Media Pack

770,000Women

729,000Men

1.499mTotal Population

Our CoverageTalking to people across Tyne & Wear

Local, engaging, trusted…

Metro Radio provides the most local, relatable and entertaining shows,

balanced with the best variety of the biggest chart hits.

A typical Metro Radio listener is aged between 25 & 45.

They lead a fast-paced, busy life, working hard and playing hard.

Their social scene is important with weekends for friends and family..

Proud of their North East roots, their home and family.

Metro Radioreach

over half a million adults every week

Metro Radio15+ 15-24 25-34 35-44 45-54 55+

Population (000s) 1,499 243 230 214 256 557

1 Week Reach (000s) 436 99 96 84 77 81

% Reach 29% 41% 42% 39% 30% 14%

Average Hours 7.6 3.4 10.4 6.8 12.0 6.0

4 Week Reach (000s) 662 154 138 122 114 127

4 week reach % 44% 63% 60% 57% 45% 23%

13 Week Reach (000s) 826 187 164 148 141 165

13 week Reach % 55% 77% 71% 69% 55% 30%

Watch our audience GROW!

Source: RAJAR, Metro Radio TSA, 6 months ending

June 14

It Works!

I think they were well targeted ads that got across a message that we

couldn’t get across in another medium.

They sold significantly better. We certainly have paid back the

advertising and the investment that went into producing the ads. It was great to hear people in shops

saying that they’d heard the advert.

The campaign was a really big success we went from zero smart

cards being used in the North East to 73,000 being used in just under

a year!

We advertised a recruitment day on air for 10 days and over 600 people text in for more information.We had amazing results… Over 300 people attended the recruitment event.

We’ve seen a massive impact that Metro has had. High level

increases in the Newcastle, Sunderland and Durham areas, in some cases up to 40-50% and the only difference between 2012 and 2013’s marketing for Pulman was

the introduction of Metro

Metro Radio BBC Radio 2

Capital North East*

Smooth Radio

North East

BBC Radio Newcastle*

BBC Radio 1

BBC Radio 4

Heart North East

Magic 1152 (Newcastle)

0

100

200

300

400

500

600

436

358298 279 274 272

185 162102

Source: RAJAR, Metro Radio TSA, 6 months ending

June 14

Weekly reach (000’s)*stations marked with an asterisk do not cover the

whole of the total survey area

BBC Radio 2

Metro Radio

BBC Radio Newcastle*

Smooth Radio North

East

BBC Radio 4

Capital North East*

BBC Radio 1

Magic 1152 Heart North East

0

500

1,000

1,500

2,000

2,500

3,000

3,500

4,0003,572

3,311

2,241 2,1461,959

1,5031,345

898 866

Source: RAJAR, Metro Radio TSA, 6 months ending

June 14

Total hours by station*stations marked with an asterisk do not cover the

whole of the total survey area

BBC Radio 2

Metro Radio

BBC Radio Newcastle*

Smooth Radio North

East

BBC Radio 4

Capital North East*

BBC Radio 1

Magic 1152 Heart North East

0%

2%

4%

6%

8%

10%

12%

14%

16%13.9%

12.9%

8.7% 8.3%7.6%

5.8%5.2%

3.5% 3.4%

Source: RAJAR, Metro Radio TSA, 6 months ending

June 14

Market share by station*stations marked with an asterisk do not cover the

whole of the total survey area

When Listeners Trust us, They Trust You

50% of Metro listeners rate us

8,9 or 10 out of 10 on trust.

Metro Radio listeners are twice as likely to

recommend  something they heard to others than Capital, Smooth

and Real listeners.

Source: iPSOS MORI

44%of Metro listeners have taken

action after they heard something on the station!  (V

29% Capital and Real and 20% Smooth).

258,000 peopleEvery single month!

Your campaign will hit every one of them

Through our digital platforms wetalk to

E-Shot

On Air Promotion

Off Air Promotion

Bespoke Events

Idea generation

Startup(dialog & tender)

Media Bus

Research

OnlineOutside

Broadcast

Creative

Sponsorship

Social Media

Advertising CampaignSolutions for Every Challenge

Full Creative Media Services

At the Heart of Our Community

Cash for Kids raises funds for sick, disabled and underprivileged children across the North East.

In 2013 the charity raised over £1 million supporting 30,359 local children.

81% of UK consumers agree that they are more likely to buy a product associated with a cause they care about.

The 2 causes that draw the widest support from the general public are medical research and children/young people.

Your chance to do this locally whilst still promoting your brand.

Cash For Kids puts a programme of sponsorable events on across each year to raise funds and our listeners love them.

With our charity Cash For Kids