mediakit1 Layout 1 - Babcoxbabcox.com/wp-content/uploads/EB-MediaKit-2015.pdf · • Tricking Out Ford Flatheads Columns Business Savvy: Branding Your Performance Shop Fast Lane Ad

Bob McDonaldDiesel Columnist/Contributing Editor

Dave MonyhanTools Expert/MachineMaintenance Columnist

Doug KaufmanPublisher/[email protected]

“Animal” Jim FeurerChampion Drag RacerFast Lane Columnist

Bill HolderHistoric Engine Columnist

Greg JonesManaging [email protected]

Ron KnochDiesel MotorsportsColumnist

Dave SuttonWD Specialist/Columnist

Larry CarleyTechnical [email protected]

John GunnellVintage/RestorationContributing Editor

Our Team is here to help your team.

www.EngineBuilderMag.com

Kelly McAleeseAd Services Supervisor

Hannah SchiffmanDigital AdvertisingManager

Randy RundleMemory LaneColumnist

Nichole AndersonGraphic Design Manager

Emily BobbDigital Advertising Coordinator

For more than 50 years, Engine Builder magazine has been the ONLY audited, monthly businesspublication serving the custom engine, performance engine, automotive machine shop, medium andheavy-duty gas and diesel production engine building markets.

Our experienced staff understands and can communicate with a passionate subscriber base ofengine builders and rebuilders, making it easier for them to deal with their customers. Your messagewill be seen by decision makers who have embraced the diversity this industry requires.

Sales Partners

Doug Kaufman, [email protected] x 262

Roberto [email protected] x 233

David Benson [email protected] x 210

Karen Kaim [email protected] x 295

Jennifer [email protected] x 224

Bobbie [email protected] x 288

Glenn [email protected] x 212

Doug [email protected] x 255

Jamie [email protected] x 266

Jim [email protected] x 280

Sean [email protected] x 206

Don [email protected] x 286

John [email protected]

PrintEngine Builder MagazineStock Gas and Diesel Buyer’s GuideHigh Performance Buyer’s GuideCustom Publishing Niche MarketTechnical Supplements Franchise Pieces

DigitalEngineBuilderMag.comEngine Builder e-newsletterCustom emailWebinarseLearning Platforms Social Media CampaignsCustom Apps

VideoTraining VideoProduct VideoEvent VideoCorporate VideoOn DemandVoice-overs

Let our advertising experts connect you with the world


Video• Product Demo

• Direct Customer Engagement• Industry Presence

Digital • Rich Media

• Lead Generation/Tracking• Content Marketing

Print• Branding

• Long Shelf-Life• Reference Content

List Rental • Research • Planning • Events

We’re justifiably proud ofour magazine – but that’snot all we offer. The EngineBuilder Brand includes acomplete portfolio of provenproducts to connect buyersto sellers using the Power ofIntegrated Marketing.

Our independent stanceand broad range of annualresource guides give us theflexibility to provide avariety of exclusive editorialinformation created toeducate and enlightenprofessional engine builderslooking to profit in the gasand diesel markets, bothnow and in the near future.


More Than A Magazine

235,926

Print

Audience Profile[2015]

Newsletter

Website

Total Monthly Reach

15,22853,29868,526

93,200148,000

13,06019,400


Qualified Circulation

Pass Along Distribution

Total Magazine Audience

Monthly Visitors

Monthly Pageviews

Weekly Distribution

Monthly Opens

Each month, we mail over 15,000copies to Qualified Professionals*including:

Who Gets

7,220Independent EngineBuilders/Rebuilder/MachineShops

4,189Jobber EngineBuilders/Rebuilder/Jobbersw/Machine Shops

598Production EngineBuilders/Remanufacturers

2,633Automotive or HD Jobbers,Wholesalers or WDs who sellengine parts

252Engine Machine Shop Tooland/or EquipmentDistributors

Although we send only one copy toeach location, each Issue is passed

along to an average of 3.5additional readers for a Total PrintAudience Reach of

48,080*(Our “Qualified Circulation” number includes requested copies only and does NOT include advertiser, complimentary or paid subscriptions)

By theNumbers

Engine Builder is the only monthly independently third-party audited publicationexclusively serving the engine builder/rebuilder market.

