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E - M A I L M E L A N N E @ M U S I C C O I N T E R N A T I O N A L . C O MS K Y P E M E L A N N E 4

OVERVIEW Results-oriented senior level executive in the international classical music industry Extensive and proven experience in media campaigns and communications, working with

orchestras, non-profits, recording industry, management, booking, concert promotion and performance

Constant seeker of new challenges

EXPERIENCEMusic Company International Ltd. / AVIE Records 2000 - presentFounder and Managing Director London, Cambridge (UK), New York, Cape Cod Founded organization that consults in the areas of management, marketing, media and recording Key clients and projects include:

o Chicago Symphony Orchestra Oversaw pan-European promotion of live webcast of Verdi’s Requiem in 2013 Partnered with numerous online media including Crescendo (Belgium), Gramophone (UK),

Pizzicato (Luxembourg), Qobuz (France), Scherzo (Spain), Sinfini (UK) Resulted in over 100,000 views Influenced other European orchestras including Orchestre des Champs Elysées and the

Philharmonie de Luxembourg Currently overseeing pan-European promotion of video stream of Beethoven’s Symphony

No. 9, scheduled for May 2015 o New York Philharmonic

Consulted on media coverage for orchestra’s first UK tour with Music Director Alan Gilbert Results included feature coverage in The Guardian, The Times and other major media

o Royal Liverpool Philharmonic Orchestra Promoted recordings of music by composer Jon Lord Results included Number 2 Classical chart position, extensive media coverage on Classic

FM, features in The Daily Telegraph, Gramophone magazineo San Francisco Symphony

Currently promote recordings on the orchestra’s in-house label SFS Media in the UK Have increased sales of SFS Media CDs by 40%

o Augustin Hadelich Handle strategic publicity and media relations High profile media placements have included The New York Times, Los Angeles Times,

Philadelphia Inquirer, Strings magazine cover story Founded AVIE Records, award-winning independent classical record label with a unique business

model based on artist ownershipo Signed artists including Michael Tilson Thomas and San Francisco Symphony, Semyon

Bychkov and WDR Symphony Orchestra, Vasily Petrenko and Royal Liverpool Philharmonic Orchestra, Seattle Opera, Cleveland-based baroque orchestra Apollo’s Fire, Handel & Haydn Society, pianists Inon Barnatan and Andreas Haefliger, violinist Rachel Barton Pine, Cypress String Quartet, composer Jake Heggie, tenor Nicholas Phan, vocal quartet New York Polyphony

o Created entire business structure from scratch, including accounting, business plan, incorporation, staffing and all systems

o Negotiated international distribution network extending to over 30 countries and digital aggregationo Numerous international awards include Diapason d’or Palmeres (France), BBC Music Magazine

and Gramophone Awards (UK), ECHO Awards (Germany), Grammy Nominations (USA), JUNO nominations (Canada), International Classical Music Awards (pan-European)

English Symphony Orchestra January 2015 - present

Board Chair London and Worcester, England Elected board chair with mission to lead the ESO into a new chapter of growth Oversee implementation of strategy to broaden ESO’s base from Worcester and Malvern (Elgar’s

home city) to throughout the UK including Birmingham and London Results include sold-out and capacity audiences in new venues including Elgar Hall on the

University of Birmingham campus, and The National Gallery in London Developing regional alliances to engage and increase audiences Creating an educational hub and resource available to the country, in alliance with the Elgar School

of Music Actively recruiting new members to strengthen the board, including local, regional and national

leaders in the areas of finance, industry and legal Have increased fundraising from foundations, Friends and individuals, including the first grant

from Arts Council England in 10 years Goals include international expansion and formation of American friends organization, drawing on

strengths of American Principal Conductor Kenneth Woods

The English Concert in America New York, LondonTrustee 2009 – presentVice President and Treasurer 2009 – 2014 Founding board member of non-profit American friends organization of pioneering, 40-year-old,

London-based chamber orchestra As Treasurer, managed accounts, reported financial information to board As key music industry board member, continue to develop music industry contacts and liaise with

media Collectively, board has raised hundreds of thousands of dollars to support TEC’s Stateside activities Implemented, with the board and TEC Artistic Director Harry Bicket, the TECA Fellowship, an

annual grant and opportunity for professional training and experience, that is awarded to deserving graduates in the field of historical performance

Universal Music Classical / Decca Label Group 2007 – 2009Senior Vice President New York Recruited to oversee US-based business for the world’s leading market-share labels, Deutsche

Grammophon and Decca, reporting to President Liaised with many artists including Gustavo Dudamel and Los Angeles Philharmonic, Renee

Fleming, Lang Lang, Anna Netrebko Built and oversaw team responsible for marketing, publicity and catalog curation Achieved 21 consecutive weeks of Number 1 Billboard Classical Chart toppers and 27 overall Aggressively pursued digital sales growth achieving over 50% digital vs. physical sales Spurred online, community and social networking activity, resulting in tangible sales increases Pursued and implemented third party business and licensing deals to create alternative revenue

streams, including Sunday Music Classical, a Barnes & Noble exclusive

BMG Classics 1997–2000Head of International Marketing London Recruited to build international marketing department for newly-created repertoire center Reported to Managing Director Artists included soprano Lesley Garrett, conductors Daniele Gatti and Nicholas McGegan, the

Mediæval Babes

BMG Classics / RCA Records 1993–1997Director, Media Relations New York Created US media campaigns for top-selling recording artists including Michael Tilson Thomas,

Leontyne Price, Van Cliburn, David Helfgott, James Galway Represented the National Association of Record Merchandisers, negotiated Presidential

proclamation for National Classical Music Month, signed by President Clinton

Denon Records 1990–1993National Promotions Manager, Classics & Jazz New York

First US-based classical promotions manager for Japan-based label Liaised with artists including Helene Grimaud, Chee-Yun, Emmanuel Krivine, Andrew Parrott and

the Boston Early Music Festival Expanded responsibilities to include jazz promotions, including re-launch of the Savoy Jazz label Achieved label’s first Billboard classical chart position

Columbia Artists Mgt., Inc. 1989–1990Assistant to Vice President New York Coordinated tours for over 20 international orchestras, including New York Philharmonic, London

Symphony Orchestra, Royal Concertgebouw Orchestra, Vienna Philharmonic Assisted in booking and touring activities for numerous solo and chamber artists including Beaux

Arts Trio, Chamber Music Society of Lincoln Center, Kyung-Wha Chung, Lynn Harrell

Manhattan Chamber Orchestra 1989-1994Founding Director New York Incorporated orchestra as a 501 c (3), developed board and Friends, instituted fund raising

campaigns and events

EDUCATIONManhattan School of Music 1983–1989 B.M. and M.M., Oboe major New York Winner, Concerto Competition Excellence in Chamber Music Award

Interlochen Arts Academy 1982–1983 Honors graduate, Oboe major Interlochen, MI Winner, Concerto Competition

OTHER Voting member, National Association of Recording Arts and Sciences Performance experience includes New York Philharmonic Dual citizenship (US / UK)

REFERENCES Michael Tilson Thomas, Music Director, San Francisco Symphony and New World Symphony Eric Latzky, Principal, Eric Latzky Culture | Communications NY / Member, New York State

Council on the Arts David Kuehn, Executive Director, Cotuit Center for the Arts Other references available upon request