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MEDIA KITEffective January 1, 2013
FOOT & ANKLE INTERNATIONAL
Official Journal of American Orthopaedic Foot & Ankle Society
•PrintAdvertising•OnlineAdvertising•MobileAdvertising•E-mailMarketing•ArticleReprints•SponsoredSubscriptions
INTEGRATED MARKETING OPPORTUNITIES
Dynamic Logic, assessing aD impact 2009 http://www.magazine.org/advertising/accountability/assessing-ad-impact.aspx
•PrintpublicationsprovidethehighestROIofanyindividualmedium
•Themosteffectivecombinationofmediaalwaysincludesprint
• Ifchoosingonlyonemedium,printprovidesthebestreturn
•Addingonlineincreasesoverallmediabuyimpactbyasmuchas33%
•Anintegratedbuyincreasespurchaseintentby56%
•Anintegratedbuyincreasesbrandfavorabilityby60%
perq Hci, insigHts into pHysician meDia Usage, 2009•Physiciansrankedprintmedicaljournalsastheir#1sourceofinformationandJournalsaccessedonlineastheir#6sourceofinformation
•Physiciansrankedonlinejournalsastheir#2reasontoaccesstheInternet(behindsearchingforinfoondrugs)
reaDex researcH®, sUmmary of aD effectiveness stUDies, 2010 •Adsinprintpublicationsseenandreadmorestronglythanever
•Printadsstillpromptingreaderactionashighorhigherthaninpreviousyears
˚ In2010,69%ofreadersreportedthattheysawa1pg/4Cad,upfrom65%in2006
˚ In2010,25%ofreadersactuallyreadthead,upfrom23%in2006
˚ In2010,34%ofreadersrespondedtoadsorplantorespond,upfrom27%in2006
•Adlocationinpublicationshasnodiscernableeffectonreadershipofad
•Largerandcoloradsincreasereadership
˚ 30%morerespondentsread1pageadsthan½pageads
˚ 28%morerespondentsread4/Cadsvs.B/Wads•Contentofadmoreimportantthanposition
MARKETINg TIps AND sTATIsTIcs
Your targetaudience
Print Journal
E-mail Marketing
Reprints
Journal Website Mobile
INcENTIvE DIscOuNTBeginning January 1, 2013, advertisers reserving print and online together may take a 5% discount across the entire campaign.
General InformatIon
exHibiting at annUaL meeting:IfyouareinterestedinexhibitingattheAOFASannualmeeting,pleasecontact:
TheAmericanOrthopaedicFoot&AnkleSocietyDebbieWhalenMeetings&ExhibitsManagerE-mail:[email protected]:(847)384-4384
Description: Foot&AnkleInternational(FAI)isamonthlymedicaljournalthatemphasizessurgicalandmedicalmanagement,aswellasbasicclinicalresearchrelatedtofootandankleproblems.
reaDersHip profiLe:Incirculationsince1980,FAIreachesmorethan3,200highly-trainedorthopaedicfootandanklespecialistsandalliedhealthcareproviders.
impact factor:1.364
freqUency: Monthly
pUbLisHer:SAGEPublications,2455TellerRoad,ThousandOaks,California91320,Phone:(805)499-0721,Fax:(805)410-7009
society affiLiation:AmericanOrthopaedicFoot&AnkleSociety(AOFAS)
aDvertising representative:AmandaMihalskySAGEPublications2455TellerRoadThousandOaks,CA91320USAPhone:(805)410-7345•Fax:(805)375-5282E-mail:[email protected]
commerciaL saLes associate Director: NicoleLouderbackSAGEPublicationsPhone:(805)410-7416E-mail:[email protected]
generaL poLicy on acceptance of aDvertising:Alladvertisingissubjecttothepublisher’sandSociety’sapproval.Theadvertiserand/oradvertisingagencyassumeliabilityforallcontentsofadvertisingandanyclaimsagainstthepublisherastheresultoftheadvertisement.
