General media planning sites

Advertising Media Internet Center- www.amic.com

Mediapost – www.mediapost.com

MediaPlan WEBRF – www.webrf.com

Advertising Research Foundation– www.arfsite.org

World Advertising Research Center – www.warc.com

Media planning resources on the internet

General media planning sites AllNewspapers.com –

www.allnewspapers.com

IMS Media Solutions – www.imsusa.com

Telmar Information Services – www.telmar.com

Media Life – www.medialifemagazine.com

Ephron on Media – www.ephrononmedia.com

Media planning resources on the internet

Single source media / marketing research sites

Mediamark Research Inc. – www.mediamark.com

Simmons Market Research Bureau– www.smrb.com

Scarborough Research – www.scarborough.com

Media Audit – www.mediaaudit.com

Media planning resources on the internet

Broadcast-planning sites

Nielsen Media Research – www.nielsenmedia.com

Arbitron – www.arbitron.com

SQAD – www.sqad.com

Cabletelevision Advertising Bureau – www.onetvworld.org

Television Bureau of Advertising – www.tvb.org

Direct Marketing Association –www.the-dma.org

Radio Advertising Bureau – www.rab.com

National Association of Broadcasters – www.nab.org

Media planning resources on the internet

Print-planning sites

MRI+ - www.mriplus.com

Audit Bureau of Circulations – www.accessabc.com

Business Press Audits – www.bpai.com

Magazine Publishers of America – www.magazine.org

Newspaper Association of America– www.naa.org

Verified Audit Circulation – www.verifiedaudit.com

Media planning resources on the internet

Outdoor-planning sites

Outdoor Advertising Association of America – www.oaaa.org

Lamar Advertising Company– www.lamar.com

Clear Channel Outdoor – www.clearchanneloutdoor.com

Viacom Outdoor – www.viacomoutdoor.com

Media planning resources on the internet

Internet-planning sites

Interactive Advertising Bureau – www.iab.net

Jupiter Communications, Inc. – www.jup.com

ClickZ Today – www.clickz.com

Internet Glossary

www.matisse.net/files/glossary.html

Media planning resources on the internet

Advertising publication sites

Advertising Age – www.adage.com

Adweek – www.adweek.com

Media planning resources on the internet

Advertising industry sites

American Association of Advertising Agencies – www.aaaa.org

American Marketing Association– www.marketingpower.com

American Advertising Federation– www.aaf.org

Media planning resources on the internet

competitive media expenditures analysis

Principal sources of expenditure data

TNS Media Intelligence

Nielsen Monitor-Plus

Gathering and assembling the data

Analyzing the data

Using competitive media expenditures analyses

competitive media expenditures analysis

Network TV (7 networks)

Spot TV (210 DMAs)

Cable TV Networks (50+ networks)

National Syndicated TV (200+ programs)

Hispanic Network, Cable & Spot TV

Network Radio (3 networks)

Spot Radio

Consumer Magazines/Sunday Supplements/FSIs

National/Local Newspapers

Hispanic Magazines/Newspapers

Outdoor (75 DMAs)

B-to-B Magazines / Journals

Internet (Nielsen Net Ratings: AdRelevance)

sources of marketing data

Major data services

A. C. Nielsen Company

Information Resources, Inc. (IRI)

Audits and Surveys Inc.

Mediamark Research Inc. (MRI)

Simmons Market Research Bureau (SMRB)

Zip Code Marketing

sources of marketing data

Other sources of data

Sales & Marketing Management Survey of Buying Power

SRDS

Marketer’s Guide to Media

TV Dimensions

Editor & Publisher Market Guide

Census data

Media studies of special markets

Associations