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Media Planner2018www.theophthalmologist.com
Why choose
We love great design
Understanding that a scientific mind is also a creative mind, we put a great deal of energy into creating content that inspires as well as informs.
We insist on excellence
Whether in digital (adaptive design), print (quality paper, perfect bound), video (cutting-edge technology), or webinars (robust platforms), we strive for top quality and collaborate with field-leading partners.
We embrace a challenge
Our ever-evolving portfolio is driven by a highly experienced and forward-thinking team.
Style
We craft content to offer an immersive
experience
By delving into the motivations, challenges and
aspirations of key figures in the field, we help form a deeper
connection with our audience and build solid loyalty.
We own your customer’s day
Whether a quick coffee-break
catch up or a deep dive into emerging trends, an abundance
of varied content across multiple platforms hooks our audience into regular
engagement.
We cater to all ophthalmologists
Our approach to content and design provides access to
expertise and encourages cross pollination of ideas across traditional sub-specialties.
Substance
Why? To provide you with the perfect environment to influence your target customers at their most open minded.
Why? To ensure that the quality of your company and value of your brands is reflected through our entire portfolio.
Why? To offer you tailored marketing campaigns that match any goal or budget, but always with unrivalled service and support.
Why? To give your message the best possible chance of
being remembered.
Why? To give your message the best possible chance of
being seen.
Why? We serve all of ophthalmology spanning the
full range of purchasing power.
Audience and Market
Online Audience January – June 2017 Compared with January – June 2016
Subspecialty Breakdown Print Total Circulation: 18,183
Subspecialty Breakdown EmailTotal email database: 11,539
Users 101.77%Page Views 65.70%
Mobile
2017 40.17%2016 33.23%
Desktop
2017 52.70%2016 59.17%
Tablet
2017 7.14%2016 7.60%
Technology
Large mobile
audience
Aquisition
Social Media
Facebook 58%Twitter 27%LinkedIn 10%
Reddit 4%Other 1%
58%27%
10%Users61,878
Page views 223,584
Webinar Database
4,910 410 41%
Webinar database to date (4th September
2017)
Average registrations
per event
Average live attendance
rate
700 350 40%Cataract
Registrants Average registrations
per event
Average live attendance
rate
1,534 767 34%Glaucoma
Registrants Average registrations
per event
Average live attendance
rate
2,676 892 45%Retina
Registrants Average registrations
per event
Average live attendance
rate
Organic Search 44%Newsletter 18%Social Media 16%
Direct 12%Refferals 10%
44%
18%
16%
12%
10%
Cat
arac
t
0 1,000 2,000 3,000 4,000 5,000 6,000 7,000
Cor
nea
l/E
xter
nal
E
ye D
isea
seG
ener
al
Op
hth
alm
olog
yG
lau
com
aR
efra
ctiv
eR
etin
a
Cataract
Corneal/ External Eye Disease
General Ophthalmology
Glaucoma
Refractive
Retina
Cataract
Corneal/ External Eye Disease
General Ophthalmology
Glaucoma
Refractive
Retina
Cataract
Corneal/ External Eye Disease
General Ophthalmology
Glaucoma
Refractive
Retina
Cataract
Corneal/ External Eye Disease
General Ophthalmology
Glaucoma
Refractive
Retina
Cataract
Corneal/ External Eye Disease
General Ophthalmology
Glaucoma
Refractive
Retina
Cataract
Corneal/ External Eye Disease
General Ophthalmology
Glaucoma
Refractive
Retina
7,138
4,046
4,771
4,161
3,512
2,596
4,046
5,191
3,588
3,321
2,825
2,367
4,771
3,588
6,832
3,627
2,825
2,672
4,161
3,321
3,627
5,192
2,405
2,443
3,512
2,825
2,825
2,405
4,236
1,642
2,596
2,367
2,672
2,443
1,642
4,734
0 500 1,000 1,500 2,000 2,500 3,000
Cat
arac
tC
orn
eal/
Ext
ern
al
Eye
Dis
ease
Gen
eral
O
ph
thal
mol
ogy
Gla
uco
ma
Ref
ract
ive
Ret
ina
Cataract
Corneal/ External Eye Disease
General Ophthalmology
Glaucoma
Refractive
Retina
Cataract
Corneal/ External Eye Disease
General Ophthalmology
Glaucoma
Refractive
Retina
Cataract
Corneal/ External Eye Disease
General Ophthalmology
Glaucoma
Refractive
Retina
Cataract
Corneal/ External Eye Disease
General Ophthalmology
Glaucoma
Refractive
Retina
Cataract
Corneal/ External Eye Disease
General Ophthalmology
Glaucoma
Refractive
Retina
Cataract
Corneal/ External Eye Disease
General Ophthalmology
Glaucoma
Refractive
Retina
3,103
1,759
2,074
1,809
1,527
1,128
1,759
2,257
1,560
1,444
1,228
1,029
2,074
1,560
2,970
1,576
1,228
1,162
1,809
1,444
1,576
2,257
1,045
1,062
1,527
1,228
1,228
1,045
