Media Pack

Horsemart Media Pack Page 1 Horsemart Media Pack Page 2

Horsemart.co.uk launched in 1998 and is currently the number one equestrian website in the UK for buying and selling horses, horseboxes, trailers, tack and other equine goods and services, with over 5,500 live ads online.

The site pulls an impressive 110,000 unique visitors and 2.5 million page impressions each week – figures that are continually growing.Horsemart.co.uk remains in the top spot ahead of competitor equine sites, and is consistently winning the Hitwise Top 10 Website award on a quarterly basis, for the Shopping and Classifieds category.

In addition to the website we also have a hugely successful national monthly magazine called National Horsemart.

Horsemart After three weeks of advertising my pony she went on trial and was brought shortly afterwards by a lovely family and has settled in well. Brilliant!

Kathrin Wills

‘‘

Horsemart Media Pack Page 2

Horsemart vs our competitiors After placing

my advert on Horsemart, I had

lots of interest and the first person who came to

view my horsebox purchased it.

Horsemart is great value for money - I will certainly use it

again.

Sue, Cheshire

‘‘

Rank Website %

1 32.36

2 horseandhound.co.uk 25.47

3 horsequest.co.uk 13.53

4 pcuk.org 7.77

5 horsedeals.co.uk 5.81

By advertising on Horsemart.co.uk you can rest assured that this website is used by more people than any other equestrian website.

As you can see, not only is our market share larger than the other main equestrian websites, but our monthly visits figure outperforms them by a significant amount.

This means that literally thousands more people will see your advert on Horsemart.co.uk than if you advertise on the other sites.

Compared to these other equestrian websites, Horsemart.co.uk has:

95,820 more visits than horseandhound.co.uk every month

292,109 more visits than horsequest.co.uk every month

321,825 more visits than pcuk.org.uk every month

453,022 more visits than horsedeals.co.uk

And the secret behind our success? Well there are several, but the main one that brings people back time and time again is our content. Horsemart.co.uk is a marketplace for equestrian enthusiasts, with thousands of horses,

ponies, and related products and services advertised.

This means that people are visiting the site specifically to browse, search and buy. With websites such as horseandhound.co.uk. for example, it is more likely that they are visiting for the editorial content – buying is not their primary intention.

Our visitors are looking to buy and will therefore be much more open to seeing your advertising and marketing.

This is a huge benefit to you – you are already preaching to the converted.

Equine sites market share: Jan 08 to Jan 09

n horsemart.co.uk n horseandhound.co.uk n horsequest.co.uk n pcuk.org n horsedeals.co.uk n adhorse.co.uk

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Our Users Because of Horsemart, we were able to sell Spike easily and able to vet the people who wanted to view him. We have brought our new pony off Horsemart as well, Horsemart gave us excellent service every time.

Nicola Walker-Voss

‘‘ Horsemart.co.uk attracts a huge amount of equestrian enthusiasts – far more than the other equestrian websites – and importantly, it attracts the audience you want to target. Hitwise offers independent competitive intelligence for online marketing.

These tables demonstrate exactly who our users are, based on age range, gender, social class and geographical region.

According to research from Hitwise, using MOSAIC lifestyle data, our users have the following indicators:

They have the average household income of more than £50,000 per annum

They have more than two cars in the household

A high proportion of them work within the agricultural industry or within private sector companies

Many of them work at managerial or directorial levels within their industries

A high proportion of our users belong to the group known as ‘Greenbelt Guardians.’ They live in rural communities own their own farms and land which have a high value attached to them and continue to work on this land.

The 2006 National Equestrian Survey found that with equestrian enthusiasts, women outnumber men on a ratio of three to one – as you can see from our demographics, this is reflected in our users too. The NES also found that the 25-44 age group has seen the largest growth, again this is demonstrated by our figures.

In conclusion, users of Horsemart.co.uk are exactly the people you want to be speaking to.

Hitwise offers independent competitive intelligence for online marketing.

We have used this research into the site to determine who the average Horsemart.co.uk user is.

Online classified rates

Online only (30 days)

Single column advert

Double column advert

Horses for sale From £15 From £30 From £40

Horseboxes for sale From £15 From £30 From £40

Other sections From £12 From £30

What’s included in the packages?

USER AGE

8.54%

15.47%

30.65%

26.81%

18.54%

Horsemart Media Pack Page 4

USERS PER REGIOn

Thank you very much for your

excellent service. We had a huge response to our

advert and could have sold the horse

many times over. Using your service

was completely hassle free and

excellent value for money. I would

definitely use the service again and

will recommend you to friends. Many thanks.