Our readers are decision makers, qualified to receive our publication.91% of our readers directly ask us to receive the magazine. 97% give us their name, title and job function.ALL of our readers have asked us to renew their subscription within the past two years!

We outperform every other media outlet targeting this audience – we’ll stack Engine Builder’s audited review of our readership up against anyone. Just ask them for their Statement!

7,220

4,189

598

Custom Engine Builders or Rebuilders or Independent Machine Shops

Types of Engine Builders

Jobber Engine Builders or Rebuildersor Jobbers with Machine Shops

Production Engine Builders or Remanufacturers

Engine Builder serves gas and diesel engine builders and rebuilders. Engine Builder’s brandcontent and editorial focus provides technical information and high-quality products and servicesto help the readers maintain profitable business operations. The content of every issue is alsoavailable to subscribers globally via the online digital version.

EB Circulationby Type of Business

79% -

17% -

2% -

3% -

are Engine Builders/Rebuilders/Remanufacturers

are Automotive/ Heavy Duty Jobbers,Wholesalers and Warehouse Distributorswho sell engine parts

are Engine Machine Shop Tool andEquipment Distributors

are Others Allied to the Industry

• Engine Applications• Niche Engine Markets Served• New Engine Equipment Capabilities• Updated Technical and Service Info• Quality, Warranty & Business Management Info

To satisfy both reader expectations and advertiser value, be certain your media outlet is capable of speaking to the broadest audience – even while targeting nichemarkets.

Our readers may specialize in one market, but they have the experience, equipment and expertise to be profitable in many. They have embraced diversification in their shops – they tend to “do it all” – they expect the same from us.

Our independent stance and broad range of annual resource guides give us theflexibility to provide a variety of exclusive editorial information created to educateand enlighten professional engine builders looking to profit in the gas and dieselmarkets both now and in the near future.

“What Market Niches Have You Entered in the Past 12-18 Months?”

Readers tell us they continue to change their mix of business – so new product and market information is needed.

• Heavy-Duty Diesel • Small Engine• High Performance • Restoration• Marine • Industrial• Automotive Diesel

If there’s one thing typical of every engine builder, it’s that there’s notypical engine builder. Diversity in our industry has been its savinggrace and shops are more versatile than ever.

We ask our readers what theywant to read in Engine Builder – and we deliver it monthly throughfeatures and columns.

50%45%40%35%30%25%20%15%10%5%0%

do-it-yourselfers

service garage

jobbers

heavy duty fl

eets

HD truck d

ealers

warehouse distributors

new car dealers

automotive fleets

mass merchant

government fleets

other

What percent of your work isperformance related?

85% of Engine Builder readers are involved in building performance engines.

Our readers sell engines to a broad cross-section of end users

Who Buys your Engines?

Reader Profiles

A - More than 75%B - 51% - 75%C - 26% - 50%D - 11% - 25%E 10% or LessF - NoneG - Info not available yet

20%10%0%

100%50%0%

cylinder head resurfacingvalve guide and seat work

cyliner boringdisassembly

valve reconditioningblock resurfacingclutch resurfacing

cylinder head crack repairconnecting rod recond.

flywheelcrank grinding/polishjing

crank weldingother

automotive gasoline

automotive performance

automotive diesel

industrial

heavy duty diesel

marine

medium duty diesel

motorcycle/small engine

performance diesel

other

What percentage of your engine machining/rebuil ding production is:

What kind of enginesdo you build?

Machining services make up a significantpart of our readers’production each day.

Diversity is crucial to success

2015

UniqueOpportunities

Tech Bulletins Supplement The annual Tech

Bulletins

Supplement

(February

issue)

includes

technical

tips/

solutions broken out by

engine family – Domestic,

Import, Diesel, Performance

and Shop Tips. Limited

sponsorships are

available for each

section plus covers.

