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Print Online Social Media Email Events Strategic Marketing
Print Online Social Media Email
Events Strategic Marketing
2016 Media Kit
Introduction
Guest Editors
Editorial
2016 Editorial Calendar
Demographics
Circulation & Distribution
2016 Display Advertising Rates
2016 Ad Specifications
2016 Ad Deadlines
inbusinessmag.com
Online Advertising
2016 Online Rates & Ad Specs
e-Newsletter & Ad Specs
Marketing Services
Events
IN BUSINESS MAGAZINE 2016 MEDIA KIT PAGE 2INTRODUCTION
PUBLISHED BY:
InMedia Company
4455 E. Camelback Road, Building C, Suite 135
Phoenix, AZ 85018
CONTACT US:
480.588.9505
480.584.3751
We invite you to be part of In Business Magazine, the Valley-wide business
resource read by business owners, executives, managers, trade association
members and more — all of whom are interested in your company, organization or
service to help them in building strong business for themselves.
Largest Circulated Business MagazineIn Business Magazine and inbusinessmag.com are the Greater Phoenix
business and industry resources for all, from start-up business owners to
CEOs. In Business Magazine helps them navigate and prepare for growth
through our in-depth content on leadership and management, sales and
marketing, human resources, technology, finance and communications, while
inbusinessmag.com is the online connection to business resources.
100% Subscription + NewsstandDistributed through recognized business associations, organizations, subscriptions
and the newsstand, In Business Magazine is the relevant voice for business leaders
who see value within our community. Sections that include Sector, Bottom Line,
Focus, HR, Sales, Assets, Finance, Roundtable, Technology, Power Lunch and
Agenda entice readers to come back and empower readers to build business
within the Greater Phoenix area and beyond.
12 Times Per Year/High-Quality MagazineEach issue is introduced by our Guest Editor, who is asked to join our editorial
staff for the particular issue and present the contents for that month. Leaders
within their fields, and well-known influencers make up this elite group of
businesspeople who helm each issue.
Online & Social Media Add Valueinbusinessmag.com, Twitter and Facebook enhance our content and our
advertisers’ reach. Each of our online posts is posted to Facebook and
Tweeted to our readers, who follow up or frequent our website.
From archived articles to news of the day, inbusinessmag.com has become
the hub for business owners, executives and those vested in business in Arizona.
Users are able to get connected with sector-specific articles, business events
and the latest business news. Business Solutions Centers on topics from Finance
and Banking to Healthcare Benefits and Law will be available for subscribers
to get more in-depth articles, white papers, special reports, data and access to
resources to improve, grow and nurture business here in Arizona.
In Business Magazine is distributed to the largest group of businesspeople in the Valley.
MA
R. 2
015
By the Numbers: How does Phoenix rank among America's tech hubs?
Incubating BusinessAre Startups Accelerating Our Economy?
New Trends in Entrepreneurship Meetings that Mean Business
Strength of Public-Private PartnershipsTHIS ISSUE
Tempe Chamber of CommerceArizona Technology Council
$4.95 INBUSINESSMAG.COM
IN B
USIN
ESS MAG
AZINE
BU
SINESS IN
CUBATO
RS A
ND A
CCELERATO
RS
MARCH
2015 • INBUSIN
ESSMAG
.COM
Our Guest Editors — The Valley’s Most Exclusive ClubEach year, In Business Magazine, holds our Guest Editor Economic Symposium Luncheon. Many of our Guest Editors make up our
symposium panel. Each speaks on his or her area of expertise and we take questions from the attendees. For more information, details
and dates, see page 5
PUBLISHED BY:
InMedia Company
4455 E. Camelback Road, Building C, Suite 135
Phoenix, AZ 85018
CONTACT US:
480.588.9505
480.584.3751
March 2012
Craig R. BarrettRetired CEO/Chairman of the Board Intel Corporation
January 2014
Janice K. BrewerGovernorThe State of Arizona
June 2015
Ken McMahonVice President of Sales for the Mountain West RegionCenturyLink
September 2014
Sandra WatsonPresident & CEOArizona Commerce Authority
August 2015
Steven G. SeleznowPresident and CEOArizona Community Foundation
December 2014
Jeff FlakeSenatorThe State of Arizona
September/October 2015
R. Allan AllfordPresident and CEODelta Dental of Arizona
April 2013
Michael KennedyShareholderGallagher & Kennedy, P.A.
January 2015
Glenn HamerPresident and CEOArizona Chamber of Commerce and Industry
October 2012
Robert SarverChairman and CEOWestern Alliance Bancorporation
July 2012
Greg StantonMayorCity of Phoenix
March 2011
Derrick HallPresident & CEO Arizona Diamondbacks
November 2010
Donald SmithPresident & CEOSCF Arizona
June 2011
Donald BrandtChairman & CEO Arizona Public Service Company
October 2011
Jerry ColangeloPrincipal PartnerJDM Partners
April 2012
Richard L. BoalsPresident & CEO Blue Cross Blue Shield of Arizona
May 2013
Elliott D. PollackCEOElliott D. Pollack and Company
April 2015
Peter S. FinePresident and CEOBanner Health
November 2012
Donald V. BudingerChairman Rodel Foundations
November/December 2011
Candace Wiest President & CEOWest Valley National Bank
IN BUSINESS MAGAZINE 2016 MEDIA KIT PAGE 3GUEST EDITORS
PUBLISHED BY:
InMedia Company
4455 E. Camelback Road, Building C, Suite 135
Phoenix, AZ 85018
CONTACT US:
480.588.9505
480.584.3751
Our Content Builds Business As Arizona and Metropolitan Phoenix become hotbeds for industry and business, In
Business Magazine will be there to make sense of it all. In-depth articles on our economy,
metrics that identify who we are and where we are going, and strong communication with
business professionals make In Business
Magazine an asset that everyone from
the entrepreneur to the chairman of the
board will not want to be without.