Karen Hatch

Male38.06%Female

61.94%

‘‘

Online only (30 days) Up to 5 photosOnline for 30 daysYou can amend or stop your advert at any time

Single column advert From £30 Online and advert in National Horsemart

Double column advert From £40Online and advert in National Horsemart

MALE/FEMALE RATIO

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Horsemart.co.uk and Ponymatters.com present the ideal advertising platform for the equestrian market, with advertising packages designed to generate response.

BannersUsed to drive traffic direct to your own website. Situated at the top of the site, it is the first thing visitors see. Banners are based on a rotational basis with a maximum of five advertisers.From £800 per month – size: 468x60 pixels

Side buttonSituated down the right-hand side of the site, these buttons are rotated amongst 10 advertisers and offer great exposure for your company.£300 per month homepage – size: 125x125 pixelsFrom £150 per month run of site (excl. homepage) – size: 125x125 pixels

Skinny bannerThis runs across the page and is rotated amoungst five advertisers maximum.£500 per month homepage – size: 980x35 pixels£300 per month run of site (excl. homepage) – size: 980x35 pixels

Category SponsorshipAll of our categories are available for individual category sponsorship. 468 x 60 banner £495

Video category sponsorshipSponsorship of Video Ads category link on the home page.£1,000 per month

Forum sponsorshipSponsorship of the entire forum, 468x60 banner.£400 per month

PDF brochure downloadManufacturers have the ability to upload a brochure of their stock for users of the site to download.£600 per year

Lineage linksText links to websites for manufacturers.£100 per month

Please contact us for more information about these deals

Excellent way of selling. I have previously sold through Horsemart because of the countrywide accessibility and will do so again.

Carol Gorman

‘‘ Online Trade advertising

Horsemart Media Pack Page 6

enewsletterThe Horsemart.co.uk enewsletter is circulated on a bimonthly basis to 32,000 equestrian enthusiasts who have opted in to receive it.

BannersThese are 468x60 pixels in size and are situated along the top of the newsletter – they offer great impact.£350 per newsletter (top banner)£300 per newsletter (middle banner)£250 per newsletter (bottom banner)

Solus sponsorshipAvailable for you to take all advertising spots across the enewsletter. This option offers unrivalled exposure in order for you to push your brand forwards, whilst being affiliated with the equestrian industry’s leading website.£750 per newsletter (not including featured ads)

Featured adsThese appear along the left hand side of the email. There are a maximum of four available per newsletter.£200 each

Sponsorship emailTargeted email branded and written to your requirements. Sent out in association with Horsemart to our database of 33,000 recipients.£1,000 per email

When I placed my ad with you I was

reluctant to spend any more money on

advertising having placed much more

expensive adverts elsewhere without

reply. However i am pleased to say I would certainly use

Horsemart again. I sold my mare to the first

viewer and following that the response was

excellent! I received well over 20 enquiries! Thank you very much

Amy North

‘‘Email advertising

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Adclicker is the new pay-per-click advertising solution from Friday-Ad, and is available on Horsemart.co.uk. Adclicker gives businesses the opportunity to advertise online via our websites and reach new customers at a low cost and with no risk.

Whether you’re a national company or small local business, Adclicker allows you to reach new customers, leading to increased sales. Our location targeting ensures you only pay to reach the customers you want to talk to.

Adclicker works by bidding on keywords associated with your business and then displaying your ad listing whenever a website user searches against these keywords. If the user clicks on your listing and visits your website, then you are charged the amount bid for that keyword. If your ad isn’t clicked then you don’t pay.

Keyword bidding starts from just 20p. There are no hidden fees or set up charges, so every penny spent goes towards clicks. The number of keywords you can bid on is unlimited so there is plenty of scope for attracting new customers.

Accounts need to be credited on a pre-pay basis. An initial deposit for £50 is recommended to get your listing up and running. At 20p per click, that’s over 250 potential customers delivered straight to your website.

Visit www.adclicker.co.uk and click on self service to sign up today. If you’d prefer to speak to an advisor, call 01273 837 807.

‘‘ Adclicker

Signing up to Stock Listings on Horsemart.co.uk ensures breeders are seen by thousands of potential customers every week. These tailored packages allow dealers to advertise your horses for a fixed monthly fee.

Basic listing Every horse is listed as a separate, searchable ad on Horsemart.co.uk Each individual listing is linked to a dedicated deadlers page Prominent email address and website links increae enquiries and deliver traffic A report on the number of times a horse is viewed allows breeders to compare

response against sales made£100 per month

Standard listingAs above, but allows for unlimited listings as opposed to the basic ten.£200 per month

Enhanced listingAs above and also allows you to have similar horse ads on matching private ads.£240 per month

Premium listingAs above and includes photo adverts (highlighted) at the top of the home page and relevant sections.£300 per month

These listing packages are also available for other types of business – please ask for further details.

