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MELIA
(Coordination Action, EC 6th FP)
Kick-off Meeting
Sevilla, 4-7 September 2006
Dissemination: possible targets and means
Claudio Bogliotti
CIHEAM-IAMB
Traditional dissemination is proved to have some success in research but fail to link with the other dimensions….
• missing the interlinkage with real/usual life (societal dimension)
• missing the interlinkage with the politicians (political dimension and no policy dimension)
• difficulty to be understood and to identify dissemination needs
• difficulty to improve mutual trustfulness (project vs. stakeholders and society)
• produce no means of tangible and direct benefits (economic dimension)
• detached from an education based dissemination approach, possibly centred on children, youths and adults (social, institutional and environmental dimensions)
• unable to produce true motivation in citizens and politicians
• difficult follow-up after dissemination
• more interest to increase own visibility and show own knowledge rather than developing sustainable means of communication for dissemination
Targets and means
Targets
• Citizens (adults)• Children and youths• Stakeholders & Decision
Makers• Politicians
• Researchers
Means
• Project Info-Days (local)• Public meetings (multi-stake)
(local)• Short schools (local)• Working meetings (local)• Demand-based WEB• Vision documents• Link-playing in other relevant
projects• Scientific contribution to
relevant conferences• Media tools like TV series
Info Day
• Duration: half day
• Objective: to constitute a group of local stakeholder involved in further dissemination. Stakeholders must see real benefit from MELIA
• Targets: stakeholders (to be defined)
• Activity: dissemination of MELIA
• Material: leaflets
Public meetings
• Duration: half day
• Objective: increase societal awareness
• Targets: citizens, schools, community groups……
• Activity: debate on water related themes and concerns raised by media and people in the region
• Material: leaflets
Schooling
• Duration: 1 to 2 days
• Objectives: raise the awareness of children (7-14 years old) and students
• Targets: schools and universities
• Activities: class, games, position roles, cases of water issues to be analyzed
• Material: booklet or handbook with games…..
Working meetings
Towards politicians
• Duration: half day
• Objective: raise awareness of politicians
• Targets: local to regional politicians
• Activity: present vision document
• Material: vision document
Beyond local stakeholders’ groups vs.
other stakeholders
• Duration: one day
• Objective:
• Targets:
• Activity: dissemination of MELIA trough mutual debate
• Material: leaflets
• Input: water related problems
• Output: preparation of vision document for politicians
Link-playing in other relevant projects
• Duration: it depends• Objectives: projects cross-dissemination • Targets: EC projects (Wasamed, Nostrum,
Gewamed, Aquastress, Newater, SWAP) national projects, other Funds (WB, UNDP, …..)
• Activities: analysis and dissemination of relevant documents or positions, web links, scouting relevant information, informing projects on MELIA results, produce vision document
Scientific contribution to relevant conferences
• Duration: it depends on the conference• Objectives: present results of MELIA and raise
awareness of research on the importance of building accessible knowledge. Focus on difficulties to implement sustainability in water management
• Targets: scientists (relevant international conferences)
• Activities: preparation of scientific contribution
Media connection
• Negotiation with other EU instruments to implement the recommendatios of MELIA through TV series
• Preparation of cases to local journals articles
• Animate debates on Radio or TV
Local stakeholder groupLocal project partners
INFO DAYLocal partner + coordinator + deputy coordinator
Support to mobilisation of local targets for dissemination
Involvement in local dissemination: schooling, working meetings, public meetings, inputs to WEBs……….
Scheme of dissemination start-up at local level
Local partners
Local partner + coordinator + deputy coordinator
Start-up dissemination event
Regionalisation of dissemination
• Need to link local events
• Cross-exchange among local initiatives
• Prepare regional event/s
• Mobilisation of politicians and international organisations at regional level
• Preparation of a regional vision-document
• Regional dissemination
Example of schooling for children (7-10, 10-14) years
• Source: Aquastress (FP6)• Implementing partners: ID-Consulting
(BE), CIHEAM-IAMB, CNR (IT)• Duration: 4 days• Location: Sardinia (Italy)• Subject: Water stress• Material: handbook and CD available• More information: www.aquastress.net