Media Kit 2015

Magazines can:

Magazines can boost the power of other media

Including magazines in the media mix increases brand awareness, brand familiarity, but most of all - purchase intend. Source: Marketing Evolution Measuring Media Effectiveness, MPA

Magazines can create personal moments

The power of the magazines lies in the uniqueness of a magazine reading moment for readers. They take their time for reading when it really suits them. They go looking for relaxation, information, inspiration and they are open to what this specific, consciously chosen magazine has to tell them.

Magazines command undivided attention

When customers read magazines they are much less likely to engage with other media or to take part in non-media activities compared to TV, radio or internet users. Source: BIG research

Magazines can supply credibility to the advertising page

Consumers value magazine advertising, according to numerous studies. In a Starcom study when readers were asked to pull out ten pages that best demonstrate the essence of their favorite magazines, three out of ten pages pulled out were ads.

With a range of titles in Bulgaria that appeal to a wide variety of demographics, lifestyles and interests, you can hone in on targets that fit your specific needs.

Magazines can target every audience

Magazines can offer suitable environment

The suitable advertisement positioning in a magazine (next to an editorial page) increases the opportunity to catch reader’s attention, adds credibility and facilitates the ad message adoption.

The largest magazine publisher.

One of the biggest Internet publishers in Bulgaria.

the only one publisher in Bulgaria with officially audited print run and sold copies of all magazines

since 1993 on the Bulgarian market

12 magazines

7 websites

over 700 000 contacts reached per month with the magazines

over 500 000 total monthly print run

over 600 000 monthly unique visitors in the websites

over 17 millions monthly page views

SBB Media

Data: print run – KPMG Bulgaria, March 2014 - August 2014; websites - Gemius November 2014; magazines audience - nationally 15-54, GARB, September-October 2014;

Weekly and Biweekly Magazines

Bliasak

№ 1 young peoples

magazine in

Bulgaria

Story

The most

popular glossy

celebrity

magazine

Journal za Zhenata

The magazine with

the largest

audience in

Bulgaria

Kulinaren Journal

Mass market

culinary magazine

-- Demographic Profile --

women 60%

working 42%

live in the cities 88%

secondary or university education

73%

-- Facts --

Frequency weekly

International brand over 31 years on the market

On the Bulgarian market since 2006

Readership (bimonthly audience)

387 581

Audited print run (average per issue)

16 198

Cover price 1.99 BGN

Facebook 22 291 fans

Story Media Kit 2015

Story magazine:

true

exciting

funny

Data: print run – KPMG Bulgaria, March 2014 - August 2014; magazines audience - nationally 15-54, GARB, September-October 2014;

-- Facts --

Bliasak Media Kit 2015

Frequency weekly

Readership (bimonthly audience)

375 692

Audited print run (average per issue)

15 033

Cover price 1.29 BGN

Facebook 1 999 fans

Bliasak magazine:

latest

exclusive

hot

Data: print run – KPMG Bulgaria, March 2014 - August 2014; magazines audience - nationally 15-54, GARB, September-October 2014;

-- Demographic Profile --

women 68%

working 61%

live in Sofia and the cities 67%

secondary or university education

92%

-- Facts --

Journal za Zhenata Media Kit 2015

Frequency weekly

Readership (bimonthly audience)

330 514

Audited print run (average per issue)

41 018

Cover price 0.99 BGN

Facebook 5 391 fans

Data: print run – KPMG Bulgaria, March 2014 - August 2014; magazines audience - nationally 15-54, GARB, September-October 2014;

Journal za Zhenata magazine:

most read

useful

emotional

-- Demographic Profile --

women 97%

working 56%

live in the small cities and villages

85%

secondary or university education

67%

Kulinaren Journal Media Kit 2015

-- Facts --

Frequency biweekly

Readership (bimonthly audience)

34 478

Audited print run (average per issue)

21 004

Cover price 0.99 BGN

Facebook 56 543 fans

Kulinaren Journal magazine:

tasty

practical

modern

Data: print run – KPMG Bulgaria, March 2014 - August 2014; magazines audience - nationally 15-54, GARB, September-October 2014;

-- Demographic Profile --

women 90%

live in the small cities and villages

64%

working 54%

Monthly Magazines

Men’s Health

The only one men’s

lifestyle magazine in

Bulgaria

Harper’s Bazaar

The luxury magazine

for fashion fans

ELLE

World's #1

fashion magazine

Cosmopolitan

The magazine for

millions of fun,

fearless females

National Geographic

The most popular

science magazine in

Bulgaria

NG Kids

The most popular

kids magazine in

the world

Zdraven Journal

The most read

health magazine

Moeto Dete

The most helpful

magazine for

moms

-- Facts --

Frequency monthly

International brand

64 editions across the world in 35 languages

On the Bulgarian market since 2004

Readership (bimonthly audience)

