Meet Your Objectives

Meet Your Objectives

For more information, please call (415) 962-8314 or email [email protected] a Praetorian Group Company

The Online Leader in Law EnforcementPoliceOne continues to be the #1 online resource for officers looking for the latest law enforcement news, video, product information, safety updates and training tips. For more than a decade, officers have trusted PoliceOne to keep them better informed and more prepared to protect their communitites.

Conquer Your Marketing ChallengesNeed help launching a product, educating the market, or simply driving sales? No matter which goal you are working toward, PoliceOne will work closely with you to address your marketing challenges with creative online solutions. More than just a media partner, we are your marketing consultant, continually working with you to best reach your audience and ensure the success of your campaign.

Connect with Your CustomersYour customers are already visiting PoliceOne every day to research purchases, review featured products, watch videos and read articles. By promoting your brand and products on PoliceOne and in our product categories, you’ll gain access to thousands of your customers and be able to market to them directly at precisely the right time - when they are looking to buy.

WE HELP YOU ACHIEVE THESE MARKETING OBJECTIVES

Generating Leads

Increasing Sales

Driving Website Traffic

Brand Building

Search Engine Optimization

Launching Products

Product Differentiation

Thought Leadership

Gathering Market Research

Build Brand Through Social Media

“One of the key benefits we look for with a marketing partner is direct leads to our site. PoliceOne has not been a disappointment. Because of our sucess, with the quality of product exposure we have received on PoliceOne, we expanded our sponsorship, several years ago, to include FireRescue1, EMS1, CorrectionsOne and Homeland1. We continue to be pleased with the level of service we receive from their customer service and production teams.”

-Julie McCauley, Marketing Manager,Bates Uniform Footwear

“PoliceOne has consistently provided exceptional assistance in helping us maxi-mize the effectiveness of our campaigns as well as results that surpass any other media outlet we have advertised with. PoliceOne also continues to improve their advertising options and benefits as well as the content that they serve, keeping their ever growing visitor and advertiser base coming back for more.”

-Michael Millhollen, Marketing Specialist, Digital Ally, Inc - Advanced Video, Thermal Imaging & Speed Enforcement Products

CUSTOMER TESTIMONIALS

Member Demographics

PoliceOne.com accesses a broad-based sample of Law Enforcement daily through our site, Newsletter, eBlast and Social Media. With more than 420,000 registered members, our database represents more than 35% of all state and local officers with balanced distribution geographically as well as functionally across all ranks and divisions. Membership is weighted toward decision makers, with management making up 30% of our members.

PoliceOne’s reach includes: • 1.3 Million unique visitors across the PoliceOne Network each month* • More than 160,000 unique visitors to our PoliceOne Product Categories each month • 270,000 subscribers to our thrice-weekly PoliceOne eNewsletter

PoliceOne’s network of specialized law enforcement web sites includes www.BLUtube.com, www.CalibrePress.com, www.PoliceGrantsHelp.com, www.LawEnforcement.com, and www.CopsOnline.com.

Member Purchasing Influence

Have searched online for information about Law Enforcement products in the past 6 months91%

Say P1’s products categories are “useful” or “extremely useful” in reseaching police products 89%

Have purchased Law Enforcement related products online in the past 6 months71%

Say they do a majority of their product research online (Compared to 5% print and 2% tradeshow)82%

Make or influence purchasing decisions for their department or purchase products for themselves90%

“More Cops and Deputies consult PoliceOne than any other website, magazine, or physical store for not just popular, well made, industry-specific products, but for the expertise, training and survival tips, and true-story, this-could-happen-to-you type anecdotes and articles. Thank you for provide a great service to those who try their best to provide the same. You truly ‘get it’.”

- Terry Cullin, Deputy, Montgomery County Sheriff’s Department

“I found out about your site via a co-worker. I have 18 months left before I retire. I would have like to have had the ability to use this site when I first started in law enforcement. It’s a useful tool for officers that are on the job”

- Alex Falconer, Officer, Enforcement Police Department

Source: Member correspondence and surveys

Member Feedback


* Audited by Omniture

Case Study

Innovative PoliceOne Marketing Program Unveils Code 3’sRevolutionary New TriCore® Emergency Lighting Technology to Law Enforcement

BackgroundCode 3 has been manufacturing complete lines of lighting and sound-based warning products used by professionals in emergency response, utility, service fleet, and industrial settings for over 30 years. Code 3’s goal is to become the preferred value leader for innovative emergency lighting and warning products.

