MEGATRENDS AND MEDIA 201∞REALITY & MEDIA BUBBLES

DATE24th – 25th April 2018

ORGANISERFaculty of Mass Media Communication UCM in Trnava invites you to International Scientific Conference

VENUESmolenice Castle

CONFERENCE DATE AND VENUE:24th – 25th April 2018, Smolenice Castle

SCIENTIFIC AND PROGRAMME COMMITTEE:prof. PhDr. Miloš Mistrík, DrSc.prof. PhDr. Nataliya Panasenko, DrSc.prof. Diab Al-Badayneh (JO)prof. Dr. Peter A. Bruck, Ph.D. (AT)prof. David Buckingham, PhD., MA, BA (UK)prof. Dr. Alexander Fedorov (RU)prof. PhDr. Slavomír Gálik, PhD.prof. dr. hab. Iwona Hofman (PL)prof. Małgorzata Łuszczak (PL)prof. PhDr. Dušan Pavlů, CSc. (CZ)prof. Jozef M. M. Ritzen (NL)prof. PhDr. Hana Pravdová, PhD.prof. Colin Sparks (HK)prof. Ing. Jaroslav Světlík, PhD.prof. Ing. Anna Zaušková, PhD.doc. PhDr. Ľudmila Čábyová, PhD.doc. PhDr. Marek Hrubec, Ph.D. (CZ)doc. PhDr. Zora Hudíková, PhD.doc. PhDr. Slavomír Magál, CSc. doc. PhDr. Dana Petranová, PhD.doc. Mgr. Ondřej Roubal, Ph.D. (CZ)doc. Mgr. Art. Jozef Sedlákdoc. Ing. Andrej Trnka, PhD.doc. PhDr. Ján Višňovský, PhD.doc. Mgr. Norbert Vrabec, PhD.Ivana Bestvina Bukvić, Ph. D., Asst. Prof. (HR)Mgr. Andrea Koltaiová, PhD.PhDr. Jakub Končelík, Ph.D. (CZ)Mgr. Zdenko Mago, PhD.Mgr. Dáša Mendelová, PhD.Mgr. Juliána Mináriková, PhD.PhDr. Peter Murár, PhD.PhDr. Jana Radošinská, PhD.Dr. Iulian Rusu (RO)JUDr. PhDr. Martin Solík, PhD.

ORGANISING COMMITTEE:JUDr. PhDr. Martin Solík, PhD.Mgr. Juliána Mináriková, PhD.PaedDr. Eva Habiňáková, PhD.Mgr. Monika Hossová, PhD.Mgr. Martin Klementis, PhD.Mgr. Peter Krajčovič, PhD.Mgr. Dáša Mendelová, PhD.Mgr. Vladimír Ovsenák, PhD.PhDr. Jana Radošinská, PhD.Mgr. Magdaléna Ungerová, PhD. Mgr. Zuzana BenkováMgr. Zuzana BučkováMgr. Lenka ĎurišováMgr. Ľuboš GregušIng. Alena HruškováMgr. Simona MičováMgr. Juliána OdziomkováMgr. Ján PronerMgr. Ivan RokošnýMgr. Lenka RusňákováMgr. et Bc. Lucia Škripcová

DISCUSSION SESSIONS WILL BE DIVIDED INTO THE FOLLOWING SECTIONS:

New Reality as Reflection of new Media Forms

Reality in Digital Games

Marketing Dreams and Marketing Reality

The international scientific conference held an-nually by the Faculty of Mass Media Communi-cation UCM in Trnava has become a traditional event attended and supported by renowned me-dia studies theorists and researchers as well as media professionals. The goal of the conference is to present and exchange the current knowledge and experience reflecting media and trends con-nected to them nowadays (for more details, plea-se see annotations of the individual sections).

CONFERENCE FEE:• 200,- € – conference paper in English (these

papers will be either published in conferen-ce proceedings, which are to be submitted for evaluation to prestigious international citation databases Web of Science, Scopus, ERIH PLUS, EBSCO, or offered to a foreign academic jour-nal indexed in Scopus database); in case of co--authorship, each co-author pays conference fee 80,- €, whether attending the conference or not.

• 100,- € – Slovak, Czech or Polish language versions of conference papers or conference papers submitted in different languages (pub-lished in standard double-blind peer reviewed conference proceedings); in case of co-author-ship, each co-author pays conference fee 60,- €, whether attending the conference or not.

