MEDIA KIT DIGITAL 2019 - condenast.de · Facebook/Instagram –Canvas (mobile landing page) 18 Create a prominent and user friendly landing page for mobile devices to increase engagement

MEDIA KIT

DIGITAL

2019

1

CONTENT

• AD DIGITAL //3

• ADVERTISING FORMATS //8

• DISPLAY ADS //9

• SOCIAL MEDIA ADS //14

• CUSTOM SOLUTIONS //19

• CREATIVE STUDIO PRODUCTIONS //24

• SPECS //31

• CLIENT REFERENCES //45

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AD DIGITAL

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… is THE platform for PREMIUM DESIGN

… reports on important EVENTS and fairs around ART and CULTURE

… provides access to dream worlds of ARCHITECTURE, INTERIOR, ART and TRAVEL

… portrays both FAMOUS ARCHITECTS and UPCOMING YOUNG DESIGNERS

… stands for opulent HIGH QUALITY CONTENT

250 FOLLOWERS

58K FOLLOWERS

123K LIKES

2K SUBSCRIBERS

16K FOLLOWERS

THE DIGITAL WORLD OF AD

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Period of Measurement: Ø Monthly – Social Media: Status October 2018

Source: *AGOF digital facts (06/18), **IVW (06/18)

300K UU*

555K VISITS**

3,2 MIO. PIs**

15.000 NEWSLETTER RECIPIENTS

*Source: AGOF digital facts (10/17) 6

FEMININE: 76% are female

SOPHISTICATED: 65% are between 30 and 59 years old

INTERIOR FANS: 41% are very interested in furniture

WEALTHY: 41% have a household net income of €3,000+

AD users are…

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SoLebIch.de is an exclusive partner site of AD.

SoLebIch.de is the largest lifestyle community on the Internet in

Germany. On a daily basis, users share new insights into their

apartments, show their interior ideas and lifestyles. In addition

to many tips and tricks for furnishing, SoLebIch.de regularly

presents many ideas that make life more beautiful. SoLebIch

covers the latest living trends, exciting home-related stories,

DIY instructions and shopping tips for a beautiful home.

AD & SoLebIch.de represent the Interior & Design Channel of Condé Nast.

Available display formats can be booked on both websites in combination.

&

ADVERTISING FORMATS

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DISPLAY ADS

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DISPLAY ADS

High Impact Formats – Billboard Ad & Mobile Billboard Ad

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Mobile Billboard Ad (2:1)

Billboard Ad

DISPLAY ADS

High Impact Formats – Rollover Ad

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SCROLLING

Rollover Ad

Rollover Ad

DISPLAY ADS

High Impact Formats – Video InRead

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InRead

DISPLAY ADS

Standard Formats – Adbundle

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Medium

Rectangle Sky

Superbanner

Medium

Rectangle

Superbanner &

Sky only on

Solebich.de

SOCIAL MEDIA ADS

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SOCIAL MEDIA ADS

Facebook/Instagram Ad – Optimization on Awareness (CPM)

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Get maximum gross reach with a photo or carousel ad optimised on CPM.

SWIPING

FACEBOOK Photo Ad INSTAGRAM Carousel Ad

INSTAGRAM Video Ad

SOCIAL MEDIA ADS

Facebook/Instagram Ad – Optimization on Video Views (CPVV)

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Get maximum video views on your spot with a video ad optimised on CPVV.

INSTAGRAM STORIES Video AdFACEBOOK Video Ad

INSTAGRAM Carousel Ad

SOCIAL MEDIA ADS

Facebook/Instagram Ad – Optimization on Traffic (CPC)

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Lead traffic to your website with photo, carousel or collection ad on Facebook or Instagram.

FACEBOOK Photo Ad FACEBOOK Collection Ad

Collection Ad

with Canvas

only!(see next chart)

SWIPING

SOCIAL MEDIA ADS

Facebook/Instagram – Canvas (mobile landing page)

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Create a prominent and user friendly landing page for mobile devices to increase engagement with your content.