ChallengeCode 3 approached PoliceOne two months prior to the IACP conference to help build awareness and anticipation for the launch of their new product, the Defender lightbar. This product would serve as the first of many new Code 3 emergency lighting products featuring their new revolutionary TriCore® Technology. Code 3 needed to build significant interest within the industry leading up to the show to drive immediate sales and reinforce their presence as the most innovative and leading expert for emergency lighting solutions.

Code 3’s objectives included the following:

• Generate buzz surrounding a new technology launch within the law enforcement community prior to the IACP conference

• Leverage viral marketing to collect information requests and lead generation submissions pre and post launch

• Create a platform for educating the market with a preliminary emphasis on the Defender lightbar

• Continue to brand Code 3 as the preferred leader for innovative emergency lighting and warning products

• Produce immediate return on investment and drive overall business


www.BeBrightBeSafe.com

Case Study

SolutionShort Term: PoliceOne immediately launched a teaser splash page - www.bebrightbesafe.com - to drive requests for information and highlight exclusive coverage of the launch. PoliceOne delivered traffic to the splash page using several promotional tools:

• Light Bar/Emergency Lighting Product Category presence, featuring roadblocked banner ads

• Homepage Countdown Ticker, synchronized with scheduled time of the product launch at IACP

• Multiple pre-show eNewsletter insertions and eBlast Announcements sent to more than 300,000 officers

• Online product demonstration video and customer video testimonials debuted simultaneously with the physical launch

• Real time eBlast Announcement to over 2,500 pre-registered officers coordinated with launch

Long Term: Along with regular updates to PoliceOne Product Category Sponsorships, banner ads and eNewsletter insertions, the initial teaser splash page, www.bebrightbesafe.com, was transitioned into a fully functioning microsite immediately following the launch of the Defender. Today, that site features:

• Detailed new technology product information/specifications

• Comparative data with industry competitors

• Product Review and Live IACP Testimonial videos

• Lead generation forms and “forward to a friend” functionality

ResultsUsing the powerful promotional tools at its disposal, PoliceOnegenerated significant market buzz and awareness before thetechnology was even revealed. The Defender’s live introductionat IACP was a complete success, with more than 150 live attendeespresent at the Code 3 booth and 2,500 online subscribersawaiting its debut. PoliceOne provided Code 3 with the tools toreach and inform their audience - even those officers who wereunable to attend the IACP. As www.bebrightbesafe.com hasevolved into a larger microsite, it has received consistent trafficgrowth and continues to deliver high quality sales leads daily.


“To fully maximize the impact of our new technology launch and leap ahead of our competition, we needed to move very quickly to get the word out to law enforcement. PoliceOne was the only media outlet that could meet our tight timeframe and deliver the level of exposure we needed. Not only did they exceed expectations in spreading the word, but the custom campaign microsite, www.bebrightbesafe.com, has continued to provide a steady stream of highly qualified leads and ROI long after the initial launch.”

- Kelly Kyriakos, Vice President of Sales, Code 3, Inc.

Testimonials

“TEA has been advertising on PoliceOne.com since its inception and a day doesn’t pass that we don’treceive leads from this site - (I know because the prospects tell us.) The nice part is that their leads areserious prospects and not Sunday drivers. These guys really did invent the internet when it comes to marketing law enforcement products. When you call....tell ‘em Bill sent you.”

Bill Pegler, President, Television Equipment Associates

“To fully maximize the impact of our new technology launch and leap ahead of our competition, we needed to move very quickly to get the word out to law enforcement. PoliceOne was the only media outlet that could meet our tight timeframe and deliver the level of exposure we needed. Not only did they exceed expectations in spreading the word, but the custom campaign microsite, www.bebrightbesafe.com, has continued to provide a steady stream of highly qualified leads and ROI long after the initial launch.”

Kelly Kyriakos, Vice President of Sales, Code 3, Inc.

