MeetingMatrix Meeting and Event Technology Curriculum Review

MeetingMatrix InternationalMeeting and Event Technology Curriculum (Outline)

June 2011

Table of Contents PREFACE ....................................................................................................................... 4

DEDICATION .................................................................................................................. 6

ACKNOWLEDGEMENTS ............................................................................................. 7

INSTRUCTIONS FOR USING THIS CURRICULUM ................................................. 8

WEEK ONE ..................................................................................................................... 9

ANATOMY OF PLANNED EVENTS INFORMATION AND COMMUNICATION TECHNOLOGIES ........................................................................................................... 9

WEEK TWO .................................................................................................................. 10

THE ROLE AND SCOPE OF MEETING AND EVENT VENUE DIAGRAM SOFTWARE .................................................................................................................. 10

WEEK THREE ............................................................................................................... 11

CREATING THE MEETING AND EVENT VENUE DIAGRAM .................................. 11

WEEK FOUR ................................................................................................................. 12

ARRANGE MULTIPLE MEETING AND EVENT OBJECTS IN THE MEETINGMATRIX COMPUTER AIDED DESIGN (CAD) .......................................... 12

WEEK FIVE ................................................................................................................... 13

UNDERSTANDING AND USING ADVANCED FEATURES OF MEETINGMATRIX COMPUTER AIDED DESIGN (CAD)........................................................................... 13

WEEK SIX...................................................................................................................... 14

VIRTUAL TECHNOLOGY IN MEETING AND EVENT VENUE RESEARCH AND DESIGN.......................................................................................................................... 14

WEEK SEVEN ............................................................................................................... 15

CONDUCTING MEETING AND EVENT VENUE RESEARCH AND IDENTIFYING TYPICAL EVENT VENUES AND RESOURCES ........................................................ 15

2 MeetingMatrix International Meeting and Event Technology Curriculum

WEEK EIGHT ................................................................................................................ 16

MOBILE SOCIAL NETWORKING FORCES AND TRENDS ..................................... 16

WEEK NINE................................................................................................................... 17

STRATEGIC MEETING AND EVENT MARKETING USING INFORMATION AND COMMUNICATION TECHNOLOGIES (ICT)............................................................... 17

WEEK TEN .................................................................................................................... 18

MEETING AND EVENT INFORMATION AND COMMUNICATION TECHNOLOGIES (ICT) PRODUCTIVITY MEASUREMENT AND EVALUATION.................................. 18

WEEK ELEVEN............................................................................................................. 19

MEETING AND EVENT WEB SITE DESIGN AND MANAGEMENT ........................ 19

WEEK TWELVE ............................................................................................................ 20

APPLYING QUICK RESPONSE (QR) CODE, RADIO FREQUENCY IDENTIFICATION (RFID) AND AUGMENTED REALITY (AR) WITHIN MEETINGS AND EVENTS................................................................................................................ 20

WEEK THIRTEEN ......................................................................................................... 21

ADVANCED MEETINGS AND EVENTS INTERNET COLLABORATION AND FUTURE APPLICATIONS ............................................................................................ 21

WEEK FOURTEEN ....................................................................................................... 22

MEETING AND EVENT RESEARCH AND EVALUATION USING ICT.................... 22

WEEK FIFTEEN ............................................................................................................ 23

NEW FRONTIERS IN MEETING AND EVENT INFORMATION AND COMMUNICATION TECHNOLOGIES ........................................................................ 23


PREFACE Dear Instructor,

MeetingMatrix International, Inc., in partnership with Queen Margaret University, Edinburgh, Scotland has designed a new, comprehensive curriculum guide for the benefit of your students. This curriculum guide and the accompanying software and technical support are designed to benefit the following stakeholders.

Instructors, curriculum designers, department chairs and others responsible for approving and implementing curriculum within higher education.

Students enrolled in undergraduate, post graduate and continuing professional development courses in meetings, events, entertainment, exhibitions, hospitality, in culinary, recreation and leisure studies, tourism, and other related fields of studies.

The curriculum is designed in a modular format and allows instructors and their students to select from a portfolio of individual instructional units to provide training, practice and assessment in meeting and event venue research and design. These units may be delivered individually or linked together to provide further mastery resulting in award of a Certificate of Completion from MeetingMatrix International and Queen Margaret University. The units range in length from four hours to thirty hours.

This program is valued at $50,000-$150,000 USD per year per institution, however, it is offered at no charge by MeetingMatrix International as part of our continuing commitment to providing the best tools and resources for the next generation of professionals in the global meetings and events industry.

