Embed Size (px)
Citation preview
Media Kit
Direct Mail • Online • Mobile App
The Best Multi-Channel Marketing for Small Business
About Us
Complete Plan
Coverage Area
Customer Profile
Why Coupons
Power of Print
Money Mailer of Fox River Valley
Call Tracking
Mailing Schedule
Solo Direct Mail
About Us
We’re in Business to Help Your Business GROW!
Money Mailer of Fox River [email protected]
Phone: 630-377-4930www.moneymailerfrv.com
A leader in the business since 1998, Money Mailer of Fox River Valley is a full-service direct marketing company serving the Chicagoland area and states across the nation. Owners, Mark and Sharon Spero, are dedicated to helping businesses grow and strengthen their customer base through a unique portfolio of marketing solutions.
Money Mailer reaches consumers through the mail, online, and on their mobile phones, as it targets over 1.2 million selective homes in the Chicago area each month and millions more nationwide. The oversized red, white and blue envelope attracts more attention, breaking through the clutter of the mailbox...MORE
A few words from some of our happy customers...
...Visit us on our website for more helpful testimonials. CLICK HERE
This year we have gotten in 182 coupons - over $18,986, or an average of $104 per
ticket...it works! — Dick O’Gorman,
Owner - IvyWe’ve seen an incredible return for all of our promotions every month. I would
definitely recommend Money Mailer. — Gianna Rizza,
Manager - Skin Deep Day Sap
One thing that’s been constantly working for us in getting leads is
Money Mailer. It’s been working great.
— Brian McNally, Owner - McNally’s Heating & Cooling
Call Tracking & Analyticspowered by
Measure Response & ROI
Listen to Calls
Money Mailer offers the ability to track customer phone calls generated by your direct mail campaign. A unique phone number directs calls to your existing phone line. You’ll be able to listen to recorded conversations, keep track of the number of calls you receive and calculate a more accurate return on your investment!
Calls to your CallRail phone number are recorded*, allowing you to listen to conversations and deliver customer service feedback to your staff.
The best way to assess your ROI is to link every lead back to the specific marketing source that drove the response—including phone calls, in-store redemptions and traffic driven to your website. Without call tracking it’s not possible to see the full picture of your marketing efforts and results.Here’s an ROI calculation example using call tracking results:
Number of Calls Per Mailing 30
Average Transaction $500
Estimated Sales (Assume 50% Close Rate) $7,500
Estimated Gross Profit Margin (Assume 50%) $3,750
Number of Money Mailer Zones Mailed 4
Rate Per Zone $400
Advertising Investment Per Mailing $1,600
ROI 234%
What is Call Tracking?
“Hi my name is Joe, how can I help you today?”
“I’d like to have 10 new windows installed this month.”
Measure Talk Times • Listen to Calls • Multiple Locations • Justify Ad Spend • Calculate ROI
Call Analytics • Campaign-Level Attribution • 1000+ Integrations Available • Single Dashboard
*CallRail eligibility may vary by state and by category.
Contact us to discuss your local marketing plan
Direct Mail Online Mobile App
Money Mailer of Fox River ValleyEmail: [email protected]
Phone: 630-377-4930www.moneymailerfrv.com
2018Marketing Planner
In-HomeDates
ArtDeadline
January February March April
Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa
1 2 3 4 5 6 1 2 3 1 2 3 1 2 3 4 5 6 7
7 8 9 10 11 12 13 4 5 6 7 8 9 10 4 5 6 7 8 9 10 8 9 10 11 12 13 14
14 15 16 17 18 19 20 11 12 13 14 15 16 17 11 12 13 14 15 16 17 15 16 17 18 19 20 21
21 22 23 24 25 26 27 18 19 20 21 22 23 24 18 19 20 21 22 23 24 22 23 24 25 26 27 28
28 29 30 31 25 26 27 28 25 26 27 28 29 30 31 29 30
May June July August
Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa
1 2 3 4 5 1 2 1 2 3 4 5 6 7 1 2 3 4
6 7 8 9 10 11 12 3 4 5 6 7 8 9 8 9 10 11 12 13 14 5 6 7 8 9 10 11
13 14 15 16 17 18 19 10 11 12 13 14 15 16 15 16 17 18 19 20 21 12 13 14 15 16 17 18
20 21 22 23 24 25 26 17 18 19 20 21 22 23 22 23 24 25 26 27 28 19 20 21 22 23 24 25
27 28 29 30 31 24 25 26 27 28 29 30 29 30 31 26 27 28 29 30 31
September October November December
Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa Su Mo Tu We Th Fr Sa
