credential 2016

CREDENTIAL 2016

Story wall

Was

founded as

advertising

production

house.

Successfully

access as

preferred

vender of

Top

Multinational

Pharmaceuti

cal

Companies

To expand

our services

to Business /

Regulatory

Consulting

and

Marketing

Services

The first

Medical

Informative

&

Communicat

ion channel,

presenting

in website

portal and

LCD network

in Top

Pharmacies

& Hospitals

Synchronize

03

companies

under

MEDIGROUP

, who

specialize

in providing

IMC

services for

Healthcare

brands.

To become

the Top Of

Mind

Market

Developmen

t Alliance

for Pharma

&

Healthcare

Industry

The Why01

02 Mission & Vision

Differentiations03

04 How we do it ?

What We do ?05

06 Our owned channels

Meet the team07

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08 Case studies

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The why

OUR

mission 01Strengthen connectivity

02Improve medical care

info. communication

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OUR

Vision

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THE TRUSTWORTHY

ALLIANCE FOR

HEALTHCARE MARKET

DEVELOPMENT

AND PARTNERSHIP

How do we differentiate?

Apply the understanding of

healthcare regulatory COMBINE

WITH STRONG MEDICAL ASSOCIATION

ENDORSEMENT into MARKETING

COMMUNICATION.

Initiate our specialty medical

care info. communication CHANNEL

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how we

do it ?

government

enterpriseconsumer

Core/root strengths

Expertise: Healthcare Government Relations, Regulatory

Affairs, Marketing Communication & Sales.

Coverage: 7,000 pharmacies

Customers: top 20 Pharmaceutical & Healthcare

companies

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CLIENT

PORFOLIO

Consultation

Business Consulting

Regulatory Affairs

Government Relations

Crisis Management

HCP Association

Market Intelligence

Communication

Integrated Communication

Event management

Brand Activation

Public Relations

Digital Marketing

POS Marketing Services

Channel Creation

Medical Care InfoComm channel

MediHub LCD Display

(www.medihublcd.com.vn

MediHub Web Portal (www.medihub.com.vn)

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whatwe do?

SOLUTION FRAMEWORK

For new entrant or well established

healthcare and pharmaceutical

companies, as defining as “Market

development alliance”, our

approaching model providing them

with business connectivity across

channels, from HCPs to POS

(Pharmacies) to Consumers.

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Consultation

Business Consulting

Business/Investment

licenses, M&A, contract &

commercial transaction…

Intellectual Property

Patent, trademark, Industrial

design, licensing…

Regulatory Affairs

registration & approval,

advertising & promotion,

label, operation license

(GMP, GSP, GDP, GPP,

Hospital & Clinic)

Government Relations

consulting for sponsorship /

corporation / funding for

social healthcare activities or

scientific research; Seminar

license, crisis management…

SOLUTION FRAMEWORK

Differ from normal FMCG’s communi-

cation approach, MediGroup

deeply understand pharma &

healthcare compliance regulation

and providing feasibility & efficiency

consumers communication across many

touch points, which is “consumer-

centric model”.

CONSUMERS

AT HEART

POS ( PHARMACY,

Mt, GT )

DTC ( EVENT/

ACTIVATION )

HCP

ENDORSEMENT

pr & digital

marketing

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Communication

Pos SERVICES

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Communication

POSM creative

developments

Sampling /

detailing /

Direct Sales

Embrace the multi approach in key touch

point where consumers meet enterprise at

“moment of truth”, formulate as “Point-of-

sales-centric model”.

GT Merchandising

(Poster, shelf

display, canopy,

hanger, standee...)

MT Merchandising

(showroom,

counter, booth,,

mock-up, shelf-

talker…)

Printing

(poster, banner,

brochure,

leaflet...)

Outdoor /

Billboard

MEDIHUB LCD

at Top

Pharmacies in

key cities

Retail

Merchandising

Audit service

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Medical Info. Communication Hub

Health

facilities &

Medical staff

Consumer /

Patient

Organizations

and Individuals

providing

healthcare

products &

services

Medihub LCD at Pharmacy &

Hospital

1,000 Pharmacies và 50

Hospitals in 2017

Medihub website /

social network

Launching in 11/2016

Channel

CreationB2B2C

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Our owned

channels

MediHub LCD is a specialized LCD

display system at top 450 pharmacies

in 5 key cities (Ha Noi, Ho Chi Minh,

Hai Phong, Da Nang, Can Tho).

The system can show Clients’

advertising content for almost 2

million times/month with HD quality.

The system can be programmed

and controlled through the

centralized control station.