Features:Business & Industry — In Business
Magazine has become a leader in
business reporting and investigation to
inform readers of all aspects of industry
within our community. In-depth and informative is the order of the day to ensure we uncover
what it means to be IN BUSINESS – attracting readers month-over-month who will see our
advertisers’ messages.
Education — We want to know more and we want to learn.
In Business Magazine connects our readers with those who
can teach us. From an entrepreneur introducing innovation
to a landmark CEO who has experienced it all — we’ll be
there to explore and inform, adding credibility to the pages
of In Business Magazine and to our advertisers’ messages.
Resources — They say it’s who you know . . . Look to
In Business Magazine to ensure you are introduced to the
people, possibilities and partners that will build business
and empower our economy. From the names to the
innovations, In Business Magazine connects you.
Know-How — Experience, entrepreneurial spirit and good, old-fashioned know-how will
empower readers to sharpen their skills and enrich their minds. In Business Magazine seeks
those tools that can better this business community as businesspeople, employers and
innovators to do their very best.
What you need to know:• Highest-standards editorial department
• All copy originated out of our editorial department
• No such thing as “advertorial”
Our Pillars
Each issue is guided by the
practices we spell out below. We
believe these are the pillars that
make up great business and the
elements that great businesspeople
work hard to improve. In Business
Magazine educates, motivates
and tells the stories that define us
and make us strong IN BUSINESS.
Articles, books, metrics and people
are showcased to better inform on
these pillars of business:
Leadership and Management — Best
practices, style, accountability and
process define who our readers are
as businesspeople and how they can
be better at what they do.
Technology — Innovation, software,
equipment and knowledge will carry
your business into the future.
Finance — Numbers, notions,
professionals and persistence
will build our readers’ worth and
empower them to think and dream
to make what they do successful.
Sales and Marketing — Techniques,
services, exposure and tools will
bring revenue and ensure success.
Human Resources — People,
practices, policy and process are key
to a strong organization.
Communications — Networking and
communication to build business is a
powerful focus.
How-to — Educate, learn and get
some know-how will improve our
readers’ businesses.
26INBUSINESSMAG.COM
JULY2015
Got Tech? Got the Right Tech?Three ways technology can help increase business productivity
by Eugene Chi
ABOUT THE AUTHOR
Eugene Chi is general manager of Small and
Mid-Sized Business Sales & Distribution at Microsoft Corporation, overseeing Phoenix.
microsoft.com
As used in the modern sense, the term the “cloud” first appeared in an internal document put out by Compaq. Cloud
computing allows users to adopt and use existing technologies without the need for deep knowledge about or expertise
with each technology’s IT protocol, helping businesses cut costs and enabling them to concentrate on their core business.
What exactly is productivity? In professional terms, productivity often means, well … more. But, more what? In a literal sense, productivity is the rate of output per a unit of input — essentially, the amount of work that can be completed given an amount of time or money. This makes sense in simplified scenarios; for example if one employee is able to send six emails per hour, that employee is more productive than the one who sends only four per hour. However, it would be foolish to define an employee’s productivity by something as simple as the quantity of emails sent per hour. There are a number of variables that affect employee productivity, with technology emerging as a chief driver for small businesses. The options available for small businesses are more accessible than ever, and investing in technology and maximizing its capabilities is one of the best ways to ensure an increase in business productivity. Below are three technology-focused tips that businesses should consider to increase productivity. UPGRADE OUTDATED TECHNOLOGIES Small-business owners are constantly looking for ways to save money and increase profit. One of the best ways to do this is to invest in technology upgrades. Delaying an upgrade investment may save money in the near term; however, it will most likely delay returns for future advancements and hinder productivity.
Many SMBs (small and medium businesses) ascribe to the motto “If it isn’t broken, don’t fix it.” While this mentality may save money on office furniture, the “break/fix” cycle will not apply to technology. Many SMBs choose to not upgrade IT infrastructure until it stops working. Avoid this pitfall. Failing to upgrade in real time often creates a patchwork effect, resulting in an IT layout of some new, some old, and mostly overlapping functionalities, with nothing maximized or streamlined.
