16/10/10 Proposal for Prepared by

RUSSHMAGAZINE.COM MEDIA KIT 2010/11

POSITIONING

Launched in September 2010 this multi-media site translates the style and ethos of the RUSSH brand for a fully comprehensive digital experience.

Our loyal RUSSH readers now have access to their favourite magazine through a daily touch point, updated hourly, providing directional and inspirational content including:

1. RUSSH produced films (we have our own in house AV department) 2. Daily news across fashion, beauty and the arts 3. Weekly shopping and beauty shoots featuring buy now items 4. A first look at collection previews – local and international

5. A collective of the best bloggers from around the world 6. A behind the scenes view of the fashion industry

RUSSHMAGAZINE.COM provides your brands with an integrated solution beyond the pages of a magazine, which is synonymous

globally with FASHION, MUSIC, CULTURE AND ARTS.

AUSTRALIAN AT HEART BUT INTERNATIONAL IN MINDSET

WE NOW HAVE A TRULY GLOBAL PRESENCE.

KEY STATISTICS

THE FOLLOWING KEY METRICS ARE RISING:

_ Monthly Unique Browsers at January/February 2011 is 150,000 per month

_ Based on current growth RUSSH will have traffic of 350,000 unique visitors per month within the next 6 months.

How we’ll make this happen? OUR CROSS PLATFORM APPROACH INCLUDES:

_ Unique and original content in the way of RUSSH produced films, shopping shot weekly, international bloggers and stylists contributing daily

_ Leveraging our huge social media following (31,000 Facebook fans, 8,600 Twitter followers, 15000 MySpace friends).

_ Content alliances with some of the world’s highly trafficked sites (e.g.. RUSSH is an official content provider and blogger for the Huffington Post style section).

RUSSHMAGAZINE.COM has experienced rapid traffic growth during launch phase.

THE RUSSH ADVANTAGE

_ Reach a highly responsive and engaged audience of intelligent young women and men

_ Achieve their objectives through a cross platformed approach which utilises all capabilities at the forefront of digital media including video and social media

_ Engage with the highest and most loyal social media following of any Australian fashion magazine, including a responsive 31,000 Facebook fans (double Vogue Australia)

_ Reach globally. Russhmagazine.com doesn’t have a sister site in Europe or America – the same content is seen, used and consumed by users around the world, enabling brands exposure on the international market

_ Have their products showcased by our team of Russh editors, photographers, stylists and models

_ Access our credible and trusted channels, allowing the opportunity to build a relationship with our audience

OUR PARTNERS have the opportunity to connect and interact with our educated and fashion-forward audience THROUGH ADVERTISING

AND INTEGRATED SOLUTIONS THAT WILL ENABLE THEM TO:

AUDIENCE PROFILE

Our rapidly growing readership trust RUSSH for its integrity, authenticity and market-leading reputation. RUSSH advertisers enjoy a genuine sales response to their appearance in the

magazine from dedicated russh readers. URBAN- AND CAREER-FOCUSED, THE RUSSH WOMAN INDULGES IN FASHION, ENJOYS MAKEUP AND LOVES TO

COMPLEMENT HER MOOD WITH DIFFERENT FRAGRANCES. She is*:

_ Aged between 18-39. _ Spends upwards of $500 every month on fashion and beauty. _ Tertiary educated.

_ Out and about weeknights and weekends. _ Keeps up-to-date on the latest fashion trends locally and internationally. _ Style and design conscious. _ Keeps abreast of technology. _ She demonstrates brand loyalty for her basics, but loves to experiment with

makeup, accessories and fashion to create her own distinctive style. _ RUSSH has a higher mean income than its nearest competitor, is read by more

professionals/managers and white-collar workers, and more than one in four (26 per cent) of RUSSH readers are in the AB quintile.

*Source: August 2010 Russh Reader survey.

RUSSH REACHES A CORE GROUP OF YOUNG WOMEN WITH DISPOSABLE INCOME AT THE READY.

ADVERTISER OPTIONS

_ INDEX PAGE SPONSORSHIPS

Fashion Beauty Arts & Music Blogs Russh TV

_ HOMEPAGE ROADBLOCK

_ BRANDED ADVERTORIAL PAGES

_ PLACEMENTS IN SHOPPING PAGES

_ NEWSLETTERS AND SOLUS EDMS

SPONSORSHIPS

468x60

300x250

300x250

INDEX PAGE

ROADBLOCKS

468x60

300x250

160x600

HOMEPAGE

160x600

SLIDESHOW PLACEMENTS

SHOPPING

SLIDESHOW

Integrated shopping placements with links back to make purchases

SHOPPING

E-NEWSLETTER

468x60 Top banner in e-newsletter

Integrated Shopping placements

‘RUSSH LOVE’

TECHNICAL SPECIFICATIONS Advertising Unit Elements Specifications

Section sponsor Dimensions N/A (High resolution logo)

File Types JPEG, PNG, GIF, EPS. Max file size 40KB.

Leaderboard 728x90 pixels

Dimensions 728 (width) x 90 (height) pixels

File Types Animated GIF, JPEG, PNG, or Flash (.swf). Max file size 40KB.

Medium Rec 300x250 pixels or 300x600

Dimensions 300(width) x 250 (height) pixels 300(width) x 600 (height) pixels

File Types Animated GIF, JPEG, PNG, or Flash (.swf). Max file size 40KB.

Maximum of 2 “call to action” messages. Create as sharp an image as possible. Resizing an existing image will result in loss of clarity.

Full banner RUSSH e-newsletters

Dimensions

468(width) x 60 (height) pixels. 300(width) x 250 (height) pixels 300(width) x 600 (height) pixels

File Types

Animated GIF, JPEG, PNG. Max file size 20KB.

Advertiser to provide click through URL and any third party tracking tags