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MediaMind Intro. Anja Chan. Account Manager. Eyeblaster rebranded as MediaMind in June 2010 Went public in Aug 2010 (NASDAQ:: MDMD ) DG | MediaMind – Independent digital technology powerhouse MediaMind | UNICAST | Eyewonder - PowerPoint PPT Presentation
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© 2012 MediaMind | A Division of DG | All rights reserved
Account Manager
Anja Chan
MediaMind Intro
© 2012 MediaMind | A Division of DG | All rights reserved
About MediaMind‣ Eyeblaster rebranded as MediaMind in June 2010
‣ Went public in Aug 2010 (NASDAQ:: MDMD)
‣ DG | MediaMind – Independent digital technology powerhouse
‣ MediaMind | UNICAST | Eyewonder
‣ Leader in 3rd party (Agency side) Ad-serving technology & digital
marketing services (Global company, 14 Offices in Asia Pacific)
‣ Powered 9,000 Advertisers across 8,300 Publishers
© 2012 MediaMind | A division of DG | All rights reserved
1H 2012 revenue by geography
Powerful Global Footprint
62 sales offices covering 63 countries
Sydney
Tel Aviv
London
New YorkEMEA 52%North
America29%
APAC15%
Latin America 4%
© 2012 MediaMind | A division of DG | All rights reserved
The MediaMind Marketing Suite
MediaMind Blocks
Eyeblaster Workshop
Smart TradingSmart Versioning
Ad CreationTools
DemandSide
Platform
AdServing
DynamicCreative
MediaMind Rich Media
MediaMind Standard
MediaMind In-stream Video
MediaMind Mobile
Smart Planning
Planning& Buying
MediaMind Analytics
Channel Connect
Tracking& Analytics
© 2012 MediaMind | A division of DG | All rights reserved
Integrated Platform- Key Benefits
Multi-Channel Serving
All data in one place
Constant campaign wide, optimized
creative
Premium and Non Premium
Buying
Full integration between all systems allows for increased productivity and efficiency
Dramatically reduces data loss
Conversion de-duplication across all channels that share cookies
All distribution and data managed by the agency
© 2012 MediaMind | A Division of DG | All rights reserved
Ad Serving Solutions
Next Generation Campaign Management
© 2012 MediaMind | A Division of DG | All rights reserved
Publisher Server1
Publisher Server 2
Publisher Server 3
ImpressionsClicks only…
Campaign Management without Ad Serving
Reports from each publisher in different format
and metricsDeliver Media plan 2
Deliver Media plan 1
Deliver Media plan 3 etc
Deliver Creative 1
Deliver Creative 2
Deliver Creative 3 etc
© 2012 MediaMind | A Division of DG | All rights reserved
Site 3 etc
ImpressionsClicks
Unique User / ClickExposure Frequency
Interaction RateVideo MetricsConversions
CostsROI
Campaign Management with Ad Serving
Submit one media plan and one set of creatives on the platform
Generate ONE set of reports!
Site 1
Site 2
© 2012 MediaMind | A division of DG | All rights reserved
More about 3rd Party Ad-Serving …
‣ Ad-serving is taking all your placements, across all publishers, and
delivering the campaign centrally
‣ As a single point of contact for trafficking, creative testing,
campaign delivery and performance data
‣ Deliver a true picture of what has been delivered by each site,
and return consolidated reports
‣ Allows the use of Rich Media, giving you many more creative
options and far more relevant performance metrics
© 2012 MediaMind | A Division of DG | All rights reserved
Why advertisers rely on 3rd party ad serving?
‣ Accountability (3rd party audit)
‣ Control and Time Saving
‣ Improving your campaign ROI by various targeting and optimization strategy
‣ De-duplication:‣ MediaMind provides identifies unique ad exposures across publishers to give you
true unique reach and frequency data.
‣ Access to latest Rich Media
© 2012 MediaMind | A Division of DG | All rights reserved
Ad Serving vs Ad Tracking
Ad Serving Ad TrackingAd Unit Standard banner, Rich banner,
Expandable Banner, Corner Ad…etcTextlink, Yahoo! Homepage, Mobile ad, Facebook Social Ad
Banner Material
All host at MediaMind Server Host at publisher side
Report >30 report type. Include Engagement Summary, Video Detail, …etc.
Only delivery summarywith Impressions & Clicks
Banner Template
Yes - http://www.mediamind.com/hongkong/index.html
No, follow publisher spec
Instant Preview
Yes No
Benefit •Creative Optimization•Creative Rotation•Instant change creative•Creative & Report Archive•Click Fault filtering•…etc
•Keep track delivery status
www.mediamind.com
© 2012 MediaMind | A division of DG | All rights reserved
+886 2 2707 8082
tw.mediamind.com
www.mediamind.com