The conference fee covers rent of premises, printing conference materials and publication of reviewed conference proceedings, refreshment and evening banquet. Please note that the fee is paid only in cash, during the registration proce-dures at the conference. In case this form of pay-ment does not suit you, do not hesitate to contact us via the conference e-mail. Please note that the fee does not cover the costs for lunch and accom-modation.

Reality in Media Arts, Media Language and Media Education

IMPORTANT NOTICE: We would like to inform the conference parti-cipants that all annotations of conference papers will be assessed by the scientific committee of the conference. Please note that the annotations have to match scientific, linguistic, stylistic and ethical criteria related to publishing academic texts of this kind.

DEADLINE FOR APPLICATIONS WITH PAPER ANNOTATION: 4th April 2018 via the electronic application form available at http://bit.ly/megatrends-2018 In case you encounter any trouble while filling and submitting the electronic application form or we can be of any other assistance, please do not hesitate to contact us.

DEADLINE FOR SUBMISSION OF CONFE- RENCE PAPERS: 1st May 2018 Please send your papers in English, Slovak, Czech or other language (max. 20 standard pag-es) including abstracts, key words (abstract and key words must be submitted in two language versions – original language of the paper and En-glish), illustrations, charts and bibliography in text editor MS Word by the date mentioned above to the e-mail address: megatrends-media@fmk.sk We kindly ask you to use the pre-set paper template (available at http://fmk.sk/ megatrends-and-media/).

CONFERENCE PUBLICATIONS:• Selected papers written and submitted in English

will be published in the scientific journal Euro-pean Journal of Science and Theology (EJST) which is indexed in the Scopus database. The journal’s editorial board (in cooperation with the scientific committee of the conference) will per-form selection of the best texts that are also rel-evant to EJST´s scope and scholarly orientation. The selected works will be published by the end of 2018.

• Conference proceedings in English submitted for evaluation to databases Web of Science, Scopus, ERIH PLUS, EBSCO (please note that the select-ed texts have to meet all requirements related to form and content of academic texts in English; the highest quality of professional translation is required).

• Conference proceedings that include pa-pers submitted by authors who wish to publish their conference contributions in Slovak, Czech, Polish or any other language than English.

CONTACTS:e-mail: megatrends-media@fmk.sk JUDr. PhDr. Martin Solík, PhD. Mgr. Lenka RusňákováFaculty of Mass Media CommunicationUniversity of SS. Cyril and Methodius in TrnavaNám. J. Herdu 2917 01 Trnava Slovak Republic

ACCOMMODATION: Smolenice Castle: costs for 1 person =

35 €/1 night (Accomodation in a single room costs 50 € / night)

Please note that the accommodation fee is paid in cash during the registration procedures. In case you are interested in this service, please express your interest by choosing this option included in the electronic application form.

FOOD: • 24th April 2018 – lunch = 10 €• 25th April 2018 – lunch = 10 € Please note that fees for lunch are paid only in cash; during the registration procedures at the conference. Lunch is optional; expres-sing your interest in having lunch is a part of the electronic appli-cation form. Other snacks and drinks served during the conference – including banquet dinner – are free of charge.

Section 1 Section 2 New Reality as Reflection

of New Media Forms Chairs: prof. PhDr. Hana Pravdová, PhD. doc. PhDr. Dana Petranová, PhD. doc. PhDr. Ján Višňovský, PhD.

DISCUSSION TOPICS:

• visual culture of the digital media, media spectacularity,

• reality versus fiction in media production, special effects and computer-generated ima-gery,

• banalisation of culture in the online environ-ment,

• products of tabloid journalism in the digital age and other eye-catching media portrayals,

• multi-platform concepts of journalism and media audiences,

• hybridisation of journalistic genres in the era of digital media,

• theoretical and methodological reflection on genres in the online environment,

• social media and transformation of their reci-pients’ lifestyles,

• authenticity and reliability of news,

• portmanteau words related to media enter-tainment – ‘-tainments’ in present-day media entertainment (charitainment, evangelitain-ment, iuristainment, sportainment).

Reality in Digital Games Chairs: doc. PhDr. Slavomír Magál, CSc. Mgr. Zdenko Mago, PhD. PhDr. Peter Murár, PhD.

DISCUSSION TOPICS:

• digital games in relation to the current social, cultural and media reality,

• realism of digital games as an independent variable within the research on digital games,

• cyclic character of trends in digital games’ visual processing,

• virtual reality and digital games – the past, the present, the future,

• establishment and popularisation of electronic sports in the society,

• alternative games in reality and other trends in game marketing,

• attitude shifts within the discourse on ‘posi-tive and negative aspects of digital games’,

• gamification of reality.

