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MediaSalles - HelsinkiDigiTraining Plus Seminar, July 2011
Bernard Collard, VP Sales & Business Development EMEA.
www.xpandcinema.com
Agenda
• 3D figures by courtesy of David Hancock, Screen Digest
• 3D perspectives in and out of the cinema
• XPAND in a nutshell
• XPAND Product range short review
• M-3Di
• Q&A short session
Copyright © 2011 IHS Inc. All Rights Reserved.
Digital Cinema
Global and European update
David Hancock
Head of Film and Cinema, IHS Screen Digest
ICTA, Liege
June 2011
Copyright © 2011 IHS Inc. All Rights Reserved.
Digital cinema is no longer niche:
40% of global screens converted
0
10000
20000
30000
40000
50000
60000
D-Cinema screens by world region
Europe North America Asia Other
North America accounts for 43% of global d-screen base
Copyright © 2011 IHS Inc. All Rights Reserved.
Global growth map
1Q 2011
Source: IHS Screen Digest
USA:
20,000CN: 5,530
SF: 137
SA: 105
ES: 997
RU: 1,069CA: 940
FR: 2,308
AT: 354
PL: 333
China, US and Canada at May
2011
ISR: 100
Copyright © 2011 IHS Inc. All Rights Reserved.
Total European d-screen growth
0
2,000
4,000
6,000
8,000
10,000
12,000
14,000
W Europe C and E Europe
Copyright © 2011 IHS Inc. All Rights Reserved.
0
4000
8000
12000
16000
20000
24000
28000
32000
2005 H1 2006 2006 H1 2007 2007 H1 2008 2008 H1 2009 2009 H1 2010 2010 1H 2011
Rapid growth in digital 3D screens
North America International
Avatar
Majority of 3D screen upgrades have occurred in past 12 month period
30,000 3D screens in world at 1Q 2011
Global circuits recorded most
dynamic growth phase for 3D yet
Copyright © 2011 IHS Inc. All Rights Reserved.
3D screens in W. Europe 6,946 digital 3D screens in W Europe (8,882 in total
Europe)
0
2,000
4,000
6,000
8,000
10,000
12,000
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
2D
2008 2009 2010
3D
69.7%
2011
Copyright © 2011 IHS Inc. All Rights Reserved.
Net W European 2D vs 3D
installations by quarter
2008 2009 2010
-200
0
200
400
600
800
1000
1200
1400
Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1 Q2 Q3 Q4 Q1
Net 2D Net 3D
2011
Copyright © 2011 IHS Inc. All Rights Reserved.
0 to 10 per cent
10 to 20 per cent
20 to 30 per cent
30 to 40 per cent
40 per cent plus
USA
Source: Screen Digest
Digital screen penetration of total
screen base1Q 2011
China
www.xpandcinema.com
3D perspectives in and out of the cinema
3D is here to stay... Why?
• 3D experience is now very good. Many suppliers.
• Quality of 3D glasses will keep improving
• Shooting & projection equipment will keep improving
• Movie directors learn everyday and will eventually adopt 3D and will make it a real added value of the movie experience
www.xpandcinema.com
3D perspectives in and out of the cinema
3D is here to stay... Why?
• Younger generations of movie goers and gamers do like good 3D
• New home TV’s will all have 3D capability
• Synergies between TV & cinema will keep growing
• Alternative 3D (live) content will grow as well
• 3D is part of the digital cinema revolution and it’s just the beginning...
www.xpandcinema.com
3D perspectives in and out of the cinema
3D is here to stay... but still some blocks on the road?
• Lack of good content providing the real immersive 3D experience
• Up charge on 3D tickets
• 3D projection not always as it should be (not enough light, white spots etc.
• More 3D movies in 2011 and beyond but not enough 3D screens... Product cycles too short...
• Financing . Not much left for the 3D cherry on the digital cinema equipment cake...
www.xpandcinema.com
3D perspectives - Conclusions
Quote from Jeffrey Katzenberg in the Film Journal:
“Not only do the Studios need to produce quality films in this format, but exhibition needs to do its part to play these films in the best possible way, achieving crisp images with plenty of light.
Only certain pictures should be distributed in 3D, and producers need to realize the time is over for pulling the wool over the patrons’ eyes”
XPANDcinema.com
XPAND in a nutshell• Over 3,500 3D Cinema installations worldwide with dominating
market shares in Asia and Continental Europe.
• XPAND has a theatrical customer base in over 50 countries and on
6 continents.
• XPAND and Panasonic jointly own M-3DI, a cross-industry 3D
standard for 3D glasses communication.
• XPAND OEMs 3D technologies to world-leading companies such as
HP, Philips, JVC, Mitsubishi, Epson, Bang & Olufsen and more.
• XPAND works with Designers and Engineers ensuring the product
created by XPAND leads the industry in technology, quality &
reliability.
XPANDcinema.comXPANDcinema.com
XPAND 3D is the Premiere Choice
Cannes, Venice and San Sebastian Film Festivals are some of our references.