For computer hardware and servers, continue to monitor performance and ensure that the current technology is compatible with the software it is running. Also, keep in mind that using older technology can open up security concerns that have the potential to compromise important business and customer data, and troubleshooting these issues can be a drain on employee time and resources. For example, those currently running Windows Server 2003 should mark the calendars because Microsoft will completely end support for Windows Server 2003 this month, on July 14, 2015.A best practice is to check for updates on a monthly basis and, if the technology allows, check the box for automatic updates. Also, when running updates, it is best to perform them at the end of day. This will ensure employee workflow isn’t disrupted during business hours. CONSIDER THE CLOUD
For those not yet familiar with cloud technology, it’s time to tune in. Capabilities offered by this approach to technology delivery have been around since the 1950s, but only in the last decade has it become optimized for full-scale business use. The cloud offers companies the use of essential business applications (SaaS) and a safe place to store and access information, as well as the ability to outsource IT capabilities (IaaS) to save time and money. Whether an important sales manuscript or a simple office memo, documents are created to be saved and shared. Cloud technologies offer the quickest and safest accesses to these documents. The cloud also allows for real-time editing and document archiving. When going through the multiple rounds of edits, documents often exchange hands multiple times. With the help of cloud technologies, any number of people can edit a document at one time, eliminating the back and forth. Accidental deletion of the document is no
INNOVATIONS FOR BUSINESS
IN BUSINESS MAGAZINE 2016 MEDIA KIT PAGE 4EDITORIAL
PUBLISHED BY:
InMedia Company
4455 E. Camelback Road, Building C, Suite 135
Phoenix, AZ 85018
CONTACT US:
480.588.9505
480.584.3751
Your Resource Each MonthIn Business Magazine is that publication which you simply cannot be without. A strong resource to who and what we are as
businesspeople and an economy, In Business Magazine is your most valued information source …
MONTH ISSUE FOCUS
OUR PILLARS COVER STORY EVENTS SPECIAL SECTIONS / GUIDES
JANUARYRegulating Business Leadership
Business & The Legislature: Why Doesn't This Work? ASBA / Global Chamber
FEBRUARY Marketing HR and Technology
Marketing Your Business: What the Experts Don’t Want You to Know
2015 Meetings & Conventions: A Guide to Corporate Events
MARCH Philanthropy HR Nonprofits as Business
Arizona Giving Guide
Tempe Chamber / AzTech
APRIL Healthcare EnterpriseHealthcare: Employees’ Perspectives Exposed
The New Healthcare: Tools to Bettering Business & Personnel
Complete Healthcare Guide: Benefits, Services & Preventive Care
NAWBO
MAY Real EstateLeadership & Management Commercial Real Estate
Commercial Real Estate: Leaders & Leading Properties Profiled
ASBA / Alliance of Arizona Nonprofits
JUNEEconomic Development Marketing
Remaking Economic Development
Top Women in Business Profiled
Global Chamber
JULYSmall Business
Strategic Management
Success by Example: Top tips from local greats
Top 50 Small Business Resources Guide & Industry Leaders
Tempe Chamber / AzTech
AUGUSTRestaurant Concepts Communication
Innovative Concepts from Local Restaurateurs
Arizona Legal Services Guide for Business Owners
NAWBO
SEPTEMBERWorkforce & Education Technology
Education & Business: Where is our educated talent going?
ASBA / Alliance of Arizona Nonprofits
OCTOBERHealthcare & Workforce Sales
Healthcare Matters: Why business is improving healthcare
Healthcare Open Enrollment event
Healthcare Decision: An Open Enrollment Guide to Benefits
Global Chamber
NOVEMBERMarketplace: Jobs & Capital Marketing
Economic Turn: How is Arizona doing since 2008?
Annual Guest Editor Economic Symposium & Business Expo
Annual Business Banking & Lending Guide
Tempe Chamber / AzTech
DECEMBEREntrepreneurs & Innovators Finance
Global Impact: How Arizona is fitting into the global economy
Top Luxury Realtors Profiled
NAWBO
IN BUSINESS MAGAZINE 2016 MEDIA KIT PAGE 52016 EDITORIAL CALENDAR
Contact our Editorial Department at (480) 588-9505 x220 or [email protected]
Our Target Reader is Powerful, Stronger Consumer & ActiveDecision-makers read business magazines. They are executives and managers who look to
publications like In Business Magazine to improve their companies and build business. In Business
Magazine is a publication that will inform and resonate with their business needs each month. Our
reader is vested in our business community, a member of one or more business organizations
whose sole purpose is to drive revenues and effectively run business.
In Business Magazine advertisers get exposure to the best demographics in Arizona.
Who is the In Business Magazine Reader?These are targeted statistics based on regional numbers for business magazine readers.
Male . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 54% Female . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46%
Household Income
Avg HH Income: . . . . . . . . . . . . . $276,080
Avg Net Worth. . . . . . . . . . . . . . . $714,281
Millionaires. . . . . . . . . . . . . . . . . . . . . . . 23%
Age
Median . . . . . . . . . . . . . . . . . . . . . . . . . . . 40
18-34 . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25%
18-49 . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51%
25-54 . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28%
Education/Occupation
Post-Grad/Degree . . . . . . . . . . . . . . . . 52%
Chief-Titles . . . . . . . . . . . . . . . . . . . . . . . 45%
Business Owner . . . . . . . . . . . . . . . . . . 81%
Home
Avg Value . . . . . . . . . . . . . . . . . . . $426,000
Own Home . . . . . . . . . . . . . . . . . . . . . . . 72%
Own Home out of AZ . . . . . . . . . . . . . . 11%
Travel (per year)
4+ Air Trips . . . . . . . . . . . . . . . . . . . . . . . 67%
4+ Regional Trips . . . . . . . . . . . . . . . . . 63%
10+ Nights in Hotel . . . . . . . . . . . . . . . 68%
Book personally . . . . . . . . . . . . . . . . . . 67%
Auto
Buy in next 12 mo. . . . . . . . . . . . . . . . . 78%
Spend 30k + . . . . . . . . . . . . . . . . . . . . . 52%
Spend 40k + . . . . . . . . . . . . . . . . . . . . . 38%
Spend 50k + . . . . . . . . . . . . . . . . . . . . . 20%
Disposable Income (likely purchase)
Clothes Shopping . . . . . . . . . . . . . . . . . 91%
Jewelry / Watches . . . . . . . . . . . . . . . . . 81%
Travel. . . . . . . . . . . . . . . . . . . . . . . . . . . . 80%
Consumer Electronics . . . . . . . . . . . . . 62%
Home Furnishings . . . . . . . . . . . . . . . . . 61%
Computer/Software . . . . . . . . . . . . . . . 88%
Entertainment/Tix . . . . . . . . . . . . . . . . . 76%
Consult Financial Planner . . . . . . . . . . 55%
Dine / Entertainment
Dine out 4+ p/wk . . . . . . . . . . . . . . . . . 78%
Movies 2+ p/mo . . . . . . . . . . . . . . . . . . 28%
Cultural Event p/mo . . . . . . . . . . . . . . . 52%
Sporting Event p/mo . . . . . . . . . . . . . . 45%
Sour
ce: 2
014
Read
er P
oll,
Jul
y 20
14
PUBLISHED BY:
InMedia Company
4455 E. Camelback Road, Building C, Suite 135
Phoenix, AZ 85018
CONTACT US:
480.588.9505
480.584.3751
78%of Readers OWN
or are PARTNERS in a company
62%are College
GRADUATES
IN BUSINESS MAGAZINE 2016 MEDIA KIT PAGE 6DEMOGRAPHICS
PUBLISHED BY:
InMedia Company
4455 E. Camelback Road, Building C, Suite 135
Phoenix, AZ 85018
CONTACT US:
480.588.9505
480.584.3751
Readers Know In Business MagazineMore than 126,000 businesspeople read In Business Magazine through monthly subscriptions,
newsstand sales, local association member subscriptions and circulation at major business events
throughout the Valley. Covering business in Phoenix, Scottsdale, Mesa, Glendale, Tempe and
throughout the State of Arizona, In Business Magazine has become the most useful resource for
business owners and their staff.
