,886-20,000

-10,000

0

10,000

20,000

30,000

40,000

50,000

60,000

1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003

NORTH AMERICA

Top Reasons for Resigning Attendance Requirements Competing Priorities Relocation

OUR PROBLEM

10 % LOSS PER YEAR 90 % RULE We just don’t do it – We do not ask! Why don’t we do it?

+ Not our duty & responsibility+ Not “top of mind”+ Lazy

ROTAPHOBIA

“The fear of inviting a potential new member to your club.”

What is the cure?

Take two friends to a Rotary club meeting and call me in the morning!

QUANTITY & QUALITY“There are so many qualified men and

women just waiting for a Rotary invitation, even though they may not know it. Each of us, as Rotarians, must take that step and ask someone to become a member of a Rotary club.”

Sam Green, 2003-04 Membership Development and Retention Committee Vice Chair

We can have both Quantity & Quality – Why choose?

OUR SOLUTION Recruit New members Retain Those we have recruited Organize New clubs (Extend Rotary)

Set a goal (3% net increase) Agree that this is everybody’s business Focus and execute! Constant reinforcement from the top

RetentionOrganizing New Clubs

Recruitment

Membership Growth and Development

DUAL CHALLENGE

Bringing in Quality Members

Stopping the leaking, reducing

the loss of members

Both require clearly defined strategies

2004-05 Suggested Goals A three percent net gain in membership

or minimum of two new members per club.

Slowing attrition to less than three percent with a retention program

Chartering at least one new club

Encouraging diversity by inducting new members from different demographic groups

2004-05 Suggested Goals Inviting at least one Rotary Foundation

alumna or alumnus to join a club

Asking every new member to bring in one new member.

7 KEYS TO SUCCESSFUL MEMBERSHIP DEVELOPMENT

Recruitment = Offense Strategy

Identify potential new members Inform Invite

Successful Keys Continued

Retention = Defense Strategy

Orient Induct Educate Involve

SIMPLY STATED

We all need to invite a friend to Rotary and give the gift we were given to someone else. Remember that day we received it?

We need to ASK!!

Let’s develop the value proposition

Just do it!

Motivating Rotarians “Recipe for Success”

Solid orientation Good fellowship Effective club leadership Interesting weekly programs Hands-on service projects Recognition Support for The Rotary Foundation

EFFECTIVE AND SUCCESSFUL Rotary Clubs

Sustain and increase its membership Implement successful service projects Support the Rotary Foundation Develop leaders beyond the club level

Without a successful Rotary club who would want to join?

REMEMBER