1 1 2 3 4 5 6 1 2 3 1
2 3 4 5 6 7 8 7 8 9 10 11 12 13 4 5 6 7 8 9 10 2 3 4 5 6 7 8
9 10 11 12 13 14 15 14 15 16 17 18 19 20 11 12 13 14 15 16 17 9 10 11 12 13 14 15
16 17 18 19 20 21 22 21 22 23 24 25 26 27 18 19 20 21 22 23 24 16 17 18 19 20 21 22
23 24 25 26 27 28 29 28 29 30 31 25 26 27 28 29 30 23 24 25 26 27 28 29
30 30 31
Money Mailer ofFox River Valley
101 Colomba Court, #101St. Charles, IL 60174
630-377-4930
Cycle 1 Jan 2Cycle 2 Jan 30Cycle 3 Feb 27
Cycle 4 Mar 27Cycle 5 Apr 24Cycle 6 May 29
Cycle 7 Jun 26Cycle 8 Jul 24Cycle 9 Aug 28
Cycle 10 Sep 25Cycle 11 Oct 23Cycle 12 Nov 20
Art Deadlines
MoneyMailerFRV.com
Contact us to discuss your local marketing plan
Direct Mail Online Mobile App
Money Mailer of Fox River ValleyEmail: [email protected]
Phone: 630-377-4930www.moneymailerfrv.com
MEDIAN HOUSEHOLD INCOME: $97,963– 52% above the market average of $64,301
AVERAGE HOUSEHOLD NET WORTH: $903,785– 49% above the market average of $605,925
MEDIAN AGE: 39.9 years– 10% above the market average of 36.3 years
MARRIED: 55.3%– 24% above the market average of 44.7%
HOUSEHOLDS WITH CHILDREN: 35.1%– 7% above the market average of 32.9%
OWNER OCCUPIED HOUSING: 81.8%– 26% above the market average of 65.1%
HOUSEHOLDS WITH 2+ VEHICLES AVAILABLE: 68.2%– 29% above the market average of 52.8%
BACHELOR’S DEGREE OR HIGHER: 47.9%– 35% above the market average of 35.6%
FOOD AWAY FROM HOME EXPENDITURES: $4,706– 27% above the market average of $3,709
FULL-SERVICE RESTAURANT EXPENDITURES: $1,416– 28% above the market average of $1,108
ENTERTAINMENT EXPENDITURES: $4,584– 28% above the market average of $3,587
VEHICLE REPAIR EXPENDITURES: $1,370– 23% above the market average of $1,112
HAIRCUT/SALON SERVICES UTILIZED: 66.8%– 11% above the market average of 60.2%
CARPET CLEANING SERVICES UTILIZED: 5.9%– 27% above the market average of 4%
WINDOW COVERINGS SERVICES UTILIZED: 17.5%– 24% above the market average of 14.1%
VEHICLE OIL CHANGE/LUBE EXPENDITURES: $117– 23% above the market average of $95
DENTAL SERVICES EXPENDITURES: $452– 21% above the market average of $374
GARDEN/LAWN CARE EXPENDITURES: $85– 36% above the market average of $62
SoloDirect Mail
Powerful & Flexible Target Marketing
Choose the BEST Product for Your Business
Solo direct mail offers businesses a highly targeted and customized way to reach potential new customers and keep in touch with existing customers. Our selective campaigns allow you to mail to only the most profitable prospects, increasing response rates and ROI. We help you identify and target ideal prospects through a variety of key demographic factors:
Household Income • Dwelling Type • Occupation • Gender • Ageplus dozens more!
• Highly customizable• Increased measurability• Time-sensitive messaging
Improve readership and response rates with highly targeted postcards.
Postcards
• New target group each month• Non-seasonal • Recession proof
A unique and effective way to market your business. Create a long-lasting emotional connection with customers.
Birthday Mailings
• Ideal target group• Perfect for local small businesses• Diverse, yet highly responsive customers
Easily target eager buyers ready to fill up their new homes and make the transition easier. Be the first to introduce your business to new residents.
New Mover Mailings
• More professional tone• Confidential messaging• Flexibility with inserts
Powerful and effective option that allows for more room and space.
Targeted Letters
Happy Birthday, Megan!
Happy Birthday, Megan!
Anywhere Street • Anytown
630-555-5555
www.mainstreetsalon.com
Please accept this gift with our compliments
to help you celebrate your Special Day!
We look forward to seeing you soon!
Best Wishes from,
The Main Street Salon Management
Contemporary Breakfast and Lunch
FREE HaircutOr take $25 off any salon service. Limit one. Not valid with any other offer.
A Birthday Gift for...Megan Q. Smith1234 Main StreetAnytown, US 12345-6789
OPEN DAILY from 9:30am to 7pm
Please use by 7/31/17.
Main Street SalonAll About You!
Call Us for Special Events
630-555-5555 • Main Street Salon
Megan Q. Smith
1234 Main Street
Anytown, US 12345-6789
Businesses offering special deals increase traffic & GROW their customers
Let Money Mailer® help you with an effective, affordable plan!
