CMAAClub Managers Association of America

Professionalism. Education. Leadership.

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With more than 7,000 members, partners and affiliates, CMAA representsthe interests of every facet of the club industry. CMAA is fully-staffed withseasoned professionals all working with one goal in mind: to help you applycutting-edge learning and best practices to your club environment.

As the largest professional association representing the club managementindustry, CMAA gives you the support you need to succeed. We enhanceour members’ success by offering professional leadership development,ethical standards and responsive services. We do this by centering on thefollowing areas:

• Education• Networking• Career Development

• Research/Resources• Industry Relations and Partnerships• Leadership

CMAA Is

The club management career path isdemanding – both personally and pro-fessionally. CMAA’s educational pro-grams help club managers attain aproductive and balanced future. Annu-ally, members are offered more than150 learning opportunities, all gearedtoward making members more compe-tent and marketable as club executives.As such, club managers must invest intheir professional growth to achieve top performance. National conferences,education and workshops, chapter education and Business ManagementInstitute (BMI) programs – the core of the CMAA Lifetime ProfessionalDevelopment Program – were all created to help managers increaseproductivity, meet the challenges of leading and managing both staffand volunteers and also maintain a sense of work and life balance. Pleaseconsult the CMAA Web site for a complete listing of professional developmentprograms, webinars and conferences.

Education

CMAAProfessionalism. Education. Leadership.

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CertificationA successful career marked by an appropri-ate degree of professional development andverified by a credible certification programbrings recognition from both the public andone’s peers.

CMAA takes great pride in its voluntarycertification program. Since its inception in1965, it has become recognized as thehospitality industry’s most respectedcertification program. The Certified ClubManager (CCM) designation is known asthe hallmark of professionalism in clubmanagement.

The CCM designation is awarded to members who:• Maintain active membership in CMAA for a minimum of five years;• Are active in club management (as defined by CMAA); and• Fulfill specific education requirements and participate in

Association activities.

Certified Club Managers are required to actively continue their participationin professional development activities to be recognized by CMAA with theCertification Maintenance Requirement, membership in the CMAA HonorSociety, the Certified Chief Executive (CCE) and for those who meet thechallenging requirements, the Master Club Manager (MCM) designation.

The Club FoundationThe Club Foundation, the only 501(c)(3) charitable or-ganization for the club industry, was established byCMAA in 1988. The mission of The Club Foundation isto financially support the professional development ofclub managers through education, outreach andresearch initiatives.

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Success

“‘The Only Constant Is

Change’ was the topic

of an extremely valuable edu-

cation program offered by

CMAA. The concept remains

valid and clearly underlines

the context of what CMAA

offers. The continuing

education program that I

have enjoyed has availed

certain successes to me as a

member.”

Thomas L. Gilbertson, CCMGeneral ManagerNewport Harbor Yacht ClubNewport Beach, CAMember since 1979

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CMAA members are part of the largest network of club managementprofessionals anywhere. Each program and event CMAA holds is designedto help members connect with peers, industry experts and service providers -providing a myriad of opportunities to meet, socialize and discover whereinterests overlap.

Held in major US cities, the largest networking opportunity – the CMAAWorld Conference and Club Business Expo – is the centerpiece of theAssociation’s yearly activities and offers between 80 to 100 educationprograms from which to choose. Attendees from diverse club environmentsand the club industry have found a home at this highly practical, participa-tory meeting and welcome the networking opportunities. This eventfeatures:

Benefits to attendees include:• Specialized seminars presenting

information about industry trends,legislation and regulations affectingthe club industry and bestpractices;

• Club Business Expo providing avenue to learn about the latestproducts and services within theindustry; and

• Opportunities for making contacts,networking and building friend-ships with attendees from aroundthe globe.

