MEDIA KIT 2017

MOST READ MAGAZINE

in the health category

Diabetic Living is the

Toni Eatts Editor

Every 5 minutes another Aussie is

diagnosed with diabetes. When the shock

subsides, they need to be empowered

to manage – or reverse – diabetes.

We inspire them to do just that.

Mind map

Television

Digital

Events

Social

Brand Extensions

Print

67,172 SOCIAL REACH

25,256 AVERAGE MONTHLY

IMPRESSIONS

519 AVERAGE DAILY UBS

381,000 READERSHIP

1:30 AVG. DURATION

ON PAGE

Source: emmaTM, Jun 2017 social channels Nov 2014 - Nov 2016 duplicated fans and followers

Brand reach

40,594 TOTAL SOCIAL

AUDIENCE

(DL has no eDM datebase)

Nearly

one-quarter of

DL readers are

FREQUENT

TRAVELLERS

Our audience DL has the highest profile of women 40+ of all monthly magazines in Australia

Source: social channels Nov 2014 - Nov 2016 duplicated fans and followers

CONNECTION 53% of DL readers are main grocery buyers.

They spend $27 million at the

supermarket every week.

DL readers are 14% more likely than an

average Australian to believe in using the best

quality ingredients.

Nearly two-thirds of DL readers make an

effort to get the right nutrition at every meal.

Over half of DL readers do

exercise or yoga/pilates at

least once a week

They’re 27% more likely than

an average Australian to like

package tours where everything

is organised.

65% of DL readers are mainly

responsible for cooking in the household.

Nearly 9 in 10 of DL readers

are taking steps now

to stay healthy in

the future

Content pillars

Health

From top to toe, we deliver facts, insight and

tips to stay well.

Diabetes management

The big picture demystified

by medical experts.

Treatment

Expert advice on everything from meters

to medications.

Inspiration

People with diabetes tell how they have risen to the health challenge

and thrived.

Fitness & weight loss

Motivation to exercise and step-by-step plans to

a new you.

Healthy recipes

Approved by a diabetes dietician and

photographed by award-winning photographers.

Calendar

JAN/FEB MAR/APR MAY/JUN

JUL/AUG SEP/OCT NOV/DEC

WEIGHT LOSS

•Walking on air: Shoes

& Socks

•Australia Day Buffet

•5 Ways with Tuna

CHANGE4LIFE

•24-page Super Slim

Down Special

•Heart Health Month

•Supermarket Ready

Meals

•Easter Baking

GESTATIONAL

DIABETES

•Kidney Health

•The Good Oils

•Eye & Bone Health

WINTER WARMERS

•Recipes for the

cooler months

•Seasonal Health:

Colds & Flu

•Sugar-free baking

FATHER’S DAY

•Father’s Day Buffet

•Travelling with

Diabetes

CHRISTMAS

RECIPES

•Summer Skincare

•Quick & Easy

Breakfasts

Print rates FULL COLOUR

CASUAL 3x /5% 6x /10% 10x /15% 12x /17.5% 14x /20%

DOUBLE PAGE

SPREAD $16,252 $15,440 $14,626 $13,814 $13,406 $13,002

FULL PAGE $8,126 $7,720 $7,313 $6,907 $6,703 $6,501

HALF PAGE $5,688 $5,404 $5,119 $4,835 $4,692 $4,551

THIRD PAGE $4,469 $4,246 $4,022 $3,799 $3,687 $3,576

INSIDE FRONT

COVER SPREAD $21,128 $20,072 $19,014 $17,958 $17,428 $16,903

INSIDE BACK

COVER $9,751 $9,264 $8,776 $8,288 $8,044 $7,801

OUTSIDE BACK

COVER $10,564 $10,036 $9,507 $8,979 $8,714 $8,451

Rates and deadlines: all rates shown are exclusive of GST. GST will be added upon invoicing. *Cancellation: deadline is 1week prior to booking deadline.

Special inserts: specifications on application. Insert positioned at most relevant section break.

Print specifications INSERTIONS BLEED TYPE TRIM

FULL PAGE 285 x 211 245 x 171 275 x 201

HALF PAGE HORIZONTAL 147 x 211 107 x 171 137 x 201

HALF PAGE VERTICAL 285 x 110 245 x 70 275 x 100

THIRD PAGE

HORIZONTAL 102 x 211 72 x 171 92 x 201

THIRD PAGE VERTICAL 285 x 77 245 x 47 275 x 67

Print deadlines

ISSUE NAME ON SALE BOOKING MATERIAL CANCELLATION INSERT

MAR/APR 2017 02 FEB 2017 13 DEC 2016 16 DEC 2016 06 DEC 2016 17 JAN 2017

MAY/JUN 2017 06 APR 2017 07 MAR 2017 10 MAR 2017 28 FEB 2017 21 MAR 2017

JUL/AUG 2017 01 JUN 2017 02 MAY 2017 05 MAY 2017 25 APR 2017 16 MAY 2017

SEP/OCT 2017 03 AUG 2017 04 JUL 2017 07 JUL 2017 27 JUN 2017 18 JUL 2017

NOV/DEC 2017 05 OCT 2017 05 SEP 2017 08 SEP 2017 29 AUG 2017 19 SEP 2017

DOUBLE PAGE SPREAD MATERIAL Each page of a double page spread will need to be supplied as two separate single page files (1 x DPS = 2 x Full Pages). If your spread has an image that runs across the spine of the magazine, Pacific Magazines recommends you apply double imaging.Double imaging allowance is 3mm each side of the centre which is to be included in the trim not additional to the trim size. FILES Pacific Magazines will only accept digital ads via Quickcut. Digital files will not be accepted on disk or via email. For more information regarding Quickcut services contact Quickcut on (02) 9467-7599 or visit www.quickcut.com.au. It is important to enter an issue date and key number for each ad when sending digital files to Pacific Magazines via Quickcut. These numbers will become part of the file name and will assist Pacific Magazines in tracking your ad. PROOFS Pacific Magazines will only take responsibility for colour reproduction if a digital proof is supplied. Proofs will be held for three months for repeat material instructions. Further proofing information is available on the Pacific Magazines website. While production processes and material may vary, the onus is firmly on the agency or trade house to supply material within specifications.

SIZE NATIONAL $ /

000 STATE $ / 000 SUBS $ / 000

2 PAGES $95 $100 $231

4 PAGES $105 $110 $242

6 PAGES $121 $126 $252

8 PAGES $131 $137 $263

Insert rates

Digital Rates & Deadlines

RATES (EX GST) DISPLAY

MEDIA VIDEO SOCIAL & PAID CONTENT

Homepage buyout – Med

Rec with Skins (1 week) $3,000

Run of Site – Med Rec $50 CPM

Run of site – Med Rec with

Leaderboard Roadblock $70 CPM

Run of Site – Rich Media From $70 CPM

15” In Feed Video $60 CPM

30” In Feed Video $70 CPM

Pac Video Ad – Med Rec $60 CPM

Shoppable Video $100 CPM

Commissioned Content From $4,650

Advertorial Content From $3,150

Social Integration From $1,200

Social Video From $1,200

DEADLINES • Standard display/simple rich media: 5 business days prior to live date • Complex rich media: 10 business days prior to live date • Paid Content: 4-6 weeks prior to live date • Integration: 4 weeks prior to live date • For anything outside of the above, contact your Client Services Manager AD SPECIFICATIONS • Please refer to

http://www.pacificmags.com.au/info/information/Pacific_Ad_Specs.pdf for creative specifications

• Ads must conform to specifications outlined. • Elements not meeting specifications will need to be revised, which may

delay the launch date.