1,842
713
1,128
1,029
1,162
1,062
713
2,058
Readers (n) Readers (n)
Calendar is subject to change
Marketing Planner
Issue Close Issue ThemesSpecial Sponsorship Sections
Expert ForumsLive event; Webinar; Video; Supplement; Online Channel
Bonus Distribution
January 5th January Social Media
Modern LASIK
The Premium Cataract Forum
Advanced Glaucoma Technologies Forum
Ocular Surface Innovation Forum
HAWAIIAN EYE, 13th-19th JanuaryCataract & Refractive Surgery: Telling It Like It Is, Amelia Island, Florida, 17th-21st January
February 23rd January Data Driven Ophthalmology American Glaucoma Society, New York, 1st-4th March
March 13th February Drug Delivery Technology to Empower: Cataract Surgery ASCRS, Washington, 13th-17th April
April 13th March The Power List SPECIAL EDITION
ASCRS, Washington, 13th-17th April ARVO, Honolulu, 29th April-3rd May
May 10th April Effective Collaboration with Industry
The Power List – Sponsored Profiles ARVO, Honolulu, 29th April-3rd May
June 15th May World Visions - Ophthalmology from Around the World WOC, Barcelona, Spain, 16th-19th June
July 12th June Images of Ophthalmology SPECIAL EDITION
Technology to Empower: Imaging ASRS, Vancouver, 20th-25th July
August 17th July
September 14th August AAO, Chicago, 27th-30th October
October 11th September Outreach Ophthalmology Technology to Empower: Surgical Retina AAO, Chicago, 27th-30th October
November 16th October Translational Ophthalmology
December 13th November Innovation SPECIAL EDITION The Innovators
“The Ophthalmologist has quickly become a must-read publication for me. The content is provocative, insightful, even entertaining.
Most importantly, it is honest and educational.”John Berdahl, Partner at Vance Thompson Vision, Founder and CEO of Equinox, Sioux Falls, SD, USA
Editorial Advisory Board
Setting a Unique Editorial Direction with Top Leaders
The Ophthalmologist Editorial Board: A Who’s Who in Ophthalmology
You can tell the impact and importance of an organization in medicine and science by those who volunteer to serve on their Boards. That same principle holds true for publications. Look at the top scientific journals and magazines. The names on their editorial advisory boards says a lot about the publication, its place in the field and its status as a leader.
The Ophthalmologist proudly announces the roster of our Editorial Advisory Board. They are all top experts in the field that have volunteered their time and energies because they avidly support our mission to advance the field of ophthalmology by reporting on new technologies, leading-edge treatments and telling unique stories. When asked to join The Ophthalmologist Editorial Board, here’s a sampling of responses from these leaders:
Meet The Ophthalmologist’s Editorial Advisory Board
These leaders have volunteered to serve as the Editorial Advisory Board for The Ophthalmologist to help us set our editorial direction now and in the future…
Amar Agarwal MD, Chairman, Dr. Agarwal’s Group of Eye Hospitals, Chennai, India.
Ike Ahmed MD, Chief of Ophthalmology at Trillium Health Partners, Mississauga, Ontario; Assistant Professor, University of Ontario; Assistant Professor, University of Toronto, Canada; Adjunct Professor, Ophthalmology & Visual Sciences, University of Utah, USA.
Bala Ambati MD, PhD, Professor of Ophthalmology, Moran Eye Center, University of Utah, USA.
Gerd Auffarth MD, PhD, Professor and Chairman of the Department of Ophthalmology, Ruprecht-Karls University of Heidelberg; Director of the IVCRC and the David J. Apple International Laboratory of Ocular Pathology at the University-Eye Clinic of Heidelberg, Germany.
John Berdahl MD, Partner at Vance Thompson Vision, Sioux Falls South Dakota, USA; Founder and CEO, Equinox LLC.
David Chang MD, PhD, Clinical Professor at the University of California, San Francisco, California, USA.
Steven CharlesMD, Clinical Professor at Hamilton Eye Institute, The University of Tennessee, Department of Ophthalmology, and Founder of the Charles Retina Institute in Memphis, Tennessee, USA.
Farhad Hafezi MD, PhD, Medical Director, the ELZA Institute, Zurich; Professor of Ophthalmology, Medical Faculty, University of Geneva, Switzerland.
Alex HuangMD, PhD, Doheny Eye Institute and the Department of Ophthalmology of the David Geffen School of Medicine at UCLA, Los Angeles, California, USA.
David HuangMD, PhD, Weeks Professor of Ophthalmic Research, Professor of Ophthalmology and Biomedical Engineering, Oregon Health & Science University, Portland, Oregon, USA.
