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THE BEVERAGE ALCOHOL MERCHANDISING MAGAZINE FOR CONTROL STATES
2017 MEDIA PLANNING GUIDE
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STATEWAYS is the key source for reaching Control State decision makers...STATEWAYS has been connecting brands and buyers for more than 25 years...STATEWAYS influences listing committees on brand viability and investment commitment...Decision-makers look to STATEWAYS for emerging popular products and category trends
The ONLY National Magazine Dedicated Exclusively to the Control States.
Published six times annually, StateWays reaches more than 34,000* Control States deci-sion makers who control a more than $20 billion wine and spirits market. StateWays is read by commissioners, administrators, buyers, merchandisers and retail
operators in a distribution system that accounts for nearly 22% of total U.S. distilled spirits and 20% of total wine sales.
* 34,000 calculated by taking StateWays print circulation of 8,500 multiplied by 4.0 average readers per copy.
22%distilled spirits
20%wine
ABOUT STATEWAYS
JULY/AUGUST 2016
MAINE REVIVAL
[ PROFILE ]
NABCACONFERENCE
COVERAGE
DARK RUM
AGED TEQUILA
CORDIALS & LIQUEURS
New approach to spirit sales is paying big dividends.
THE BEVERAGE ALCOHOL MERCHANDISING MAGAZINE FOR CONTROL STATES
p01-SW16JulAug-Cover copy.indd 1 7/20/16 10:58 AM
EDITORIAL MISSION EDITORIAL CALENDAR PRINT RATES AND SPECS CIRCULATION WEBSITE DIGITAL EDITION CONTACT US
Control State % of Total U.S Sales:
www.stateways.com 3
EDITORIAL MISSION EDITORIAL CALENDAR PRINT RATES AND SPECS CIRCULATION WEBSITE DIGITAL EDITION CONTACT US
January/February March/April May/June July/August September/October November/December
Departments & Columns
Space Reservations Due
Materials Due
Cover Story
Features
Bonus Distribution
12/20/16
12/22/16
Control State Profile
− Imported Whisky− Imported Vodka− Sustainable Wines− Irish Creams− Marijuana Legalization & Control− Merlot Reviews
NABCA LEGAL SYMPOSIUM March 12-14, Alexandria, VA
3/8/17
3/10/17
Growth Brands: Spirits & Wine
− Control State Profile− Craft Spirits− Craft Beer− Exotic Spirits− Gin− Malbec Reviews
4/5/17
4/7/17
Incoming NABCA Chairman Profile: Andrew Deloney, Michigan
− NABCA Advisory Committee Roundtable− Tequila− Flavored Vodka− Estate Wines− Summer White Wine Reviews
NABCA ANNUAL CONVENTION May 22-25, Marco Island, FL
BEVERAGE ALCOHOL RETAILERS CONFERENCE June 12-14, Minneapolis
6/26/17
6/28/17
Control State Profile
− NABCA Convention Coverage− Light & Dark Rum− RTD Products− Cordials & Liqueurs− Wine Sales Tactics− Sparkling Wine Reviews
8/29/17
8/31/17
2017 Control State Best Practices Awards
− American Whiskey− American Vodka− American Wine− POS Systems Update− Cabernet Sauvignon Reviews
NABCA ADMINSTRATOR’S CONFERENCEOctober 22-25, Grand Rapids, MI
10/30/17
11/1/17 Control State Profile
− On-Premise Licensing & Training− Spiced & Flavored Rums − Cognac and Brandy− Champagne & Sparkling Wine − Best of 2017 Wine Reviews− Sustainability/Green Guide Update
BRAND SPOTLIGHTSummary of supplier promotional activities and Q&As with brand managers
EDUCATION & ENFORCEMENTThe latest on state responsibility campaigns
TRENDSPOTTINGHighlighting the latest trends in the control state industry
WINE BUSINESSUpdates on the wine category from industry experts
ON THE SHELFThe latest in new products and packaging
NATIONAL WINE PANELWine reviews from our exclusive national panel of wine experts
TRIP REPORTHighlights and takeaways from the editorial team’s travels
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4-color 1x 3x 6x 9x
Full Page $8,235 $8,100 $7,955 $7,825
2/3 Page $6,950 $6,830 $6,720 $6,610
1/2 Page $6,465 $6,355 $6,255 $6,165
1/3 Page $5,365 $5,300 $5,235 $5,165
Trim Size ................................8 x 10.75"
Live Area ................................7.25 x 10"
ELECTRONIC ADVERTISING MATERIALS: The pro-duction department at StateWays uses Adobe InDesign on Mac systems. Please take this into consideration when preparing files. Please indicate what format/software your materials are in when submitting your materials. If you have any questions about acceptable formats, please contact our Production Director at 763-383-4425.
