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The go-to online destination for discerning Irish women

MediaPACK

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ONE COMPANY & BRAND VISIONWe are the largest 360 publisher in Ireland, reaching over 3 million consumers

every month across our portfolio of world-class media and events.

PRINT DIGITAL EVENTS

Image | Business Woman of the Year | Business of BeautyNetworking Breakfasts | Mentoring Workshops | Star Speakers

I R E L A N D ’ S W E D D I N G M AG A Z I N E O F T H E Y E A R

DISPLAY UNTIL NOVEMBER 2015

SUMMER / AUTUMN 2015¤5.95 / £4.95

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9 772009 667010

THE ULTIMATE WEDDING GUIDE

Beautiful real brides

Gorgeous new gowns

Best Irish venues

NOW ¤5.95

from team

(£4.95)

KISS & MAKE-UP

Perfect bridal

beauty & hair

trends

TRUE ROMANCE

Fall

Fresh, pretty details for the wedding of your dreams

in love

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300k300,000 women read,

watch, laugh, cry and shop every month

30% on desktop/ tablet, 70% on a smartphone

140,000 social media following

800,000 page views per month. Highly engaged,

loyal reader

30%

800k

70%

Facebook Twitter Instagram Pinterest

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80%80% are between the ages

of 25 and 45

They search Fashion, Beauty, Interiors in that order

68% are based in Dublin**

57% have a household income of €50,000+*

* Image Publications and RaboDirect financial survey 2015, 370 respondents** Google Analytics

57%

Facebook Twitter Instagram Pinterest

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Our social channels have increased by 50% since December 2014, where we have a highly engaged Facebook and Twitter audience. We are continuing to invest, perfect

and innovate, ensuring we are always at the forefront of the digital evolution.

Facebook68,000

Twitter42,000

Instagram12,000

Pinterest1,000

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As well as generating 20+ pieces of fresh content per day, the image.ie team harnesses the talent and expertise of our senior editors and writers across all of our brands. We also commission well

know Irish writers in different fields – media, fashion, film, food – to share their experiences

Fashion Beauty Interiors A-List Life Family Brides Insider

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World Class Fashion Shoots

Opinion Pieces

Shopping PagesCelebrity Style

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THINKING WOMAN’S A-LIST

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INFORMATIVE & RELEVANT BEAUTY INTEL

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WE CELEBRATE & SUPPORT IRISH BUSINESS WOMEN & CREATIVES

Career lessons with...

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CURATED CONTENT FROM OUR IMAGE INTERIORS & LIVING TEAM

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EMOTIVE, FIRST PERSON EXPERIENCES

DigitalOPPORTUNITIES

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HOMEPAGE TAKEOVER • Unparalleled brand exposure on our

home page • Only available to select partners; usually

only offered as part of a larger-scale sponsorship

• Opportunity to develop a bespoke skin produced by our in-house creative team with supplied assets and images

• Generates impressive click-through rates Branding and traffic driving

HOMEPAGE DMPU • Flagship homepage placement (solus

advertising position on page) • Generates impressive click-through

rates branding and traffic driving

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CHANNEL TAKEOVER

• Fashion, Beauty or Interiors • Works well to coincide with editorial

initiatives – Men’s week/ London Fashion week coverage/ Beauty Hot 100 drop etc.

• Opportunity to develop a bespoke skin produced by our in-house creative team with supplied assets and images

CAMAPAIGN RUN OF SITE

• MPU’s/ DMPU’s/ Billboards

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RATECARD

Mpu/ Billboard/ Dmpu/ LeaderboardHptoChannel Takeover

SPECIFICATIONSMPU 300 x 250DMPU 300 x 600Billboard 970 x 250Leaderboard (Tablet only) 728 x 90Mobile 320 x 50

HPTOHome-page or channel takeover 1280 x 1024

FILE SIZESHTML5 Max File size: 150kb*FLASH Max File size: 40kbBack-up gif Max File size: 24kb Wallpaper HPTO Max File size: 120kb

*Our ad system does not accept SWIFFY filesAll creative must be embedded with a ClickTag button for clicks to be counted. We also accept third party tags from DoubleClick.

€15 Per ‘000€2,800 For 1 Week€1,750 For 1 Week

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Bespoke

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Partnering with HTC for the launch of their M9 phone, the campaign directive was to celebrate #HTCDesign. We proposed working with two creatives – jewellery designer Chupi Sweetman and milliner Jennifer Wrynne – both of whom have a significant social following and profile. Launching with a bespoke re-skin of the home-page for one-week and running four fresh content pieces throughout the four-week campaign period, we also shared articles across our social platforms – Facebook, Twitter and Instagram – and pushed each piece out on our main home-page rotator. HTC ran two competitions to win the M9, which were shared on our social channels and sponsored an ezine to our 36,000 digital subscribers. Both Chupi and Jennifer also widely shared the campaign across Instagram, Facebook and Twitter.

