Embed Size (px)
Citation preview
www.transportengineer.org.uk
OVER 70 YEARS OF COMMERCIAL VEHICLE ENGINEERING INSIGHT
MEDIA PACK
Investing in future success
Since 1944, the Institute of Road Transport Engineers –
the IRTE – has published Transport Engineer magazine.
Over its 74-year history, the magazine has provided high-quality
editorial content on fleet management and professional
engineering issues in the commercial, freight, passenger and
specialist vehicles sectors. And to this day it continues to evolve to
meet the needs of readers and advertisers in these sectors thanks
to the efforts of an experienced publishing team.
Transport Engineer’s mix of informed and interesting content,
its detailed circulation database and its popular website
(www.transportengineer.org.uk) provide unique
access to the industry’s transport engineers and fleet and
workshop managers, whatever the marketing campaign’s
intended channel or the scope of its ambitions.
Alongside these communication channels, the brand’s annual
IRTE Conference, to be held this year on the 27th September at
the Marriott Hotel in Leicester, gathers together fleet engineers
from across the UK to discuss engineering, compliance and fleet
management issues face to face.
Please contact Craig Molloy ([email protected])
to discuss how Transport Engineer can support your marketing
campaigns through 2018.
JON BENSON Publisher, Transport Engineer
2018 Media Pack
November 2017
❱ Volvo launches compression-cycle CNG engine
IN THIS ISSUE❱ Haul in the city: urban trailers’ origins and potential
Route optimisation • Pay-by-weight
Low-waste RCVs
001_TENG_NOV17_COVER.indd 1 18/10/2017 16:58
October 2017
❱ Guide to winter preparation, from forecasts to tyre tips
IN THIS ISSUE❱ Battery power: loving lithium; super-capacitors’potential
TfL refi t • Training at Arriva • Safety TfL refi t • Training at Arriva • Safety
Buses take charge
001_TENG_OCT17_COVER.indd 1 22/09/2017 16:17
March 2018
❱ Autonomous braking comes to the LCV sector
IN THIS ISSUE❱ How to modify a tractor for UK petrol tanker operations
LOOK OUTUnderstanding the risks of older tyres
001_TENG_MAR18_COVERS.indd 1 21/02/2018 16:56
www.transportengineer.org.uk
Transport Engineer 2018 features listMonth
January
February
March
April
May
June
July
August
September
October
November
December
Exhibitioncalendar
January
February
March CV Show preview
April CV Show issue
May • CV Show review• Tip-ex Tank-ex preview
June
July
AugustIAA preview
September IAA show issue
October• Eurobus preview• IAA review
November
December
Engineering technology
Fifth wheels and couplings
Running gear, axlesand suspensions
Braking and stability
Vehicle diagnostics
Emissions control
Fuels and lubricants
Telematics and tracking
Truck safety systems
Clutches and transmissions
Electric drivelines
Gas and dual-fuel
Injection and combustion
Engineeringtechnology (cont’d)
Cranes and loaders
Electrical and electronics
Euro 6D engineering
Hybrid drivelines
Tyres and retreads
Alternative HDD fuels
Tail lifts
Bodywork and bodybuilding
Vehicles
Emergency services vehicles
Temperature-controlled transport
Rigids update
Trailers (supplement)
Van and LCV engineering
Tippers
Urban trucks
Chassis cabs
Tractor units update
• Trailer specifi cation• Municipal vehicles
Tankers and ADR update
Workshop andmaintenance
Vehicle fault troubleshooting
irtec accreditation
Garage and workshop equipment
Workshop health and safety
MOT fi rst-time pass rates
Wheel alignment
IRTE workshop accreditation
Ramps, pits and lanes
Workshop management systems
Management and compliance
Apprentices
• Load security• Van excellence
Road safety
Fuel effi ciency
Traffi c commissioners update
Driver management
Wheel security
Training
Enforcement issues
• Winter preparation• Parts and the aftermarket
Axle loading
Finance and leasing
Bus and coachReference in named article; no dedicated feature
Vehicle fault troubleshooting
irtec accreditation
Road safety
Euro 6D engineering
Hybrid drivelines
• Bus and coach engineering • Tyres and retreads
Telematics and tracking
Bus and coach maintenance
Clutches and transmissions
Electric drivelinesEurobus preview
Gas and dual fuel
Bus and coach conversions
Knowledge and experienceMARKET-LEADING CONTENTEvery issue of Transport Engineer includes a mix of regular sections. It provides qualified transport engineers and fleet managers with practical, up-to-date information in a professional and compelling format to support them in their daily activities and decision-making.
