Media Pack Q2 2014

MORE THAN JUST MUSICWE ARE LIVERPOOL No.1 for local content

& coverage

Award winning News

& Campaigns

No.1 for Football - Live

Everton & Liverpool

commentary

Reflecting and reporting

Liverpool’s £2 billion regeneration

OUR FAMILY

Core audience: 15-44 year olds

Mix of adult contemporary music with all the latest

news, entertainment, sport and travel for people in

Merseyside.

Core audience: Female 35+ year olds

Playing the best ‘60s, ‘70s & more; news, traffic and

travel, and local information

Core audience: Male 35+ year olds

Sport, news and debate with the greatest hits from the

past 4 decades.

Transmission Area

Liverpool, Merseyside & North Wales

Age 15-44

Married / living as married

Working full time

Buying own home

Have children in the

household aged 0-15

Age 35+

Married / living as married

Social Class C2DE

Rent home

Some with children 0-15

in the household /

some with children

left household

Male 35+

Breakfast & Drive : 100% News

& Sports Talk

Daytime : News & the greatest

hits from the last 40 years.

Evenings : The greatest hits &

Pete Price Phone-in from

10pm

SPORTS COVERAGE

Live Commentary from all Everton & Liverpool games

All live on Radio City 96.7 & City Talk 105.9

Ian St John John Aldridge

Graeme Sharp Ian Snodin

4 Merseyside Legends

OUR BREAKFAST SHOW

Radio City has the No.1 Local Breakfast Show

Weekly reach of 250,000 adults aged 15+ per week

Getting the region up, ready and on the way to work & school

OUR REACH

Population – Adults 15+

Radio City & Magic 1548 = 1,853,000

City Talk = 1,610,000

Radio City / Magic 1548

City Talk

OUR REACH

15-24 25-44 45+0

50

100

150

200

250

101

189

231

Wee

kly

Reac

h 00

0's

All Adults 15 - 24 25 - 44 45+

Population (000s) 1,853 290 556 1007

Weekly Reach (000s) 521 101 189 231

Percentage Reach % 28% 35% 34% 23%

4 Week Reach 781 151 282 346

Percentage % 42% 52% 51% 34%

Source: RAJAR, Radio City TSA, 6 months PE Jun 14.

OUR REACH

ABC1 C2DE0

50

100

150

200

250

300 286

235

Chart Title

Wee

kly

Reac

h (0

00's)

237284

Female Male

Weekly Reach 000s

Source: RAJAR, Radio City TSA, 6 months PE Jun 14.

RADIO CITY

Radio City, City Talk & Magic 1548

Radio City Smooth NW BBC Radio Merseyside*

Juice FM* Heart NW (was Real)

Capital North West & Wales (Was

Heart)*

0

100

200

300

400

500

600

521

439398

335

228

174

114

Reac

h/AI

R 00

0's

Source: RAJAR, Radio City TSA, 6 Months PE Jun 14. * Does not cover the whole TSA

We reach more people than any other local radio station…

…Including BBC Radio Merseyside

v LOCAL COMPETITION

Weekly Audience (000’s) Age and Gender Breakdown

Men 15+ Women 15+ Age 15-24 Age 25-34 Age 35-44 Age 45-54 Age 55+0

50

100

150

200

250

300284

237

101 97 92

118 112

265

229

95 9588

115102

90 84

2834

4938

24

194204

39

6173

92

134

98

130

7465

46

2421

45

69

11

27 29 26 21

Radio City, Magic 1548 & City Talk Radio City

Heart NW (Was Real) Smooth NW (Now Heart)

Juice FM* Capital North West & Wales (Was Heart)*

Reac

h 00

0’s

Source: RAJAR, Radio City TSA, 6 Months PE Jun 14. * Does not cover the whole TSA

DIGITAL MEDIA

Users : 113,773Sessions : 153,616Views : 585,402Average Time on Site : 1min 33sec

July 2014

129,372

66,400

2,288

80,185

10,168

113,773

TOTAL DIGITALAUDIENCE402,186

All figures are accurate at time of publication

25-54 Year Olds

307,000 every week

35% of all in the area

548,000 over 13 weeks

Home Owners

366,000 every week

28% of all in the area

690,000 over 13 weeks

Car Owners

407,000 every week

29% of all in the area

764,000 over 13 weeks

Adults with Kids 0-14

196,000 every week

37% of all in the area

349,000 over 13 weeks

Main Shoppers

386,000 every week

26% of all in the area

733,000 over 13 weeks

15 - 24 Year Olds

101,000 every week

35% of all in the area

185000 over 13 weeks