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Graphic Design Portfolio
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Hello, I’m Melissa! I specialize in branding and graphic design with a focus on event marketing. I have a passion for powerful fonts that help you feel the message the company is trying to convey. I believe photography is the best way to capture and evoke emotion, especially when selling an experience or product.
A typical week includes working on an upcoming event postcard or event logo, designing a sales deck template, or switching to a project management role with our creative agency. I spend a lot of time with Photoshop, InDesign, and Illustrator but my email and phone help me communicate with everyone in our department. During our basketball season, I create multiple graphics for Instagram, Facebook, and Twitter, and assist posting the content with our social team. I’ve become more comfortable writing copy for and have created graphics for our website and online ads. The most important part of my job, is when it comes to using our new logo system. Projects have included applying it to uniforms, designing wall graphics for our basketball arena or our new strength training facility, or creating stationery that carries our new brand through all pieces. I work with a lot of outside vendors, but mostly our printers and know the ins and outs on packaging files, outlining fonts, or adding bleed and crop marks. Occasionally, I get to direct photo shoots or even go behind the camera capturing our fans during games.
Overall, being able to work with different people whether its a sponsor, donor, or coworker, communication and creative thinking is key with this kind of work. Accepting feedback and criticism comes with the territory, and having an open-mind has helped a lot.
Thank you for your time, and I would love to talk soon. [email protected]
bit.ly/melissapreview10
B.A. CommunicationsWilmington College, Ohio 2010,
Cum Laude, 3.6 GPA
TEAM POSTER DRAFT
TEAM POSTER DRAFT CAMP T-SHIRT
ATHLETE SHIRT
TRUE TEAM
PRACTICE SHIRTATHLETE SHIRT
WEBSITE REDESIGN
With mobile devices being second nature for, a single page view has become more popular and user-friendly in the last year. Our department decided we needed a make over, and I began mocking up a design taking features that our web-host has created for other athletic programs. Larger photos and graphics, and a clean white background stood out most to me and is the focus for my inspiration.
In this page, the “home-screen”, you would get five rotating highlight stories and your toolbar is at the bottom. When you start scrollingdown, the toolbar will stick to the top.
WEBSITE REDESIGN
With mobile devices being second nature for, a single page view has become more popular and user-friendly in the last year. Our department decided we needed a make over, and I began mocking up a design taking features that our web-host has created for other athletic programs. Larger photos and graphics, and a clean white background stood out most to me and is the focus for my inspiration.
In this page, the “home-screen”, you would get five rotating highlight stories and your toolbar is at the bottom. When you start scrollingdown, the toolbar will stick to the top.
WEBSITE REDESIGN
The website follows the second bar through each screen. You could click on each tap to jump ahead.
WEBSITE REDESIGN
In this section you can view upcoming games, check results, and be redirected to purchase tickets.
WEBSITE REDESIGN
Our video section would hold four feature videos, and then a link that would push you to our live streaming.
WEBSITE REDESIGN
Social media is a huge prescense for our fans. The posts lend well to the graphi and photo design focus.
WEBSITE REDESIGN
At the bottom of each section I’ve made room for a sponsor post or area for an internal promotion. I like keeping these at the bottom so we don’t distract viewers from our web contents readability.
WEBSITE REDESIGN
We close the page with our photo gallery at the bottom. Great for fans and parents to re-live the best moments.
WEBSITE REDESIGN
SPLASH GRAPHIC
SPLASH GRAPHIC
GRAPHIC DESIGN
LAYOUT DESIGN
POSTER DESIGN
CATALOGS
FLYERS/ADS
SALES PIECES
PHOTO EDITING
PHOTO MANIPULATION
LOGO CREATION
TYPOGRAPHY
COLOR MANAGEMENT
ILLUSTRATIONS
INFOGRAPHICS
SOCIAL MEDIA
GRAPHIC CREATION
CALENDAR PLANNING
CONTENT CREATION
HASHTAG TRACKING
FAN ENGAGEMENT
BRAND PROMOTION
EMPLOYEE TRAINING
BRANDING
CREATION OF STYLE GUIDE
TEMPLATE CREATION
ARTWORK REVIEW
COPY WRITING
PHOTO SHOOT DIRECTION
PERSONALITY AND VOICE CREATION
SPONSOR PROMOTION
High Proficiency in Adobe CC InDesign, Illustrator, and Photoshop with a little bit of Muse. Use of hoot suite, twilert, and storify programs for social media. Light photography experience using a Nikon DSLR.
BRAND COORDINATOR, UNIVERSITY OF DAYTON ATHLETICS, OCTOBER ‘13
Brand manager of a new logo implementation working on style guides, internal understanding and external promotion. Primary athletics graphic designer for print, web, and social media graphics ranging from postcards, social media design templates, and environmental graphics. Coordinating vendor relationships to produce print projects and environmental designs. Assists with social media posts and content planning.
GRAPHIC DESIGNER, MANDALAY CREATIVE, DECEMBER ‘10 - SEPTEMBER ‘13
Primary print designer and social media guru. Projects ranged from packaging design, sales brochures and catalogs, annual reports, identity letterhead and daily print design needs. *Successful printer un-jammer
COMMUNICATIONS ASSISTANT, ABX AIR, MARCH - DECEMBER ‘08
Responsible for weekly employee newsletter, working on content creation and layout of allprinted materials. Assisted with events, focusing on planning and day-of coordination.
B.A. CommunicationsWilmington College, Ohio 2010,
Cum Laude, 3.6 GPA
