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MEETING OF THE ECONOMIC DEVELOPMENT COUNCIL (EDC)
Peter Robinson – Local Developer Dori Stone – Indian River Chamber of Commerce Sara Savage – City of Fellsmere Laura Zorc – School Board Bruce Redus – BCC Appointee Linda Kinchen – City of Sebastian John Dyer – Local Industry Tim Borden – Real Estate Appointee Chad Olson – Tourist Industry Amber Batchelor – Sebastian Chamber of Commerce Karl Zimmermann -- Member-At-Large James Funk – Local Manufacturing Industry William J. Penney – Banking Casey Lunceford – Indian River State College Todd Howder – Member-at-Large Anna Kirkland – Member-at-Large Val Zudans -- City of Vero Beach Brian Bauer – CareerSource Research Coast Simms Browning -- Town of Orchid Jesse “Sam” Carroll, Jr. – Town of Indian River Shores Joe Idlette, III – Gifford Community Jerry Renick – Agricultural Industry
Brian Bauer, EDC Chairman
Commissioner Peter D. O’Bryan, District 4, Non-Voting Commission Liaison The EDC will meet at 3:30 p.m. on Tuesday, March 26, 2019, in the Indian River County Administration Building B, 1800 27th St., Vero Beach, FL, in the Conference Room B1-501.
1. Call to Order
2. Approval of the EDC Minutes of January 16, 2019
3. Economic Development Proposed Budget FY 2019-20—Helene Caseltine,
Economic Development Director—Action Item
4. Other EDC Matters
5. Adjournment
“Our mission is to advocate for and advise the Indian River County Board of County Commissioners on activities related to creating, attracting, and retaining high quality jobs for our citizens as detailed within the County’s Economic Development
Element of the Comprehensive Plan.
Except for those matters specifically exempted under State Statute and Local Ordinance, the Committee shall provide an opportunity for public comment prior to the undertaking by the Committee of any action on the agenda. Public comment shall also be heard on any proposition which the Committee is to take action which was either not on the agenda or distributed to the public prior to the commencement of the meeting
TO: Indian River County Economic Development Council
FROM: Helene Caseltine, Economic Development Director
Indian River County Chamber of Commerce
SUBJECT: FY 2019-2020 Economic Development Marketing Plan
Date: March 26, 2019
As required by the Indian River County Comprehensive Plan, Policy 1.9 of the Economic
Development Element, the attached marketing plan reflects an overall economic development
marketing effort to recruit, retain, and expand targeted industries in Indian River County. The
Indian River County Chamber of Commerce, as the designated county-wide economic
development organization as specified in the Economic Development Element, will work with
the County and the Chamber’s private sector partners to carry out these plans.
All actions here are based on the best and most reasonable estimates available to us at this time.
There may be changes since the plan does not go into effect until October 1, 2019.
INDIAN RIVER COUNTY
CHAMBER OF COMMERCE
ECONOMIC DEVELOPMENT OFFICE
FY 2019-2020 MARKETING PLAN
All monitoring will be conducted by the Chamber of Commerce. Results will be reported on a
regular basis to the Economic Development Council.
I. Business Retention and Expansion (BRE)
A. Business Retention/Expansion - Manufacturing Industry
1) Action: Conduct regular site visits to targeted industries, providing information
on programs available and addressing issues that could inhibit potential expansion
Anticipated results:
- Average 2 companies visited per quarter, gathering information on potential
expansion opportunities, or deterrents to leaving the county
- Facilitate and encourage contract and vendor sourcing opportunities
between local manufacturers
- Increase awareness of local, state and federal programs by local
manufacturers that can expand their operations and increase employment
2) Action: Coordinate and promote the IRC Manufacturing Boot Camp Program
Anticipated results:
- Introduce high school seniors who are not college-bound to potential career
opportunities within the manufacturing industry
- Schedule 6-8 industry tours for high school Graduation Counselors
- Recruit ten local manufacturers to host students for a 1-2 hour tour of their
facility
- With assistance from the Graduation Counselors, select 12-15 graduated
seniors to participate
3) Actions:
- Coordinate three industry tours for the general public
- Participate in National Manufacturing Month activities:
o Public tours
o Print and social media
o Presentations by manufacturers to schools, County Commission
o Industry tours for high school teachers and guidance counselors
Anticipated results:
- Increase awareness by the general public of the significant economic
impact of a diversified economy
- Increase awareness by teachers and counselors of potential career
opportunities for their students
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4) Action: Promote the benefits of the Foreign Trade Zone to local manufacturers
Anticipated results:
- Increase awareness of cost savings through the FTZ program
- Promote use of the program through direct contact and workshops
- Expand local business’ operations and increase employment
5) Action: Provide government contracting opportunities to local businesses through
the Proxity e-commerce government contracting software
Anticipated results:
- Increase awareness of local, state and federal programs by local
manufacturers and Chamber members
- Promote use of the program through direct contact and workshops
- Expand local business’ operations and increase employment