Section 3 Section 4 Reality in Media Arts, Media

Language and Media Education

Chairs: prof. PhDr. Miloš Mistrík, DrSc. prof. PhDr. Nataliya Panasenko, DrSc. doc. Mgr. Norbert Vrabec, PhD.

DISCUSSION TOPICS:

• digital media – do they represent other reali-ties and values than ‘old’ theatre and film?

• video art, its own language and portrayals of the contemporary decompiled world,

• art in digital games, or just an eye illusion?

• digital media – the end of the material reali-ty, the emergence of a hybrid virtual world?

• media education and the possibilities of developing critical thinking,

• media and information literacy in the era of social media and mobile communication,

• manipulation strategies, disinformation and propaganda in the media space and ways of identifying them thanks to critical thinking,

• pedagogical, psychological, sociological and other aspects of developing media and information literacy of children and adoles-cents.

Marketing Dreams and Marketing Reality

Chairs: prof. Ing. Jaroslav Světlík, PhD. doc. PhDr. Ľudmila Čábyová, PhD. Mgr. Dáša Mendelová, PhD.

DISCUSSION TOPICS:

• things that create differences between mar-keting dreams and marketing reality,

• keys to marketing success, tips to make your dreams come true,

• marketing priorities in 2018, future trends in marketing communication,

• innovative marketing strategies, success in brand marketing and ways of fulfilling dreams of our customers,

• the post-digital era as a dream and reality,

• dreams in the augmented reality and virtual reality,

• traditional marketing tools and media as parts of a successful reality,

• economic aspects of marketing and media communication,

• dreams and reality in the non-profit sphe-res (culture, education, art, healthcare, etc.).

SCIENTIFIC PARTNERS:

Institute of Theatre and Film Research of the Slovak Academy of SciencesPolish Academy of Sciences (Branch in Katowice)The Institute of Political Science of the Slovak Academy of SciencesCentre for Innovation, Technology Transfer and Development Foundation of the University of Silesia (Poland)Polish PR Association European Journal of Science and Theology (Romania)

CONFERENCE PROGRAMME:Tuesday 24th April 2018 8.00 – 9.00 Registration of participants 9.00 – 10.45 Opening ceremony and main part of the programme10.45 – 11.00 Coffee break 11.00 – 12.30 Discussion sessions12.30 – 13.30 Lunch13.30 – 15.15 Panel discussion 15.15 – 15.30 Coffee break 15.30 – 18.00 Discussion sessions18.30 Banquet with entertainment programme

Wednesday 25th April 20188.00 – 9.00 Registration of participants9.00 – 10.30 Discussion sessions10.30 – 10.45 Coffee break 10.45 – 12.30 Discussion sessions12.30 – 13.30 Lunch13:30 Closing ceremony

The participants will be provided with a detailed schedule of discussion sessions and conference programme at the registration.

SUMMARY OF THE MOST IMPORTANT DATA AND INFORMATION: • Deadline for submitting the applications

with annotation: by 4th April 2018• Deadline for submitting the papers (having

the annotation approved): by 1st May 2018• Date of the conference: 24th April – 25th April

2018

ACCOMMODATION AT THE SMOLENICE CASTLE: 35 €/night/1 person (Accomodation in a single room costs 50 € / night)

• To be paid in cash during the registration at the conference; in case you are interested in this service, please express your interest by choosing this option while filling the electronic application form.

CONFERENCE FEE: • 200,- € – conference paper in English (these

papers will be either published in conferen-ce proceedings, which are to be submitted for evaluation to prestigious international citation databases Web of Science, Scopus, ERIH PLUS, EBSCO, or offered to a foreign academic jour-nal indexed in Scopus database); in case of co--authorship, each co-author pays conference fee 80,- €, whether attending the conference or not.

• 100,- € – Slovak, Czech or Polish language versions of conference papers or conferen-ce papers submitted in different languages (published in standard double-blind peer re-viewed conference proceedings); in case of co--authorship, each co-author pays conference fee 60,- €, whether attending the conference or not.

Please note that the fee is paid only in cash; during the registra-tion procedures at the conference.

FOOD (LUNCH): 10 €/1 person (24th April 2018) 10 €/1 person (25th April 2018)

• To be paid in cash during the registration at the conference. Lunch is optional; expressing your interest in having lunch is a part of the electronic application form.