Media pack 2021 - Affino · 2020. 11. 23. · farmer writers, Farmers Guardian is packed full of technical features across a range of sectors including livestock, arable and machinery

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Media pack 2021

Inside: Information about our range of marketing opportunities for businesses large and small:

• About us

• Key statistics

• Readership

• Advertising

• Sister brands

fginsight.com/advertisewithus

fginsight.com/advertisewithus2

MEDIA PACK

CONTENTSProduct focus bespoke email 10

Email newsletter adverts 11

Website adverts 12

Additional opportunities 13

FGBuyandsell.com and Auction Finder 14

Sister brands 15

Contact us 16

From the editor 3

About Farmers Guardian 4

Readership 5

Key statistics 6

Display advertising opportunities 7

Classified advertising opportunities 8

Print adverts 9

fginsight.com/advertisewithus 3

FROM THE

EDITORWELCOME to Farmers Guardian, the premier weekly title for the agricultural community.

For over 175 years, Farmers Guardian has sought to ask what the political and business decisions of the day really mean for its readers, and that is a tradition the current team is proud to continue, both in print and online.

Drawing on the resources of an unrivalled team of journalists, commentators and farmer writers, Farmers Guardian is packed full of technical features across a range of sectors including livestock, arable and machinery. By showcasing farm businesses or delving further in to farming systems, we aim to give our readers an insight into innovative techniques which can hopefully inspire new ways of thinking on their own farms.

Farmers Guardian is also setting the agenda with its coverage of news and business stories, with our Brexit analysis asking what the ramifications of the political maelstrom are for those on the ground.

Our livestock sales and market data coverage also keeps our community up-to-date with weekly trading and shines a light on the auction marts which are such an integral part of the rural community, whether that is from a business or social perspective.

With weekly sales and trading at the heart of our community, FG Buy and Sell Classified is an intrinsic part of Farmers Guardian magazine. Along with its online counterpart, FGBuyandSell.com, it connects buyers with sellers across the country. Presented in a traditional format, it has been loved and supported by the people who make this industry tick for generations.

While print sales continue to be strong, our online news platform is surging ahead. FGinsight.com has record visitor numbers and our social platform is now the largest in UK agriculture. We’re thrilled to share our content digitally to over 230,000 followers on Facebook and in excess of 57,000 on Twitter.

I am incredibly proud to be the editor of Farmers Guardian and am driven to bringing the very best insight and analysis to our readers.

Ben BriggsEDITOR, FARMERS GUARDIAN


ABOUT

FARMERS GUARDIAN

FARMERS Guardian is the authentic voice of agriculture and is committed to ensuring a positive future for Britain’s farmers.

Our publication reaches into the whole industry – from established farmer through to the next generation – with diverse content to inform, advise and entertain.

2020 has already seen the industry evolve in the face of uncertainty, financial pressures and new technology.

Our readers trust Farmers Guardian to

deliver the latest news, views, analysis and insight every Friday.

You can communicate the value and benefit of your brand, product or campaign with our range of advertising solutions. Reach the decision makers and influencers operating at the heart of agriculture. We connect buyers with sellers and build long-lasting customer relationships.

So, why not join us and become part of our story?

About us

3 Farmers Guardian provides you with direct access into the heart of farming

3 Our multiple platforms are the most effective way to reach farming communities in the UK

3 Reach thousands of decision makers via a cost effective channel

3 Choosing Farmers Guardian ensures your brand is featured in a trusted, insightful, market-leading title alongside our unrivalled journalism

3 Our brands can help you raise your brand awareness, launch new products, increase sales and much more

Why choose Farmers Guardian?

CONTACT US TO FIND OUT WHAT WE CAN DO FOR YOU

01772 799500 [email protected]


REGION % SHARE

North East 9%

North West 17%

Yorkshire and the Humber 11%

East Midlands 9%

West Midlands 11%

East Anglia 3%

South East 6%

South West 9%

Scotland 7%

Wales 15%

Northern Ireland 1%

Rest of world 1%

TOTAL READERSHIP = 81,632

GEOGRAPHICAL BREAKDOWN OF OUR

READERSHIP

Who are our readers?