In Business Magazine Partner Organizations: (As of 10.1.2015)The organizations’ members receive a copy each month as part of their paid subscription
partnership with In Business Magazine.
Associate PartnersMany additional business organizations and trade groups are partnered with us to receive copies
at their offices and/or to their members. In addition, we have marketing opportunities available to
their membership that include discounts, incentive programs, affinity programs and more.
Ahwatukee Foothills Chamber of Commerce
Arizona Chamber of Commerce & Industry
Arizona Hispanic Chamber of Commerce
Chandler Chamber of Commerce
Economic Club of Phoenix
Glendale Chamber of Commerce
Greater Phoenix Black Chamber of Commerce
Greater Phoenix Gay & Lesbian Chamber of Commerce
Mesa Chamber of Commerce
North Phoenix Chamber of Commerce
Peoria Chamber of Commerce
Westmarc
And over 25 other affiliated partnership organizations
126,000READERS
per issue
IN BUSINESS MAGAZINE 2016 MEDIA KIT PAGE 7CIRCULATION & DISTRIBUTION
PUBLISHED BY:
InMedia Company
4455 E. Camelback Road, Building C, Suite 135
Phoenix, AZ 85018
CONTACT US:
480.588.9505
480.584.3751
Four-Color (Qualified Association Members**)
Per Issue 1x 3x 6x 9x 12x
Full Page $3,585 $2,910 $2,473 $2,270 $2,154
2-Page Spread 6,469 5,815 4,941 4,534 4,303
Junior Spread 3,775 3,197 2,717 2,493 2,366
2/3 Page 2,392 2,036 1,731 1,587 1,507
1/2 H, Jr. 1,972 1,688 1,434 1,380 1,250
1/3 Sq, Strip 1,360 1,164 989 907 860
1/6 H, V 748 640 543 498 473
Inside Front 4,482 3,637 3,090
Inside Back 3,818 3,234 2,748
Back Cover 5,019 4,074 3,462
** These rates are for members in good standing of any association affiliated with In Business Magazine.
Four-Color (Non Partner Association Members)
Per Issue 1x 3x 6x 9x 12x
Full Page $3,885 $3,210 $2,773 $2,570 $2,454
2-Page Spread 6,796 6,115 5,241 4,834 4,603
Junior Spread 4,075 3,497 3,017 2,793 2,666
2/3 Page 2,892 2,336 2,031 1,887 1,807
1/2 H, Jr. 2,272 1,988 1,734 1,680 1,550
1/3 Sq, Strip 1,660 1,464 1,289 1,207 1,160
1/6 H, V 1,048 940 843 798 773
Inside Front 4,782 3,937 3,390
Inside Back 4,118 3,534 3,048
Back Cover 5,319 4,374 3,762
Premium Charges Adjacencies of Full-Page, Spreads, 2/3-Page and 1/2-Page ads are a 15% premium charge
No rate discounts for Black-and-White ads
No additional charges for bleeds. Qualified bleed ads include Full-Page, Spreads, 2/3-Page and single-page. 1/2-Page ads only
Specialty Marketing Products / Sections
Rates and production specifications for Gatefolds, Inserts and Multiple Page units are available upon request.
Special Section sales flyers are available by request at [email protected]
See Editorial Calendar for Special Section details and dates.
Billing Information All invoices are due upon receipt. All new contracts require payment in full for the first insertion accompanied by a completed credit application.
All rates are net.
Commission of 15% to agencies with 3 or more clients contracted with
Complete Terms & Conditions are a part of your advertising
agreement with InMedia Company, LLC. Display Ad Agreement
See Display Ad Order Terms & Conditions. Each advertiser or its representative is required to
sign an InMedia Company Display Ad Order Form. The above information is in no way a part of
advertisers’ contract and is included above as marketing suggestions only. Publisher reserves the
right to restrict or refuse certain advertisers.