- Up to 20 local businesses utilizing the program
B. Business Retention/Expansion - Non-Manufacturing Businesses
1) Action: Promote participation in the Florida Virtual Entrepreneur Center (FVEC)
website
Anticipated results:
- Encourage 8-10 local businesses to upload their profiles to the FVEC
website
- Increase volume of activity for local small businesses
- Enhance resources for new and potential entrepreneurs
2) Action: Coordinate annual Industry Appreciation Awards luncheon, to recognize
local businesses for achievements within their industry, community involvement,
and architectural enhancements
Anticipated results:
- Recognize 15-20 or more local businesses for their achievements
- Promote the event and the awards presented via
o media releases
o speaking engagements
o online
- Increase public awareness of the positive impact of local businesses
3) Action: In cooperation with organizations such as SCORE, and the Small
Business Development Center coordinate workshops for local/regional businesses
with a focus on encouraging business expansion, to include: government
procurement, financing, training programs
Anticipated results:
- Three workshops with 10-15 attendees each
- Increase employment in targeted industries 2
C. Primary Information Source for Area Business
1) Actions:
- Serve as a clearing house for information on resources available from the
state and other sources, such as: workforce training and assistance and
financing alternatives
- Maintain relationships with professional economic development
organizations and trade associations as a source of business intelligence
- Provide information using:
o Website, social media
o Email updates
o Direct contact with employers
Anticipated results:
Ten local companies utilizing programs that facilitate business expansion
and job creation
2) Action: Actively participate in state, regional and national economic
development organizations, sharing relevant information as it pertains to and
assists local businesses
Anticipated results:
Share information on a regular basis with manufacturers and businesses in
other industries:
o Email
o Roundtable discussions
o Social media
D. Intergovernmental Coordination
Action: Work with city and county planning departments, Treasure Coast
Builders Association, and Chamber volunteers to address concerns of business
owners that have plans to expand or construct a new facility
Anticipated results:
Minimize processing time for site plan and building plan reviews for
targeted employers
E. Staffing/Funding Action: Utilize Chamber volunteers to assist in carrying out marketing and
business retention policies
Anticipated results:
Implement all Chamber-based economic development marketing,
committees, task forces, and other activities; raise private funds
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II. New Business Attraction
A. Marketing and Advertising
1) Action: Increase direct communication and personal visits with business
executives of firms in targeted industries
Anticipated results:
Five companies interested in locating to Indian River County, with one
scheduling a site visit
2) Actions: Increase direct communication and personal visits with site selectors
who represent firms within the targeted industries
- Social media sites, including LinkedIn
- Email media releases regarding project announcements and other positive
local news
Anticipated results:
Two consultants with clients interested in locating to Indian River County
3) Actions: Market industrial areas in the County to targeted industry firms
- Direct marketing
- Trade show representation
- Partnerships with existing
firms
- Internet display advertising,
retargeting
- Social media platforms
Anticipated results:
- Direct communication with five companies interested in locating to Indian
River County
- Increase awareness of the benefits of locating/expanding a business to
Indian River County
4) Actions: Participate in Site Location Partnership’s (SLP) business recruitment
activities:
- SLP staff provides information on 80-100 companies in two key targeted
industries that have potential relocation or expansion plans
- SLP staff represents the county at six industry-focused trade shows, with in-
person participation opportunities
- ED Director to attend two trade shows under the SLP registration
- Follow-up on trade show leads generated
Anticipated results:
Direct communication with three companies interested in locating to Indian
River County
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5) Action: Partner with existing companies, such as manufacturers, realtors and
financial institutions to identify and communicate with targeted prospects to assist
in promoting Indian River County for new business
Anticipated results:
- Ten local business owners assist in promoting Indian River County as a
desirable business location
- Local employers distribute promotional material while attending national
and international events, and networking with out-of-area clients or
colleagues
6) Actions: Ad placements, advertorials in select industry-focused national
publications and websites
- Internet display advertising, retargeting
- Social media sites, including LinkedIn, Twitter, Facebook
Anticipated results:
Direct communication with 3-5 companies responding to ads
7) Actions:
- Participate in Florida’s Research Coast Economic Development
Coalition (FRCEDC) to promote the region for new business
- Conduct two in-market visits to site selection firms, calling on 6-8 firms
per city
Anticipated results:
- Develop a more comprehensive level of knowledge of a cohesive region as
a potential relocation or expansion site