One of the key benefits we look for with a marketing partner is direct leads to our site. PoliceOne has not been a disappointment. Because of our success, with the quality of product exposure we have received on PoliceOne, we expanded our sponsorship, several years ago, to include FireRescue1, EMS1, CorrectionsOne and Homeland1. We continue to be pleased with the level of service we receive from their customer service andproduction teams.

Julie McCauley, Marketing Manager, Bates Uniform Footwear

“More than two-thirds of b2b marketers plan to decrease spending on print advertising in the next two to three years. Concurrently, 64% of b2b marketers plan to boost digital spending and 67% plan to increase spending on social media efforts. A majority of respondents agreed that developing innovative marketing activities around e-platforms and engaging with clients via social media were important objectives.”

B2B Marketing Leadership Study, American Business Media, the Association of National Advertisers and Booz & Co

“As consumers continue to increase their time spent online, and as the resurgent economy continues to bolster ad budgets, we’re going to continue to see an influx of dollars toward the Internet.”

Los Angeles Times, June 2011, Emarketer adjust, David Hallerman


What our Advertisers are Saying

What Media Experts are Saying

“PoliceOne has been an outstanding partner to work with in supporting our campaign efforts. They are open to our suggestions and find ways to help us meet our goals.”

Jennifer Berg, Marketing Communications Manager, Motorola

“I got more leads out of the PoliceOne Weekly Win then I have received at the last three IACP shows combined. Very nice. Thanks!”

Peter B. Gill, President, Peerless Handcuff Company

List of Services

PoliceOne is THE Leading Online Resource for the Law Enforcement CommunityPoliceOne is firmly established as the definitive online resource for law enforcement products with more than 420,000 registered members. PoliceOne receives 1.3 million unique visitors per month and offers a broad range of tools and information for researching product purchases. Sponsorship packages provide a variety of ways to connect with your potential customers at the moment they’re looking for related product information. Bottom line: PoliceOne delivers your message to the right audience at the right time.


Contact us for customized solutions and additional promotional opportunities (Rates subject to change)

Banner AdsWelcome Ads 640x280 $60 per ThousandHomepage Tile 160x600 $20 per ThousandHomepage Jumbo 336x280 $30 per ThousandHomepage Tower 160x600 $35 per ThousandROS Tile 160x100 $15 per ThousandROS Jumbo 336x280 $25 per ThousandROS Tower 160x600 $25 per ThousandROS Standard 160x240 $20 per ThousandROS Standard+ 468x60 $15 per ThousandTargeted Roadblock varies $200-$800 per month

Customizable Programs

Custom micrositesDistributor sponsorshipsEditorial eSupplementsLaw enforcement verification servicesMarket research surveysOnline training coursesSite polls and quizzes Sponsored columnistsTraining course listingsVideo filming and productionWear testsWebinarsSocial Media Management & Promotion

Geo-targeted eBlast

Product Category SponsorshipSponsorship Components• Featured product listings• “Buy Now” links to your site• Unlimited posting of videos, press releases, articles and new products• Company logo placement• One “What’s Hot” promotional image and link within Product Category• Listing in Company Directory and dedicated Company Profile page • 25,000 run of site banner impressions per month• Detailed monthly reporting • Personal account manager assigned to optimizing your campaign

Single Categories: $600 - $1,000 per monthAdditional Categories: $300 each per month

Email MarketingMember News: (circulation 270,000)• $1,000 - $1,500 per insertion

Calibre Press Newsline: (circulation 140,000)• $750 - $1,250 per insertion

Exclusive eBlast: (circulation 70,000)• $6,000 per eBlast

Specialty Newsletters:• Career, Communications, Firearms, Investigations, SWAT, Technology

Pre-show eBlast (circulation 270,000) • Top Insertions: $2,000 / Rest of Insertions: $1,000

Additional Placements

Deals and Specials Rotation: $350 per monthDirectory Listing: $450 annually for one; $50 each additionalTopic Sponsorship: $750 per monthVideo Product Showcase: $2,000 eachWeekly Win: $1,500 each Homepage “What’s Hot” Sponsorship: $250 per day

Top Text link: $750 a week

Documents

Meet Your Objectives