2016 Ad Rates | Effective: November 1, 2015 | Frequency: 12 issues per year
IN BUSINESS MAGAZINE 2016 MEDIA KIT PAGE 82016 DISPLAY ADVERTISING RATES
PUBLISHED BY:
InMedia Company
4455 E. Camelback Road, Building C, Suite 135
Phoenix, AZ 85018
CONTACT US:
480.588.9505
480.584.3751
Ad SubmissionsClients will be able to submit ads at [email protected] or online at inbusinessmag.com/submit-ad.
DimensionsFor questions, contact us at: Phone & Email only.
4455 E. Camelback Road • Building C, Suite 135 • Phoenix, AZ 85018
Phone: 480-588-9505 x240 • Email: [email protected]
Please include instructions as to publication and issue the materials are to run in
Please call In Business Magazine Production Dept. for material extensions
PAGE DIMENSION LIVE AREA TRIM SUPPLIED BLEED
Full Page 7.875”(w) x 10.375”(h) 8.375”(w) x 10.875”(h) 8.625”(w) x 11.125”(h)
2-Page Spread 16.25”(w) x 10.375”(h) 16.75”(w) x 10.875”(h) 17”(w) x 11.125”(h)
Junior Spread 16.25”(w) x 5.125”(h) 16.75”(w) x 5.375”(h) 17”(w) x 5.5”(h)
2/3 Page 4.875”(w) x 9.875”(h)
Junior Half 4.875”(w) x 7.375”(h)
1/2 Horizontal 7.375”(w) x 4.875”(h)
1/3 Square 4.875”(w) x 4.875”(h)
1/3 Strip 2.375”(w) x 9.875”(h)
1/6 Vertical 2.375”(w) x 4.875”(h)
1/6 Horizontal 4.875”(w) x 2.375”(h)
Keep live matter 1/4” from trim on each side.
For ad spread units, please supply 1/16” duplicated image on both sides of the centerline.
Production Rates*
We are happy to develop your ad
for you. Clients must provide artwork
elements and copy ideas. The
following are rates per ad size for
design and production of your ad.
MEMBER† NON-MEMBER
Full-Page $410 $710
2-Page
Spread680 960
Junior
Spread410 710
2/3-Page 340 640
1/2 Horiz 300 600
1/3-Page 275 575
1/6-Page 225 525
For minor ad changes and services,
there is a minimum charge of
$70. Photos, logo creation and
marketing campaigns are by quote.
* Ad restrictions do apply to ensure advertising meets publication standards.
† Rates for members in good standing of partner organization.
Digital Materials
Magazine Specifications: In Business Magazine is perfect bound. Trim size: 8.375” x 10.875”
File Formats: Please submit all files in the PDF/X-1A format.
Color Mode: All artwork should be submitted in CMYK color mode.
Resolution : 300 dpi (do not resample)
Fonts: Convert all type to outlines.
Naming: Please name all files for client name, publication title and issue month and year. e.g. Client_InBusiness_Jan15
IN BUSINESS MAGAZINE 2016 MEDIA KIT PAGE 92016 AD SPECIFICATIONS
PUBLISHED BY:
InMedia Company
4455 E. Camelback Road, Building C, Suite 135
Phoenix, AZ 85018
CONTACT US:
480.588.9505
480.584.3751
Dates to RememberPlease note the deadline dates below. In Business Magazine is a monthly publication, so
adherence to our space reservation and artwork deadlines is important. Advertisements not
submitted by these dates will be subject to our terms and conditions. We encourage strong
communication with us at In Business Magazine to ensure that your ads are placed properly and
appropriately. You may contact your Account Rep for ad submission details or see the Ad Specs
page contained herein.
ISSUE SPACE RESERVATION MATERIALS DUE DATE
January 2016 December 1, 2015 December 10, 2015
February 2016 January 1, 2016 January 10, 2016
March 2016 February 1, 2016 February 10, 2016
April 2016 March 1, 2016 March 10, 2016
May 2016 April 1, 2016 April 10, 2016
June 2016 May 1, 2016 May 10, 2016
July 2016 June 1, 2016 June 10, 2016
August 2016 July 1, 2016 July 10, 2016
September 2016 August 1, 2016 August 10, 2016
October 2016 September 1, 2016 September 10, 2016
November 2016 October 1, 2016 October 10, 2016
December 2016 November 1, 2016 November 10, 2016
Note: Dates above that land on a weekend will be due the next business day.
For Advertising Policies, Terms & Conditions, and to find out if you qualify as a Member Advertiser,
please contact your account representative.
Special Sections & Special Products:Deadlines for special sections and special products may vary. Please contact your Account
Representative for details. Please see Editorial Calendar for issue Special Section dates.
For Advertising Policies, Terms & Conditions, and to find out if you qualify as a Member Advertiser,
please contact your Account Representative.
52%are BOARD
MEMBERS
$276,080average household
INCOME
IN BUSINESS MAGAZINE 2016 MEDIA KIT PAGE 102016 AD DEADLINES
PUBLISHED BY:
InMedia Company
4455 E. Camelback Road, Building C, Suite 135
Phoenix, AZ 85018
CONTACT US:
480.588.9505
480.584.3751
89k+VISITS
PER MONTH
122k+PAGE VIEWS
of readers own a company with
ANNUAL SALESof 1.3 MILLION
or More
56%
IN BUSINESS MAGAZINE 2016 MEDIA KIT PAGE 11INBUSINESSMAG.COM
Online with In Business Magazineinbusinessmag.com delivers an incredibly useful and relevant experience to the online user.
From archived articles to news of the day, inbusinessmag.com is the hub for business owners,
executives and those vested in business in Arizona. Users are able to get connected with
sector-specific articles, business events and the latest business news. Business Solutions
Centers on topics from Finance and Banking to Healthcare Benefits and Law will be available
for subscribers to get more in-depth articles, white
papers, special reports, data and access to resources to
improve, grow and nurture business here in Arizona.