Because of Horsemart, we were able to sell Spike easily and able to vet the people who wanted to view him. We have brought our new pony off Horsemart as well, Horsemart gave us excellent service every time.

Nicola Walker-Voss

Stock listings

Horsemart Media Pack Page 8

After placing my advert on

Horsemart, I had lots of interest and

the first person who came to

view my horsebox purchased it.

Thanks Horsemart!

Sue from Cheshire

‘‘

ponymatters.com

in joining you and your pony to pony matters - its free and easy

JUST LAUNCHED The new online

pony community forpony enthusiasts

Free to join now

>

Please contact Horsemart.co.ukfor information and advertising

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Excellent response from people, my phone hardly stopped ringing.

Nicola Highfield

‘‘ national Horsemart MagazineNational Horsemart offers a different proposition to the other equestrian titles, with a blend of both classified advertising and editorial content.

The classified advertising offers over one thousand horses and ponies for sales across all breeds and disciplines. The wide price range makes our magazine relevant for both readers who are new to the equestrian world and for experienced riders who are looking for competition or performance horses.

There is also a wide array of related advertising for horseboxes, trailers, 4x4s, pets, jobs and equestrian property. Editorial content is in the form of features, live interviews, tried and tested and much more. Horsemart.co.uk will also hold a 10 page on-line version of each months edition as a downloadable PDF promoting the magazine.

The editorial content has been expanded greatly over the past six months with emphasis on Horsemart Meets, Tried & Tested, Shopsmart with Horsemart and international rider profiles. This has now made National Horsemart a magazine that is bought to be read as well as browsed for the classified content.

Title summary

Publishing frequency Monthly

Cover price £3.50

Pagination 260 pages

Available from WHSmith, Co-Op, Martins, McColls, RS McColls, plus other newsagents, leading tack shops and equine retailers.

Target readership Results from BETA’s National Equestrian Survey (2006) show that demographically, equestrian participants are predominantly female (75%), and aged 16-44 years (52%).

In terms of social class they are split fairly evenly across the broad groups of AB, C1 and C2DE.

We would suggest that our target readership for National Horsemart reflects these general trends, but doesn’t exclude those from the other groups.

March 2009 £3.50

OVER 2,780 HORSES ONLINE AT WWW.HORSEMART.CO.UK

MARY KINGMEETS

Stallions AT STUD

MEET THE BOYS IN COMPETITION

Win alesson withMaria Eilberg

Shop smart with Horsemart

1,590 HORSESFOR SALE

INSIDE

+ FANTASICGIVE-A-WAYS

£3.50

Dressage isgymnastics for horses

We spend a day with Carl Hester

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Advertising Rates

Cost per insertionSize ROP ClassifiedFull page £515 £350Half page £260 £210Quarter page £210 £130Eighth of page £85 £70

Category sponsorship also available

Page specific Page 3, 5 or 7 +25%

CoverInside front cover, inside back cover or outside back cover£750 per insertion

Leaflet insertion£30 per thousand

Rates include colour, exclude VAT

March 2009 £3.50

OVER 2,780 HORSES ONLINE AT WWW.HORSEMART.CO.UK

MARY KINGMEETS

Stallions AT STUD

MEET THE BOYS IN COMPETITION

Win alesson withMaria Eilberg

Shop smart with Horsemart

1,590 HORSESFOR SALE

INSIDE

+ FANTASICGIVE-A-WAYS

£3.50

Dressage isgymnastics for horses

We spend a day with Carl Hester

We had lots of phone calls and

she was sold almost immediately Once

again thank you very much.

Sadie & Wendy Osborne

‘‘

Horsemart Media Pack Page 11

ContactTo find our more about how advertising with Horsemart can help push your business forward, please contact our friendly sales team.

.com

DeadlinesDisplay advertising and editorial deadlines are always two months prior to the month of issue. For more information please contact us.

Horsemart Head Office Tel: 01273 837 807Fax: 01273 837976Email: sales@horsemart.co.ukWeb: www.horsemart.co.ukMail: Horsemart, London Road, Sayers Common, West Sussex BN6 9HS

Published by Friday Holdings Ltd, London Road, Sayers Common, West Sussex, BN6 9HS. Distributed by MMC, 01483 211222

The Horsemart team:

PR and Editorial 01273 837703 Jo Metcalfe editorial@horsemart.co.uk

Web advertising 07766 736886 Claire Allmett, Fiona Raitt

Business advertising 01273 837807 Tracy Potter, Di Jarman

Private advertising 01273 837807 Tracey Large, Sam Kelly

Customer Service 01273 837807 Laura Stonham

Art and production Jessica Baldwin

Horsemart supports Saddle Up and

Hope in the Valley RDA