Top A&B Pharmacies

Are Ranked Highest

Priority By DKSH

City

Ha Noi

Hai Phong

Da Nang

HCMC

Can Tho

Pham Ngoc Thach Hospital

Nguyen Tri Phuong Hospital

Total

Current quantity of LCD

80

20

50

142

50

360

Quantity of LCD

on Jul 2016

100

50

50

182

50

10

8

450

10

8

Target1.000 LCD by end of 2016

Thành phố LCD as of Oct

2016

LCD at end of

2016

Ha Noi 120 250

Hai Phong 50 50

Da Nang 50 100

HCMC 212 400

Can Tho 50 100

Pham Ngọc Thạch Hospital 10 10

Nguyen Tri Phuong Hospital 08 10

New 08 Hospitals 80

Total 500 1,000

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operation

Legal registration.

Equipment: HD LCD (32, 42 & 60 inches).

Position: eye-catching level to consumers.

Operating time: 12 hours/day (7:00-12:00 &

14:00-21:00),

5 minutes/loop, 144 loops/day.

Advertising content & duration: TVC 15s, 30s or

Flash.

Be able to control operation status of LCD in

each pharmacy by real time monitoring and

automatically ON/OFF control.

High security with strictly operation procedure

and firewall serve system.

Ensure that pharmacy staffs can’t control the

LCD for other purposes.

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differentiations

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Our unique

advantages

01 The Unique Medical care Info

Communication channel in Pharmacy &

Hospital.

02 Differentiate with other LCD networks,

MediHub can tie-up Branding & Medical

educational activities endorsed by HCMC

Medical Association, interact and impact to

both consumers and pharmacists.

03 MediHub is outstanding and time & cost

efficient vs. traditional POSMs, since Client

don’t need to spend for lot of related costs.

04 Clients rest assured that the brand image

& messages are transmitted in full; ensure

the transparency of operation at

Pharmacies through the automatic reporting

system.

05 MediHub provide added value services

.e.g. planogram display, pine lining, audit…

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credential 2016

MEET

OUR TEAM

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Dinh Nguyen

CHAIRMAN/ GENERAL DIRECTOR

medigroup

Having15 years’ experience in FMCG and

Pharmaceutical Industry in both OTC & Ethical

market. Dinh has been undertaking different senior

management positions as

Marketing Head of United International

Pharma;

Commercial & Government Relations Director

of Fresenius Kabi Asia Pacific.

Dr. nguyen the dung

senior Advisor – healthcare policy & management

Mr. Nguyen The Dung – Doctor of Medicine, Former Director of

HCMC Department of Health.

He also has understanding of major medical specialties and

especially healthcare strategies & policies when he spent almost

10 years as leader of HCMC Department of Health.

He was the Chief of Department of Infectious Diseases of Pham

Ngoc Thach University of Medicine, Chief of Microbiology –

Parasitology Department of Vietnam National University - Ho Chi

Minh City School of Medicine and Vice-President of Vietnam

Health Economics Association.

MEET

OUR TEAM

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Linh LE

CLIENT SERVICE DIRECTOR

Vy luong

FINANCE DIRECTOR

Chung nguyen

EVENT DIRECTOR

Huong mai

CONTENT MANAGER

Hung nguyen

PRODUCTION DIRECTOR

Thao vo

MANAGER

digital communication

Hong nguyen

MANAGER

REGULATORY AFFAIRS

toan nguyen

MANAGER

IT & SYSTEM MANAGEMENT

Thoi nguyen

MANAGER

operation

Thanh tran

MANAGER

CREATIVE

MEET

OUR TEAM

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CASE

STUDIES

credential 2016

case studiesHCP association

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ConsultationClinical research incorporation

Vietnam Odonto – Stomatology Association

(Hội RHM VietNam)

HCP Corporation

National Nutrition Institution for “Healthy Mom – Intelligent

child” TV program sponsored by EnfaMaMa A+

Medical educational communications for HCP &

Consumer, written by Clinical MDs / KOLs, endorsed

by HCMC Medical Association, published by Medical

Publishing House

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Communication

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Pharma Scientific

Seminars for HCPs

(supported by PR

after event)

CONSUMER MEDICAL

EDUCATION

SEMINAR & ACTIVATIONS

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Communication

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Communication

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PAGE 19

Integrated marketing

communication;

pr

MT Merchandising

POS

MARKETING SERVICES

CREDENTIAL 2016 MT MERCHANDIZING

GT MerchandisingTHE HIGHLIGHTS

POS

MARKETING SERVICES

CREDENTIAL 2016 GT MERCHANDIZING

Event & Activation

THE HIGHLIGHTS

PRODUCTION

CREDENTIAL 2016

EVENT & ACTIVATION

THE HIGHLIGHTS

Thank you!

CREDENTIAL 2016