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MEDIA KIT
E ach issue of Belle is a global style and design journey featuring a stunning line-up
of Australian and international homes, the latest trends in interior design, art, and architecture, and provides a uniquely Australian perspective for readers with an appreciation of everyday luxury.
AU
ST
RA
LIA
A N O T E F R OM T H E E D I T OR
“Belle, Australia’s leading premium interiors magazine, has been delivering the best in design from Australia
and around the world for over 40 years.
Each issue of Belle is a global style journey with a stunning line-up of local and international homes, our edit of the best design trends and furniture, desirable art, decadent events, creatives who are making their
mark and travel and design hot spots.
Belle takes readers inside the world’s most beautiful and dynamic interiors and presents cutting-edge looks
and covetable objects for the home through outstanding photography and original design. At Belle we are lucky
to work with a creative and inspiring team who live and breathe interior design ensuring this amazing
brand’s success well into the future.”
TANYA BUCHANAN, EDITOR-IN-CHIEF
NEWSLETTEROPEN RATE: 32.3%
BELLE E-MAG
Available through the App Store
READERSHIP 97,000
SUBSCRIBERS18,720
FREQUENCY
8 ISSUES PER YEAR
SPECIAL FEATURES
INSTAGRAM108,500
FACEBOOK 63,316
TWITTER 1,800
Source: Exact Target 6 month average updated as at 10.4.17
Social stats current as at 26th May
AU
ST
RA
LIA
HOMESTOLOVE.COM.AU UNIQUE BROWSERS 149,784
IMPRESSIONS1,162,887
EVENTS & EXTENSIONS
BELLE ART START BELLE WORKS ON PAPER
BELLE INTERIOR DESIGN AWARDS
SMART SPACESBELLE LOVES RIGHT NOW ARCHITECTURE
Belle takes readers inside the world’s most beautiful and dynamic interiors, transports them to breathtaking
destinations and presents cutting-edge looks and covetable objects that transform
any house into a stylish home.
Source: Roy Morgan March 2017
Source: Google Analytics May 2017
R E A DE R S H I P 9 7,0 00
T O P R O Y M O R G A N H E L I X P E R S O N A SSM A R T MON E Y ( i x 3 6 2 )Well educated, high income professionals, tech-savvy, typically married with children living inner suburbs. They are exuberant, extroverted and generous, with progressive social attitudes.
SE L F M A DE LI FESTY LERS (ix 266)High-earning, degree- qualified mid-life executives, managers and professionals pre-occupied by their demanding careers and expanding their share and property portfolios.
WOR L DLY & W I S E (i x 2 4 5)Socially conscious, urban, curious and multicultural, Worldly and Wise would rather travel than work. After a day in their CBD office, these well-educated managers and executives kick off their shiny shoes and shrug off the work day with a G&T. They are not defined by their careers, but instead work hard to afford a superior lifestyle after-hours and in retirement.
A U D I E N C E P R O F I L EFAC EB O O K : 6 3 , 316
INS TAGR AM : 10 8 , 5 0 0
WOME N: 72 .9 %
M AL E : 2 7. 1%
AGE : 3 5 - 5 5
ME DI A N AGE : 4 8
HOM E OW N ER S m o r e t h a n 3 i n 4 (78 %) ow n a h o m e o u t r ig ht o r a r e p a y i n g of f a h o m e (i x 1 18)
MEDI A N HH INC OME : $1 3 7, 3 6 0
HH IN C O ME $1 5 0 KS + : 2 9 % (i x 2 14)
A B QUIN T IL E : 3 4% (i x 16 8)
66% WO R K F UL L T IME OR PA R T T IMESource: Roy Morgan Dec 16
ST E V E C OR D ON Y STYLE DIRECTOR AT LARGE
Steve Cordony is a leading Sydney based interior and event stylist, and the style director at-large for Belle.
Steve’s talent and expertise has seen him create stunning events and interiors for clients
such as Lancome, Ralph Lauren, Waterford, Land Rover
and Georg Jensen. Editorial and advertorial clients include
Myer Emporium, Coco Republic and Harvey Norman.
With a strong following across social media, Steve was recently featured as
one of the top 10 Australian interior Instagramers.
JO S H UA MOR R I S CREATIVE DIRECTOR
Josh brings his deft design talent and keen eye for beauty
to the pages of each issue of the magazine. Growing up in South Asia where his parents travelled for their
careers, Josh watched artisans work on specialised craft and learnt an appreciation of the
elegance of simplicity in design, materiality and detail.
This early observation has had a lasting effect on Josh,
whether it’s an interior, a product or an environment. Understanding how this can
be captured through photography, and its power
to communicate and transport us, is an important part of
what Josh does at Belle.
LUC Y MCCA BE INTERIOR DESIGN EDITOR
For each issue of Belle, interior design editor
Lucy McCabe reports on the latest news from the design world, delivering an expert
round-up of freshly unveiled furniture, home accessories and textiles. Lucy’s pages
are a showcase for emerging and established creative
talent, as well as new trends and covetable design pieces.
H A R RY R OBE RT S FEATURES WRITER AND ART EDITOR
Features writer and art editor, Harry Roberts
presents a line-up of insightful creative profiles, a mix of travel
and house features and the latest from Australia’s art world. In addition, Harry assists the editor, Tanya
Buchanan, on a wide range of projects including the
annual Belle Coco Republic Interior Design Awards and
Belle ArtStart. Harry oversees the magazine’s twice-weekly
e-letters written and produced by the editorial team.
