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Media Pack 2008
World headquartersThe Northern & Shell BuildingNumber 10 Lower Thames StreetLondon EC3R 6ENTelephone: 0871 434 1010 / (outside UK) +44 (0)870 062 6620
“The Daily Express's front page emblem is The Crusader, and we truly are a crusading newspaper. We crusade on the issues that affect our readers and the wider public, such as inheritance tax; more than 350,000 of our readers signed a petition calling for its abolition, the Daily Express believes in traditional values: decency, politeness, personal responsibility and honesty. We are a progressive newspaper, we believe there is a great future for the Daily Express and we are investing in that belief.”
Peter Hill, Editor
Regular Features
Monday - Day & Night – Express yourself –City & Business - Sport
Tuesday - Day & Night – Your Health – City & Business - Sport
Wednesday - Day & Night – Your Money –Travel – City & Business - Sport
Thursday - Day & Night – Express Yourself –City & Business - Sport
Friday - Day & Night – Be Happy – Weekend – Property - Sport
Saturday - Saturday Magazine, Gardening –Travel - Fashion – Motoring - Sport
Target Daily Express
Launched 1900
Circulation 769,576
All adults 1,678,000
Solus national daily 63%
Male/ female 51 / 49
ABC1 1,020,000 (61%)
ABC1C2 1,395,000 (83%)
Average age 56
Age 25-54 644,000 (38%)
ABC1 25-54 436,000 (26%)
ABC1C2 25-54 566,000 (34%)
Working full time 678,000 (40%)
Source: ABC September 2007 – February 2008/ NRS January – December 2007
Demographic Profile
Source: NRS January – December 2007
9943.563.41731Main shopper - female
10268.713.531,153Main shopper
17634.396.06577Age 65+
14420.864.96350Age 55-64
11017.583.80295Age 45-54
7313.532.53227Age 35-44
467.211.60121Age 25-34
446.381.37107Age 15-24
725.902.4999E
7011.032.41185D
10822.293.74374C2
12135.464.18595C1
10122.413.47376B
722.922.4949A
9548.873.27820Women
10551.193.63859Men
1001003.451,678All adults
Index% Profile% Cov000's
Rate Card
“A combination of the Radio Times and an aspirational Lifestyle supplement.”
Graham Bailey, editor
Regular Features Main cover interview2nd InterviewTV exclusivesWhatever happened to3rd InterviewTV guideTV guide front pageFilm spreadSoap boxThe back half lifestyle sectionFashion BeautyInteriorsFoodPropertyGardensCompetitionsThe Last Word
Target Saturday magazine
Circulation 769,576
All adults 1,560,000
Solus Saturday supplement 70%
Male/ female 46/54
ABC1 926,000 (59%)
ABC1C2 1,300,000 (83%)
Average age 57
Age 25-54 593,000 (38%)
ABC1 25-54 392,000 (25%)
ABC1C2 25-54 512,000 (33%)
Working full time 609,000 (39%)Source: ABC September 2007 – February 2008/ NRS January – December 2007
Demographic Profile
11148.653.54759Main shopper - female
11174.173.541,157Main shopper
18035.265.77550Age 65+
15722.765.03355Age 55-64
11217.823.58278Age 45-54
7012.952.25202Age 35-44
477.311.51114Age 25-34
253.970.7962Age 15-24
645.192.0481E
7311.472.33179D
11723.943.74374C2
12035.133.85548C1
9420.963.02327B
833.332.6452A
10553.783.35839Women
9546.283.05722Men
1001003.201,560All adults
Index% Profile% Cov000's
Source: NRS January – December 2007
Rate Card
Regular FeaturesFinancial Express Financial supplement covering
business news, personal finance, enterprises, market rates and share prices, property, recruitment and careers.
Review A supplement looking at lifestyle, fashion, films, music, theatre, books, TV & radio and gardening
Travel The latest travel information, holiday hotspots and travel tips.
Sport Action packed sports pages including inside stories from Harry Harris and comments from our chief sports correspondent, Jim Holden, on the latest stories
Kate Garraway Female viewpoint on the weeks news
Adam Helliker The man who knows the people you’d like to know
Jimmy Young Comments on topical news issues
Sunday Afternoon A selection of puzzles and crosswords to keep the reader entertained
Target Sunday Express
Launched 1918
Circulation 698,564
All adults 1,874,000
Solus national Sunday 54%
Male/ female 50/50
ABC1 1,168,000 (62%)
ABC1C2 1,577,000 (84%)
Average age 54
Age 25-54 757,000 (40%)
ABC1 25-54 493,000 (26%)
ABC1C2 25-54 658,000 (35%)
Working full time 777,000 (41%)
Source: ABC September 2007 – February 2008/ NRS January – December 2007
Demographic Profile
10245.043.94844Main shopper - female
10570.384.041,319Main shopper
16031.226.14585Age 65+
14120.445.43383Age 55-64
11117.774.29333Age 45-54
7914.573.04273Age 35-44
528.001.98150Age 25-34
507.951.91149Age 15-24
615.022.3694E
6810.782.63202D
10621.824.09409C2
11834.424.53645C1
10824.124.17452B
943.793.6171A
9850.323.77943Women
10249.683.94931Men
1001003.851,874All adults
Index% Profile% Cov000's
Source: NRS January – December 2007
Rate Card
“S Magazine is a mid-market glossy magazine aimed at women. It is realistic for the reader with the aim of being aspirationalyet affordable, fun not frumpy”
Margaret Hussey, editor
Scene – What’s hot and what’s not
Beauty – dedicated health & beauty pages
Fashion focus – latest trends and catwalk shows
In the closet with – style secrets of the celebrities
Our dream team – top columnists
S Lifestyle – homes and garden, food and wine
Homes & interiors – Ideas and furniture for the house
Gardening – Advice & insight
Food & Wine – latest recipes & recommendations
Regular Features
Target S magazine
Circulation 698,564
All adults 1,515,000
Solus Sunday Supplement 60%
Male/ female 46/54
ABC1 949,000 (63%)
ABC1C2 1,264,000 (83%)
Average age 56
Age 25-54 608,000 (40%)
ABC1 25-54 406,000 (27%)
ABC1C2 25-54 526,000 (35%)
Working full time 596,000 (39%)
Source: ABC September 2007 – February 2008/ NRS January – December 2007
Demographic Profile
11249.373.49748Main shopper - female
11074.063.431,122Main shopper
17734.655.51525Age 65+
14020.334.37308Age 55-64
11918.943.70287Age 45-54
7313.472.27204Age 35-44
507.721.55117Age 25-34
314.950.9675Age 15-24
615.021.9176E
7311.552.28175D
10120.793.15315C2
12335.843.81543C1
10222.643.17343B
1034.163.2063A
10654.323.29823Women
9445.682.92692Men
1001003.111,515All adults
Index% Profile% Cov000's
Source: NRS January – December 2007
Rate Card
www.express.co.uk
Source: N&S
Traffic779,000 monthly unique users13,600,000 monthly ad impressions
Audience ProfileHave bought online: 93%Gender: Male 58%
Female 42%Age: 35-44 16.3%
45-54 18.2%55-64 19%65+ 27.5%
Demographic: AB 29%C1 31.8%
Site Description
Up-to-date breaking news and information
Outstanding content provided internally and via external Partners that attracts a High Quality Audience
Building Partnerships