Annual Buyers Guides

Engine Builder’s twin

Buyers Guides (March

issues) put professional

users in touch with product

and equipment suppliers in

both a printed and digital

environment. Product

listings and company

contact information is

included.

Enhanced features in print

and online give Advertisers

unique positioning for their

brand messages.

Resource GuidesEngine Builder brings

readers several niche-

oriented publications each

year. These run-of-press

sections provide targeted

editorial features on a

number of diff erent topics.

January

Racing Preview Issue

• 2015 Racing Series Engine Specs/

Rules Changes

• ARCA Engines Update

• Trade Show Reviews: SEMA, PRI

• Back to Bonneville: Salt Flats

Racers

• Dissecting the Gen II 426 Race

HEMI, which made its legendary

debut in February 1964 by

dominating the Daytona 500.

• Product Focus: New Racing

Components/Products for 2015

(Advertiser-supplied products)

Columns

Fast Lane

Tales From the WD

Diesel Dialogue

Ad Closing: December 29Ad Materials Due: January 2

February

Tech Bulletins Supplement

Features

• Top 10 Profi table Engine Rebuild

Engines

• Variable Valve Timing: Parts and

Processes

• Rebuilding Muscle Car/Hot Rod

Engine from 50’s and 60s

• Getting Hotter: Vintage Fire Truck

Engine Market

• Stock and Performance Piston

Technology

Columns

Profi table Performance

2015 Charity Engine Build: Step-by-

step engine build using supplier-

donated parts

Memory Lane:

Machine Maintenance: Machining

Fluids

Product Focus: Pistons and Rings


Ad Closing: January 23Ad Materials Due: January 28

March

Engine Builders Buyers Guides

Stock Gas and Diesel

Buyers Guide

• Diesel Engines: Ag/Industrial Builds

• Engine Block/Head Repair

• Timing Components

• Gasoline and Ethanol Issues

• Military Motors: A Motor Pool of

Business Opportunities

Columns

Tales from the WD

Memory Lane

Performance Buyers Guide

• 2014 Performance Engine Shop of

the Year profi le

• Superchargers/Turbochargers

• HP Heads – Improving air fl ow

• Carburetor Fuel Systems

• GM Gen 3-4 LS Engine Builds

• Tricking Out Ford Flatheads

Columns

Business Savvy:

Branding Your Performance Shop

Fast Lane

Ad Closing: February 12Ad Materials Due: February 16

April

Special Cleaning/

Environmental Focus

Features

• Building Engines for the Sprint Car

Market

• Building CNG/Propane Engines

• Rebuilding a Fairmont Rail Motor

Truck

• Coating Parts

Green Strategies

• Greening Your Shop

• Shop Cleanup Practices

• Cleaning Small Parts – Aqueous,

Heat and Abrasive methods

Columns

Profi table Performance: Selling Parts

Isn’t Important, It’s Critical

Diesel Dialogue: Diesel Oils



donated parts

Product Focus: Engine Oils and

Lubricants

Ad Closing: March 24Ad Materials Due: March 27

May

Performance Diesel Focus

Features

• Building the 6.4L Powerstroke Diesel

• Building for Diesel & Bio Fuel Engines

• Rotating Assemblies for Diesel

Engines

• Diesel Engine Oils – Understanding

PC-11 Standards

• Allison Power – Part 2

Columns

Shop Notes: Rust Prevention

Products and Procedures

Performance Notes: 80s-90s Fox

Mustang engines

Machine Maintenance – Cleaning,

maintaining and upgrades to your

building equipment

Business Savvy: Selling Diesel

Building Services (tractor, ag,

industrial)

Product Focus: Diesel Engine

Components (Advertiser-supplied

products)