FACEBOOK Collection Ad FACEBOOK Canvas View #1 FACEBOOK Canvas View #2 FACEBOOK Canvas View #3

CUSTOM SOLUTIONS

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CUSTOM SOLUTIONS

Classic Advertorial (incl. Traffic Drivers Bundle)

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Use the native power of a highly engaging advertorial supported by a bundle of different traffic drivers.

Classic Advertorial

TRAFFIC DRIVERS BUNDLE

LINKING

TO

GUARANTEE: 500,000 AIs

Co-branded

Medium Rectangle

Social Media Ads Newsletter Integration

Promoteaser

CUSTOM SOLUTIONS

Editorial Special Sponsoring (incl. Traffic Drivers Bundle)

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Become an exclusive sponsor of an editorial special about a specific topic supported by a bundle of traffic drivers.

Editorial Special with sponsored ad formats

Billboard Ad & Mobile Billboard Ad

Co-branded

Medium Rectangle

Social Media Ads Newsletter Integration

LINKING

TOPromoteaser

GUARANTEE: 750,000 AIs


CUSTOM SOLUTIONS

Customized Newsletter

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Share your topics directly with newsletter subscribers via a Customized Newsletter, designed especially for you.

15,000 RECIPIENTS

CUSTOM SOLUTIONS

Newsletter Sponsoring

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Raise awareness of your brand claim among subscribers as a sponsor of the editorial newsletter.

15,000 RECIPIENTS

Newsletter Sponsoring

CREATIVE STUDIO PRODUCTIONS

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Photo S Bundle (Advertorial or Microsite incl. Still Shooting by Condé Nast)

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Advertorial / Microsite with stills of your product


LINKING

TO

Get a full native integration of your products with a still shooting by CN shown in an advertorial or microsite.*

* Scope of production by CN: Still shooting at the photo studio of Condé Nast, inhouse photographer, basic props, travel expenses not included.

Promoteaser RoS

Co-branded Medium Rectangle RoS

Social Media Ads

Newsletter Integration

GUARANTEE: 500,000 AIs WATCH BEST CASES HERE

http://creativestudio.condenast.de/portal/cases


Photo M Bundle (Advertorial or Microsite incl. Model Shooting by Condé Nast)

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Advertorial / Microsite with model shots


LINKING

TO

Show your product or collection represented by a professional model within an advertorial or microsite.*

* Scope of production by CN: Model shooting at an external photo studio, development model, travel expenses not included.

Co-branded Billboard & Mobile Billboard RoS

Promoteaser RoS


Social Media Ads


GUARANTEE: 1,450,000 AIs WATCH BEST CASES HERE



Photo L Bundle (Advertorial or Microsite incl. Shooting at Special Location by Condé Nast)

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Advertorial / Microsite with model shots at a special location


LINKING

TO

Get a real high end production with a special location and a successful image model shot by CN.*

* Scope of production by CN: Model shooting at an external photo studio or location up to your choice, image model, travel expenses not included.


Promoteaser RoS


Social Media Ads


GUARANTEE: 2,800,000 AIs WATCH BEST CASES HERE



Video S Bundle (Advertorial or Microsite incl. Video Production by Condé Nast)

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Advertorial / Microsite with video content


LINKING

TO

Use the power of video with an own video production by CN as part of an advertorial or microsite.*

* Scope of production by CN: Basic video, 1 full version, 1 short version, single setting, one day of shooting, basic props, travel expenses not included.


Promoteaser RoS

Youtube Channel Co-branded Header

Social Media Ads

Social Video Ads & Youtube TrueViews


GUARANTEE: 750,000 AIs/50,000 VideoViews WATCH BEST CASES HERE




Video M Bundle (Advertorial or Microsite incl. Video Production by Condé Nast)

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LINKING

TO

Get multiple settings for your video production by CN to show the variety of your brand in an advertorial or microsite.*

* Scope of production by CN: Premium video, 1 full version, 1 short version, multiple settings, one day of shooting, location s couting or set styling, travel expenses not included.