352 311

Audited print run (average per issue)

38 777

Cover price 2.99 BGN

Facebook 43 944 fans

fun

fearless

female

Data: print run – KPMG Bulgaria, March 2014 - August 2014; magazines audience - nationally 15-54, GARB, September-October 2014;

Cosmopolitan magazine:

-- Facts -- -- Demographic Profile --

women 81%

live in the cities 90%

working 40%

secondary or university education

64%

Cosmopolitan Media Kit 2015

ELLE Media Kit 2015

-- Facts --

Frequency monthly

International brand 44 editions across 60+ countries

On the Bulgarian market since 2005

Readership (bimonthly audience)

48 745

Audited print run (average per issue)

16 518

Cover price: •standard size •travel size

5.99 BGN 3.99 BGN

Facebook 18 148 fans

ELLE magazine:

fashion and style

successful women

good causes

Data: print run – KPMG Bulgaria, March 2014 - August 2014; magazines audience - nationally 15-54, GARB, July-August 2014;

-- Demographic Profile --

women 76%

live in the cities 85%

working 49%

university education 63%

-- Facts --

Harper’s BAZAAR Media Kit 2015

Frequency monthly

International brand (the first American fashion magazine)

over 146 years on the market; 26 editions across 43 countries

On the Bulgarian market since 2008

Readership (bimonthly audience)

4 359

Audited print run (average per issue)

6 799

Cover price 5.00 BGN

Facebook 6 814 fans

Harper’s Bazaar magazine:

fashion

luxury

class

Data: print run – KPMG Bulgaria, March 2014 - August 2014; magazines audience - nationally 15-54, GARB, July-August 2014;

-- Demographic Profile --

Main audience: Working women

with university education who

live in Sofia and the big cities.

-- Facts --

Men’s Health Media Kit 2015

-- Facts --

Frequency monthly

International brand 40 editions across the world

On the Bulgarian market since 2012

Readership (bimonthly audience)

25 760

Audited print run (average per issue)

9 135

Cover price 5.00 BGN

Facebook 5 737 fans

Men’s Health magazine:

100% useful

authoritative

entertaining

Data: print run – KPMG Bulgaria, March 2014 - August 2014; magazines audience - nationally 15-54, GARB, September-October 2014;

-- Demographic Profile --

men 75%

live in the cities 85%

working 100%

university education 57%

-- Facts --

National Geographic Media Kit 2015

-- Facts --

Frequency monthly

International brand 27 editions across 190+ countries

On the Bulgarian market since 2005

Readership (bimonthly audience)

244 517

Audited print run (average per issue)

26 090

Cover price 5.00 BGN

Facebook 276 001 fans

National Geographic magazine:

discoveries

knowledge

journeys

Data: print run – KPMG Bulgaria, March 2014 - August 2014; magazines audience - nationally 15-54, GARB, July-August 2014;

-- Demographic Profile --

men 57%

working 68%

live in Sofia and the big cities

77%

university education 50%

-- Facts --

NG Kids Media Kit 2015

National Geographic KIDS magazine:

games

quizzes

knowledge

Main target group: 6-10 years old

boys and girls.

Secondary target group:

95% of the children read NG KIDS

with their parents or show them

stories/photos/facts.

-- The Readers --

Frequency monthly

International brand

over 37 years on the market, in 14 languages

On the Bulgarian market since 2008

Readership (bimonthly audience)

13 871

Audited print run (average per issue)

9 901

Cover price 2.95 BGN

Facebook 1 483 fans

-- Facts --

Data: print run – KPMG Bulgaria, March 2014 - August 2014; magazines audience - nationally 15-54, GARB, July-August 2014;

Zdraven Journal Media Kit 2015

-- Facts --

Frequency monthly

Readership (bimonthly audience)

34 874

Audited print run (average per issue)

13 546

Cover price 2.49 BGN

Facebook 3 898 fans

Zdraven Journal magazine:

tonus

prevention

positivity

Data: print run – KPMG Bulgaria, March 2014 - August 2014; magazines audience - nationally 15-54, GARB, September-October 2014;

-- Demographic Profile --

men and women who

live in the small cities and villages

64%

secondary or university education

66%

-- Facts --

Moeto Dete Media Kit 2015

Frequency monthly

Readership (bimonthly audience)

32 893

Audited print run (average per issue)

5 314

Cover price 1.99 BGN

Facebook 5 047 fans

Moeto Dete magazine:

useful

easy-reading

funny

Data: print run – KPMG Bulgaria, March 2014 - August 2014; magazines audience - nationally 15-54, GARB, September-October 2014;

-- Demographic Profile --

Main audience: women, which

live in Sofia and the cities and

have a personal income.

-- Facts --