Ad Closing: April 22Ad Materials Due: April 24

June

Features

• Vanishing V8s – The trend toward

smaller engines

• Understanding the 3 Cylinder

Ecoboost

• Machine Shop Market Profi le

• Marine Engine Market

• Oil Pump Issues

• Adding a Dyno

• Measuring and Machining

June Product Focus • Oiling System

Components

Columns


Road Warriors



donated parts

Business Savvy: Adding a Dyno in

the shop

Product Focus: Oil Pumps


Ad Closing: May 19Ad Materials Due: May 21

EDITORIAL CALENDAR

SUPPLEMENT TO: MAGAZINE2014

FEBRUARY

EngineBuilderMag.com

2014MARCH

SERVING ENGINE BUILDERS & REBUILDERS SINCE 1964

>Circle Track Engines >Performance Engine Builder of the Year >Building for Race Fuels


2014MARCH

SERVING ENGINE BUILDERS & REBUILDERS SINCE 1964

>Circle Track Engines >Performance Engine Builder of the Year >Building for Race Fuels


EditorialCal.indd 2EditorialCal.indd 2 3/20/15 11:02 AM3/20/15 11:02 AM

2015

UniqueOpportunitiesPerformance Engine Builder of the Year

Engine Builder is looking for the Performance Engine Building Shop that best epitomizes the key attributes and values of a highly successful business and can act as an ideal representative of our industry. Exclusive and Joint Sponsorships are available.

Industry CalendarEngine Builder’s Industry Calendar (included with the December issue) includes full-page ads at the top of each month and full-color logos at the bottom. Monthly sponsorships are sold or EXCLUSIVE SPONSORSHIP is available.


Founded: 1964

Editor/Publisher:

Doug Kaufman

[email protected]

facebook.com/

EngineBuilder

twitter.com/

enginebuildmag

October

Features

• Building Honda K Series Engines

• Valvetrains – Rockers, Springs,

Pushrods and Lifters

• Turbochargers and Superchargers

– Making the Most out of Little

Engines

• Understanding Direct Injection

• Pushing Tin – Selling Accessories

and Add-Ons

October Product Focus • Valvetrain

Components

Columns




donated parts

Machine Maintenance

Memory Lane

Business Savvy: Selling Your Builds

to Installers

Product Focus: Valvetrain

Components (Advertiser-supplied

products)

Ad Closing: September 18Ad Materials Due: September 25

November

Engine Tech Supplement

Features

Race Oiling Systems – Sumps,

Pumps, Pans and Filters

Aftermarket Performance Cylinder

Heads

Engine Bearings

Block Boring and Honing

November Product Focus •

Crankshafts, Connecting Rods and

Bearings

Technical Engine Rebuild

Supplement

•Mopar Stroker

•6.4L Powerstroke

•Mack MP8 Heavy Duty Engine Build

Columns

Fast Lane

Tales from the WD

Diesel Dialogue

Product Focus: Crankshafts


November Engine Tech Supplement

• Ford Powerstroke

• GM Gen 3-4 LS Engines

• Mopar Stroker

Ad Closing: October 16Ad Materials Due: October 23

December

Features

• Building Duramax Engines

• Cleaning Systems, Equipment and

Technology

• Off Season Prep – Getting Set for

the Start of Racing Season

• Balancing Equipment and

Procedures

• Gasket and Sealants

December Product Focus • Crank

Balancing, Grinding and Polishing

Columns

Industry Insight: AETC Update

Tales From the WD

Diesel Dialogue



donated parts

Product Focus: Engine Bearings


Ad Closing: November 13Ad Materials Due: November 18

July

Heavy Duty Diesel Focus

Features

• Heavy Duty Engine Build – Mack

MP8/Volvo D13

• Head Gaskets – Diesel and

Performance

• Thermal Spray Welding for Diesel

Blocks

• Machine Maintenance –

Understanding and Following

Surface Finish Requirements

• Camshaft Design

• Cam Bearings – selection and

Installation

• Mopar Stroker Engine Build

• Stroker Charts

July Product Focus • Camshafts

ColumnsFast LaneTales From the WDMachine Maintenance: Focus on Welding Tools and Equipment Business Savvy: Is there a season for selling?Product Focus: Camshafts