The campaign was a huge success in terms of quality content, engagement and social reach.

• The Chupi piece was our top-trending article on the site for one week

• We significantly over-delivered on ROS impressions/ HPTO views

• Organic reach of 180,000* on social and 800,000** impessions on the site

• Click-through rate of 0.3% • Very happy client

* Includes FB actuals and Twitter/ Instagram estimations ** Source: AdTech

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YCASE STUDY - HTC M9

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#HTCDESIGN IN ASSOCIATION WITH IMAGE.IE: LIVE FOR 4 WEEKS

• Bespoke home-page takeover for 1 week • 400,000 impressions run of site • Main home-page rotator for each

article drop • 4 x bespoke native pieces (including

photographic shoot) • 2 x competitions to win a M9 phone • 8 x Facebook posts • 8 x Twitter posts • 2 x Instagram posts

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YCASE STUDY - HTC M9

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Mobile MPU

Sponsored Ezine

Native Content

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BESPOKE VIDEO

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We have worked with several retail and beauty brands to produce informative, shareable video content. Our focus, particularly for beauty, is quality production and content.

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BESPOKE RATECARD

Native Content €1,250 Per FeatureBespoke Video €PoaBespoke Survey €6,375Sponsored Ezine €1,200 Client-Owned Ezine €1,650 Competition €750Sponsored Facebook Post* €500Sponsored Twitter Post* €300Sponsored Instagram Post* €500

*Relevant To Brand Content/ Message

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Image.ieTENANCY PROGRAMME

Offering our most valued clients an opportunity to amplify your brand presence across our multi channels, we have devised a tenancy programme. This will be bespoke to your monthly, quarterly or annual objectives, offering either consistent engagement over time, bursts of focused activity or both.

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HIGH VISIBILITY: ONE MONTH*:• HPTO x 1 week

• 8 x bespoke sponsored editorial features – 2 per week (embeded video link if relevant)

• 1 x sponsored ezine to our 36,000 subs base• 8 x FB posts

• 8 x Twitter posts• 1 x Instagram post

• 1 x competition• 150,000 impressions, priority rotation

• image.ie guest edit of client newsletter to customer base

*Bespoke video content/photography by image.ie team would be an additional cost.

COST: €15,000

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* this includes video production, max of 4 edits/ one-day shoot and sourcing additional influencers beyond Image staffers.

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JOIN THE CONVERSATION: 1 to 6 months

• HPTO x 1 week• 8 x native pieces

• 5 x bespoke videos/ gifs*• Working with up to three influential bloggers (incl. Image.ie contributors) to further amplify campaign• 2 x sponsored ezines to our 36,000 subs base

• 8 x FB posts• 8 x Twitter posts• 1 x competition

• 250,000 impressions, priority rotation• image.ie guest edit of client newsletter

• Opportunity to promote and co-host reader event• 1 x advertorial in IMAGE magazine

Cost: €27,000 net*

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*This includes video production, max of 4 edits/ one-day shoot and sourcing additional influencers beyond Image staffers.

PART OF THE STORY: 1 to 12 months

• Channel residency (Beauty/ Fashion/ Interiors) for one month

• Sponsorship of key editorial events – eg. image.ie #behappy week in association with X.

• Bespoke survey to our subs base of 36,000, w/ opportunity to trial beauty products/ build influencer ‘club’ etc

• IMAGE Loves tags/ product stickers at POS• 12 x sponsored editorial features/ native

• -day video shoot/ 4 x edits• 3 x bloggers/ influencers sourced to amplify campaign spread

• 4 x sponsored ezines• 16 x FB posts

• 16 x Twitter posts• 3 x Instagram posts

• 2 x competitions• co-host reader event (where relevant)• 2 x advertorials in IMAGE magazine

• image.ie guest editor of client newsletter• *Affiliate programme*

Cost: €35,000 net*

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OWN IT: 1 to 12 months• dedicated microsite, updated weekly

• 24 native pieces during the period (as part of microsite)

• Commercial exclusivity on the site for two weeks – need 3 months notice

• Bespoke survey to our 36,000 subs base• Bespoke video – one-day shoot/ 4 edits

• IMAGE magazine presence during the period• Opportunity to link with sponsorship of flagship event• Full social support and ezine presence across the year

• Consistent relevancy and dialogue across our multi-platforms

• Cost: €50,000+ relevant to client brief and solution

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We look forward to working with you across our brands in 2016Please contact Caroline Bresnan for further information

caroline.bresnan@image.ie | T: (01) 271 9625

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