MELANIEWRIGHTOrlando Magic | Marketing Strategy Assistant | Professional Internship Program | July 2015 — CurrentAssist with the creation, execution and budgeting of branding, advertising and marketing campaigns, overseeing specific mediums of radio and digital signage, product areas including ticket sales and retail and initiatives such as community relations and grassroots outreach.

Responsible for producing reports to communicate marketing plans and results internally; maintaining advertising calendar and archives; coordinating the development and approval of creative content for digital, radio, print and social; writing copy for radio commercials and managing the production process; working with media partners in planning and scheduling delivery of marketing assets for advertising; providing messaging notes to broadcast department for in-game announcements and radio shows; scheduling arena digital signage; assisting with promotional events and activations.

IMG College Sports Marketing | Sponsorship & Activations Assistant | Jan. 2014 — May 2014

Assisted in the fulfillment and documentation of sponsorship agreements between local/national clients and University of Florida athletics, including on-site coordination and operations for sponsored contests, giveaways, fan experiences, mascot appearances and similar initiatives.

Conducted ongoing client research and contract database maintenance, and produced client proposals and presentations for sales staff highlighting advantages of sponsoring University of Florida athletics.

PRO Martial Arts Gainesville Franchise | Program Director & General Manager | May 2014 — Feb. 2015Managed studio promotion and member recruiting process through development and execution of marketing, advertising, communications, public relations and community outreach strategy, scheduled appointments for trial lessons and conducted sales presentations. Supervised general operations of studio, ensuring high operational standards and delivery of proprietary services and programs.

Provided customer service to 75+ members, leadership to staff; managed monthly budgets; developed reports tracking leads and revenue sources; created marketing collateral; managed social media and web; planned special events and represented the studio in the community through partnerships and activities.

Univ. of Florida Athletic Association | Marketing & Promotions Representative | Aug. 2013 — May 2014Assisted in execution of game-day marketing and promotions, game preparation and presentation, and fan relations at 17 varsity sports, ensuring positive guest experiences and emphasizing customer service.

Balance 180 Gymnastics & Sports Academy | Public Relations Intern | Jan. 2013 — May 2013Implemented a communications, outreach and fundraising campaign, including creation of social media, website and print collateral, and assisted in planning the annual Special Olympics Exhibition event.

WRUF Radio Properties | ESPN 95.3 & 103.7 The Gator | Communications Intern | Jan. 2013 — May 2013Assisted in the planning and execution of radio promotions and online and call-in contests.Drafted lines for on-air personalities, published newsletter, updated website, managed social media.

Initiative | Leadership | Professionalism | Organization | Communication | Time ManagementAP Style & Editing | Copywriting | Press Releases, Media Kits & Collateral | Social MediaAdobe InDesign | Adobe Photoshop | Audio, Video & Photo Editing | Microsoft Office Suite

University of Florida | Bachelor’s Degree, Public Relations, May 2014 | Summa Cum Laude

FOX Sports University Participant | Spring 2014Created, presented cross-platform promotional campaign with team in advanced advertising class for FOX Sports’ emerging partnership with USGA, selected by both organizations as winning campaign.

Independent Florida Alligator | Contributing Writer | Summer 2012Pitched and produced news stories published online and in print.

EXPERIENCE

EDUCATION

SKILLS

INTERNSHIPS

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PORTFOLIOA

Campaigns, Projects & Design Work

Copywriting for Traditional Marketing

Published Articles & Earned Media

Multimedia Video, Audio & Photo Editing V

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Alpha PRoductions Student-Run Firm | Account Executive | Univ. of Florida | Aug. 2012 — May 2014Led, collaborated with team on several social media, event planning and branding campaigns for local clients, and won firm-wide competition for College Duck Tape® Public Relations Student Society of America Campaign Challenge.

Journalism and Communications Ambassadors | Univ. of Florida | Aug. 2012 — May 2014Worked closely with College of Journalism and Communications faculty, administration as a liaison for the college, hosted visiting professionals, alumni and potential students for tours and events, mentored students in a writing lab, and was awarded “Most Valuable Player” for ‘12 - 13 academic year.

Country Music Association EDU | Vice President | Univ. of Florida | Aug. 2013 — May 2014Assisted in leadership and founding of nationally affiliated chapter, serving students interested in entertainment industry careers.

Designed newsletters, fliers and other creative and assisted in management of social media, member outreach and conduction of meetings.

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LEADERSHIP

HONORS Orlando Magic | Rising Star Award Finalist | 2015 — 2016Nominated as one of four finalists for company-wide award honoring interns, first-year staff, seasonal staff and part time office staff for achievement and professional promise, based on positive recognition and acknowledgement from colleagues in the form of “Slam Dunk” feedback notes. Received 12 “Slam Dunks” during the season for exceeding expectations and performing beyond responsibilities.

Eric M. Gorbach Scholarship of Bitner.com Recipient | Univ. of Florida | 2013 — 2014 Awarded to juniors or seniors in public relations who demonstrate a commitment to their communities through activities during their years in college, established in 1999 by Gary Bitner of Bitner Goodman firm in memory of the late Eric M. Gorbach.

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Orlando Magic | Magic Volunteer Program | Contributed 35+ Volunteer Hours | July 2015 — Current Magic Volunteer Program (MVP) is an internal volunteer program that provides opportunities for players, coaches and staff to get involved with community initiatives, volunteer projects and events.

Contributed to community initiatives such as packaging meals at Second Harvest Food Bank, the Orlando Magic and Pepsi Co. Boys & Girls Club Holiday Shopping Spree, the Orlando Magic Youth Foundation Annual Golf Tournament, the Orlando Magic Youth Foundation Black Ties & Tennies Gala, the Orlando Magic & Chase Basketball Court Refurbishment Program and more.

Personal Website | www.melanieannwright.comVisit for more details about experience, qualifications and a portfolio of work from professional and class-related projects, including print and digital marketing, communications and public relations materials such as fliers, brochures, newsletters, articles, design work, presentations, copywriting samples and multimedia work.