Brief

• MediSafe is an mHealth (mobile health) patient engagement system and an app for medication adherence.

• MediSafe is used by patients and pharma companies to promote medication adherence.

• Both the system and app MVP are developed and on open beta (Both Android and iPhone) with more than 15000 download.

• We are in advanced sale cycle with pharma companies working with us to promote the app.

• MediSafe was chosen by Microsoft to be a part of Windows Azure Accelerator 2012.

• Highly skilled experienced entrepreneurs are leading this project to its success.

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We have formed a well balanced, experienced team that delivers.

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MediSafe was created as a result of a personal, painful experience. The founders’ father, John, is a diabetic and consumes medication regularly. The "did I take it already?" question arises on a regular basis and makes him a medical risk. Last year, John accidently double dosed on Insulin. Out of concern for his health, the founders undertook to find a solution.

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The WW market cycles $640B, but with only 60% percent adherence.That damages the pharma companies’ bottom line.Researches claim that the loss of revenues due to non-adherence is around $187B yearly.

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MediSafe bridges the gap between pharma marketers and thepatient.We have two practical products that connect to form one:• MediSafe App helps patients comply with their meds.• MediSafe Project is a set of amazing solutions for pharma

marketers.

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MediSafe is a unique patient engagement application. We have designed an awesome user experience.

In the center you see your interactive pill box – We are designing various ones ranging from a techy one to grandma’s old fashioned pillbox.In the pill box you can see your morning meds: the ones you took, the ones you’re scheduled to take and the ones you forgot to take.

What’s great about it is that you can also see your wife’s meds. You can manage your kids and your grandmother’s meds as well.Adding your Rx is super simple: you just scan the NDC barcode, make sure the data is correct, and decide which of your family members monitors you. In case you forget to take the meds, the designated family member will be notified and can help you remember.

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The platform is composed of two main parts:1. The app.2. The backend – that differentiates us from competitors. This

includes functionality that1. Syncs family members and caregivers.2. Sends reminders by text to people who don’t have

smartphones.3. Automatically makes phone calls to anyone who

prefers reminders by phone.3. The cloud also gives us valuable data, such as logs to

browse in case of problems and send printouts to the doctor. 4. We also make med consumption safer by recognizing meds

collisions and track a case of emergency.

We are also Connecting with Aetna and Kaiser and integrating with leading platforms such as HealthVault and Indivo

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MediSafe is a comprehensive, multi-layer system the will change the

way people consume medication.

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Pharma companies have a challenge that our app solves. Up to now, they have had no direct connection with the patient. Pharma marketers do not engage their end customers. Often, due to regulatory issues, they are unable to do so. We have identified an opportunity to make this happen. This is where MediSafe kicks in.

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This is a screenshot of the analysis system we are providing for the healthcare industry to help them understand consumption patterns.They are able to:• Know users’ consumption patterns.• Understand trends such as age, market share, geographical

trends, doctors advice and consumer switching patterns regarding each med.

• Engage the consumers.

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Unique differentiators include:• Family connectivity.• Creating incentives for all the eco-system to support

adherence.• Message personalization – the notifications to a 50 year old

with hypertension and a 20 year old diabetic are completely different.

• Creating workflows for specific drugs• Customization – the App can be fully customized to the

customer’s (pharms/drug store) needs including white-labeling.

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MediSafe is looking for customers and investors at the moment.We’ll be happy to share more info. Thanks.Omri+972-544-664242Omri@MediSafeproject.com

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