Online at inbusinessmag.comUsers are business owners, executives and managers
who go online to gain knowledge and seek out
local opportunities to grow their businesses. Online
users spend an average of 18 minutes online with
inbusinessmag.com. They are reading our articles and
passing them along to others, and are responding to
the advertising opportunities.
PUBLISHED BY:
InMedia Company
4455 E. Camelback Road, Building C, Suite 135
Phoenix, AZ 85018
CONTACT US:
480.588.9505
480.584.3751
47%have 25 OR more
Full-Time EMPLOYEES
IN BUSINESS MAGAZINE 2016 MEDIA KIT PAGE 12ONLINE ADVERTISING
Online Display Advertising OptionsPlease see the descriptions below of each of the Online Ad opportunities available. Most of these
opportunities are included on the Online Ad Rates page. Some of these opportunities listed below
will be by quote only. Please contact your Account Representative for those opportunities.
Online AdsTop Leaderboard – Leaderboard Ads are placed in the header at inbusinessmag.com. No more
than 3 ads rotate on the home page, allowing for the maximum number of impressions.
Sample Ad:
Skybox – Skybox Ads are the square space located
above the fold atop our right sidebar. It is visible on all
pages throughout the website. Rotations of this space
are limited, depending on the page and premium
opportunities contracted by others. Sample Ad:
Island Banner – Island Banner Ads float among the content on the home page and various other
pages throughout inbusinessmag.com. Rotations of this space are limited, depending on the page
and premium opportunities contracted by others.
Sample Ad:
Premium Placement & Exclusivity
Due to the demand for space
online at inbusinessmag.com,
premium ad placement
and exclusivity are available
when opportunities arise at
a premium rate of 25% over
published rates.
Premium Ad Placement –
Dedicated pages and rotation
plans are available to maximize
ad impressions. Leaderboard,
Skybox and Island ads are
available. Please speak to an
Account Representative to
determine availability.
Exclusivity – Certain online ad
spaces may be available for a
single advertiser. Please speak
to an Account Representative
to determine availability.
NO ADVERTORIAL PRODUCTS ARE AVAILABLE ONLINE. However, we do run press releases in our
Just In news column. Please send press releases to [email protected].
See Display Ad Order Terms & Conditions. Each advertiser or its representative is required to
sign an InMedia Company Display Ad Order Form. The above information is in no way a part of
advertisers’ contract and is included above as marketing suggestions only. Publisher reserves the
right to restrict or refuse certain advertisers.
InBusinessMag.com
In Business Online is a
businessperson’s resource
to everything business. From
forms to compliance, links to
leads, InBusinessMag.com
will be the one-stop business
resource.
Mobile
In Business Magazine can
be seen on most mobile
smartphones and tablet devices
Extensive Business Event Calendar
In Business business guide
Tax Forms
Business Startup Requirements
HR Compliance
Employee Resources
Links for HR, Best Practices & more
Job Postings
Current & Archived Issues
PUBLISHED BY:
InMedia Company
4455 E. Camelback Road, Building C, Suite 135
Phoenix, AZ 85018
CONTACT US:
480.588.9505
480.584.3751
IN BUSINESS MAGAZINE 2016 MEDIA KIT PAGE 132016 ONLINE RATES & AD SPECS
Online Rates & Ad SpecsInBusinessMag.com is a comprehensive resource for businesspeople throughout the Valley.
Readers know inbusinessmag.com.
LEADERBOARD SKYBOX ISLAND
468px(w) x 60px(h)
File Type: jpg/gif/swf
Max Size: 100k
300px(w) x 250px(h)
File Type: jpg/gif/swf
Max Size: 100k
468px(w) x 60px(h)
File Type: jpg/gif/swf
Max Size: 100k
Home Page: $1,495 Home Page: $1,230 Home Page: $995
Article Pages: $1,020 Article Pages: $850 Article Pages: n/a
Events Page: $1,020 Events Page: $850 Events Page: n/a
Random Pages: $650 Random Pages: $450 Random Pages: n/a
• 25,000 impressions
• No more than 3 rotations
Advertisements run per month with a
minimum of a three-month ad buy. All ads
must be approved by the publisher. All
links will be presented in a separate page
format so that users will not be taken from
inbusinessmag.com. A maximum of three
advertisements will land on each of the three
ad spaces per page.
Online Ad Specs• GIF/JPG need a click-through URL provided.
• SWF, FLA must have an embedded click-through URL
• All flash ads must have an alternate GIF version of creative.
Flash versions 6-10 accepted.
• Ads can loop 3 times, max time 45 seconds
• Ads are served via Javascript Ad calls, not iframes.
• Sound is not permitted
• Ads must not have margins, padding or centralizing code built in.
• All ad units must launch a new browser window/tab when clicked on.
PUBLISHED BY:
InMedia Company
4455 E. Camelback Road, Building C, Suite 135
Phoenix, AZ 85018
CONTACT US:
480.588.9505
480.584.3751
The In Business Magazine e-Newsletters feature current, relevant information on what is upcoming
in the next issues, topic-specific articles and news of the day that will keep readers informed.
e-Newsletter SponsorshipGet exposure to our email audience by sponsoring our e-Newsletter that reaches business
owners, executives and decision makers on the first of each month.
Sample Ad:
e-Newsletter Island AdGet exposure with an Island ad, floating among the content that is disseminated in our monthly
e-Newsletter. A larger space, this option provides an immediate link to you company, event or
special URL. Sample Ad:
Monthly e-NewsletterSee a sample of our monthly e-Newslwetter to the left.