Networking

In order to accomplish this goal, the Foundation has developed its Scholar-ship and Grant Program, which targets the following five funding areas:

• Student scholarship grants• Faculty grants and internships• Manager scholarships and grants

• Chapter grants• Industry grants

• Pre-Conference workshops• Continuing education seminars• Management clinics• Round-table discussions• Networking events

Relationships“Without even a closesecond, my member-ship in CMAA has been– and still is to this day – themost valuable investment Ihave made in my career.The quality of continuingeducation, professionaldevelopment opportunitiesand career managementresources has made my duesseem like a bargain. But whenI factor in the number ofmeaningful relationships Ihave made over the yearsthrough CMAA, my member-ship becomes priceless.”

Tony D’Errico, CCM, CCEGeneral ManagerWestwood Country ClubSt. Louis, MOMember since 1993

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Career ServicesThe CMAA ClubCareers Web siteprovides online access to the best careercounseling, job opportunity listings andemployment services available in theclub industry.

The ClubCareers Web site includes:• Comprehensive job searches/listings

access� Managerial Openings List� Mid-Management Career

Opportunities list� Internships� Selective Search Bulletin

• Résumé posting• Interim Management Service• Employment Service Specialist list• Management Company Resource

list

In addition, CMAA offers the following career resources:• Toll-free coaching hotline• Individual coaching sessions• Online career-related information kits (for clubs and managers)• Résumé writing and critiquing services• Performance Goals and Expectations document• General Manager/Chief Operating Officer Concept Kit• CMAA World Conference Career Services Center

Career DevelopmentOpportunities

"From team buildingand coaching programsto national and interna-tional travel opportunities,CMAA has become a world-wide community for thosewho choose to make the clubmanagement profession theirlife’s work. While the Associa-tion has benefited me person-ally over the various stages ofmy career, its greatest successis in its ability to evolve."

Luke A. O'Boyle, CCM, CCEGeneral ManagerChevy Chase ClubChevy Chase, MDMember since 1993

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Resourceswww.cmaa.org

CMAA’s home on the Internet includes thousands of pages of Association-and industry-related information. Accessed more than two million times permonth, CMAA members use the Web site to communicate with each other,national staff and other industry organizations as well as to take advantageof the multitude of CMAA services:• Up-to-the-minute CMAA news and information• Access to real-time membership directory• Complimentary CMAA e-mail address• Member-only sections, including club and chapter resources• Association Calendar• Guide to Speakers and Workshops• Online Forums

Members have access to a wide range of reference/resource materials andservices that are designed to help club management professionals thrive.These include:

Outlook – A monthly newsletter keepsmembers informed of the latest events,Association news and professional devel-opment programs.

Club Management magazine – CMAA’sofficial bi-monthly magazine providesmembers with in-depth information onissues affecting the club industry, currentand future trends in club managementand information about new productsand services.

Chapter Digest – A monthly newsletterfor chapter officers and chairmen.

Resources/Research

Results“My personal achieve-ments and my value tomy employer are direct resultsof my involvement withCMAA throughout my career.The level of contacts, educa-tion and professional re-sources available for the clubmanager through CMAA are,quite simply, not obtainablefrom any other sources.”

Patricia Calder, CCM, CCEGeneral Manager/COOThornblade ClubGreer, SCMember since 1986

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Online Research Archives – CMAA’s research archives allows for 24/7access to a large collection of industry publications and club-specificinformation, within which members can search by keyword or by category.

Document Central – All CMAA-related forms and documents are housedwithin this section of the Web site.

Club Connection – This weekly electronic newsletter contains informationon Association initiatives, professional resources and industry news andevents complete with Web links, all delivered straight to members’ e-mailaccounts.

Yearbook – An annual online yearbook, which serves as the Association’sofficial comprehensive handbook and real-time membership directory.

Bookmart – A collection of self-published books, CDs and DVDs that areall created to help you operate your club in the most effective mannerpossible.

ResearchCMAA members have unlimited access to our robustdatabase of club and hospitality-related articles, whitepapers, guidelines and statistics covering virtuallyevery aspect of the club management universe. Addi-tionally, members receive discounts off CMAA’s majorresearch publications including the Compensation &Benefits Report and the Operations and Financial DataReport. These comprehensive reports provide you withreliable data to benchmark, support, justify andinform.