7%

9%

9%

9%

15%

11%

1%

3%

6%

11%

17%

CROPS & GRASS

43% of all 50+ha

farm businesses

NUMBER

T I T L E

1 DAIRY

64% of all 100+ head farm businesses

NUMBER

WE

EK L Y T

I TL

E

1 ARABLE

35% of all sub 400ha farm businesses

NUMBER

T I T L E

1 SHEEP


NUMBER

T I T L E

1 BEEF


NUMBER

T I T L E

1


KEY

STATISTICSFarmers Guardian in numbers

REINFORCE the credibility of your brand by promoting your business on our social media channels, hosted under the trusted name of Farmers Guardian.

Launch new products, advertise your services or position your business as a thought leader on a relevant agricultural topic.

With sponsored social media posts, the possibilities open up even more. You can choose exactly who you want to talk to and specify an age range, location, interests and even industry.

It's a guaranteed way to make sure you're talking to exactly who you're aiming to reach.

Twitter followers60,400+ 246,000+

Facebook followers

32,000+Followers

3,400Followers

Speak directly to our engaged social media audiences

Each issue loved and shared by 2.9 people

Readership

81,632Established

175years

Average read time

70 minutes

FGInsight.com, the online home of Farmers Guardian

350,000+ Page views per month

168,900+ Website users per month

Circulation

28,149 Made up of subscribers, newstrade purchasers and farming events


FARMERS GUARDIAN DISPLAY FEATURES LIST 2021

ADVERTISING OPPORTUNITIESJANUARYJanuary 1: Sheep and lambingJanuary 8: Dairy-Tech previewJanuary 22: Machinery & Tractor Magazine | Farm

business diversificationJanuary 29: Spring weed control | Beef supplement

(including Stirling Bull Sales preview)

FEBRUARYFebruary 5: Spring spraying (including fungicides and

OSR PGRs) | Machinery workshop February 12: Machinery round-up – latest sub-100hp

tractors February 19: Dairy supplement (including UK Dairy

Expo) | Maize for feed and energy | Farm technology - apps and hand-held devices

February 26: Careers supplement

APRILApril 2: Beef | TrailersApril 9: Machinery workshop | Maize | Focus on

potatoes (including crop protection)April 16: Pigs and poultry supplement (including

British Pig and Poultry Fair preview)April 23: Farm business diversification | Bioproducts

(incorporating biostimulants and biopesticides)April 30: Careers special | Machinery workshop

AUGUST August 6: Sheep supplement (pedigree focus) | Crop

establishment (including establishment, machinery and agronomy) | Machinery workshop | College clearance

August 13: Cultivations special | Beef | Autumn herbicides 1

August 20: Machinery round-up - latest 200-300hp tractors | Property special

NOVEMBERNovember 5: Machinery workshop | Bio-security |

Christmas gift guideNovember 12: CropTec Show preview | Beef | Christmas

gift guideNovember 19: Security | ATVs | RenewablesNovember 26: Machinery & Tractor Magazine - Arable

and root crops special | Dairy

MARCHMarch 5: Sheep | Materials handling | Farm buildingsMarch 12: Smallholder supplement | Machinery

workshop | Dairy | Cereal disease control 1March 19: Potato planting (cultivations, crop protection

and nutrition) | SmallholderMarch 26: Machinery & Tractor Magazine - Grassland

special (including Grassland UK event preview) | Cereal disease control 2 | Grass and silage

JULYJuly 2: Crop nutrition July 9: Royal Welsh Show preview | Machinery

workshopJuly 16: Organic manuresJuly 23: Machinery & Tractor Magazine - Tractors and

loaders special | Varieties focus (cereals and OSR)TBC: NSA Sheep event 2021 preview

DECEMBERDecember 3: AHDB Recommended Lists report (Cereals

and OSR Recommended Lists) | Machinery round-up - latest loaders

December 10: Machinery workshop | Spring croppingDecember 17: Muck and slurry handling equipment

MAYMay 7: Sheep | Beef Expo preview | Focus on

potatoes (including crop protection)May 14: Dairy May 21: Machinery & Tractor Magazine - LAMMA

preview | Property specialMay 28: LAMMA report - part 1 | Breeding and calves |

Cereals 2021 previewTBC: Royal Welsh Grassland event previewTBC: NSA Scotsheep 2021 preview