- Develop a regional brand that demonstrates: skilled workforce, efficient
infrastructure, land and building inventories
8) Action: Maintain and continue to update a stand-alone economic development
website with mobile capabilities
Anticipated results:
- Increase unique visits to, and downloads from, the website
- Direct contact and follow-up with business executives interested in Indian
River County as a potential location
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B. Working with Other Agencies
1) Action: Strengthen relationships with commercial realtors, project engineers, and
existing businesses:
- Industry tours
- Distributing promotional materials
Anticipated results:
Create a cadre of knowledgeable professionals to assist in promoting Indian
River County as a desirable business location
2) Action: Continue to strengthen relationships with elected officials to garner
support for targeted industry recruitment efforts
- Copy all media releases, announcements, and reports to appropriate
elected officials, with a minimum of two per month
- Meet with local officials annually and as necessary
Anticipated results:
Elected officials are kept current on economic development activities and
the importance of economic diversification
3) Action: Strengthen relationships with state, regional and national economic
development organizations and industry associations
- Keep up to date on the industry’s best practices
- Monitor legislation affecting local business and the economic development
industry
- Attend a minimum of 1-2 events to keep accreditation current
C. Web-based Information
1) Action:
- Promote the ZoomProspector property search website for detailed
property information and business intelligence data
- Continually update above-referenced data to include in business
recruitment and inquiry packages
- Provide training to commercial realtors
Anticipated results:
Twenty hits per month on website, average two minutes on each page,
three pages reviewed
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2) Action:
- Conduct ACCRA Cost-of-Living survey three times per year posting
results
- Submit news releases of results to media, elected officials
- Maintain ACCRA Cost-of-Living calculator on economic development
website
Anticipated results:
Prospective companies have easy access to current and relevant location
information
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Definition and Explanation of Economic Development Terms, Organizations, Activities
ACCRA Cost-of-Living – Approximately 300 communities across the US participate in cost-of-
living surveys three times per year, gathering prices of everyday goods and services typically used by
managerial-level individuals. The EDO maintains a cost-of-living calculator on its website.
Business Recruitment Team – Recommended by the County’s Economic Development Council,
the Team could include elected officials, private-sector leadership, and/or representatives of a
particular industry in which the prospective business is involved.
Enterprise Florida, Inc. – The statewide economic development public-private organization that
generates trade leads to its local primary partners, and coordinates business recruitment activities.
Florida’s Research Coast Economic Development Coalition – A non-profit corporation whose
officers represent the primary economic development offices of Indian River, St. Lucie, and Martin
counties plus the President/CEO of CareerSource Research Coast. Its mission is to promote the
region for business recruitment and expansion in select targeted industries while encouraging
collaboration between the partners and their respective elected officials. The Indian River County
Chamber of Commerce is a founding partner.
Foreign Trade Zone (FTZ) – Businesses located within an FTZ that import raw materials do not
pay duties on the material until/unless it enters the US market.
Industry Tours – Tours of local industrial facilities are offered to members of referral organizations,
the general public, and school counselors at no cost, to increase the awareness of the industries’
contributions to the local economy.
Manufacturing Boot Camp – A partnership with the IRC School District, CareerSource RC, local
non-profits and private business volunteers. The program introduces high school seniors to potential
careers in the manufacturing industry, with an overall goal of strengthening our workforce pipeline.
Site Location Partnership (SLP) - The EDO has an annual contract with SLP to represent the
county at six industry-focused trade shows with our collateral material, with in-person participation
opportunities; Chamber staff follows-up on trade show leads generated.
Site Selection Consultants– Hired by a company to conduct due diligence on its behalf when
considering sites for relocation or expansion. The consultant serves as the liaison between the
company and representatives of the potential sites; the company’s identity typically remains
confidential during this process.
Targeted Industry – As listed in the Economic Development Element of the Comprehensive Plan, a
targeted industry includes businesses that offer full-time jobs with benefits paying a higher than
average salary, are in a growth mode, and will benefit the overall community in terms of their long-
term tax revenue. These industries are given consideration when a prospective company applies for
local incentives. A revised and more focused targeted industry list was approved by the County
Commission in 2016 for recruitment purposes.
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