WE PREFER MATERIALS SUPPLIED IN THE FOL-LOWING FORMATS: EPS, TIFF, PDF (created using Acrobat Distiller, embed all fonts without subsetting) We prefer ads to be designed in the following layout/graphics software:
Adobe InDesign QuarkXpressAdobe Illustrator Adobe Photoshop
WE DO NOT ACCEPT ADS CREATED IN THE FOL-LOWING: Microsoft Word, Microsoft Powerpoint, Microsoft Publisher, Corel Draw
COLOR: Unless you have contracted to run a PMS color, all colors must be CMYK.
IMAGES: Include all graphics and images placed, imported or embedded in your ad. Be sure to convert images from RGB to CMYK. Scanned images must be a minimum 266 dpi. Avoid “nesting” – importing graph-ics which contain embedded graphics into a page layout program. Avoid applying special effects to TIFF files within a page layout application as they may not transfer when the ad is positioned for printing.
PROOFS: Advertisers must supply a proof of the ad printed at 100% of the actual size with crop/trim marks clearly indicated. We do not accept responsibility for and cannot guarantee the quality of electronic ads supplied without a proof.
TERMS & SHORT RATES: Net 30 days from invoice date. Advertisers/ agencies will be short-rated if, with-in a 12-month period from the date of the first inser-tion, they do not use the amount of space upon which their billings have been based. Cancellations must be in writing and are only accepted prior to space reser-vation deadline. Covers cannot be cancelled.
AGENCY COMMISSION: 15% gross rate of agency commission available for recognized advertising agencies.
MATERIALS SUBMISSION:
UPLOAD: http://epgmediallc.com/send-file Password: Beverage
SHIPPING: EPG Media & Speciality Informationc/o StateWays Production
Attn: Cherri Perschmann10405 Sixth Avenue N, Suite 210, Minneapolis, MN 55441
QUESTIONS: If you have any questions about acceptable formats, contact our production director; Cherri Perschmann EPG Media & Speciality [email protected]
Insert Rates available upon request.Classified/Marketplace Rates: For information on classified rates, please call Deborah Rittenberg at 763-383-4455 or [email protected].
2017 ADVERTISING RATES (GROSS)
1/2 V3.375 x 10"
1/3 V2.25 x 10"
2/3 V4.5 x 10"
1/2 H7 x 4.875"
1/3 H7 x 3"
Live Area(non-bleed items)
7.25 x 10"
FULL PAGE
Trim Area/Book Size8 x 10.75"
Bleed8.25 x 11"
*SPECIAL POSITIONS: Back Cover, 25% of earned rate. Inside Front Cover, 15% of earned rate. Inside Back Cover, 10% of earned rate.
Bleed Charge: 10% of earned rate
Full Bleed (w/.125" bleed) ...........8.25 x 11"
2 Page Spread (w/.125" bleed) ....16.25 x 11"
2/3 Page ................................4.25 x 10"
1/2 Page Vertical .................3.375 x 10"
1/2 Page Horizontal ..............7 x 4.875"
1/3 Page Vertical ...................2.25 x 10"
1/3 Page Horizontal ....................7 x 3"
Sizes (Dimensions: WxH)
EDITORIAL MISSION EDITORIAL CALENDAR PRINT RATES AND SPECS CIRCULATION WEBSITE DIGITAL EDITION CONTACT US
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8,500
90%
81%
100%
StateWays reaches 34,000 with each issue. From Control State board commissioners, admin-istrators, buyers, marketers/merchandisers to retail opera-
tors, StateWays offers an audience which no other media source or organization can.
CIRCULATIONSEPTEMBER/OCTOBER 2016
THE BEVERAGE ALCOHOL MERCHANDISING MAGAZINE FOR CONTROL STATES
ON-PREMISE LICENSEES
AMERICAN WHISKEY AMERICAN VODKA
CALIFORNIA WINE
agencyagencyprofileprofile
LEADERSHIP
Chairman of the North Carolina Alcoholic Beverage Control
Commission (ABCC), Jim Gardner.
North Carolina ABC Commission
RESPONSIBLE
p01-SW16SEPT-Cover.indd 1 9/20/16 11:51 AM
The print circulation of StateWays.
StateWays circulation is made up of decision makers who directly influence the beverage business in the control states.
of readers say that StateWays reaches the decision makers in their company, board or commission.
StateWays readers take action! 81% have purchased a product after seeing the ad in StateWays.
EDITORIAL MISSION EDITORIAL CALENDAR PRINT RATES AND SPECS CIRCULATION WEBSITE DIGITAL EDITION CONTACT US
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Online Ad Units, Specs & Rates:
Ad Unit Size (wide x tall) File Size Net Cost per Month
1. Top Super Leaderboard 970 x 90 pixels 60k $850
2. Middle Leaderboard 728 x 90 pixels 60k $750
3. Medium Rectangle 300 x 250 pixels 60k $750
4. Skyscraper/Tower Ad 120 x 600 pixels 40k $500
5. Bottom Leaderboard 728 x 90 pixels 60k $500
Online Mechanical Specifications: Up to six advertisers may be rotated per position. Maximum 3 rotations, 12 seconds per rota-tion. JPG, GIF or Flash accepted.