JUNEJune 4: LAMMA report - part 2 | Machinery workshop June 11: Royal Highland Show supplement | OSR

varieties and establishment (agronomy update for OSR, plus latest establishment kit and technology)

June 18: Cereals 2021 report | Farm buildings (including grain drying and storage)

June 25: Machinery round-up - latest 100hp-200hp tractors | Grass and forage | Great Yorkshire Show preview | Sheep

SEPTEMBERSeptember 3: Sheep supplement (commercial focus)

Autumn herbicides 2 | CombinesSeptember 10: Dairy supplement (including UK Dairy

Day preview) | Machinery workshopSeptember 17: Autumn pest control, incorporating

slug control | Dairy (including Dairy Show preview)

September 24: Farm business diversification | Irish ploughing match report

OCTOBEROctober 1: Animal health | TractorsOctober 8: Machinery workshop October 15: Beef supplement (including Stirling Bull

Sales preview) | Breeding and calves | Farm buildings

October 22: Careers special | Smallholder | Machinery round-up - latest 300hp-plus tractors

October 29: Vermin control | Christmas gift guide | Drainage | Sheep

TBC: Agri-Expo preview TBC: AgriScot 2021 preview


FARMERS GUARDIAN MAGAZINE

PRINT ADVERTS

SPECIAL POSITIONS AVAILABLEContact our commercial team for special positions including double-page spreads.

• Full page display Width: 195mm Height: 280mm

• Full page classified Width: 200mm Height: 270mm

• Quarter page display Width: 95mm Height: 135mm

• Quarter page classified Width: 98mm Height: 130mm

• Half page display Width: 195mm Height: 135mm

• Half page classified Width: 200mm Height: 130mm

Print advert sizes


PRODUCT FOCUS

BESPOKE EMAIL

3 Market your product or services to an opted-in GDPR-compliant audience of thousands of farming professionals

3 Choose your email send date

3 Target the specific farm sector(s) most relevant to you

3 Direct potential customers to key areas of your website to learn more or make a purchase

Stand out from the crowd with a product focus bespoke email

AUDIENCE DELIVERED TO

Arable 8,470 contacts

Livestock 11,951 contacts

Dairy 5,507 contacts

General 18,595 agricultural news contacts

Machinery 6,776 contacts

Which audience do you want to reach with your product, services or campaign information?

Audience options


Which audience do you want to reach with your product, services or campaign information?

Audience options

EMAIL NEWSLETTER

BANNER AND NATIVE SPOT ADVERTS

3 Reach a growing engaged audience in your sector 3 Increase your brand and product awareness

3 Benefit from a strong association with the trusted Farmers Guardian brand

Popular email advert sizes

Promote your brand by placing an advert in one of our regular newsletters

Banner advert: Width: 830px Height: 150px

Get noticed straight away with an impactful visual banner. This type of advert is all about giving visibility of your brand, products or services to your audience.

• Image: High resolution gif (more than one slide) or static jpeg image • Static banner advert: 5-10 words recommended with a logo and a call to action • Gif banner advert: 5-10 words recommended per slide. To discuss this option, please contact us.

Native spot advert: Width: 440px Height: 440px

Native spot ads ‘feel’ less like a traditional advert. They use written content and are designed to fit seamlessly into the surrounding content to further engage your target audience.

What's included:Image: High resolution jpeg (or gif) with logo Title: 10 wordsBlurb: Up to 50 wordsCall to action: Up to 5 words with a URL link

Banner advert

Nativespot

Title(up to 10 words)

Blurb(up to 50 words)

Web link

AUDIENCE DELIVERED TO SENT

Machinery 4,661 Monthly: Friday contacts

Arable 10,315 Monthly: Friday contacts

Livestock 13,817 Monthly: Friday contacts

Dairy 7,388 Monthly: Friday contacts

General agricultural 17,188 Weekly: Tuesday and Friday news contacts

Grain 1,722 Weekly: Thursday contacts

FG Buy and Sell 7,651 Weekly: Friday, Saturday

Auction Finder 9,816 Weekly: Wednesday


Popular website advert sizesFGINSIGHT.COM

WEBSITE ADVERTS

Target your key audience with online advertising. You can specify the content you wish for your advert to appear alongside - Arable, Dairy, Livestock or Machinery.

