Media Literacy

6th Grade TEKS

13 Reading / Media Literacy. Students use comprehension skills to analyze how words, images, graphics, and sounds work together in various forms to impact meaning. Students will continue to apply earlier standards with greater depth in increasingly more complex texts. Students are expected to:13A) explain messages conveyed in various forms of media;13B)recognize how various techniques influence viewer’s emotions13C) critique persuasive techniques (e.g. testimonials, bandwagon appeal) used in media messages;13D) analyze various digital media venues for levels of formality and informality.

What is media literacy?

● accessing media● analyzing media● evaluating media● creating media● participating in media content

What are the different types of media?

Advertisements

TV Commercials

Billboards

Apps

● newspapers● magazines● billboards● radio● television● internet/ websites● video games● computer games● apps● advertisements

Tools Used in Media

● images and pictures● text and words● music and sound● graphics● video● interviews

VISUAL TECHNIQUES*SPECIAL EFFECTS*SLOGAN*LIGHTING*LAYOUT*CAMERA ANGLE*COLOR*EDITING*COPY*FRAMING

SOUND TECHNIQUES

*SOUND EFFECTS*MUSIC*VOICE-OVER*JINGLE

Q1.

Watch this TV commercial for the

next three questions.

What is the commercial’s message?

https://www.youtube.com/v/buoJZUIHp80

Q2.

What is one visual technique used in this commercial?

Q3.

How does this technique draw our attention as consumers?

Q4. Look at this magazine ad for the next three

questions.

Who made this ad, and what product are they selling?

Q5.What is one persuasive technique used in this print ad?

Q6.How is this persuasive technique effective for the target audience?

Q7.

Watch this documentary about

Steve Jobs.

Who is the target audience for this documentary?

https://www.youtube.com/v/tvXUHY4z0As

Q8.

What is one sound technique used in this

documentary

Q9.

How does this technique influence us

as viewers?