(Advertiser-supplied products) Ad

Closing: June 22Ad Materials Due: June 25

August

Internet/Technology Focus

Features• Timing Chains and Gears

• Fuel Injection Conversions – Fuel

Injection Tips

• Small Engine Market

• Annual Labor Costing Study: The LS

Engine

• Motor Oil Viscosities and Grades

• Getting the Most from your dyno

Internet/Technology Focus:

• Utilizing Social Media

• Buying/Selling Online

• Sell Yourself on YouTube

•Apps for the Performance Engine Builder

• Smart Devices at the Track

August Product Focus • Timing

Components

Columns


Memory Lane

Business Savvy: Shop equipment safety

2015 Charity Engine Build: Step-by-step

engine build using supplier-donated parts

Product Focus: Carburetor and EFI

components (Advertiser-supplied products)

Ad Closing: July 22Ad Materials Due: July 24

September

Features

• Building Vintage British and MG

Engine

• Core Sourcing – Blocks

• Connecting Rods

• Head Surfacing and Machining

Equipment and Procedures

• Sleeves and Liners – Performance

and Heavy Duty

September Product Focus • Cylinder

Heads

Columns

Fast Lane

Tales From the WD

Diesel Dialogue

Product Focus: Cylinder Heads


Ad Closing: August 13Ad Materials Due: August 19

AwardAwardAward

PerformancePerformancePerformance

2014

EditorialCal.indd 3EditorialCal.indd 3 3/20/15 11:02 AM3/20/15 11:02 AM

Advertising Terms and Conditions www.babcox.com/site/advertising-info/terms/

Width-inches Depth-inchesFull page trim size 7-7/8 10-3/4

Live Area 1/2” inside trimFull Page Bleed, add 1/8” all sides past trim

Spread non-bleed 15 10Spread bleed 15-3/4 10-3/4

Send spreads as one document2/3 page 4-1/2 101/2 page Horizontal 7 51/2 page Vertical 3-3/8 101/2 page Island 4-1/2 7-1/21/3 page Horizontal 7 3-5/161/3 page Vertical 2-1/8 101/3 page Island 4-1/2 51/4 page Horizontal 7 2-1/21/4 page Vertical 3-3/8 51/4 page Square 4-1/2 3-3/41/4 page One-column 2-1/8 71/6 page Horizontal 4-1/2 2-1/21/6 page Vertical 2-1/8 5

Ad Unit Dimensions

2/3Page

1/2PageVert. 1/4

PageVert.

1/3PageIsland

1/2 PageHorizontal

1/4 PageHorizontal

1/3

Page

Ver

tical

1/4

Page

1C

ol.

1/6

Pag

e V

ert.

1/4Page

Square

1/6 PageHorizontal

1/2PageIsland1/3 Page

Horizontal

$40,000 program ($68,000 Value):• 8 full-page, 4C print ads (your choice of months)• 8 one-third, 4C print ads (your choice of months)• 1 full-page Corporate Spotlight in September issue• 12 months enhanced listing in Engine Builder’s

Online Buyers Guide• 12 months banner ad on weekly Engine Builder

e-newsletter (605x80 - best position available)

$30,000 program ($42,000 Value):• 8 full-page, 4C print ads (your choice of months)• 1 full-page Corporate Spotlight in September issue• 12 months enhanced listing in Engine Builder’s

Online Buyers Guide

$15,000 program ($24,000 value):• 4 full-page or 6 half-page print ads (your choice ofmonths)• 1 full-page Corporate Spotlight in September issue• 12 months enhanced listing in Engine Builder’s

Online Buyers Guide

Standard rates for individual ads:

1 Full-page - $5,0001 Half-page - $3,6001 Third-page - $3,0001 Quarter-page - $2,0001 Sixth-page - $1,500

*Frequency discounts available - discuss options with your Babcox sale srepresentative today!