We look forward to working with you and your students in the future to provide this valuable product and service. Kind regards, Jmîchae e Keller President and CEO MeetingMatrix International, Inc.


Dear Instructor,

A curriculum represents a way of thinking about the future of human kind. It implies that professionals and scholars believe there is the possibility of a better future for them and others. This future is attainable through study and learning.

The MeetingMatrix International meeting and event technology curriculum is a sterling example of this kind of belief in the future. Thanks to the leadership of Jmîchae e Keller and his dedicated team, the MeetingMatrix International Meeting and Event Technology Laboratory at Queen Margaret University has developed the world's first comprehensive curriculum for meeting and event technology.

As a result of this pioneering development, soon, thousands of students and hundreds of faculty members will have access to a new way of thinking about the future of meetings and events through technology.

I am very pleased to have played a small role in this development. However, the greater role will now be played by you, the faculty member who will transfer these ideas and skills to the next generation of meeting and event professionals. Thank you for thinking about the future with us and good luck with leading the next generation along the information super highway that has been expertly designed by Queen Margaret University PhD student Kuan-wen Lin (݅߷Ў) and the brilliant team at MeetingMatrix International. Kind regards,

Professor Joe Goldblatt, FRSA Executive Director The International Centre for the Study of Planned Events Queen Margaret University, Edinburgh



DEDICATION

To the memory of Mei-Si Liu (ቅऍํ).

ACKNOWLEDGEMENTS The MeetingMatrix International Meeting and Event Technology Laboratory (The MET LAB) at Queen Margaret University, Edinburgh would like to take this opportunity to thank the Advisory Board Members of the Lab. The fifteen leading educators and professionals in the meeting and events industry have kindly provided their insights and recommendations to the development of this Curriculum:

Mr. Vincent Alonzo, Editor-in-Chief, Meeting News

Mr. Corbin Ball, Consultant, Author and Speaker, Corbin Ball Associates

Mr. Tim Campbell, Global Partner & Channel Relations, Dean Evans

Mr. Joe DeVore, Director of Solutions Hotel Systems for MGM Resorts International, MGM Resorts International

Mr. Tom Eisner, Conference Coordinator, Tastefully Simple

Professor Andrew Frew, Professor, School of Art, Social Science and Management, Queen Margaret University

Mr. Glenn Haussman, Adjunct Professor, Tisch Hospitality School, New York University

Dr. David Jones, Associate Professor, School of Hotel and Tourism Management, The Hong Kong Polytechnic University

Dr. Curtis Love, Associate Professor, Harrah Hotel College, University of Nevada at Las Vegas

Professor Ian Miller, Professor, École hôtelière de Lausanne

Mr. Fraser Muir, Director of Information Services, Queen Margaret University

Dr. Glenn Ramsborg, Les Roches School of Hospitality Management, Kendall College

Ms. Michelle Russell, Editor-in-Chief, Convene Magazine

Dr. Kimberly Severt, Rosen College of Hospitality Management, University of Central Florida

Mr. Tran Truong, Director of Convention Services, Seaport Hotel and Seaport World Trade Center



INSTRUCTIONS FOR USING THIS CURRICULUM 1 Attend the MeetingMatrix Internatinal Online Training Webinars.

2 Review this Curriculum and adapt to your needs and time frames.

3 Deliver this Curriculum.

4 Assess the learning outcomes.

5 Complete the instructor and student evaluation forms and return to the

MeetingMatrix International Meeting and Event Technology Lab, Queen

Margaret University, Edinburgh.

Note:

This Curriculum takes no responsibilities for all the web links which are listed

in this Curriculum. Accessed dates to these web links have been listed in the

reference section at the end of each chapter.

http://customers.meetingmatrix.com/Public/Training.aspx


WEEK ONE

ANATOMY OF PLANNED EVENTS INFORMATION AND COMMUNICATION TECHNOLOGIES

Learning Objectives and Measurable Outcomes

Understand the importance and value of Information and Communication Technologies (ICT) involved in a planned event such as a meeting, conference, exhibition or other programs.

Recognize the spectrum of meetings and events ICT involved in the planned events industry.

Identify new and emerging career opportunities in meetings and events through information technology.

Utilize meetings and events ICT to develop sustainable planned events.

Demonstrate the value of the application of social media for meetings and events.

Advance career competitiveness through acquisition of meetings and events technology skills acquired through a commitment to lifelong learning.


WEEK TWO

THE ROLE AND SCOPE OF MEETING AND EVENT VENUE DIAGRAM SOFTWARE


Understand and appreciate the evolution and advancements made in recent years by meetings and events ICT as applied to virtual experience and venue diagrams for meetings and events.

