FEED

ING

COW HEALTHC

ALF REARING

THE FIRST CHOICE OF DAIRY PRODUCERS

PRINT WERKEN MET BAND????

PUBLICATION DATES 2015

TECHNICAL INFORMATION – ADVERTISEMENT DIMENSIONS

ADVERTISING RATES

Portrait Landscape1/1 page 180 x 256 mm1/2 page 88 x 256 mm 180 x 125 mm1/4 page 88 x 125 mm 180 x 61 mm1/8 page 42 x 125 mm 88 x 61 mmtype page 210 x 297 mm type area 180 x 256 mm

Screen full colour: 60 – Screen black: 54Reproduction material and digital Production material: Certified pdfAlways deliver a print of the advertisementExtra bleed: 3 mm

WWW.COWMANAGEMENT.NET

JANNET FOKKERTTel.: 0031 (0)26 3898806 jannet.fokkert@crv4all.com

WILLEM GEMMINK Tel.: 0031 (0)26 3898820 willem.gemmink@crv4all.com

FROUKJE VISSER Tel.: 0031 (0)26 3898823 froukje.visser@crv4all.com

BREEDING

PUBLICATION DATE DEADLINE FEATURESJanuary 27 January 19 MaizeMarch 3 February 23 Grassland April 28 April 20 Housing and equipmentJune 23 June 15 Preview Livestock Event, BirminghamAugust 25 August 17 Feeding/preview UK Dairy Day September 29 September 21 Milking equipment October 27 October 19 Calf rearingDecember 8 November 30 Animal health

1x 3x 6x 9x 12x 21x

£ € £ € £ € £ € £ € £ €

1/1 page 850 1,247 801 1,181 756 1,115 711 1,047 665 980 608 882

1/2 page 461 679 438 676 414 612 392 576 345 510 297 485

1/4 page 232 341 220 323 208 307 197 287 172 256 166 242

1/8 page 129 183 118 174 112 166 106 161 98 140 93 131

Extra cost for full colour: 1/1 page: £220, € 320 < 1/1 page £110, € 160 All prices exclusive of VAT (prices in euro and sterling)

Black and white

AVERAGE HERD SIZE OF COWMANAGEMENT READERS

Almost 50% of readers have an average herd size of 150 cows or more

50% of readers are under 50 years old

AGE OF READERS SURVEYED

101 to 150 cows 26%

51 to 100 cows 29%

151 to 200 cows

20%

200+ cows 26%

up to 50 cows 0%

41 to 50 years 30%

31 to 40 years 13%

19 to 30 years 7%

51 to 60years 29%

60+ years21%

FAVOURITE ARTICLES IN COWMANAGEMENT

INTEREST OF SUBJECTS COVERED IN COWMANAGEMENT

NUMBER OF COPIES READ(OUT OF EIGHT IN THE PAST 12 MONTHS)

all 8 91%

5 or less 6%6 or 7 3%

91% of CowManagement readers read all eight copies published each year

HOW MUCH OF COWMANAGEMENTDO YOU ACTUALLY READ?

selectively35%

nothing at all 1%

very little7%

all of it 11%

most of it 47%

CowManagement is very well read by dairy producers

LIKES: LAY-OUT

Dairy producers like the CowManagement’s fresh and eye-catching design

Dairy producers enjoy the variety of articlesin CowManagement

liked 72%

not liked at all 0%

well liked 25%

not really liked 3%

LIKES: FOCUS (ON COW RELATED INFORMATION)

The results of an independent reader survey for CowManagement speak for themselves. Dairy producers like the variety of technical subjects covered by CowManagement and said that they found articles on herd health, feeding, fertility, other herds, business management, calf rearing, and breeding and genetics both interesting and useful. Readers also like the attractive design and good balance of articles and advertisements.

COWMANAGEMENT: QUALITY IS VALUED

liked 82%

well liked 18% not like at all 0%

TOPS READER SURVEY

Research among a randomly selected sample of 100 dairy producers

in the UK, who receive CowManagement, to find out perceptions and

readership behaviour. The telephone survey was carried out using a

structured questionnaire. All interviews were conducted by trained

interviewers who regularly undertake interviews within the agricultural

industry. All aspects of the research were conducted in accordance with

the guidelines of MOA, the Centre for Marketing Intelligence & Research,

of which market-research agency Environs International is a full member.

Dairy producers were interviewed in first half of May 2013.

ACCOUNTABILITY

WWW.FACEBOOK.COM/COWMANAGEMENTUK

British Dairying

Dairy Farmer

Farmers Weekly

Farmers Guardian

Holstein UK Journal

no answer0 10 20 30 40 50 60 70 80 90 100

percentage

75

67

54

35

25

2

COWMANAGEMENT READERS ALSO READ THESE MAGAZINES

FertilityHerd health

FeedingGrass & maize

Calf rearingBusiness management

Breeding & geneticsMilk plant/equipment

Interview leaders0 10 20 30 40 50 60 70 80 90 100

very interesting interesting not very not at all

44 55 1

4

1

3

3

32 68

29 62 9

28

27 60

57 11

12

23 60 14

18

13 58 26

51 31

10 51 36 3

percentage

Roger Evans

Veterinary practice

Herd reports UK

Business update

Overalls o�

Cow talk

Herd reports overseas0 10 20 30 40 50 60 70 80 90 100

very interesting interesting not very not at all no answer

28 62 8 2

1

1

2

8

2

21 72 6

19 70 10

13 73 12

10 45 37

8 75 14

6 65 28

1

1

percentage