Standard rates for individual ads:

Print & DigitalAdvertising Terms and Conditions www.babcox.com/site/advertising-info/terms/

Electronic File Transfer:http://files.babcox.com/

Classified Rates & Sizes

1/3 page Horizontal7 x 3-5/16

1/3 page Vertical2-1/8 x 10

1/3 page Island4-1/2 x 5

1/4 page Horizontal7 x 2-1/2


1/4 page Square4-1/2 x 3-3/4

1/6 page Horizontal4-1/2 x 2-1/2


Postage Stamp2-1/8 x 1 1/2

Postage Stamp: $250 1/6-Page: $500

1/4-Page: $800 1/3-Page: $1,250

Color ChargesBlack + 1 Color—$75, 2 Colors—$100, + 3Colors—$125, + 4 Colors—$150

Display classified advertising units do not serve as rate holders and are not subject to agencycommission. Payment is required with order.

Questions: 330.670.1234 x243Tina Purnell • [email protected]

Engine Builder’s new Digital Edition and Appdeliver additional impressions and touch points toenhance your marketing message. Sponsorship of Engine Builder’s digital issue expands marketingopportunities via print, online and social media channels,providing readers with an engaging interactive experiencethat only Engine Builder can deliver.

This exclusive monthly sponsorship isavailable for only $5,000 per month.

SPONSORSHIP PACKAGE INCLUDES: FIVE TARGETED BRANDING POSITIONS

1. Two Monthly Emails to Engine Builder Subscribers • Banner• Logo

2. Web Edition of Engine Builder• Banner• Logo• Video

3. App• App Launch Image ‘Sponsored By’ callout with logo

displays when App version launches. Provide logo.• App banners

4. Promotion via Engine Builder’s Online Properties • EngineBuilderMag.com• Engine Builder Newsletter ad• Social Media Sponsorship mention when

the Digital Edition is ready for viewing

5. Print• Logo and ‘Sponsored By’ message

* Ad specs available upon request

Sponsored by

DigitalEdition

Position your message onEngineBuilderMag.com

The Engine Builder Website provides regularly updatednews, products & technical information along with in-depth,often-expanded editorial content that parallels the monthlymagazine.Technical bulletins, parts and equipment, market research,business management, special supplement, financialinformation, tech forums, videos, blogs and photo galleriesare all searchable by keywords making it easy for enginebuilders to find the information they need from current andpast issues of both the e-newsletter and magazine.

Digital Specs & Rates [2015]


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4

5

3

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7

Sizes: Monthly 6x 12x# 1 Leaderboard 728x90 $2,000 $1,500 $1,200# 2 Leaderboard 728x90 $2,000 $1,500 $1,200# 3 Medium Rectangle #1 300x250 $1,700 $1,200 $1,000# 4 Half Page 300x600 $1,800 $1,300 $1,100# 5 Medium Rectangle #2 300x250 $1,500 $1,100 $1,000# 6 Medium Rectangle #3 300x250 $1,500 $1,100 $1,000# 7-10 Button 125x125 $500 $400 $300

*All positions are exclusive and run of site.

Online Advertising: All online advertising campaigns and related ad placement reservations (websites, e-newsletters and other products with Internet-based advertisingplacements) are subject to a 45-day cancellation policy. Any online reserved-for ad placement that is not formally cancelled in writing with 45 or more calendar days noticeprior to the start of the online placement requires a full 100% cancellation fee.

File Formats Accepted: GIF, Animated GIF, JPG, SWF, Rich Media, 3rd Party Ad tags

Max File Size: 80kURL: Please include URL for clickthru link

(Note: Do not embed URL into Flash ads.)