Recognize the value and usage of meeting and event venue diagrams (floor plans and renderings) for planned events.

Describe MeetingMatrix�’s core services: Certificated Room Diagrams (CRDs) and PCMA Space Verification.

Compare and contrast the difference between Room Diagrams, CRDs and Setup Diagrams in MeetingMatrix software. Demonstrate the Internet tools available for venue research and design as available through MeetingMatrix and other resources.

Identify and illustrate how Information and Communication Technologies (ICT) promotes the core functions of meeting and event venue and diagram software during the research, design and planning process.


Week Three

Creating the Meeting and Event Venue Diagram Learning Objectives, Measurable Outcomes

Describe and demonstrate the MeetingMatrix Data Explorer.

Practice how to establish a new setup diagram and open a saved setup diagram using MeetingMatrix.

Recognize the MeetingMatrix setup diagram window and toolbars.

Demonstrate how to place objects into the meeting and event hotel diagram.

Demonstrate how to select and change sizes of objects in the meeting and event venue diagram.

Practice how to determine dimensions and to label objects and features of the room diagram created.

Create a basic meeting and / or event hotel diagram.


Week Four

Arrange Multiple Meeting and Event Objects in the MeetingMatrix Computer Aided Design (CAD)

Learning Objectives, Measurable Outcomes

Describe and demonstrate how to shift select, box select and group multiple objects in the diagram.

Practice and illustrate how to grow a table, chair or booth in the diagram.

Practice how to align objects in the diagram.

Demonstrate how to use MeetingMatrix Seating Wizard to automatically generate comprehensive event setups.

Specify why adjustments are needed and then demonstrate how to make adjustments according to user and setup preferences.

Analyse and explain how choices and decisions are made regarding objects within the diagram based upon the desired outcome(s) of the meeting or event.


Week Five

Understanding and Using Advanced Features of MeetingMatrix Computer Aided Design (CAD)


Demonstrate how to load a MeetingMatrix Setup Library object in a meeting and / or event setup diagram.

Describe how to identify appropriate pictures and demonstrate how to use MeetingMatrix Picture It to add digital image links into a meeting and / or event Setup Diagram.

Recognize why it is important to hide layers using the Strata module and practice how to hide specific layers by the use of the MeetingMatrix Strata module.

Illustrate how to generate a table of information on all of the objects currently in a Setup Diagram.

Demonstrate how to create a final meeting and / or event room diagram using MeetingMatrix software.

Practice how to create an Email distribution list and Email a diagram using MeetingMatrix software.


Week Six

Virtual Technology in Meeting and Event Venue Research and Design


Describe and analyze the forces and trends that have contributed to the progress that has been made in virtual meeting and event technology.

Practice how to navigate the MeetingMatrix Freedom Ballroom using MeetingMatrix 3D-VR ExplorerTM technology.

Demonstrate the use of MeetingMatrix 3D-VR Viewpoints and 3D-VR Walkthrough in a meeting and / or event diagram.

Demonstrate how to send an email with 3D images to suppliers or clients showcasing the designed meeting and / or event diagram.

Recognize how to change MeetingMatrix 3D-VR Preferences.

Specify and demonstrate how you would use Information and Communications Technologies (ICT) to promote collaboration to improve the meeting and / or event diagram you have designed and emailed.


Week Seven

Conducting Meeting and Event Venue Research and Identifying Typical Event Venues and Resources


Define, describe and demonstrate the power of the Internet search engine and the way it changes people�’s activities.

Understand and illustrate how to use Internet search engines to identify proper meeting and event venues.

Discover and practice how to conduct meeting and event venue Internet searches and how to select a proper meeting and event venue using MeetingMatrix SiteVisit®.

Identify the value of efficient use of venues diagram software and research diagram.

Understand and apply rating systems to interact with clients, suppliers and others using the Internet.

Describe and examine the relationships between research and venue diagram design.

http://www.meetingmatrix.com/Site/DiagramSearch.html

http://www.meetingmatrix.com/Site/DiagramSearch.html


Week Eight

Mobile Social Networking Forces and Trends


Describe the purpose, usage and advantages of the Smartphone and Tablet Computer in the meetings and events field.

Clarify how to advance the efficiency and mobility of the event experience using mobile social networking technology.

Indicate and demonstrate how to promote greener (environmentally sustainable) meetings and events using mobile social networking technology.

Illustrate how to use MeetingMatrix Planview.NetTW to deliver a floor plan and basic room diagram to third parties throughout the world.

Create the first efficient, accurate, and complete setup diagram via diagram software using the example of MeetingMatrix AM Breakout Session 1 Franklin Pierce.