Malik KahookMD, Professor of Ophthalmology, Slater Family Endowed Chair, Director, Glaucoma Service & Glaucoma Fellowship, University of Colorado School of Medicine, USA.
A. John KannellopoulosMD, Clinical Professor of Ophthalmology NYU Med School, New York, NY; Medical Director, Laservision Clinical & Research Institute, Athens, Greece.
Florian KretzMD, Chief Executive Officer & Lead Surgeon at Eyeclinics Ahaus-Greven-Raesfeld-Rheine; Consultant and Research Coordinator of the International Vision Correction Research Centre Network (IVCRC.net), Department of Ophthalmology, University of Heidelberg, Germany.
Anat LoewensteinMD, Chair of the Department of Ophthalmology at the Tel Aviv Medical Centre, Full Professor of Ophthalmology, Sydney A. Fox Chair in Ophthalmology and the Vice Dean of the Faculty of Medicine at Tel Aviv University in Israel.
Robert OsherMD, Professor of Ophthalmology at the College of Medicine of the University of Cincinnati and Medical Director Emeritus of Cincinnati Eye Institute, Ohio, USA.
Philip J. RosenfeldMD, PhD, Professor of Ophthalmology, Bascom Palmer Eye Institute, University of Miami Miller School of Medicine, Miami, Florida, USA.
Marc de SmetMD, PhD, Executive Director, MIOS, Lausanne, Switzerland; Chief Medical Officer, Preceyes BV, Eindhoven, Rotterdam, The Netherlands.
Boris StanzelMD, Consultant Retina Specialist and Director, Macula Centre, Knappschaft Eye Hospital Sulzbach, Saarbrücken Germany; Group leader, Clinical Stem Cell Technology, Fraunhofer Institute for Biomedical Technology, Saarbrücken-Sulzbach, Germany; Scientific Consultant, National Eye Institute, Bethesda, MD, USA
William TrattlerMD, Director of Cornea, Center for Excellence in Eye Care, Miami, Florida, USA.
Kevin WaltzMD, President of Ophthalmic Research Consultants, and Chief Medical Officer for Central American Eye Clinics, Indianapolis, Indiana, USA.
Elizabeth YeuMD, Assistant Professor at Eastern Virginia Medical School and Cornea, Cataract and Refractive Surgeon with Virginia Eye Consultants, Norfolk, VA, USA.
Kang ZhangMD, PhD, Professor of Ophthalmology and Chief of Ophthalmic Genetics, University of California, San Diego, California, USA.
“I would be honored to be part of your Editorial Advisory Board. Your publication is very innovative
in the way it presents information and topics.”
“I’m honored by the invitation and would love to be part of your new editorial board.”
“You are a creative force in ophthalmology and worthy of helping.”
“Delighted to join you. I really enjoy The Ophthalmologist.”
Product Portfolio
Digital Channels• Distribution channel • Ebooks• Multimedia channel
Webinars• Educational series• Audio with slides• Increased audience participation• Virtual round table discussion • Video webinar
Video Production• Product demonstration• Customer testimonials• Conference/Expo Interviews• Thought leadership
Email Products• Electronic direct mail• Weekly enewsletters• Monthly content round up
Website• Banner adverts• Content promotion• Video hosting• Lead nurturing
Market Intelligence/Surveys• 5-10 question basic survey• Detailed smart logic survey• Detailed survey with full report and leads
Content Development• Educational features• Interview article• Opinion blogs• Customer testimonials
Magazine• Display advertising• Loose or bound inserts• Application notes• Targeted supplements• Wall planners• Tips, Tricks and Tools
“The editorial material is solid, and clinical focus is extremely relevant.”
Mike Crocetta, Vice President of Marketing, Marco Ophthalmic
Ad Sizes Metric ImperialPage Unit Width x Depth Width x DepthFull Page 210mm x 266mm 8.3" x 10.5"2/3 Page 130mm x 266mm 5.1" x 10.5"1/2 Horizontal 210mm x 130mm 8.3" x 5.1"1/2 Vertical 100mm x 266mm 3.9" x 10.5"1/3 Vertical 70mm x 266mm 2.75" x 10.5"1/3 Square 130mm x 130mm 5.1" x 5.1"1/4 Page 100mm x 130mm 3.9" x 5.1"1/6 Page 70mm x 130mm 2.75" x 5.1"
Format: All files must be supplied as PDF. Please ensure all fonts are embedded, and that all images used within are CMYK and at least 300dpi in quality. Bleed: Please supply with 3mm bleed on all sides. Live area: All text must be inset at least 5mm on all external edges. On internal edges (i.e. right hand side on a left hand page advert), we recommend insetting text by at least 10mm, to compensate for any space lost when binding.