Promoteaser RoS


Social Media Ads



GUARANTEE: 1,450,000 AIs/100,000 VideoViews WATCH BEST CASES HERE




Video Series Bundle (Advertorial or Microsite incl. Video Production & Shooting by CN)

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LINKING

TO

Get a 360° communication with a video series for digital and an additional photo shooting for print.*

* Scope of production by CN: Premium video, 3 full versions, 3 short versions, special location, three days of shooting, locati on scouting & set styling, travel expenses not included.

WATCH BEST CASES HERE

1/1

Page


Promoteaser RoS



Social Media Ads



GUARANTEE: 2,800,000 AIs/200,000 VideoViews



SPECS

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DISPLAY ADS

High Impact Formats – Billboard Ad & Mobile Billboard Ad

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BILLBOARD AD

Standard size 1000x250 px

File size Max. 200kb

Fallback Required

Physical delivery jpg/gif/HTML5*

Delivery 3rd party tag jpg/gif/HTML5*

3rd party tag streaming • Only 3rd party tag

• Polite loading max. 2MB

• Sound and repetitions must

be initiated by user

(OnClick)

*For HTML5 specifications see page 42

MOBILE BILLBOARD AD

Standard size 320x160 px*


Physical delivery jpg/gif

Delivery 3rd party tag* jpg/gif/HTML5**

Tracking View pixel, ClickCommand

Landing page mobile enabled, no Flash

*Image files can be provided in a bigger size for retina

displays (640x320px). All forms of HTML5 Ads must adjust

itself responsively to the container or have a fixed size of

320x160px. Creatives provided with a third party tag need to

have standard size 320x160px in all cases.

**For HTML5 specifications see page 42

DISPLAY ADS

High Impact Formats – Rollover Ad

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ROLLOVER AD

Standard file Landscape 16:9

Portrait 9:16

Guide value width 1920 px


Fallback Required (jpg)

Physical delivery jpg/gif/HTML5*/mp4**

Details:

A delivery as 3rd party tag is possible, however, this option requires prior

testing. CN Germany reserves the right to deny delivery as 3rd party tag.

The advertising material needs to adjust dynamically to the responsive size of

the website. For example, it cannot be embedded in an IFrame with a fixed size.


**It is possible to use a video file for the rollover. In this case, a video in mp4

format 16:9 is required.

DISPLAY ADS

High Impact Formats – Video InRead

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VIDEO INREAD

Standard size Max. 1920x1080 px, min. 640x360 px

(720px recommended)

Aspect ratio 16:9 (4:3 not supported)

File size Desktop: Max. 20MB

Mobile: Max. 5MB

Length 10-30 sec.

Physical delivery All video formats (mov, fla, mpeg,

mp4, etc.)

Codec All video codecs except ProRes 4444,

HDV 720p60, Go2 Meeting 3&4, ER

AAC LD, REDCODE

Sound On

URL redirect (click command) + Trackers (optional) OR VAST redirect (max.

5MB, if hosted by agency server)


DISPLAY ADS

Standard Formats – Adbundle

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SUPERBANNER, SKYSCRAPER, MRT

Standard size • Superbanner SoLebIch: 728x90 px

• Sky SoLebIch: 160x600 px or

120x600 px or 200x600 px

• MRT AD/SoLebIch: 300x250 px

File size Max. 200kb per format

Fallback Required

Physical delivery jpg/gif/HTML5*

Delivery 3rd party tag jpg/gif/HTML5*

3rd party tag streaming • Only 3rd party tag

• Polite loading max. 2MB

• Sound and repetitions must be initiated

by user (OnClick)


SOCIAL MEDIA ADS

Facebook / Instagram Ads – Photo Ad, Carousel Ad, Video Ad, Canvas

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PHOTO AD

Platform Newsfeed or Stories

Sender GLAMOUR and client

Required

material

Input on topic, images, text

Delivery

deadline

before start

5 workdays

CAROUSEL AD



Required

material

Input on topic, images

(max. 10 tiles), text

Delivery

deadline

before start

5 workdays

VIDEO AD



Required

material

Input on topic, images,

video (Insta Feed: max. 60

sec. / Insta Stories: max. 15

sec.)