Maximize Your Exposure Each Monthe-Newsletter Sponsorship and Island ads are effective ways to bring your brand to In Business
Magazine’s readers and online users. These options enable you to reach our audience with ad
units linking back to your website or landing page. Island ad is included with Sponsorship buy.
SPONSORSHIP (EXCLUSIVITY) ISLAND
145px(w) x 56px(h)
File Type: jpg
Max Size: 50k
468px(w) x 60px(h)
File Type: jpg, gif
Max Size: 50k
3 Months: $2,400 per month 3 Months: Included
6 Months: $1,975 per month 6 Months: Included
12 Months: $1,975 per month 12 Months: Included
• 7,800+ members (new members are added each month)
Advertisements run per month with a minimum of a three-month ad buy. All ads must be
approved by the publisher. All links will be presented in a separate page format so that users
will not be taken from inbusinessmag.com. A maximum of three advertisements will land on
each of the three ad spaces per page.
e-Newsletter Ad Specs
• GIF/JPG need a click-through
URL provided.
• GIF Ads can loop 3 times,
max time 45 seconds
• Ads are served via Javascript Ad
calls, not iframes.
• Ads must not have margins,
padding or centralizing code
built in.
Submit Ads
inbusinessmag.com/submit-ad
Ad AgreementSee Ad Order Terms & Conditions. Each advertiser or its representative is required to sign an InMedia Company Ad Order Form. The above information is in no way a part of advertisers’ contract and is included above as marketing suggestions only. Publisher reserves the right to restrict or refuse certain advertisers.
Complete Terms & Conditions are a part of your advertising agreement
with InMedia Company, LLC.
IN BUSINESS MAGAZINE 2016 MEDIA KIT PAGE 14E-NEWSLETTER & AD SPECS
PUBLISHED BY:
InMedia Company
4455 E. Camelback Road, Building C, Suite 135
Phoenix, AZ 85018
CONTACT US:
480.588.9505
480.584.3751
Empower Your Business with In Business Magazine Marketing Services
In Business Magazine and inbusinessmag.com are trusted business brands strongly relied upon
by busines owners, executives, managers and decision makes. Our content vehicles are
attracting the right demographic for your business. Our audience is your customers.
Our AudienceWe know and understand the needs of our audience and are offering that exposure
to your company to target your prospective client and build your business.
NEW — Performance MarketingLet In Business Magazine and inbusinessmag.com reach your customer through our nimble
Performance Marketing efforts to maximize your exposure to our key demographic.
Online Business Solution Centers — Our enhanced, premium content pages will attract readers to
further engage. These pages include articles, special reports, whitepapers, special sections, contacts
and other resources on the topics below. All of this allows the capturing of leads around specific
themes or topics — positioning your company as the leader in the market. Position your company
around these topics:
Commercial Real Estate | Finance & Banking | Healthcare & Benefits
Human Resources | Law & Legal | Small Business
Whitepapers — Let us work with you to create special content, analysis or case studies on the very
subjects your clients are interested in learning more about. With your expertise and our audience,
your company will be poised to connect.
Reports — Your company may underwrite various reports on relevant subjects that our audience
rely upon to do business. Reports on safety, employee health or legal matters and more.
Special Sections — In Business Magazine’s special sections aggregate business content, contacts
and resources to our eager audience to help them build business. Our Lending Guides, Legal
Guides, Valley Chambers Guide, Top Hospitals, Commercial Real Estate Leaders and others
bring together information in one place that is easily accessed by those in need. Your company
can underwrite these special sections and be seen as the leader in the relevant industry and
capture leads.
PricingPricing is done by quote and is calculated through a guaranteed number of leads. Each program
takes 45 to 60 days to get to market. Each program will run for an initial 90 days.
For more information, please contact your Account Representative at (480) 588-9505, x 213 or
email us at [email protected].
69%OF USERS
READ AND REREAD A DEDICATED
SPECIAL SECTION RELATED TO
THEIR INDUSTRY
IN BUSINESS MAGAZINE 2016 MEDIA KIT PAGE 15MARKETING SERVICES
PUBLISHED BY:
InMedia Company
4455 E. Camelback Road, Building C, Suite 135
Phoenix, AZ 85018
CONTACT US:
480.588.9505
480.584.3751
Scheduled EventsIn Business Magazine events are well-attended,
relevant and engaging. No slow-paced awards,
templated programs or drab speakers and
panelists. Our goal is to truly inform and excite
our business community with pertinent subject
matter, empowering speakers and panelists,
first-class venues and to-the-point content.
In Business Magazine EventsHealthcare: A Business Owner’s Summit on Prevention & Benefits (April 2016)
Technology to Build Business: A Symposium on Tech that Matters (June 2016)
2016 Annual Guest Editor Economic Symposium & Business Expo (November 2016)
Dates are tentative and subject to change.
Sponsorship Levels:• Title Level (1) – is sponsorship includes naming rights for both the Luncheon and the EXPO.
Includes: Event naming rights; Logo placement on all collateral, Digital materials and within In
Business Magazine; 10 x 10 Premium Exhibitor Space at EXPO (with all privileges); Full-Page Ad in
In Business Magazine; Online Banner Ad; e-Newsletter sponsorship for 1 month; Head Table of 10;
1 additional table of 10. $25,000
• Investor Level (3) – is sponsorship includes Sponsor rights for both the Luncheon and the EXPO.