Ad Sizes MetricRight Hand Column Width x DepthBox 200 x 200pxSmall Skyscraper 200 x 300pxLarge Skyscraper 200 x 500px
Formats and sizes: All ads to be provided as JPG, PNG, GIF file types, with a maximum size of 45KB.
Magazine Website
e-Newsletter
Formats and sizes: All images below to be provided as JPG, PNG or GIF file types, witha maximum size of 45KB. All sizes in pixels.Banners – Leaderboard Banner 728 x 90pxFooter Banner 728 x 90pxProduct Profile - Text: Headline - up to 12 words.Body text - up to 45 words describing the product.Image: 150 x 150px image - image of product.Hyperlink.Application Notes - Text: Headline - up to 12words. Body text - up to 45 words describing theapplication note. Image: 150 x 150px image - image of applicationnote content.Exhibitor Highlight - Headline - up to 12 words.Body text – up to 45 words describing the event.Image: 150 x 150px Logo. Hyperlink.
In ContentPostcard 300 x 200pxContent Filter3 sizes for different browser 450 x 210pxwindow sizes 540 x 210px
900 x 210px
Rates Summary Technical Specifications
PrintDisplay Advertising
Price per advert (USD), according to frequency
Size 1x 3x 6x 12xDPS 10,200 9,996 9,792 9,384Full Page 6,457 6,263 6,130 5,8751/2 Page 4,901 4,753 4,656 4,4571/3 Page 4,294 4,162 4,079 3,907
Preferred Positions Page rate + (USD)
Inside Front/Cover 2 982.60Outside Back/Cover 4 1,310First Ad Position 816First Right Hand Page 816Preferred Position 652.80Bellyband 12,240Cover Tip 12,240
Content Marketing
Item 1x page (USD)
2x page (USD)
4x page (USD)
Collaborated Content and Sponsored Features
7,038 12,668 22,522
Supplement Upon request EBook Upon request
EmailItem Region Deployment (USD)
Eblast
Europe
1x
3,055
US 4,167
Combined 6,503
Enewsletter Text Adverts
Europe1x
1,964US 2,356
Combined 3,239
Enewsletter Leaderboard
Europe4x monthly
3,218US 3,861
Combined 5,294
Enewsletter FooterEurope
4x monthly2,621
US 3,142Combined 4,320
WebinarsFormat (USD)Audio with Slides 16,800Pre-recorded Video Webinar 27,000 Plus T&ELive Video Webinar 42,000 Plus T&E
VideoItem (USD)KOL/Executive Interview on Location Upon requestInterviews at Congress Upon requestCorporate Branding Assets Upon request
Partner ChannelItem Monthly (USD)Partner Channel 3,240 (starting from)
Micro-Magazines Exclusive Sponsorship - Limited to 6X Participating Companies
Jan Feb Apr Sep
Subject Modern LASIK
MIGS Unlocked
Premium Cataract
The Dry Eye Opus
Double Page Spread 10,000 10,000 10,000 10,000
Technology to Empower Exclusive Sponsorship - Limited to 5X Leading Technologies
Mar Jul OctSubject Cataract Surgery Imaging Surgical Retina
Double Page Spread 7,750 7,750 7,750
WebsitePosition Monthly cost (USD) Medium Skyscraper 2,249Large Skyscraper 2,586Roadblock 3,370
SurveyUpon request
Texere Publishing Inc. 175 Varick Street New York, NY 10014Tel US: +1 646 712 [email protected]
“The Ophthalmologist is a terrific addition to the eye scene in North America, bringing with it a breath of fresh transatlantic air. A progressive and
innovative approach and a broad bandwidth make it a great read for the ophthalmologist with limited time but limitless interests! ”
Julia Haller, Ophthalmologist-in-Chief, Wills Eye Hospital, Philadelphia, PA.
Publisher: Neil Hanley
Editor: Mark Hillen
Sales Manager: Abigail Mackrill
Production: Jody Fryett
Multimedia: Lindsey Vickers
Managing Editor: Ruth Steer
Content Director: Rich Whitworth
Senior Vice President: Fedra Pavlou
“The Ophthalmologist covers all bases; news, science, innovation, and delivery of clinical care with a dose of wit and touch of style.”
Alex Huang, M.D., Ph.D., Doheny Eye Institute and the Department of Ophthalmology of the David Geffen School
of Medicine at UCLA, Los Angeles, CA
“There are many magazines and newspapers for ophthalmologists, but none as readable as The Ophthalmologist, which has a great knack for finding the novel and relevant. I really enjoy reading
about emerging trends and new technologies that are of great interest to an early adopter like me.”David Huang, M.D, Ph.D., Weeks Professor of Ophthalmic Research,
Professor of Ophthalmology and Biomedical Engineering, Oregon Health & Science University, Portland, OR
Vice President, Sales (North America)
Molly [email protected]