Coupons Drive Sales!
Increase TrialWhen a coupon reduces the cost of a product or service, consumers recognize the value and are more willing to buy.
Generate Repeat BusinessCoupons can encourage consumers to make a repeat purchase. Offer a discount on their next purchase, and you will be at the top of their shopping list.
Accelerate PurchasingCoupons can accelerate repeat purchasing behavior. With a time-sensitive discount offer, consumers will buy more product, faster.
Block Competitor MessagingThe competition may have special packaging, funny ads, and any number of other attributes. But offering a discount and special savings can drown out all of your competitors’ hard work.
“55% of shoppers use coupons to try new products.”- 2016 Inmar Shopper Behavior Study
• Money Mailer® helps you build your business
• More customers = more sales• Acquire market share and beat the local competition
J.TNails & SpaProfessional Nail Care
Walk-Ins WelcomeGift Certificates Available
443-607-8793827 Central Ave. • EdgewaterMonday-Saturday 9:30am-8pm • Sunday 11am-5pm
GRAND OPENING
20% OFF
ADVERTISE WITH MONEY MAILER 1-800-MAILER1368-96-0201-005F_82624
• Simoniz Vision Clear
• Simoniz Tire Shine
• Clear Coat Protectant
• 3 Step Wheel Cleaner
• Under Body Rinse
6050 Wade Hampton Blvd. (across from Target)
Open Sunday-Saturday 8am-7pm
www.roadrunnerwash.com
FREE
FREECAR WASH
CAR WASH
Buy 1 Wash,
Get 1 Wash Free
The Works – Í15 Value.
Valid 4-7pm on Tuesdays Only
Valid for Any Wash!
5 Different
Packages
(turn ad over)
FREE
VACUUMSWith MM coupon. Expires 5/15/10.
With MM coupon. Expires 5/15/10.
SUPER TUESDAY
ADVERTISE WITH MONEY MAILER OF GREENVILLE, CALL JIM (864) 268-7066
349-51-0600-044F_79835
MOBILE App
MONEYMAILER.COMGET LOCAL COUpONS:
PRESORTED STD
U.S. POSTAGE
PAIDMoney Mailer, LLC
TIME DATED MATERIAL
“We give you the
BEST promotion
for pennies per
household.”
Proudly Serving the Fox Valley AreaContact us to discuss your local marketing planMoney Mailer of Fox River [email protected]
Phone: 630-377-4930www.moneymailerfrv.com
Direct Mail • Online • Mobile App
MOBILE App
MONEYMAILER.COMGET LOCAL COUpONS:
PRESORTED STD
U.S. POSTAGE
PAIDMoney Mailer, LLC
TIME DATED MATERIAL The POWERof Print!
vs Digital
“ Coupons appear to be a rare example of a product that hasn’t been adversely affected by the digital world.” -Money Magazine, June 16, 2016
“ A decade ago most companies were heralding the arrival of a new golden age of branding. They hired creative agencies and armies of technologists to insert brands throughout the digital universe. Viral, buzz, memes, stickiness and form factor became the lingua franca of branding. But despite all the hoopla such efforts have had very little payoff.” -Harvard Business Review, March 2016
“ Traditional media are more effective from an engagement point of view.” -Martin Sorrell, CEO of WPP (World’s largest ad agency), June 23, 2016
“ Millennials are still more likely to use a coupon they received in the mail than one they came across on an app or website. Somehow, in the upside-down world of couponing, digital is actually more difficult than paper.” -Forrester Research, June 2016
“ Marketers are reassessing the level of investment in the digital area because they are beginning to question what they are really getting in terms of return on investment.” - Bob Liodice, CEO, Association of National Advertisers, 9/27/16
“ Recall was 70% higher among participants who were exposed to a direct mail piece (75%) than a digital ad (41%).” -Forbes Magazine, 9/20/16
“ It turns out that consumers have little interest in the social media content that brands churn out. Very few people want it in their feed. Most view it as clutter – as brand spam.” -Harvard Business Review, March 2016
“ Procter and Gamble, the biggest advertising spender in the world, will move away from ads on Facebook that target specific customers, concluding that the practice has limited effectiveness” - Wall Street Journal 8/9/16
“ Inviting customers to follow their brands on social media was the top choice among marketers (77%)However only 20% of consumers favored this method.” -The Center for Media Research, March 9, 2016
“ Revelations that Facebook overestimated by up to 80% the average time people spent watching video ads on its platform shocked the media and marketing world.” -Wall Street Journal, 9/27/16
What About Social Media?
Isn’t Digital Replacing Print?
Proudly Serving the Fox Valley AreaContact us to discuss your local marketing planMoney Mailer of Fox River [email protected]
Phone: 630-377-4930www.moneymailerfrv.com
Direct Mail • Online • Mobile App