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The Association benefits from coopera-tive efforts and joint initiatives with alliedassociations and industry organizations.Recent initiatives include the govern-ment relations coalition of We Are Golf;the sustainability initiative with the Golf

Environment Organization; efforts to increase participation in golf includingGet Golf Ready and Play Golf America; and nationwide fundraising for themembers of the Armed Forces through Tee It Up for the Troops. Each ofthese initiatives contributes to the overall health of the industry and encour-ages positive growth and perception for the future of our profession.

The Corporate Advantage Program was established tochannel the support of leading corporations into resourcesand programs designed to benefit CMAA members. Eachselected Advantage partner makes a five-year commitmentto provide significant monetary support to CMAA and TheClub Foundation. Such corporate funding is essential toenhance education programs, conduct research and assistclub managers with additional resources and tools.

The CMAA Affiliate Program offers businesses that provideproducts, services and information to the club industry acompetitive advantage. Affiliates enjoy an opportunity toaccess a network of nearly 7,000 club managementprofessionals. Companies that participate in the AffiliateProgram help support CMAA-related initiatives andpromote shared business interests.

Industry Relationsand Partnerships

Support

“The companies thatparticipate in the CorporateAdvantage Program have a his-tory of supporting our profes-sion. These companies are notjust selling products or services;they are making a personalcommitment to advancing mycareer through their support ofCMAA and The ClubFoundation.”

Jay DiPietro, CCMPresident/General ManagerBoca West Country ClubBoca Raton, FLMember since 1977

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As a leader in the club management industry, CMAA recognizes its respon-sibility to build strong, vibrant, accessible, established club leaders. Fromstudent membership to reaching the pinnacle club executive spot, it iscritical to distinguish between the skillof management and the skill of lead-ing the management team. CMAA isthere from the beginning to theheight of your career.

In addition to the educational andnetworking opportunities that helpyou become a leader, CMAA’s PremierClub Services® serves as a one-stopresource center for club industry pro-fessionals who would like to acceler-ate the operating efficiency of theirstaff, board and management team.A PCS subscription provides clubmanagement professionals with themost innovative programs, productsand support services available in theindustry today.

Leadership

Guidance

“CMAA's commitment toeducation has affordedme the opportunity to mentorstudents, staff and assist manyBoard members to become rolemodels within the industry. Inaddition, CMAA’s forward think-ing and willingness to alwaysrespond to its membership,trends and economic challengesare reasons I support and willcontinue to support CMAA inany manner possible.”

Terra S.H. Waldron, CCM, CCEGeneral Manager/Vice PresidentThe Desert Highlands AssociationScottsdale, AZMember since 1984

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The future is approaching with remarkablespeed, bringing with it new challengesand changes in the way the club industrywill conduct business. Membership inCMAA guarantees that each new develop-ment will be met head-on and that youwill be prepared to respond to change.Simply put, membership in CMAA is thebest way to ensure your continued success.

To be eligible for membership, aperson must be connected with themanagement of clubs. The applicationprocess begins at the local chapterlevel; to determine which chapterboundaries your club falls into, pleasecontact the Membership Departmentat the CMAA National Headquarters.Once elected into chapter member-ship, the individual simultaneouslybecomes a member of the Nationalorganization.

CMAA strives to provide you with the resources needed to progress andsucceed on the club management career path. CMAA will work with youon ways to utilize our array of benefits and services to get the largest returnon your membership investment. We look forward to welcoming you.

Join CMAA

Commitment

“God, family, CMAA!”

Todd Cromie, CCM, CCEGeneral ManagerBiltmore Forest Country ClubAsheville, NCMember since 1997

Club Managers Association of America1733 King StreetAlexandria, VA 22314(703) 739-9500Fax: (703) 739-0124cmaa@cmaa.org • www.cmaa.org

The Club Managers Association of America advances the profession of clubmanagement by fulfilling the educational and related needs of its members.