IT TALKS THEIR LANGUAGE Transport Engineer’s highly-skilled pool of technical journalists includes qualified and experienced engineers and specialists with in-depth expertise and a passion for their subjects. The scope of content is set out in an annual editorial programme to ensure that all core topics are covered, with high-value content throughout the year. But there’s more to each issue in print and online, with news, views, product and people updates…
REGULAR SECTIONSComment: the editor’s opinion of key legislative, political, business and technology developments affecting freight and passenger transport.
News and analysis: the stories behind the headlines – explaining their significance to transport engineers, fleet and workshop managers, and senior technicians.
Technology features: these one-, two- and three-page features cover key engineering topics and innovations, providing inside views and tips on subjects ranging from trucks and equipment to technical developments with engines, drivelines, suspensions, braking systems, stability systems, aerodynamics, telematics, tachographs and more.
Management features: again, one-, two- and three-page features, focusing on operating costs, legislation, training, health and safety, and compliance in driver and fleet management.
Cover stories: typically three-page features on topical issues with broad appeal across Transport Engineer’s entire readership – such as fuel-reducing aids, dual-fuel and hybrid vehicles, type approval, diagnostics, the traffic commissioners, garage equipment and operations, and the aftermarket.
Interviews: two-page interviews with senior industry figures with something serious and challenging to say.
Engineer-to-engineer: two pages helping our readers to learn from their peers’ choices and experience across the full spectrum of transport engineering issues.
Regulation updates: impending and existing legislation, as well as cases likely to set precedents.
Technology updates: what’s new for practicing engineers and fleet managers.
2018 Media Pack
August 2017
❱ Fresnel lens test drive: feedback from two fleets
IN THIS ISSUE❱ Where today’s tech trends are taking trucks tomorrow
Renewed prospects for driver training
simulators
Crashcourse
001_TENG_AUG17_COVER.indd 1 25/07/2017 16:04
July 2017❱ A fleet manager’s guide to cyber security
IN THIS ISSUE❱ Behind the wheel of DAF’s new CF and XF trucks
Keep in touch with your cargo
Trailertelematics
001_TENG_JUL17_COVER.indd 1 20/06/2017 16:37
June 2017❱ How to make a low-carbon bus
IN THIS ISSUE❱ From John O’Groats to Land’s End, seeking a long-haul future for gas
What pass rates tell us, and tips for a better test
Pass fi rst time
001_TENG_JUNE17_COVER.indd 1 23/05/2017 16:40
Qualifications and budgets
REACHING MORE READERS WITH REAL INFLUENCE ABC 2017. 16,053 average monthly circulation Jan-Dec 2017
Transport Engineer’s circulation is audited by the Audit Bureau of Circulation (ABC) every year. As the journal of the Institute of Road Transport Engineers (IRTE), copies are delivered each month to individual institute members.
An additional 5,000 controlled circulation copies are distributed each month to a highly targeted database of influential fleet managers, transport engineers and transport engineering managers at their places of work. This validated database is regularly updated by MA Business’s industry-leading database research team – to identify fleet sizes, types and all-important purchasing authority.
Research confirms Transport Engineer’s coverage of all sectors of the commercial vehicle market, provides a qualified audience of professional engineers and managers who, between them, control the majority of transport engineering budgets and influence most purchasing decisions.
www.transportengineer.org.uk
■ Manufacturing/Engineering 34%■ Building and Construction 27%■ Transport 16%■ Wholesale and Distribution 11%■ Public Services 5%■ Others 4%■ Retail Sector 2%
Source: Percentage of readers by site from TE’s circulation database
Transport Engineer reaches influencers, specifiers and buyers in every sector
Transport Engineer readers by job function
Size of commercial vehicle fleet, by number of vehicles at each site
■ Head of Vehicle Maintenance Operations 47%
■ Fleet Transport Managers 37%■ Vehicle Technicians 16%
Source: Percentage of readers by site from 2016 circulation database
■ 5 – 20 vehicles 56%■ 20 – 50 vehicles 28%■ 50 + vehicles 16%
Source: Percentage sites of 2016 circulation database Fleet criteria excludes cars and must include at least one HGV/PCV
May 2017❱ Trucknology
tales: MAN’s March Munich meet
IN THIS ISSUE❱ Novel double-deck trailers squeeze in 52 pallets
Popularity growth in
8x4 tippers
Popularity
ON THE RISE
001_TENG_MAY17_COVER.indd 1 27/04/2017 16:51
April 2017❱ CV Show 2017: the UK’s transport industry event
IN THIS ISSUE❱ Euro 7 on the horizon: engineering advances
As funding soars for hybrids and electrics, CVs are on the move
Another revolution?