XPANDcinema.comXPANDcinema.com
Studio 3D Premieres:Pirates of the Caribbean: On Stranger Tides
• World Premiere Screening of 4th Pirates film in 3D
– Disneyland, CA on May 7, 2011
– “Main Street” Red Carpet & Outdoor Screening
• XPAND is Disney’s Exclusive 3D Partner
• 3,000 Cinema Glasses to be used
• All 3,000 Guests did receive PIRATES-branded Universal 3D Glasses (X103s)
• 90’ Screen installed on water at Frontier land
www.xpandcinema.com
XPAND Product Range: Kits & Glasses
• XPAND ONE Kits up to 150 seats
• XPAND STANDARD Kit up to 450 seats
• XPAND EXTRA POWER Kit up to 800 seats
• XPAND new INFINITY SYSTEM up to several thousands of seats using up to 14 IR emitters
• X101 Classic 3D Cinema red glasses
• X103C new Infinity 3D Cinema (red) glasses
• X103 Universal (black) glasses
• X102 DLP-Link (blue) glasses
• X104 YOUniversal glasses (multiple colors)
XPANDcinema.comXPANDcinema.com
XPAND ONE™
• The XPAND ONE™ for smaller venues with a maximum capacity of 150 seats.
• The XPAND ONE™ kit includes the following and is shipped in a single box:
– 1 XPAND ONE™ secured controller/emitter)
– 1 mount
– 1 tester + cables
– fixed number of 3D glasses
www.xpandcinema.com
NEW X103C INFINITY 3D CINEMARED GLASSES -- MAIN SPECS --
www.xpandcinema.com
NEW X103C INFINITY 3D CINEMARED GLASSES -- MAIN SPECS --
• Transparency: TN lenses = improved brightness (up to 37%).
• Contrast: 2000/1. Refresh: 96-144 Hz
• Battery life: 300 hours in triple flash mode!
• Standard coin battery CR2032 , locked & non waterproof!
• 3D viewing angle: optimal 3D experience no matter where you sit in the theatre!
www.xpandcinema.com
NEW X103C INFINITY 3D CINEMARED GLASSES -- MAIN SPECS --
• Arms cannot be folded and are replaceable
• Weight: lighter!1.9 oz (56g), ergonomic design for long-wearing comfort
• Included accessories: 3 nose-pieces
• Optional:- RFID anti-theft tag- Black color (VIP version)
XPANDcinema.comXPANDcinema.com
XPAND Universal 3D Glasses™(Model # X103)
Markets: Home Entertainment, Corporate/Boardroom, Education, Faith-Based, Home Entertainment and Cinema
Product Features:
• Communication: IR
• Frame Rate: 96-144Hz
• LCD transparency: 37%
• Light design for comfort
• Easily replaceable CR2032 battery
• Battery life: up to 100 hours
• Compatible with: all 3D TV sets and XPAND 3D cinema
XPANDcinema.comXPANDcinema.com
XPAND DLP-Link 3D Glasses (Model # X102)
Markets: Education, Home-Theatre, Corporate/Boardroom, Faith-based, Gaming
Product Features:
• Communication: DLP-Link without emitter
• LCD transparency: 34%
• Massive design for durability,
• Waterproof
• Battery life: 120H
• Compatible with: DLP TVs and 3D Ready DLP Projectors by almost all the DLP projector Manufactures
XPANDcinema.comXPANDcinema.com
DLP-Link 3D Enabled Projectors
• DLP Link technology
synchronizes Active Glasses
directly with the 3D image
projected without emitters.
Data is sent seamlessly by the
projector in between video
frames to create Stereoscopic
3D creating perceived depth
on a flat surface.
XPANDcinema.comXPANDcinema.com
YOUniversal 3D Glasses“Next-Gen” Universal Active Shutter Glasses (Model # X104)
Markets: Home Entertainment, Corporate/Boardroom, Education, Faith-Based & Cinema
Product Features:
• Light design for comfort
• Rechargeable batteries
• Bluetooth for Smartphone apps
• USB port for software updates
• High-end design, colors, and limited editions
• Compatible with the entire 3D chain from the TV, to the PC screen, to the Cinema.
• Availability retail – Q4 2011
XPANDcinema.comXPANDcinema.com
M-3DI Eyewear Standard
Leading 3D technology providers for televisions, computers, projectors and the cinema have founded M-3DI, a new standard for 3D active-shutter eyewear products that will bring about compatibility among 3D TVs, computers, home projectors and 3D cinema.
www.xpandcinema.com
LAST BUT NOT LEAST…
Whatever they all say and whatever they all claim…
Higher quality will eventually matter… and active technology will be an asset!
Exhibitors will have to innovate… in a fast evolving technology world.The highest quality of their 3D cinema experience will make their cinema different!
Finland loves quality and is XPAND number one market share in Europe with more than 85% .
www.xpandcinema.com
DIGITRAINING PLUS – HELSINKI – July 2011
Many thanks for your attention! Here are some links to learn more about digital cinema and 3D!
• www.screendigest.com
• www.dcinematoday.com
• www.cineserver.org
• www.today3d.blogspot.com
• www.3dcinecast.blogspot.com
• www.stereoscopynews.com
• www.m-3Di.com
www.xpandcinema.com
DIGITRAINING - HELSINKI
And some more links to learn more about digital cinema and 3D!
• www.internationalcinematechnologyassociation.com
• www.international3dsociety.com
• www.mkpe.com
• ...
And last but not least...
• www.xpand.me