Delivery

deadline

before start

5 workdays

CANVAS



Required

material

Input on topic, images,

text, videos, product details

Delivery

deadline

before start

5 workdays

SOCIAL MEDIA ADS

Additional Guidelines

• Examples for ad formats and technical specifications: https://www.facebook.com/business/ads-guide

• Ad means that the posts will appear only on the public newsfeed, not on the fanpages. This ensures that the post can

be optimised to deliver the best results based on the campaign goal.

• The advantage of this is that the promoted brand stays in a contained environment that does not conflict with other

advertisers or editorial content.

• It is also required that Condé Nast brands (VOGUE, GQ, GLAMOUR, AD, WIRED) tag the client’s fanpage using

the Branded Content Tag (Handshake).

• Branded Content Tag:

With sponsored posts (both on Facebook and Instagram) Condé Nast must always specify the cooperation partner

The cooperation partner must have an official Facebook page

Each Condé Nast title must be approved once by the cooperation partner as a Branded Content Partner

The tagging approval must be given by the cooperation partner on its own fansite under “Branded Content”:

https://www.facebook.com/business/help/212566145960789?helpref=page_content

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https://www.facebook.com/business/ads-guide

https://www.facebook.com/business/help/212566145960789?helpref=page_content

SOCIAL MEDIA ADS

Additional Guidelines

IMAGES:

• High-quality, contrasting images

• Visual language that fits the Condé Nast brand

• Consistency between image and text (message)

• No text on pictures: will be “punished” or not released at all by the Facebook algorithm

• Ideally, test at least two to three different image motifs

TEXT:

• Optimum text length – up to 60 characters. Text that is too long is distracting and can have a negative effect on the

reach

• No advertising texts – a “native” message that matches the brand tone contributes to better credibility and more

interaction

• Clear user targeting and focus on one message per ad

• Moderate emoji use

• Hashtags have no positive impact on performance on Facebook. On Instagram, a few meaningful hashtags ensure

better performance

• Call for interaction (e.g. asking questions, competitions/prize draws) leads to a better engagement rate and a

greater organic reach

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CUSTOM SOLUTIONS

Classic Advertorial (incl. Traffic Drivers Bundle)

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CLASSIC ADVERTORIAL

Required material for advertorial Input on topic, text samples,

images, videos, target links,

ornaments and logos as video

graphics, image credits

Required material for traffic

drivers

Images, text

Format type jpg, TIFF, BMP, PNG

Delivery deadline before start 15 workdays

Creation of proposal 5 workdays

Tracking ClickCommand

CUSTOM SOLUTIONS

Editorial Special Sponsoring (incl. Traffic Drivers Bundle)

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EDITORIAL SPECIAL SPONSORING

Required ads for special Billboard Ad: 1000x250 px &

Mobile Billboard Ad: 320x160 px

(see specifications Billboard Ad &

Mobile Billboard Ad)

Required material for traffic drivers Images, text




CUSTOM SOLUTIONS

Customized Newsletter & Newsletter Sponsoring

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CUSTOMIZED NEWSLETTER

Required material for

advertorial

Input on topic, text samples,

subject line, target links, single

motifs in design of the specific

site/medium, ornaments and

logos as video graphics, image

credits




If providing a ready-for-

delivery

html newsletter

max. size 500kb, Width 680

px, Height (var.) optional:

1,500 px, Resolution 150 dpi

Tracking Clickcommand

NEWSLETTER SPONSORING

Required material for

advertorial

Input on topic, text, images

Standard Size 600x200 px

File Size Max. 80kb

Delivery Physical

Tracking Clickcommand


Creation of proposal 1 workday

Technical specs/HTML 5 Advertising material

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HTML File The executing HTML5 advertising material should be run within one single .html file.