spEcIAL IssuEs cALENDAR
issUe conference DistribUtion Dates 2013 Location vaLUe-aDDeD marketing
MarchAmericanAcademyofOrthopaedicSurgeons(AAOS)/Sports
MedicineSpecialtyDay(3/23/2013)March19-23 Chicago,IL
FreeCounterCardstoadvertisers(1/2pageandlarger)
April ArthroscopyAssociationofNorthAmerica(AANA) April25-28 SanAntonio,TXFreeCounterCardstoadvertisers(1/2page
andlarger)
July AmericanOrthopaedicFoot&AnkleSociety(AOFAS) July17-20 Hollywood,FLFreeCounterCardstoadvertisers(1/2page
andlarger)
SeptemberFreeAdPerceptionReaderSurveyforall1/2pageandlargeradvertisers
October ArthroscopyAssociationofNorthAmerica(AANA)FallConference November7-9 LasVegas,NVFreeCounterCardstoadvertisers(1/2page
andlarger)
* Bonus distribution at these conferences is not guaranteed. SAGE will make every effort to distribute the issues as scheduled but is not responsible for compensation to advertisers if journals do not make shipments as planned.
AOFAS MEMBERSHIP
aboUt tHe aofas TheAmericanOrthopaedicFoot&AnkleSociety(AOFAS),foundedin1969,isamedicalspecialtysocietycomprisedofmorethan1,900AmericanandInternationalOrthopaedicSurgeons(MD/DO)specializinginthesurgicalandmedicalcareofthefootandankle.
•TheorganizationalprioritiesareEducationandResearch.
•TheFocus:Reconstruction — Sports Medicine — Trauma — Technology
ortHopaeDic trainingMembersoftheAOFAShavecompletedfouryearsofmedicalschoolandfiveyearsofaccreditedgraduateeducation(residencytraining)inorthopaedicsurgery.MembersofAOFASintheUnitedStatesholdmembershipintheAmericanAcademyofOrthopaedicSurgeons.ActiveMembersarecertifiedbytheAmericanBoardofOrthopaedicSurgeryortheAmericanOsteopathicBoardofOrthopaedicSurgery.
USA, 77%
International, 23%
Geography of Members
In practice83%
In training5%
Emeritus/Honorary
12%
Member Status
ADvERTIsINg RATEs – 2013
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cover anD preferreD position rates (NON-CANCELABLE):InsideFrontCover............................................... EarnedB&Wrate+35%InsideBackCover................................................ EarnedB&Wrate+25%BackCover.......................................................... EarnedB&Wrate+50%FacingTableofContents..................................... EarnedB&Wrate+30%FacingFirstTextPage.......................................... EarnedB&Wrate+25%Otherspecifiedpositions..................................... EarnedB&Wrate+15%
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cLOsINg DATEs – 2013 SpAce MATeRiAlS iNSeRTS iSSue ReSeRvATiONS Due Due
January 11/16/2012 11/21/2012 11/28/2012February 1/2/2013 1/4/2013 1/11/2013March 1/28/2013 2/1/2013 2/8/2013April 2/28/2013 3/5/2013 3/12/2013May 3/29/2013 4/3/2013 4/10/2013June 5/1/2013 5/6/2013 5/13/2013July 5/30/2013 6/4/2013 6/11/2013August 7/1/2013 7/5/2013 7/12/2013September 8/1/2013 8/6/2013 8/13/2013October 8/30/2013 9/4/2013 9/11/2013November 10/2/2013 10/7/2013 10/14/2013December 10/28/2013 11/1/2013 11/8/2013
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Print Advertising
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ONLINE / DIGITAL ADVERTISING
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ONLINE / DIGITAL ADVERTISING (continued)
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OTHER MARKETING OPPORTUNITIES
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E-Mail MarkEting
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Subject to Society Approval.
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