Digital

2

SidebarsAd creatives that lock to the sides of the mainpage content. Run of site.Dimensions: 160 x 600 pixels

(left and right creative needed)File formats accepted: JPG, GIF; click URL Price: $2,800 per month

In-Story AdsExclusive sponsorship of all articles within ourwebsite, which account for roughly 75% of totalmonthly pageviews. Ad is placed on left-handside of page, within body of article, separatefrom run-of-site ads.SpecsDimensions: 300 x 250 pixels File formats accepted: JPG, GIF, Animated GIF,SWF, 3rd Party Tags; Click URLPrice: $3,000 per month

Sponsored ContentFeature valuable information about your product in the form of a written article or blog. Your content can be featured in the Engine Builder Email Newsletter, as well as on the EngineBuilderMag.com website.

Digital Content CreationDrive traffic and engagement to your website with repurposed editorial content fromEngine Builder magazine. We'll help you create a social media campaign, backed byEngine Builder's social accounts, to help build your audience.

TransitionalA 15-second takeover of the entire page. The user is then redirected to website. Display limitedto 1x per day per site visitor. Video or display ads accepted.SpecsDimensions: 500x500 pixelsFile formats: JPG, GIF, Animated GIF; SWF; 3rd-Party Tags; click URLPrice: $1,475 per week

Video SpecsAspect Ratio: 16:9 (768 x 432) or 4:3 (640 x 480)File Formats: FLV, MOV, mp4; click URLFile Size: Up to 1.2 MBMax Length: 15 seconds

WallpaperSkin the background of our website with your brand's messaging. Note: Due to responsive design of website, this unit will not display on mobile screens. Run of site.SpecsDimensions: 1920 x 1080 pixelsFile formats accepted: GIF, JPG, BMP, PNG; click URLPrice: $3,500 per month

SpecsProvide 2 ad creativesDimensions:Main Ad: 640 x 480 pixels Collapsed Ad: 170 x 127 pixels

File formats accepted: JPG, GIF; PNG;click URLPrice: $3,000 per month

Page-PeelThe top right corner of website page peels back to reveal ad message. Logo or partial ad creative is displayed when unit is not expanded. Run of site.

Homepage Featured VideoYour supplied videos, with bonus ad banner, are featured on our homepage for one month.Rotate up to 4 videos at a time.Price: $2,500 per monthSpecsProvide YouTube link or original video file (16:9 aspect ratio)

ContentMarketing

For More Information About Advertising Info/ Ad Specs:http://www.babcox.com/site/advertising-info/online-ad-specs/

Newsletter Space Rates [2015]

Sizes: Banner #1-7: 605 x 80 pixels

File formats accepted: GIF, Animated GIF, JPG; click URLMax File Size: 80k

Stats

Sponsored Content: Required materials: headline, body copy (120 words max), click URL, product image orlogo (72 dpi). Copy can change as often as needed.

13,060 Weekly Distribution

19,400 Monthly Opens

30% Open Rate

The weekly Engine Builder eNewsletter provides readers with some of themost up-to-date product information from leading component, equipment,parts and service manufacturers and providers.

Limited, exclusive positions are available on Engine Builder’s eNewsletterthat gets delivered to more than 13,000 engine builders and rebuilders eachweek.

The latest information, news, commentary and new products are deliveredweekly via email to subscribers — hotlinks to suppliers give them easyaccess to your sales force.

1-6 months 7 or more

Banner #1 $2,000 $1,750

Banner #2 $1,775 $1,725

Banner #3 $1,750 $1,700

Banner #4 $1,725 $1,675

Banner #5 $1,700 $1,650

Banner #6 $1,675 $1,625

Banner #7 $1,650 $1,600

Sponsored content $1,800

Contact your Engine Builder Sales Representative to place your order or call 330-670-1234.

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7

Digital

www.babcox.com

Trade Show VideosSponsorship opportunities

Our professional team will shoot a 2- to 3-minute videointerview at your trade show booth to be posted on EngineBuilder’s website (www.EngineBuilderMag.com), in a packagedpost-show newsletter mailing and we’ll provide you the video filefor your own uses.