001_TENG_APR17_COVER.indd 1 22/03/2017 16:49
Biogas trucks march from niche into mainstream
Natural power
March 2017
❱ CV Show 2017 preview: trucks and technologies
IN THIS ISSUE❱ Euro 6 diesel and gas engine emissions: the inside story
001_TENG_MAR17_COVER.indd 1 15/02/2017 11:52
2018 Media Pack
PRINT ADVERTISING
Double page spread ................ £4,250Full page ..................................... £2,500Half page .................................... £1,300Quarter page ................................. £700
Volume discounts6 advertisements ............................ 15%9 advertisements ............................ 25% Agency bookings ........................... 10%
Transport Engineer Delivering your audienceIn any format Precisely
Cover positionsInside front cover AND Outside back cover .......................................................... +20%
InsertsTransport Engineer’s circulation allows your event mailer, new product line brochure or general marketing messages to be delivered cost effectively. Cost for full circulation up to 10gm is £1,500. Additional charges of £1.50 per gm per 1,000 inserts for heavier items. With our comprehensive reach into the market and the accuracy of our database, an insert can save you both the time and cost of sourcing and cleaning the data.
AdvertorialIf you have a special story to tell or a message that simply cannot be put across effectively in conventional advertising format, advertorial pages are a powerful option. A combination of editorial and PR, they give you an opportunity to present your case in full. Advertorial pages are reproduced online with links from the Advertiser Spotlight Ezine to boost reader interest and lead potential. Low resolution PDF supplied.
AdvertorialDouble page spread ............................................................................................. £4,400Single page ............................................................................................................. £2,200
No resources to write it? No problem!For an additional £500/page we can provide one of our staff writers to produce the content and our in-house studio can design the layout, working to your specification brief.
Special advertising optionsAlternatives to on-the-page advertising – such as belly bands, barn doors or gatefolds – are available. Specifications and rates are bespoke. Please talk to us about your requirements.
Specialist recruitment If you’re looking to recruit skilled and qualified transport engineers or fleet managers, there’s no better place than Transport Engineer to advertise your vacancies. The highly-qualified nature of Transport Engineer’s readers means it delivers high-quality applicants. Premium position display rates apply.
www.transportengineer.org.uk
ONLINE ADVERTISING
Transport Engineer’s website includes high-quality editorial, a comprehensive supplier database and a searchable summary archive of every article published over the last five years, and links directly to the SOE’s IRTE main website. It hosts white papers, updates on legislative issues, VOSA vehicle recall data, general news, as well as the latest on trade shows and other relevant industry events. It is highly optimised to improve search engine results and to widen its appeal and attract web traffic from the UK and overseas.
For online campaigns, a host of conventional and rich media advertising options is available, ranging from traditional banners, buttons and skyscrapers through to more eye catching options, such as dynamic page peels, expandable banners and video.
Banners .................................................................... £500 per monthSkyscrapers ............................................................. £750 per monthMPU’s (message panel units) .............................. £600 per monthSponsored articles ................................................. £750 per month
Advertiser spotlight e-zineTo maximise reader interest in your advertised products and services, a monthly push e-zine is sent to all opted-in email addresses on the circulation database.
Supplier directoryThe Transport Engineer Supplier Directory is a detailed database of suppliers and service providers, including heavy goods vehicles, buses and coaches, trailers, exhaust systems, vehicle safety and security systems, fuel management systems, garage equipment, training services and maintenance.
Basic supplier information is included in the directory free of charge. Enhanced listings provide the supplier with a 100 word sales description or company profile, company logo, product links to supplier website and full contact details.
Transport Engineer Delivering your audienceIn any format Precisely
EditorWill Dalrymple +44 (0)1322 [email protected]
Contributing EditorsBrian Weatherley, Dan Gilkes, John Challen, Ian Norwell, Laura Cork, Peter Shakespeare, Steve Banner, Toby Clark
Advertising SalesCraig Molloy +44 (0)1322 221144+44 (0)7967 [email protected]
ProductionNicki McKenna+44 (0)1322 [email protected]
PublisherJon Benson
Transport Engineer is published on behalf of the Society of Operations Engineers and the Institute of Road Transport Engineers by:
MA BusinessHawley Mill, Hawley Road, Dartford, Kent, DA2 7TJTel: +44 (0)1322 221144 Fax: +44 (0)1322 221188 www.markallengroup.com/ma-business
January 2018
❱ How to specify trailer brake systems
IN THIS ISSUE❱ Revealed: the operator cost breakdown for 14 types of truck
Listen and learnListen and learnDiagnosing truck health using big data
001_TENG_JAN18_COVER.indd 1 13/12/2017 16:33