Summarize and demonstrate how you will manipulate mobile social networking technology to promote improved way-finding at the venue, communicate with suppliers and clients and collect critical information about your participants.


Week Nine

Strategic Meeting and Event Marketing Using Information and Communication Technologies (ICT)


Define, describe, compare and contrast the functionality of the leading Internet social networking websites.

Demonstrate the marketing use of Internet social networks such as Twitter, Facebook, Flicker and YouTube.

Understand how to use aggregated social media websites such as HelloText to create operational efficiencies.

Discover how to design, market and conduct events using Facebook or other social media platforms.

Demonstrate how to set up a Really Simple Syndication (RSS) feed for your meeting or event websites and how to subscribe to RSS feeds to promote efficiency.

Illustrate how to create an efficient, accurate, and complete setup diagram using MeetingMatrix diagram software and distribute this diagram using a social networking website to promote collaboration and marketing outcomes.


Week Ten

Meeting and Event Information and Communication Technologies (ICT) Productivity Measurement and

Evaluation Learning Objectives, Measurable Outcomes

Describe the linkage between ICT investment and related output performance.

Explore skepticism about the ICT productivity paradox.

Analyze why there was a gap between ICT investment and related final performance in economic statistics.

Demonstrate the usual and customary business methods that are used to measure / monitor ICT investment and related productivity.

Describe how you will measure the productivity of software, such as MeetingMatrix room diagram software, in the future.

Illustrate how to create the third efficient, accurate, and complete setup diagram using MeetingMatrix diagram software.


Week Eleven

Meeting and Event Web Site Design and Management Learning Objectives, Measurable Outcomes

Describe why meetings and events must utilize dedicated web sites to communicate and market their programs.

Demonstrate various meeting and event web sites to compare and contrast the different styles, functionality and other features. Analyze the key features that will be incorporated in your meeting and event web site.

Describe how your meeting or event web site will be researched and developed to achieve maximum desired outcomes within the time frame and budget provided.

Describe and demonstrate how you will use Google Analytics and other software to measure and evaluate the return on objectives for your meeting and event web site.

Demonstrate how to create a financial transactional web site using PayPal or other transactional web services.


Week Twelve

Applying Quick Response (QR) Code, Radio Frequency Identification (RFID) and Augmented

Reality (AR) within Meetings and Events


Describe, create and read a Quick Response (QR) code to improve the outcome of a meeting and / or event.

Demonstrate the use of a QR code to improve ICTs for meetings and events.

Analyze how to select either QR code or Radio Frequency Identification (RFID) for your meeting and / or event.

Describe the application of Augmented Reality (AR) within meetings and / or events.

Describe and determine how to use holography within meetings and / or planned events.

Illustrate how to create the fourth efficient, accurate, and complete setup diagram using MeetingMatrix diagram software.


Week Thirteen

Advanced Meetings and Events Internet Collaboration and Future Applications


Describe how Internet collaboration can be used in practice to continuously evaluate and improve meeting and event performance.

Demonstrate how to create a shared meeting and / or event diagram and collaborate with colleagues.

Illustrate how to collaborate with colleagues at other physical locations using Web 2.0 in order to create the fifth efficient, accurate, and complete setup diagram using MeetingMatrix diagram software.

Describe and demonstrate how you will protect your intellectual property rights when posting a creative meeting and / or event room diagram using Web 2.0 for review and feedback.

Explore the benefits of future applications of the Internet to users in the field of meetings and events.


Week Fourteen

Meeting and Event Research and Evaluation Using ICT


Demonstrate the ability to use a web-based survey system to conduct research in meetings and events.

Describe what kinds of research tasks specific ICT software can help meeting and event planners to conduct.

Illustrate meeting and event analyses via ICT application.

Explore the future development of ICT for meeting and event research regarding data collection, evaluation and benchmark comparisons.

Illustrate how to create the sixth efficient, accurate, and complete setup diagram using MeetingMatrix diagram software.


Week Fifteen

New Frontiers in Meeting and Event Information and Communication Technologies


Depict the potential future needs of meeting and / or event suppliers and planners regarding ICT.

Analyze the future challenges of using meeting and / or event ICT.

Describe and demonstrate how meeting and / or event technology will be used to promote cross-training, multi-tasking, and to achieve economies of scale.

Illustrate how meeting and / or event ICT will be used to promote innovation and creativity.

Explain and identify how meetings and / or event ICT will be used to promote more sustainable outcomes.

Summarize and demonstrate how you will continuously improve your meeting and / or event ICT skills through continuing education and training.

Documents

MeetingMatrix Meeting and Event Technology Curriculum Review