Includes: Logo placement on all collateral, Digital materials and within In Business Magazine;
10 x 10 Exhibitor Space at EXPO (with all privileges); Half-Page Ad within In Business Magazine;
Online Square Ad for 1 month; Table of 10. $12,500
• Patron Level (10) – is sponsorship includes Sponsor rights for both the Luncheon and the EXPO.
Includes: Logo placement on all collateral, Digital materials and within In Business Magazine;
10 x 10 Exhibitor Space at EXPO (with all privileges); Third-Page Ad within In Business Magazine;
Online Square Ad for 1 month; Table of 10. $6,500
• Bag Sponsor (1) – is sponsorship includes Sponsor rights for both the Luncheon and the EXPO.
Includes: Bag and logo on bag for Luncheon Gift Bag and for attendees, Sixth-Page Ad within In
Business Magazine; Table of 10. $3,500
• Subscriber Level (10) – is sponsorship includes Sponsor rights for both the Luncheon and the
EXPO. Includes: Sixth-Page Ad within In Business Magazine; Table of 10. $2,500
• VIP Level – is sponsorship is dedicated to companies vested in our local business community.
Includes: Table signage, Program mention & Table of 10. $1,000
Creditable Events
Be a part of our high-profile,
well-attended events and
get exposure! Executives,
managers, business owners and
decision makers sit at our tables
of ten at each of our events.
Sponsorship Opportunities
Sponsorships by corporations
and individuals are available by
contacting our Sales team at
(480) 588-9505 x 213 or
via email at advertise@
inbusinessmag.com.
• Title Sponsor (1 per event)
• Partner Sponsor (4 per event)
• Associate Sponsor (10 per event)
• Advocate Sponsor (Multiple)
• Table Sponsor (Table of 10)
• Individual VIP/Luncheon Ticket
• Individual Luncheon Ticket
Sponsorship Agreement
See Sponsorship Order
Terms & Conditions. Each
advertiser or its representative
is required to sign an InMedia
Company Sponsorship
Order Form. The above
information is in no way a part
of advertisers’ contract and is
included above as marketing
suggestions only. Publisher
reserves the right to restrict or
refuse certain advertisers.
Complete Terms & Conditions are a part of your advertising agreement
with InMedia Company, LLC.
IN BUSINESS MAGAZINE 2016 MEDIA KIT PAGE 16EVENT SPONSORSHIP
PUBLISHED BY:
InMedia Company
4455 E. Camelback Road, Building C, Suite 135
Phoenix, AZ 85018
CONTACT US:
480.588.9505
480.584.3751
MarketPlace – Business Services GuideEach month In Business Magazine will feature display
advertisements for reputable business services companies
to showcase themselves within In Business Magazine.
MarketPlace Display Ads
With a quarter-, eighth- or sixteenth-page ad space, you
may advertise your services for a minimum of 3 issues in
In Business Magazine.
Benefits: Each display ad is a way to reach our 34,000
subscribers with your services. As business owners
and executives are the principal readers of In Business
Magazine, we offer these benefits:
1. Consecutive promotion of services drives readers to act each month.
2. Deals and offers to subscribers are 74% more likely to gain business.
3. In print, online, links and through social media, your MarketPlace ad will get noticed.
4. You are eligible for discounted subscriptions, Twitter PR Tweeter Program and Just In
press release services.*
Qualify: These service businesses are invited to participate by our Publisher and are asked to
qualify by adhering to these conditions:
1. Minimum 3 consecutive issues.
2. Billed Monthly by credit card prior to insertion.
3. Advertiser provides print-ready artwork to our specifications (see below).
4. Business display ad is a single category of business (i.e.: healthcare,
business services, commercial real estate, etc.).
5. Offers are “mention” or “use this code” and not dotted-line “coupon” ads.
Order: Contact your account representative at (480) 588-9505 x210 to make your
reservation for space. Orders are not exclusive and each advertiser will be placed
by category of services and in alphabetical order.
Rates
See 2016 Display Advertising Rates page of this media kit for terms.
*Services are based on a minimum 6-issue agreement.
58
INBUSINESSMAG.COM
JAN. 2015
JANUARY 2015 Marketplace
1/4-Page Ad 1/4-Page Ad
1/8-Page Ad 1/8-Page Ad
1/8-Page Ad1/16-Page
Ad1/16-Page
Ad
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INBUSINESSMAG.COM
JAN. 2015
1/4-Page Ad 1/4-Page Ad
1/8-Page Ad1/16-Page
Ad
1/16-PageAd
HOW TO ADVERTISE
JANUARY 2015
Ad Sizes
WIDTH HEIGHT
1/2 H 7.625” 4.5625”
1/4 V 3.75” 4.5625”
1/8 H 3.75” 2.1875”
1/16 Square 1.8” 2.1875”
Per Issue 3X 6X 9X 12X
1/2 H $995 $879 $806 $754
1/4 V $625 $599 $540 $499
1/8 H $510 $478 $425 $399
1/16 Square $450 $392 $347 $299
Display Ad Agreement
See Display Ad Order Terms &
Conditions. Each advertiser or its
representative is required to sign
an InMedia Company Display
Ad Order Form. The information
on this page is in no way a
part of advertiser’s contract
and is included as marketing
suggestions only. Publisher
reserves the right to restrict or
refuse certain advertisers.
Promote• Events
• Services• Special Offers
• Announcements• Expertise
78% OF READERS SAY THEY WERE
INFLUENCED BY A B2B RELATIONSHIP
FROM PRINT
IN BUSINESS MAGAZINE 2016 MEDIA KIT PAGE 17MARKETPLACE