Target your key audience with online advertising

Online advertising is perfect if you want to:

3 Reach a bigger audience online and add even more value to your advertising

3 Make your brand even more reputable by advertising on a trustworthy and well-respected website

3 Get personal with your messaging and engage with the specific audience you want to target

3 Increase your brand awareness with repetition of your key messages across the website

For more information about the options available, contact your sales representative.

FGInsight.com traffic by device:

FGInsight.com, the online home of Farmers Guardian

350,000+ Page views per month

168,900+

61%MOBILE

27%DESKTOP

• MPU advertWidth: 336px Height: 280px

This can be supplied or created in an animated gif format or a static image jpeg.

• Banner advertWidth: 728px Height: 90px

This can be supplied or created in an animated gif format or a static image jpeg.

MPUadvert

Banner advertwebsite users per month

11%TABLET


FARMERS GUARDIAN

ADDITIONAL OPPORTUNITIES Advertising targeted at specific audiences across multiple platforms

FARMERS Guardian is part of the AgriBriefing Group which also own the Arable Farming and Dairy Farmer brands and the CropTec, LAMMA and the British Farming Awards events.

As part of this group, we can provide access to an unrivalled audience across all our platforms so you can reach your customers wherever they consume content, this includes the following:

In partnership with our content marketing team, InsightFul Communications, we can create bespoke and tailored campaigns for you to deliver your marketing messages to a specific and targeted audience. Plus, after publishing content, all your articles, videos and other mediums are housed in a company-specific hub for your audience to access.

We have a versatile team of journalists, marketers and designers who have a wealth of skills and experience. These experts create and deliver bespoke content to drive profitable customer interactions.

We make sure all targeted campaigns produced are in-line with your business objectives plus, we report back on all online and offline metrics to give you full visibility on return of investment.

• Bespoke inserts

• Advertorials

• Social media campaigns

• Sponsorship opportunities

• Multi-platform campaigns

3 Speak to your target market directly and in whatever format they prefer to engage with

3 Your content is published in a renowned and respected editorial environment

3 Build your brand and reputation

3 Your content can be written by or proofed by our dedicated team

FIND OUT WHAT WE CAN DO FOR YOU01772 799500 [email protected]

Key benefits


PART of the trusted Farmers Guardian family, FGBuyandSell.com connects you directly with sellers across the country. Traditional and trusted, it is the go-to place to buy or sell machinery and equipment, livestock and property in the UK.

FGBuyandSell.com links buyers and sellers while building networks and keeping the process quick and easy. With traditional sales at your fingertips, users can search by category, keyword or location to easily find the ads they’re looking for.

BROUGHT to you by Farmers Guardian, Auction Finder is the UK's largest and most comprehensive auction website. It’s a one-stop shop auction website designed to keep farmers up-to-date with all the latest auction mart and sale information from around the UK. It’s auction mart locator tool means you can find full details on 100's of active marts from around the UK.

There are also opportunities to feature in the Auction Finder weekly newsletter which has one of the highest open rates out of all our regular weekly emails.

FGBUYANDSELL.COM AUCTION FINDER

AUDIENCE DELIVERED TO OPENS SENT

Auction Finder 9,840 27% Weekly: Wednesday

email

ADVERTISE YOUR PRODUCTS OR SERVICESTo find out more about advertising your products or services with FGBuyandSell:

01772 799500 fgbuyandsell.com


FARMERS GUARDIAN

SISTER BRANDSSpecial opportunities available with the AgriBriefing portfolio of brands which includes:

Aucti nFinder

fginsight.com/advertisewithus

Media pack 2021

WE KNOW FARMINGTRUST US TO PUT YOUR BRAND AT THE HEART OF AGRICULTURE

Contact our sales team: 01772 799500 [email protected]

Documents

Media pack 2021 - Affino · 2020. 11. 23. · farmer writers, Farmers Guardian is packed full of technical features across a range of sectors including livestock, arable and machinery