Specialty Ad Units: For more information on special web campaigns that would include specialty ad units, please contact your sales representative. Some of the ad units we offer on a custom basis are: Roadblocks, Website Takeovers, Video Players and more.
MEDIUM RECTANGLE
300 x 250 pixels
TOW
ER A
D12
0 x
600
pixe
ls
TOP LEADERBOARD728 x 90 pixels
BOTTOM LEADERBOARD728 x 90 pixels
MIDDLE LEADERBOARD728 x 90 pixels
Control State decision makers rely on StateWays.com for the latest news, brand information,trends in Control State management, on- and off-premise insight and more.
Place your advertising in a target rich environment, www.StateWays.com.
ONLINEwww.StateWays.com
EDITORIAL MISSION EDITORIAL CALENDAR PRINT RATES AND SPECS CIRCULATION WEBSITE DIGITAL EDITION CONTACT US
StateWays total users
were up 92% year-over-
year in 2016.
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SIDEBAR ADSGreat exposure – your ad will be present throughout the entire reader experience, never closes and includes hyperlink. Two sidebar ad positions available | Size: 300 x 250 Price: $650 monthly place-ment per position – or – One larger posi-tion: Size: 300 x 600 Price for larger size: $1250 per monthly placement
COVER WRAPPlace a half or full page cover wrap over the front cover – your message will be the first seen as our readers land on the maga-zine, complete with link capabilities. | Half Page Price: $950 Full Page Wrap with back cover: $1250 per monthly placement
COVER CURLBring special attention to your ad by adding a cover curl to the cover of the magazine, which links directly to your ad. Breeze past your competitors and have your message on the front cover | Price: $350
CALL BACK CARDThe custom call back card invites the reader to reach out to you in real time. The form can be customized to your need and placed within your ad. Leads sent to you in real time with full reports avail-able. Placement over your ad Price: $300 per monthly placement with unlimited responses
SLIDE SHOWAdd visual appeal to your ad by placing a custom photo slide show of your products or event directly onto your advertisement. 10-12 images, placement in your adSize: 500x700 Price: $750 per monthly placement
ROADBLOCK ADSGain immediate exposure with a hot linked roadblock ad that opens before the maga-zine loads. Your ad will be the first thing thousands of readers will see. One position available per issue | Size: 400 x 325 Price: $450 per monthly placement
VIDEO/AUDIOAdding video lets you illustrate exactly what you offer! Greet readers with a demonstration of your product or service that shows its true benefit. Recommended length: Up to 5 minutes with placement anywhere in the issue | Price: $750 per monthly placement
StateWays Digital Edition Issues offer a unique way to reach the beverage in-dustry right at their desk! Don’t let this low-cost, highly effective marketing opportunity pass you by!
DIGITAL EDITION ADVERTISING
ADVERTISING OPTIONS
To view a StateWays digital magazine, click here.http://stateways.com/digital-archives/
EDITORIAL MISSION EDITORIAL CALENDAR PRINT RATES AND SPECS CIRCULATION WEBSITE DIGITAL EDITION CONTACT US
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AMY COLLINSVice President/[email protected]
JEREMY NEDELKAEditor203-855-8499 ext. [email protected]
KYLE SWARTZAssociate Editor203-855-8499 ext. [email protected]
CHERRI PERSCHMANNProduction [email protected]
DODI VESSELSManaging Art [email protected]
ANDREA SCHNEIDERAssociate Art [email protected]
FOR MORE INFORMATION, PLEASE CONTACT:
MARK MARCONSales Manager763-383-4456 [email protected], AZ, CA, CO, CT, DE, HI, ID, IL, IN, IA, KS, KY, ME, MA, MI, MN, MT, NE, NV, NM, ND, OR, RI, SD, UT, VT, WA, WI, WY, Canada & International
DEBBIE RITTENBERGSales Manager763-383-4455 [email protected], AR, DC, FL, GA, LA, MD, MS, MO, NJ, NY, NC, OH, OK, PA, SC, TN, TX, VA, WV
BRUCE KOSTICSales Manager203-855-8499, ext. 2215 office203-855-9446 [email protected] Accounts
REGIONAL SALES OFFICES:
StateWays is part of the Beverage Information Group which is owned and published by EPG Media & Specialty Information, a leading business to business and consumer media company with titles like Cheers Magazine, Beverage Dynamics, Powersports Business, Boating Industry, Outdoor Power Equipment, Landscape & Irrigation, SportsTurf, Rider, SnowGoer & ThunderPress in addition to a number of business conferences, consumer events, websites and digital media outlets.
EDITORIAL MISSION EDITORIAL CALENDAR PRINT RATES AND SPECS CIRCULATION WEBSITE DIGITAL EDITION CONTACT US