E D I T OR I A L PR OF IL E S
E D I T OR I A L P I L L A R S
ART FOOD & TRAVEL
HOMES ARCHITECTURE
CREATIVE HOME
S I G N AT U R E P R O P E R T I E S
THE BELLE I NT ERIOR
DE S IG N AWA R D SBelle’s annual flagship event
attracts entries from the pinnacle of the Australian
design industry and is a highly coveted award for architects and interior designers alike.
Belle’s Interior Design Awards is a premium design networking event with true
brand integration and partnership opportunities.
SM A R T S PAC E SAs the 21st century progresses
Australia’s appetite for new and off-the-plan apartments
shows no sign of waning. Smart Spaces is at the
forefront of covering the premium apartment trend and showcases apartment living in high style. Smart Spaces covers Australia’s
best smart spaces architects, furnishing apartments,
advice on technology, art collecting and finance.
ARTSTAR TArtstart encourages emerging artists to enter their works with three prize grants on offer and the chance to have their works bought and displayed in Belle. Belle’s Artstart is a premium
networking event for art philanthropists - the chance
to discover the next generation of artists, with true brand integration and ongoing
opportunities with our partners.
LU X E F I L E SLuxe Files is a series of exclusive lunches with Australia’s leading interior design names - guests have the unique opportunity to spend an afternoon at a luxury lunch with some of Australia’s
most well known designers.Each Luxe File and lunch will be covered in the magazine
throughout the year in Belle’s Food and Travel section,
creating a memorable event for guests and beautiful content for our partners.
A P R M AY J U N/J U L AU G/ S E P O CT N OV D E C/JA NF E B/ M A R
SM A R T S PAC E S ArtStartBedding
K I TCH E N & BAT HRO OMS
Alessi WinnersRugs
THE BELLE I NT ERIOR
DE S IG N AWA R D S – FINALIST SHOWCASE
Maison & ObjectLighting
Wallpaper Creative workspaces
and accessories
THE BELLE I NT ERIOR
DE S IG N AWA R D S
Winner RevealMilan Report
FlooringChic fireplaces
SM A R T S PAC E STechno
Paint, hardware and door treatments
LU X E C O U N T RY HOM E S
FlooringWindow treatments
Tableware/entertaining
OU T D O OR L I V I N G –
F U R N I T U R E A N D C L O T H
Interior Design Awards – call for entryChristmas Gift Guide
2 0 1 7 C A L E N D A R
K I TC H E N & BAT H R O OM S
Luxe laundries Elegant garaging
& Auto shoot
Belle Feb/Mar 17 09/01/2017 18/11/2016 08/12/2016 12/12/2016
Belle Apr 17 27/02/2017 06/01/2016 03/02/2017 07/02/2017
Belle May 17 17/04/2017 24/02/2017 24/03/2017 28/03/2017
Belle Jun/Jul 17 29/05/2017 07/04/2017 05/05/2017 09/05/2017
Belle Aug/Sep 17 10/07/2017 19/05/2017 16/06/2017 20/06/2017
Belle Oct 17 21/08/2017 30/06/2017 28/07/2017 01/08/2017
Belle Nov 17 09/10/2017 18/08/2017 15/09/2017 19/09/2017
Belle Dec/Jan 17 20/11/2017 29/09/2017 27/10/2017 31/10/2017
CA N C E L L AT I O N D E A D L I N E
B O O K I N G D E A D L I N E
M AT E R I A L D E A D L I N E
O N S A L EI S S U E
P R I N T D E A D L I N E S
S P E C I F I CAT I O N S B L E E D ( H x W ) T R I M ( H x W ) T Y P E ( H x W )
Full page 307 x 235 mm 297 x 225mm 277 x 205 mmDouble Page Spread 307 x 235 mm 297 x 225mm 277 x 205 mmHalf Page Vertical 307 x 122 mm 297 x 112 mm 277 x 92 mm
FOU R C O L OU R CA S UA L L E V E L 1 L E V E L 2 L E V E L 3 L E V E L 4
Full page 8,477 8,222 7,967 7,713 7,458Double Page Spread 16,954Half Page 5,936Inside Front Cover 20,343Outside Back Cover 11,296
S P E C I F I E D P O S I T I O N S L OA D I N G ( % )
First Spread 10Second Spread 10Third Spread 10Contents, Masthead or Editors Letter 10RHP First Half 10
I N S E RT S 2 P P 4 P P 8 P P 1 2 P P 1 6 P P 24 P P +
Cost Per ‘000 180 271 379 492 590 POA
R AT E S & S P E C I F I C AT I O N S
NOTE: For all double page spread bookings please submit as full page creative and specify LHP and RHP.
Rhyl Heavener Brand Manager 02 9338 6103 [email protected]
Abby Kuiters Group Brand Manager, Homes & Food 02 9282 6587 [email protected]
Emily Whelan Brand Executive 02 8268 6293 [email protected]
Joanne Clasby Sales Director – NSW and Qld 02 9282 8726 [email protected]
Brigitte Guerin NSW Head of Direct Sales 02 9282 8249 [email protected]
Jaclyn Clements Sales Director – Vic, SA and WA 03 9823 6341 [email protected]
Christine Lester Vic Head of Direct Sales 03 9823 6382 [email protected]
Peter Manten Digital Strategy and Commercial Director 02 9282 8470 [email protected]
Kate Orsborn Ad Pagination Manager, Sales 02 9282 8364 [email protected]
C O N TA C T S
