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MediaRight Technologies221 Plain StreetHanover, MA 02339781-924-1141www.MediaRight.net
Roland [email protected]
Attract More ProspectsTo Your Business
Using Search
Why Search Engine Success is Important for Building Your Practice
www.MediaRight.net
Permission Based Marketing (aka Inbound Marketing)
Advertising that provides a solution for a prospect at the exact moment they are actually looking for it
Interruption Marketing
Popups, Banners, Billboards, Facebook Ads, Outblund Sales Calls, Trade Show Booths, and even Social Media
Which form of advertising is going to convert MORE prospects into customers?
www.MediaRight.net
Search Engine Marketing is a great example of Permission Based Marketing
Permission Based Marketing
Google Search: What’s the reason they’re looking for a dentist in a city or town
1 in 4 Visitors Call by Phone 1 in 4 Callers Book Appointment He needs 8 prospects to generate
a booked appointment
Interruption Marketing Facebook Ads: He needed a
hook: Free Teeth Whitening
Worked quite well. Ton of people clicked on the ad and fair amount signed up for the Whitening
THE PROBLEM: No urgency, the show up rate is horrible
Real-life Statistics for a Dental Practice in Central Florida with full tracking in place
www.MediaRight.net
www.MediaRight.net
www.MediaRight.net
www.MediaRight.net
Map Area Works great in your town Neighboring towns, not-so-much Fill it in completely, images, videos
Organic Results
Paid Search
Google Search Results
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I still don't know what I was waiting forAnd my time was running wild
A million dead-end streetsand every time I thought I'd got it made
It seemed the taste was not so sweet
- David Bowie
Ch-ch-ch-ch-Changes
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Just content, lots and lots of it “Doorway Pages” Each page optimized
Title Tags Meta Description Meta Keywords Keywords on the page
Content and Keywords
www.MediaRight.net
Just content, lots and lots of it Doorway Pages Each page optimized
Title Tags Meta Description Meta Keywords Keywords on the page
Content and Keyword
www.MediaRight.net
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Article Directories Video Directories Blog Commenting
Using keywords as anchor text Often done by outsourcers and automation
Links, lots of “votes of confidence”
www.MediaRight.net
Article Directories Video Directories Blog Commenting
Using keywords as anchor text Often done by outsourcers and automation
Links, lots of “votes of confidence”
www.MediaRight.net
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All content attributed to a person with Google Account Website, blog aligned to that account 3rd Party blogging platforms Social Media Press releases
Attributed to Google Author so as to avoid duplicate content filters
Unique Content – Google Authorship
www.MediaRight.net
All content attributed to a person with Google Account Website, blog aligned to that account 3rd Party blogging platforms Social Media Press releases
Attributed to Google Author so as to avoid duplicate content filters
Authority – Google Authorship
www.MediaRight.net
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Video is a great way to connect with visitors Video is much easier to rank on the first page Video results include an attention-grabbing image
Youtube and Video Marketing
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Video is a great way to connect with visitors Video is 53 times easier to rank on the first page Video results include an attention-grabbing image
Youtube and Video Marketing
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So what does work in 2014 Roland?
www.MediaRight.net
Ongoing, consistent addition of UNIQUE content Pages about the topic the searcher is seeking
Dentist in Hanover Dental implants Plymouth Oral surgeon Marshfield
Links from related Authority Websites
Penguin? Panda? Problems?It’s the Pareto Principle for me.
www.MediaRight.net
www.MediaRight.net
Website With Blog
Keyword/TownOptimized Post
Keyword/TownOptimized Post
Authority Website Authority Website
FacebookThird Party
Blogging SitesDirectories
There’s Gold in Them Thar Hills!A Content Strategy Guaranteed to Bring You More Traffic.
www.MediaRight.net
GoogleWebmaster Tools
GoogleAnalytics
BingWebmaster Tools
Tracks every keyword and every page of your site that has ever appeared on the first 100 pages of search results
Tracks every action a visitor takes when they have reached your website as well as how they got there
Tracks the same information for Bing Search
Monster Metrics
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Pulls live information from Google Webmaster, Google Analytics, and Bing Webmaster into a simple interfact
Summaries of all the traffic to your site Identifies where you appear in results whether they visit
or not – improve on existing success! Help’s measure the success of your website, campaigns
and hired help
MediaRight’s Monster Metrics
www.MediaRight.net
We don’t need to manage your site or campaigns Cost is as low as 50 cents a day Bonus: 2 Consulting Sessions with Roland Lacey
1. Review your website, SEO Rankings and Adwords Campaign and those of your competition
2. Review the results on Monster Metrics and create a plan of action to achieve your goals
MediaRight’s Monster Metrics
www.MediaRight.net
www.mediaright.net/mm
Google Adwords Re-targeting
Google Remarketing Facebook Audiences AdRoll, etc.
Paid Search Marketing
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Local Advertisers Now Have an Upper Hand
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Nationwide competition can’t use address People Love Local: Use town names in ads Show ads within a tight local radius Build Relevency: Keywords to Ads to Landing Pages Test and Track Everything to Build ROI Better Click Rates = Lower Costs = More Prospects
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Local Advertisers Now Have an Upper Hand
So effective because it focuses on people who are already familiar with your brand and have recently demonstrated interest
Answer objections: why did they not contact you the first time around
Invite them to do something, have some fun Improve the ROI for people you invested in to get to your
site the first time
Retargeting
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Blog 2-4 times per month focusing on improving existing positions using advanced metrics
Install Google Sitemap Plugin to alert to each update
Run a tight, best keywords for you, Adwords Campaign Continuous improvement thru split-testing ads and
keywords Utilize Retargeting (start with Facebook) to further improve
conversion rate
Back to the 80/20 Rule Recommendation
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