Digital Package

• Your company’s video will be promoted via an ad appearing onthe Engine Builder website.

• Your company’s video will be promoted via Engine Builder’seNewsletter during and after the trade show to more than13,000 subscribers.

Available trade shows include: AIMExpo, AAPEX, SEMA, MidAmerica Trucking Show, PRI Show

Price: $995

VIDEOEngine Builder can provide training solutions for distribution and end users through video and print,as well as complete learning management systemswith participant tracking and certification.

With our in-house production facility using the latesttechnology, with a top-notch video and software development team, we meet the industry’s needstoday and tomorrow.

StudioWith access to first-class studios across the country,Engine Builder can help you with all aspects of yourvideo production needs. Whether you need to use afull shop set complete with tools and an automobilelift, a white cyclorama set for commercials orpromotional style videos, a sound booth for audiorecording or a green screen set for special effectsand virtual set environments we can help youproduce your next masterpiece on-demand, on-timeand on-budget.

Our editors and creative team work can be onsiteusing the most current software tools available tobring all aspects of your project together in order to effectively communicate your message.

Professional Video ProductionRent the studio for a day of production - studio, equipment and staff - $4,000

Extras:Script writingVoice-over talentOn-camera talentGraphics packageAdditional video editing

What type of database marketing initiatives do youhave in store for 2014? Direct Mail? Find NewProspects? Enhance Your Database? Telemarketing?Email Marketing? Drive Web Site Traffic?

Whether you want to reach customers and prospectsthrough the mail, phone, email or an integrated campaign, Babcox Lists can tailor a program to helpyou achieve your marketing goals.

Our BPA-audited, controlled-circulation subscriberlists can connect you one-on-one with qualified buyers in the automotive aftermarket, powersports,and truck fleet markets.

Find more customers today through our extensivedatabase of decision makers and professionals.

Starter PackagesBuy your next prospect list from the top lists in the industry.

Base Rates:$130/M Non-Advertiser$100/M Advertiser

Phone Numbers:Base Rate Plus $60/M

Mail/Phone/eMail List:(Combination Discounts Available)

eMail Marketing:$400/M ($1,000 minimum)*Call for Rates*Call for Updated Counts

Depending on the list, we can sort by: • Types of Engines Built • Sales Volume• Geographic Reach • Type of Business• Job Title • And Much More

Simply the Best ListsEngine BuildingMachine ShopsPower SportsTruck FleetAutomotive Aftermarket

For more information on how you can use Babcox lists to boost your direct marketing efforts contact Don Hemming, List Sales Manager, 330-670-1234 x286 or your Babcox sales representative

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Babcox Research: Knowledge to Drive Your BusinessLet Babcox Research build your marketknowledge and competitive advantagewith insightful research solutions tailoredto suit your needs. We offer a full spectrum of market research capabilities.

We can help you reach deep into yourmarket sector to mine the valuableinformation your business needs to stayon the leading edge.

Our experienced research team specializes in:

• Designing questionnaires• Conducting surveys• Creating databases• Calculating results• Preparing reports• Analyzing results

Driving Your BusinessMarket research is a great way to moveyour business forward. We’ll provide youwith accurate, useful data that can helpyou forecast and prepare for emergingtrends, understand your market position,evaluate customer opinions, increasecustomer loyalty or acquire new business.

Personalized ApproachWe always take a personalized approach to your research needs, ensuring you’ll receive the maximum benefit from your investment. Weprovide e-mail, phone, fax and standard mail data collection capabilitiesand can help you select the most cost-effective, efficient and results-driven method to suit your needs.

Give us a call for a quote.

For more information, contact Doug Kaufman at 330-670-1234, ext. 262or your Babcox Sales Representative

Market Research

Documents

mediakit1 Layout 1 - Babcoxbabcox.com/wp-content/uploads/EB-MediaKit-2015.pdf · • Tricking Out Ford Flatheads Columns Business Savvy: Branding Your Performance Shop Fast Lane Ad