None of the delivered .html files should be named index.html.

File hierarchy and folder

structure

The layer and folder structure should contain a maximum of one layer (scripts, images).

File number und code

compression

In order to minimise server requests, the number of individual elements should be kept as low as possible.

Animation Multiple simultaneous animations and overlapping transparent graphics are to be avoided. The use of CSS3 or JavaScript animat ions

should be selected with regards to the CPU and GPU utilisation.

Browser compatibility and

Fallback

Since not all desired features or Libraries are supported by all browsers, it is advised to play Fallback JPG or GIF in case of the lack of

support by browsers that lead to non-representable advertisements. The advertisement materials are to be tested on all browsers by the

agency. Condé Nast reserves the right to exclude specific browser versions from delivery of advertising material.

Frameworks, Libraries and

Namespaces

HTML5 advertising materials are played on the websites within a frame in order to avoid complications with functionalities of the

website. Within our frame, Frameworks and Libraries (e.g. Bootstrap) can be included. When global JavaScript variables are used, they

should run in their own namespace or alternatively be clearly named. Likewise, names for the assignment of HTML IDs as well a s ID,

Class and Type selectors in CSS have to be clearly selected.

Guidelines Please find the IAB guidelines regarding HTML5 advertising material by accessing the following link:

Delivery The HTML-5 advertising material will be delivered to the brand or agency as a compressed ZipArchive, which has to include all

elements of the advertising material, excluding external added Libraries or Fonts. The ZipArchive must be a .html document (not

index.html) and all included scripts and elements have to be linked relatively. In case of external hosting, absolute links must be use d.

Alternatively, a redirect can be delivered. In this case, all above mentioned standards regarding document size and file numb er must be

adhered to.

http://www.iab.net/html5

http://www.iab.net/media/file/HTML5DAv101.pdf

Technical Specs/Advertising formats with sound (Polite Banner)

• Promotional tools with initial sounds are not permitted.

• Exceptions are streaming promotional tools, which initially are adjusted to mute mode and activated in the case of

a click on the speaker pictogram. The maximum duration is 30 seconds. We recommend a highly visible audio bar

with the commands “Volume”, “Start” and “Stop”. Sound should not be initiated through MouseOver.

Custom Solutions

• In the case of advertisements that do not comply with our specifications, please submit a special request to our

account team. We would be happy to plan your campaign individually and discuss with you what can be realised.

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Contact and deadlines for material delivery

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The delivery and booking deadlines are as follows:

5 working days for:

• Display Ads

• Video Ads

• Social Media Ads

• Newsletter Sponsoring

15 working days for:

• Classic Advertorial

• Customized Newsletter

25 working days for:

• Editorial Special Sponsoring

The delivery and booking deadlines for Creative Studio

Productions bundles have to be coordinated individually

with the Condé Nast Creative Studio Team. Please find

contact details below.

Please submit display and video ad material via email to:

[email protected]

Please submit Custom Solution and Social material via

email to:

[email protected]

including the following information:

• Client name and point of contact

• Period

• Placement

• Promotional tools

• Target URL

CLIENT REFERENCES

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• Bette

• Birkenstock

• Blumen Holland

• BMW

• Bulthaup

• Daimler

• Engel & Völkers

• Eve Sleep

• Hermes

• Jab Anstoetz

• Kaldewei

• Louis Poulsen

• Messe Frankfurt

• Moët Hennessy

• Porsche

• Samsung

• Schwithz Wohnungsbau

• Tarkett

• UBS Investment Bank

• Vibia Lighting

• Wogg

CLIENT REFERENCES

Selection

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Documents

MEDIA KIT DIGITAL 2019 - condenast.de · Facebook/Instagram –Canvas (mobile landing page) 18 Create a prominent and user friendly landing page for mobile devices to increase engagement